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Likuid: Jurnal Ekonomi Industri Halal

likuid
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Published by UIN Sunan Gunung Djati Bandung

ISSN : - EISSN : 27975967 DOI : https://doi.org/10.15575/likuid.v3i1

Core Subject : Economy,

Economics, Econometrics & Finance

Likuid Jurnal Ekonomi Industri Halal (e) ISSN 2797-5967 merupakan jurnal berkala ilmiah yang diterbitkan oleh Program Studi Ekonomi Syariah UIN Sunan Gunung Djati Bandung, yang mengfokuskan pada kajian ekonomi syariah dengan varian turunannya. Industri halal merupakan salah satu turunan dari ekonomi syariah yang menjadi kekhasan dalam kajian jurnal ini. Lingkup industri halal terdiri dari; keuangan syariah, bisnis syariah, dan industri produk halal itu sendiri. Fokus utama dari Jurnal Likuid dengan mengusung tagline sebagai jurnal ekonomi industri halal.

Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)

Articles 46 Documents

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TINJAUAN HUKUM PENTINGNYA FASILITAS KONSUMEN DI SUPERMARKET (TRANSMART) Muh Asyhari
LIKUID: Jurnal Ekonomi Industri Halal Vol 1, No 1 (2021): Likuid: Jurnal Ekonomi Industri Halal
Publisher : Prodi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam UIN Sunan Gunung Djati Bandung

In building a place, many things need to be considered, one of which is facilities. In order to create comfort for consumers. Places that have supporting facilities will have a positive impact on consumers, but conversely if the facilities provided are less than the maximum it will have a negative impact. In supermarkets, consumers will return to shop at the place when the services provided are good. Generally the facilities that are most often considered are clean and neat toilets, a well organized parking lot, for Muslims, one of the important things is the availability of a clean and comfortable prayer room for worship. All of that are consumer rights that must be fulfilled by the manager, but there are also consumer obligations that must be fulfilled so that no party feels disadvantaged.Keywords: facilities, Muslims, service, satisfaction

DESTINASI PARIWISATA HALAL DI KOTA BANDUNG Syits Qory; Syifa Ulya; Wina Royani; Yuliawanti Dewi
LIKUID: Jurnal Ekonomi Industri Halal Vol 1, No 1 (2021): Likuid: Jurnal Ekonomi Industri Halal
Publisher : Prodi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam UIN Sunan Gunung Djati Bandung

Today, halal tourism is very popular and attractive to several regions in Indonesia, including the province of West Java. Halal tourism is supported by its majority Muslim population and has a positive impact on the economic development of the community. This study aims to review the strengths, weaknesses, opportunities and threats of halal tourism in Bandung, through SWOT analysis method. The results showed, the strong encouragement of the local government, the availability of many tourist destinations and religious facilities, as well as the close orientation of the Bandung community with Islam became the basis of its strength. The disadvantage is that service providers are still not optimal for tourists. While the opportunity is access to tourist attractions that make it easier for tourists to visit. Then the threat is other regions in Indonesia that are equally developing halal tourism. By compiling and implementing a strategy based on the results of the analysis, it is hoped that Bandung will be better in developing its Halal Tourism in order to advance economic conditions, and become the best halal tourist destination in the province of West Java.Keywords: Halal tourism, SWOT Analysis, Farm House Bandung, empowerment

THE KOREAN WAVE PHENOMENA IN YOUTH AND HALAL INDUSTRY: OPPORTUNITIES AND CHALLENGES Ananta Prayoga Hutama Syam; Moch Nur Ichwan
LIKUID: Jurnal Ekonomi Industri Halal Vol 3, No 1 (2023): LIKUID: Jurnal Ekonomi Industri Halal
Publisher : Prodi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam UIN Sunan Gunung Djati Bandung

Korean culture was caused by the Korean wave or Hallyu wave that entered and spread among young people in Indonesia. The halal industry is considered an industry that can answer their needs and desires in this era of the booming Korean wave. The purpose of this study is to determine the impact of the Korean cultural phenomenon caused by the Korean wave on the economic, social, and consumptive cultural aspects of the younger generation, and to analyze the opportunities and challenges for the halal industry in dealing with this phenomenon. The method in this study is the netnographic method carrying out data collection techniques carried out by observing online and observing the facts in the field. Other supporting data sources are obtained from literature studies, be it journals, books or articles, and other writings. The results of this study indicate that Korean culture spreads to all aspects of the life of the younger generation who behave consumptively due to the bandwagon effect, from food, and drink to fashion. Opportunities for the halal industry are halal food gastro-diplomacy, Korean halal festivals event and the use of online media. While the challenges include the legality of thrifting products, imported ingredients that are not halal, the low awareness of halal by the younger generation and the dualism in halal certification.

PENGARUH KEMUDAHAN PENGGUNAAN DAN RISIKO PADA APLIKASI INVESTREE TERHADAP KEPUTUSAN BERTRANSAKSI MENGGUNAKAN FINANCIAL TECHNOLOGY (FINTECH) PEER TO PEER LENDING SYARIAH Fadhila Ihsan Nursyahida; Muhammad Hasanuddin
LIKUID: Jurnal Ekonomi Industri Halal Vol 2, No 1 (2022): LIKUID: Jurnal Ekonomi Industri Halal
Publisher : Prodi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam UIN Sunan Gunung Djati Bandung

The current financial service operating system has undergone many changes, various financial service operating systems based on digital technology have emerged that can help the activities and needs of the community. This study aims to determine how much influence the ease of use (Ease of Use) and risk on the Investree Application have on the decisions of students who transact in using Financial Technology (Fintech) Peer to Peer Lending Syariah simultaneously. The research uses quantitative research methods, The risk variable from the t test results with an alpha value of 0.05 then HO is accepted and Ha is rejected, because t = 1.696 < t-table = 1.9917 or sig = 0.094 > = 0.05 then there is no effect of risk on the decision to transact using using Peer to Peer Lending Syariah, therefore it can be concluded that the risk variable has a negative and significant effect on the decision to transact using Financial Technology (Fintech) Peer to Peer Lending Syariah. The R² value has a value of 0.642, so it can be stated that the ease of use and risk in the Investree application affect the decision to transact using peer to peer Sharia financial technology (Fintech) together by 41.2%.

PERSEPSI WIRAUSAHAWAN ATAS KONTRIBUSINYA TERHADAP PEREKONOMIAN DI KABUPATEN BANDUNG Naufal Yazid; Mila Badriyah; Suteja Wira Dana Kusuma
LIKUID: Jurnal Ekonomi Industri Halal Vol 1, No 2 (2021): LIKUID: Jurnal Ekonomi Industri Halal
Publisher : Prodi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam UIN Sunan Gunung Djati Bandung

Entrepreneurs have an important role for the economy of a region, especially in Kabupaten Bandung which has great potential for entrepreneurial development. The role of entrepreneurs for a country is to open new types of businesses and new jobs and play an important role in the ability to create and provide value-added products that have the courage to take risks, and innovate, and can be well organized to find and read market opportunities. This study aims to determine the perception of entrepreneurs on their contribution to the economy in Kabupaten Bandung, as well as to determine the contribution of the culinary sector and the fashion sector to the economy in Kabupaten Bandung. This research method uses qualitative methods with descriptive methods by distributing questionnaires and interviews to entrepreneurs in Kabupaten Bandung. The results of the study can be seen that the majority of respondents perceive that entrepreneurs have a positive contribution to the economy in Kabupaten Bandung. Entrepreneurs directly or indirectly have contributed actively in advancing the economy, then the culinary sector and the fashion sector are the sectors that have the greatest potential contribution to the economy in Kabupaten Bandung.Keywords: Perception, Entrepreneur, Contribution, Economy

PERAN INDUSTRI HALAL DALAM MENGDONGKRAK PERTUMBUHAN EKONOMI INDONESIA DI ERA NEW NORMAL Evita Farcha Kamila
LIKUID: Jurnal Ekonomi Industri Halal Vol 1, No 1 (2021): Likuid: Jurnal Ekonomi Industri Halal
Publisher : Prodi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam UIN Sunan Gunung Djati Bandung

The Covid 19 disaster that the WHO (World Health Organization) has designated as a pandemic is not just a health problem, far from it covers all aspects that also weaken economic conditions. China, as a country that is the epicenter of the first spread of this virus which incidentally is the country with the second largest economy in the world, of course greatly affects the pace of the global economy. Some of the world's credible research institutes also predict the bad impact of this outbreak on the global economic pace. Including Indonesia, the finance minister, Sri Mulyani Indrawati also predicted the impact on the economy with the worst case scenario could reach minus 0.4%. Among the forms of efforts being called for and carried out by the world to reduce the spread of this epidemic is social distancing, in Indonesia, physical distancing is more enforced. But unfortunately, this movement resulted in a decline in overall economic activity. This effort is good on the one hand but also results in a decrease in Aggregate Supply supply and Aggregate Demand due to activity restrictions and just staying at home which also affects the continuous decline in the amount of production. So due to the Covid 19 virus pandemic, it is very large and its potential role can be maximized for the sake of economic progress, especially in Indonesia. Nowadays people really pay attention to health, one of which is consuming and buying products whose hygiene is guaranteed. Then the halal products will take the market position in the new normal era economy. The purpose of writing is to find out how the role of the halal industry in rebuilding the economy in this new normal era. The method used is a descriptive qualitative approach, an effort to understand the various concepts found in the research process, using content analysis techniques and library research. The results showed the projection of the halal industry in the new normal era which has the potential to suit the conditions, opportunities and government efforts in developing the economy in the new normal era. So in this era of new habits, the government, business people, and society can adapt to new economic patterns in order to advance the economy in the new normal era.Keywords: Halal industry, new normal, economy

EFEKTIVITAS JOGJA HALAL FEST DALAM UPAYA MEMBANGUN LITERASI GAYA HIDUP HALAL Ahmad Fadhil Aljufri; Aziz Muslim
LIKUID: Jurnal Ekonomi Industri Halal Vol 3, No 1 (2023): LIKUID: Jurnal Ekonomi Industri Halal
Publisher : Prodi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam UIN Sunan Gunung Djati Bandung

Literacy through event organizers is very common in society, including at the Jogja Halal Fest event. The benefits and influences of the event are to echo and promote the halal lifestyle which has become a current trend. This activity is expected to reduce public ignorance, especially residents of Yogyakarta Special Region, in accessing information regarding issues of halal lifestyle trends. By holding this event, it is hoped that knowledge regarding halal lifestyle literacy will increase. Therefore the author intends to confirm that one way to build halal lifestyle literacy is by holding a Halal Jogja fest event. This research was conducted using a qualitative research and data collection method, namely observation, in-depth interviews and literature that cannot be achieved (obtained) by means of statistical quantification or other (measurement). The Jogja Halal Festival event is an alternative for literacy activities on halal lifestyle trends. Various activities and exhibitions of halal products at the Jogja Halal Festival event are enough to satisfy the public in obtaining information regarding halal lifestyle trends so that they became one of the greatest effective literacy media through analysis of effectiveness theory.

FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI KONSUMEN TERHADAP PRODUK HALAL PT. SOKA CIPTA NIAGA Ulfa Junia Nafisah
LIKUID: Jurnal Ekonomi Industri Halal Vol 2, No 2 (2022): LIKUID: Jurnal Ekonomi Industri Halal
Publisher : Prodi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam UIN Sunan Gunung Djati Bandung

Penelitian ini dilatarbelakangi oleh adanya persaingan pasar fashion halal nasional dan internasional yang semakin ketat. Menyikapi hal tersebut maka para pelaku fashion halal harus siap menghadapi berbagai tantangan termasuk masih banyaknya masyarakat yang masih asing dengan fashion halal. Label halal pada produk fashion diduga belum menjadi faktor utama yang menarik minat beli konsumen. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh harga, kualitas produk dan lebalisasi halal secara parsial dan simultan terhadap minat beli produk fashion PT. Soka. Metode penelitian yang digunakan adalah metode kuantitatif dengan analisis regresi linear berganda. Sampel yang digunakan sebanyak 100 responden dengan teknik Purposive Sampling. Pengumpulan data dilakukan dengan menyebar kuesioner menggunakan kepada konsumen SOKA di Kota Bandung. Hasil penelitian yang diperoleh menunjukkan bahwa secara parsial harga berpengaruh positif dan signifikan terhadap minat beli, kualitas produk pada produk SOKA berpengaruh positif namun tidak signifikan terhadap minat beli konsumen dan Label halal pada kemasan produk SOKA berpengaruh positif namun tidak signifikan terhadap minat beli konsumen. Secara simultan Harga, kualitas produk dan label halal berpengaruh positif dan signifikan terhadap minat beli konsumen pada produk PT. Soka sebesar 54,9%.

HALAL FOOD INDUSTRY INNOVATION IN INDONESIA Ach Faqih Supandi; Istiadah Alhumairoh; Fais Faizul Hannan; Sigit Kusbiantoro
LIKUID: Jurnal Ekonomi Industri Halal Vol 2, No 1 (2022): LIKUID: Jurnal Ekonomi Industri Halal
Publisher : Prodi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam UIN Sunan Gunung Djati Bandung

Indonesia is a country that has great potential for the development of the halal industry. This is certainly one of the biggest opportunities in increasing the halal food industry with the influence of Indonesia's large Muslim population. Indonesia accounts for 12.7% of the world's Muslim population.This research is a descriptive study with qualitative and phenomenological methods. While the data used is library data which is supported by several articles relating to this research. Then analyze the data obtained by providing a descriptive explanation of the form of text, images, and symbols that are connected. The purpose of this study.To increase awareness about halal products in Indonesia, it will be more optimal if there is a government role in handling the development of these products directly and sustainably. One of the methods in developing halal food in Indonesia is to socialize the advantages of halal products that are conceptualized and comply with the criteria of Islamic sharia. This can also be done by researchers, participants, media (mass and print) and educational institutions that are still in the realm of Islam

PENGARUH TINGKAT HARGA DAN ELECTRONIC WORD OF MOUTH MARKETING (E-WOMM) TERHADAP KEPUTUSAN KONSUMEN UNTUK MENGGUNAKAN JASA HOTEL RANGKAYO BASA Mayang Bundo
LIKUID: Jurnal Ekonomi Industri Halal Vol 1, No 2 (2021): LIKUID: Jurnal Ekonomi Industri Halal
Publisher : Prodi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam UIN Sunan Gunung Djati Bandung

This study aims to determine the effect of price levels on consumer decisions, the influence of Electronic Word of Mouth Marketing (E-WOMM) on consumer decisions and the influence of price levels and Electronic Word of Mouth Marketing (E-WOMM) on consumer decisions to use Rangkayo Basa Hotel services. The method used in this study is a descriptive method with a quantitative approach. The analysis used is simple regression analysis, multiple linear regression with the classic assumption test t test and f test, for data processing used SPSS for Windows version 23. The data used is data Based on the questionnaire technique at Hotel Rangkayo Basa Based on the results of the study, the researcher came to the following conclusions: 1) The results of hypothesis testing showed that the tcount was 5.853 and ttable 1.985 because tcount> ttable, the first hypothesis was accepted meaning that there was an influence of price levels on consumer decisions. 2) Electronic Word of Mouth Marketing (E-WOMM) partially influences the consumer's decision as evidenced by the tcount of 7.724 and ttable of 1.985, the second hypothesis is accepted. 3) Simultaneously with the results of the significance test or F test, the F count was 43.466 and the F table was 3.09 with a significant value of 0.000%. Then the hypothesis is simultaneously accepted meaning that there is a positive influence between the price level and Electronic Word of Mouth Marketing (E-WOMM) on the consumer's decision to use sharia hotel services in the city of Padang.Keywords: Price Level, Electronic Word of Mouth Marketing (E-WOMM), Consumer Decisions

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Opik Rozikin

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Program Studi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam UIN Sunan Gunung Djati Bandung Jln. AH. Nasution No. 105 Bandung 40614 Telp/Fax. 022-7802278, email: eksyar.uinsgd1@gmail.com

Location
Kota bandung,

Jawa barat

INDONESIA

Abstract

Abstract

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Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Opik Rozikin

Contact Email rozikinopik@gmail.com

Phone +6285862536992

Journal Mail Official rozikinopik@gmail.com

Editorial Address Program Studi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam UIN Sunan Gunung Djati Bandung Jln. AH. Nasution No. 105 Bandung 40614 Telp/Fax. 022-7802278, email: eksyar.uinsgd1@gmail.com

Location Kota bandung, Jawa barat INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Opik Rozikin

Contact Email
rozikinopik@gmail.com

Phone
+6285862536992

Journal Mail Official
rozikinopik@gmail.com

Editorial Address
Program Studi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam UIN Sunan Gunung Djati Bandung Jln. AH. Nasution No. 105 Bandung 40614 Telp/Fax. 022-7802278, email: eksyar.uinsgd1@gmail.com

Location
Kota bandung,

Jawa barat

INDONESIA