Jurnal Ilmiah Hospitality Management
JIHM merupakan wadah kreatifitas dosen dalam menulis karya ilmiah dalam rangka memenuhi kewajiban Tri Dharma Perguruan Tinggi dan sebagai informasi ilmiah yang bisa dikembangkan bersama untuk tujuan pengalaman pengetahuan di kampus. JIHM berkomitmen merangsang penelitian berdampak tinggi dan inovatif yang relevan bagi akademisi dan praktisi di industri pariwisata, termasuk manajemen, rekreasi dan event. Audiensi kami terdiri dari akademisi, mahasiswa pascasarjana, praktisi dan semua yang tertarik pada bidang penelitian pariwisata. Jurnal ini menerima artikel dari para praktisi dan akademisi serta penelitian kualitatif dan kuantitatif. Setiap makalah akan dinilai berdasarkan standar nasional, orisinalitas / inovasi, kontribusi terhadap pengetahuan, relevansinya dengan subjek dan kualitas penyajiannya. Makalah-makalah tersebut akan direview oleh mitra bestari yang kredibel dan dapat dipercaya. Jurnal Ilmiah Hospitality Management diterbitkan dua (2) kali setahun, pada bulan Juni dan Desember
Articles
196 Documents
<![CDATA[THE CONCEPT OF TOURISM HUMAN RESOURCES DEVELOPMENT BASED ON REGIONAL KNOWLEDGE IN THE INTERNATIONAL BALI TOURISM INSTIUTE ]]>
<![CDATA[I Wayan Eka Sudarmawan]]>
<![CDATA[ Jurnal Ilmiah Hospitality Management Vol 6 No 2 (2016) ]]>
Publisher : <![CDATA[Institut Pariwisata dan Bisnis Internasional ]]>
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DOI: 10.22334/jihm.v6i2.26
<![CDATA[ASEAN Economic Community which will be implemented by the end of 2015 brings impact on flooding of professional workforce which indicated will be invading Indonesia especially in tourism sector. Several effort had been taken by Indonesian Government to overcome this issue, one of the effort is by issuing Government Regulation Number 52 year 2012 on competency certification and business certification in tourism sector mentioning competency certification development in which all qualified workforce need to be certified. This led STPBI to certify it students with ASEAN/ACCSTP Schematic before graduation so they can compete in AEC era. To be able to use ASEAN/ACCSTP Schematic to it students, the concept of tourism human resources development and curriculum of STPBI need to be conformable with ASEAN/ACCSTP Schematic, so that when the assessment implemented, students will be able to answer the test and apply their ability corresponds with the assessment. This research investigate how is the concept of tourism Human Resources Development based on regional Knowledge in The International Bali Tourism Instiute. From the conversion of STPBI Curriculum, it can be seen that in Diploma 3 of Hospitality and Diploma IV of Hospitality Management, able to cover ASEAN/ACCSTP Schematic with method as follows: (1) On The Job Training, (2) Job Introduction Training, (3)Teaching, (4) Programmed Teaching, (5) Training with audio visual aid, (6) vestibule training, (7) Computer-based Training, (8) Job Rotation, (9) Case Study, and (10) Mentoring. With the curriculum and method conformable to ASEAN/ACCSTP Schematic, the students will not encounter any major issue in their assessment since they are well prepared. As the result they will be able to earn their right for their competency certificate and able to compete in this AEC era.  ]]>
<![CDATA[THE EVALUATION OF PROMOTION STRATEGY OF MUSEUM BALI ]]>
<![CDATA[Narita Astika Yapto]]>;
<![CDATA[Francisca Titing Koerniawaty]]>
<![CDATA[ Jurnal Ilmiah Hospitality Management Vol 6 No 2 (2016) ]]>
Publisher : <![CDATA[Institut Pariwisata dan Bisnis Internasional ]]>
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DOI: 10.22334/jihm.v6i2.27
<![CDATA[The aim of this study was to evaluate of the promotion strategy of Museum Bali Puputan Badung, Denpasar, Bali, in order to increase the quantity of the visitors. The phenomenon of this study was lack of promotion which caused the quantity of the visitors have not reached the target yet. The promotion strategies used five variables of marketing mix such as advertising, personal selling, sales promotion, public relation and direct marketing. This is a qualitative descriptive study using the purposive technique and snowball sampling by interviewing personnels at Museum Bali. The data was analyzed using the SWOT analysis by crating promotion mix strategy formulation. The result of this study from the plan of the matrix combination quantitative strategy showed that Museum Bali needed to utilize the SO strategy that has the highest score was 6.34, the ST strategy was 5.65, the WO strategy was 2.49 and the WT strategy 1.80, with the effective formulation strategy was SO. It showed that attractiveness of the Museum Bali has strengths and opportunities so that can be utilized the existing of the opportunities. The strategy should be applied in this condition is to support the growth of the aggressive policy (growth oriented strategy).]]>
<![CDATA[PENGARUH PENDIDIKAN DAN PELATIHAN TERHADAP KINERJA KARYAWAN DI INNA SINDHU BEACH HOTEL ]]>
<![CDATA[I Nyoman Sudiarta]]>;
<![CDATA[I Nyoman Surya Saputra]]>
<![CDATA[ Jurnal Ilmiah Hospitality Management Vol 6 No 2 (2016) ]]>
Publisher : <![CDATA[Institut Pariwisata dan Bisnis Internasional ]]>
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DOI: 10.22334/jihm.v6i2.28
<![CDATA[Education and employee training that is held at Inna Sindhu Beach Hotel.like Technical skill training, Managerial Skill and other education and skill training, be expected can increase knowledge, skill and attitude of the employee. But for the implementation there are so many obstacles that are found like the limited of budget and follow up in the field is not done well for the control by each department head. The purpose of this research is to know the effect of education and training to employee performance at Inna Sindhu Beach Hotel. Data analysis technique that is used for this research is rank spearman correlation analysis by spreading some questioner in Front office department, Food and beverage service department by using 44 respondent. Sampling technique that is used for this research is non probability sampling with type of saturated sampling by using all of population member. The result of this research show that there is no significant effect p = 0,085 > 0,05 between education and training to employee performance at Inna Sindhu Beach Hotel. Based on the result of the research Hotel side is expected to do education and training more effective, planning the budget to make the education and training can be done continuously, inviting good speaker, making schedule for each employee to follow education and training program and giving the employee matching topic of training with their job.]]>
<![CDATA[THE EFFECTIVENESS OF MARKETING STYLE BY SPA THERAPIST IN BOOSTING SALES TO AND LOCAL TOURISTS IN KUTA ]]>
<![CDATA[Komang Shanty Muni Parwati]]>
<![CDATA[ Jurnal Ilmiah Hospitality Management Vol 6 No 2 (2016) ]]>
Publisher : <![CDATA[Institut Pariwisata dan Bisnis Internasional ]]>
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DOI: 10.22334/jihm.v6i2.29
<![CDATA[Spa industry flourishes and influences the development of hospitality industry in Bali. Various spa facilities in Bali accommodate varied Spa service demands that inspired by local and abroad culture that offers comfort, relaxation, and stress-free with traditional touch of massage technique that of which the purpose of people who want to enjoy the spa in Bali. The presence of domestic and local tourists should be utilized to support local Spa industries. This study aimed to describe the effectiveness of the marketing style by the therapist in order to increase the domestic and local tourists for visiting the local’s SPA and therapist’s attitude in offering the local products and the local treatments to attract the consumers. This study is using descriptive-quantitative approach. The study conducted in Kuta tourism area with spa therapist’s daily activities, how they are offering their product and giving the service to the domestic and local tourists as the subject in accordance to the stages of the study. The instrument that used in this study is the sheets of promotion effectiveness, sheets of therapist marketing style and sheets of attitude, by using scales that is adjusted in the study. The result of this study shows that, 1) effectiveness of promotion that is done with an appropriate marketing style can boost costumers, 2) formal Indonesian language that is used correctly can make domestic and local tourists more interested in taking treatments. Based on the findings it is concluded that the promotion is effective if the marketing style of the therapist improved and used intensively to boost sales and costumer visit in the spa. The suggestions that can be given based on this study are that improving and developing the marketing style and ability of the therapist to communicate directly to domestic and local tourists may boost sales. Spa industry stakeholders and language teachers should be involved to support local spa industry.Spa industry flourishes and influences the development of hospitality industry in Bali. Various spa facilities in Bali accommodate varied Spa service demands that inspired by local and abroad culture that offers comfort, relaxation, and stress-free with traditional touch of massage technique that of which the purpose of people who want to enjoy the spa in Bali. The presence of domestic and local tourists should be utilized to support local Spa industries. This study aimed to describe the effectiveness of the marketing style by the therapist in order to increase the domestic and local tourists for visiting the local’s SPA and therapist’s attitude in offering the local products and the local treatments to attract the consumers. This study is using descriptive-quantitative approach. The study conducted in Kuta tourism area with spa therapist’s daily activities, how they are offering their product and giving the service to the domestic and local tourists as the subject in accordance to the stages of the study. The instrument that used in this study is the sheets of promotion effectiveness, sheets of therapist marketing style and sheets of attitude, by using scales that is adjusted in the study. The result of this study shows that, 1) effectiveness of promotion that is done with an appropriate marketing style can boost costumers, 2) formal Indonesian language that is used correctly can make domestic and local tourists more interested in taking treatments. Based on the findings it is concluded that the promotion is effective if the marketing style of the therapist improved and used intensively to boost sales and costumer visit in the spa. The suggestions that can be given based on this study are that improving and developing the marketing style and ability of the therapist to communicate directly to domestic and local tourists may boost sales. Spa industry stakeholders and language teachers should be involved to support local spa industry.]]>
<![CDATA[FAKTOR-FAKTOR YANG MENENTUKAN LOYALITAS KARYAWAN DI HOTEL ADHIJAYA SUNSET ]]>
<![CDATA[IWK.Teja Sukmana]]>
<![CDATA[ Jurnal Ilmiah Hospitality Management Vol 7 No 1 (2016) ]]>
Publisher : <![CDATA[Institut Pariwisata dan Bisnis Internasional ]]>
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DOI: 10.22334/jihm.v7i1.30
<![CDATA[This research aims to determine the factors that give variation to the employee loyalty at Adhijaya Sunset Hotel. The method used in collecting sample is census. The sample used on this research is 73 peoples as respondents. The result from questionnaire were tabulated and analyzed using SPSS software version 20.0 for windows.The result was obtained after doing the principal component analysis of 17 variables that affect the loyalty employee can be reduced to 5 factors. Each factor was named resposibility and apreciation with eigenvalue of 5.444; power and allowance with eigenvalue of 1607,flexible rule and recognition with eigenvalue of 1.403,management and oppoturnity to grow with eigenvalue of 1.393; Desire to satisfy the need by working hard with eigenvalue of 1.053. The most dominant factor is resposibility and apreciation with eigenvalue of 5.444, with 32.002 % of variance which was made up by the variables of desire to have recognition, status and resposibility, work environment condition, communication. ]]>
<![CDATA[HAK KEKAYAAN INTELEKTUAL DALAM INDUSTRI PARIWISATA Studi Kasus: Perlindungan Hukum Pemanfaatan Local Genius dalam Produk Pengusaha Lokal ]]>
<![CDATA[Putri Kusuma Sanjiwani]]>
<![CDATA[ Jurnal Ilmiah Hospitality Management Vol 7 No 1 (2016) ]]>
Publisher : <![CDATA[Institut Pariwisata dan Bisnis Internasional ]]>
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DOI: 10.22334/jihm.v7i1.31
<![CDATA[Local entrepreneurs are still relatively weak in protecting their rights in the Intellectual Property Rights (IPR) to maintain the value and economic benefits of the work or product that they produce. These weaknesses affect many parties/foreign entrepreneurs who are trying to register their works as IPR foreign entrepreneurs. This study used empirical research by analyzing problems that occur in the field. The purpose of this study is to find out the root problems that occur in the work of local entrepreneurs that is claimed by the parties/foreign businessmen. The results showed that a local genius with anonymous ownership is claimed to be state ownership, while exploiting local genius as a result of new work, new findings and packaging into a product of private or individual ownership. Type of awareness of local entrepreneurs in obtaining intellectual property rights depends on the intended target market. The law in Indonesia is only able to protect the intellectual property rights in our country, however if it is claimed in other countries, Indonesia law could not intervene or protect it.]]>
<![CDATA[PENGEMBANGAN STRATEGI PEMASARAN DAYA TARIK WISATA SANGEH, ABIANSEMAL, BADUNG ]]>
<![CDATA[I Wayan Pantiyasa]]>;
<![CDATA[I Made Arnawa]]>
<![CDATA[ Jurnal Ilmiah Hospitality Management Vol 7 No 1 (2016) ]]>
Publisher : <![CDATA[Institut Pariwisata dan Bisnis Internasional ]]>
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DOI: 10.22334/jihm.v7i1.32
<![CDATA[Sangeh travel attractions tends to decrease the number of visitors, therefore it requires an innovative strategy to promote the tourism object. The aim of this study is to create alternative strategy in promoting Sangeh travel attraction. The data in this study was collected through deep interview and note taking or document recording. Then the data was analyzed using qualitative descriptive by giving explanation or interpretation from the data obtained. Therefore, the data was not only in term of numbers, but also there was a clear explanation of the numbers. In this study also used SWOT IFAS (Internal factor analysis summary) and EFAS (Eksternal factor analysis summary) and SWOT matrix technique in analyzing data.           The result of the study shows that Sangeh had not taken the opportunities maximally. The opportunities such the strategy route which is located around Sangeh is not maximal use. The promotion strategy applied through website with no update information by administrator. Besides that, in promoting the tourism object only involves the guest without doing any innovative ways in promoting the product. The highest weakness is there is no cooperation with travel agency. Besides that, external threat includes many similar tourism objects with more attractive products.]]>
<![CDATA[ANALISIS HUBUNGAN STATUS KEPEGAWAIAN, KOMITMEN ORGANISASIONAL DAN KINERJA KARYAWAN ]]>
<![CDATA[I G. M. Riko Hendrajana]]>;
<![CDATA[Desak Ketut Sintaasih]]>;
<![CDATA[Putu Saroyeni P]]>
<![CDATA[ Jurnal Ilmiah Hospitality Management Vol 7 No 1 (2016) ]]>
Publisher : <![CDATA[Institut Pariwisata dan Bisnis Internasional ]]>
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DOI: 10.22334/jihm.v7i1.33
<![CDATA[Employment status is a condition in which differenciate the employees from one another in the companies. In fact, employment status can be divided into permanent and non-permanent employees. Organizational commitment in terms of employment status becomes an important variable for improving the performance of employees who show confidence and strong support of the values and goals to be achieved by the organization. The purpose of the study is to analyze the influence of organizational commitment to employee performance, and to analyze the status of personnel in the moderating influence of organizational commitment to employee performance at Yayasan Dharma WidyaUlangun Denpasar. The analysis technique used is one way Anova test and dummy variable moderation test.  The results showed that: the organizational commitment has positive influence to the employee’s performance. These results can be interpreted that the higher organizational commitment, the performance of employees are increased, employment status could not moderate the influence of organizational commitment to the employee’s performance. These results can be interpreted that the employment status could not strengthen the influence of organizational commitment in an effort to improve the employee’s performance.]]>
<![CDATA[PERAN SERTA MASYARAKAT DALAM PENGEMBANGAN WAE REBO SEBAGAI SEBUAH DESTINASI PARIWISATA BERBASIS MASYARAKAT DI NUSA TENGGARA TIMUR ]]>
<![CDATA[Yefri Yunikson]]>;
<![CDATA[I Wayan Pantiyasa]]>
<![CDATA[ Jurnal Ilmiah Hospitality Management Vol 7 No 2 (2017) ]]>
Publisher : <![CDATA[Institut Pariwisata dan Bisnis Internasional ]]>
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DOI: 10.22334/jihm.v7i2.34
<![CDATA[Wae Rebo is a unique traditional village, known as a famous cone shape house architecture. In Manggarai language, the house is known as Mbaru Niang, it has been discovered in 1920. Mbaru Niang has seven buildings with the different names; they are Niang Gendang, Niang Gena Mandok, Niang Gena Jekong, Niang Gena Ndorom, Niang Gena Jintam, and Niang Gena Maro. They were built in sphere around an altar with the circle shape, called Compang. The people of Wae Rebo considered Compang as a sacred thing. Wae Rebo also has another kinds of culture like Penti ceremony and Caci dance. Not only rich of the cultures, but they also rich of rich potentials of nature such as range of mountain forest, and various kinds of birds like Gagak Flores (Corvusflorensis) and Celepuk Flores (Otusalfredi). They are known as the endemic species of Flores Island. Community Based Tourism (CBT) is a tourism concept used in Wae Rebo tourism development. CBT concept in Wae Rebo tourism was applied from the beginning like planning, implementation, and controlling done by society. To protect the culture, people of Wae Rebo insisted a society organization named Cultural Conservation Institute of Wae Rebo and supported by social organization. The motto of the Cultural Conservation Institute is “Mohe Wae Rebo†means “Preserve Wae Reboâ€.]]>
<![CDATA[PERAN LIMA PILAR PENGEMBANGAN PARIWISATA TERHADAP KAWASAN NUSA PENIDA, KLUNGKUNG ]]>
<![CDATA[A. A. Gede Wijaya]]>;
<![CDATA[I Putu David Adi Saputra]]>;
<![CDATA[I Made Trisna Semara]]>
<![CDATA[ Jurnal Ilmiah Hospitality Management Vol 7 No 1 (2016) ]]>
Publisher : <![CDATA[Institut Pariwisata dan Bisnis Internasional ]]>
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DOI: 10.22334/jihm.v7i1.35
<![CDATA[This research aims to know the relationship of five pillars of tourism development in Nusa Penida, Klungkung regency, Bali. The method used in this research is qualitative method. The method is used to get data or descriptive explanation about the potency of tourism development and the role of five pillars in Nusa Penida. Data will be analized use descriptive qualitative analysis. The result of the research is the relationship of five pillars of tourism development (tourist attraction, accessibility, amenities, ancillaries, dan community involvement)in tourism development in Nusa Penida, Kabupaten Klungkung-Bali, have a positive effect to social, economic, and environment in Nusa Penida.]]>
