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CAMPUR KODE PIDATO BACHARUDDIN JUSUF HABIBIE DAN MEGAWATI SOEKARNOPUTRI PADA PERINGATAN HARI KELAHIRAN PANCASILA TAHUN 2011 DAN IMPLIKASINYA DALAM PEMBELAJARAN BAHASA INDONESIA Desy Listyaningrum
Dialektika: Jurnal Bahasa, Sastra, dan Pendidikan Bahasa dan Sastra Indonesia Vol 2, No 1 (2015)
Publisher : Department of Indonesia Language and Literature Teaching, UIN Syarif Hidayatullah Jakarta

Bahasa adalah alat komunikasi yang berperan penting dalam kehidupan sehari-hari. Ketika berkomunikasi seseorang harus memperhatikan bahasa yang digunakannya. Di antara beberapa bentuk komunikasi, pidato adalah satu satu bentuk komunikasi yang membutuhkan penggunaan bahasa yang tepat. Namun, dalam kenyataannya banyak orator cenderung untuk mencampurkadukan berbagai bahasa dalam berpidato. Tulisan ini mencoba membahas campur kode yang muncul dalam pidato-pidato Bacharuddin Jusuf Habibie dan Megawati Soekarnoputri dalam Hari Pancasila pada 2011 dan implikasinya dalam pembelajaran bahasa Indonesia. Bacharuddin Jusuf Habibie dan Megawati Soekarnoputri pada pidato Peringatan tersebut melakukan campur kode dalam bentuk kata, frasa, kalimat, bahkan singkatan. Peristiwa campur kode ini terjadi antara bahasa Indonesia dengan bahasa Inggris, bahasa Indonesia dengan bahasa Jerman, bahasa Indonesia dengan bahasa Belanda, dan bahasa Indonesia dengan bahasa Sansekerta. Hal itu dilakukan karena latar belakang yang dimiliki, ingin menekankan maksud tertentu, menghormati pendengar, maupun mempermudah dalam menyampaikan maksud. Saat proses pembelajaran berpidato di sekolah peristiwa campur kode jelas sangat berpengaruh karena pada umumnya siswa menguasai lebih dari satu bahasa. Tentunya mereka saat berpidato besar kemungkinan mencampuradukan bahasa yang mereka kuasai. Padahal, seharusnya siswa wajib menggunakan bahasa Indonesia yang baik dan benar ketika sedang berpidato. Dengan demikian pengenalan campur kode dalam berpidato ini sangat diperlukan dalam materi berpidato maupun dalam pembelajaran bahasa Indonesia. ducted using a quantitative approach. This research uses the descriptive method. The population in this research is the whole Islamic Banking Majors semester IV amounted to 125. This research sample taken using proportional random sampling. Based on the model of random sample research, determined that Islamic Banking Majors semester IV class B and D of 59 people. The results showed that in general a student majoring in Islamic Banking Semester IV is quite skilled in the critical reading of a text. It is reflected in the statistical data indicating that the average value of the total of the skills of critical reading of a text on Islamic Banking majors semester IV is at number 77,35 and is skilled enough to qualify. Specifically, the percentage of the skill level of every aspect of critical reading on Islamic Banking Majors Semester IV can be outlined as follows, (1) aspects of skills to determine the facts in the text represents 22.5% of the total critical reading skills, (2) aspects of skills to determine the opinion in the text represents 22.2% of the total critical reading skills, (3) aspects of skills conclude text content representing 20.3% of the total critical reading skills, (4) aspects of skills analyze the use of the language within the text represent 15.7% of the total critical reading skills, (5) aspects of skills opined against text content represent 19,3% of the total critical reading skills.

RAGAM BAHASA DALAM TRANSAKSI JUAL-BELI DI PASAR BERINGHARJO YOGYAKARTA mohamad jazeri jazeri; Dian Nita Zullina; Siti Zumrotul Maulida
Dialektika: Jurnal Bahasa, Sastra, dan Pendidikan Bahasa dan Sastra Indonesia Vol 6, NO 1 (2019)
Publisher : Department of Indonesia Language and Literature Teaching, UIN Syarif Hidayatullah Jakarta

Abstract: This article aims to describe the variety of languages used by sellers and buyers in buying and selling transactions at Beringharjo market, Malioboro, Yogyakarta. This research is a qualitative research with a Sociolinguistic approach. The data of this research is a variety of languages spoken by sellers and buyers in buying and selling transactions. Data is collected by video recording techniques which are then transcribed. Data analysis is carried out based on various language theories and mixed code by Fishman. Based on the results of the data analysis it is known that (1) the trading transactions in Beringharjo market are done by bargaining for goods which leads to agreement and disagreement, (2) the variety of speech used by traders includes unstandardized variety of Indonesian, Ngoko Alus variant Javanese, and the diverse Javanese language of Ngoko Lugu, and (2) the variety of speech used by buyers includes satandardized Indonesian languages, unstandardized Indonesian, and Ngoko Alus Javanese variety. In general, sellers and buyers use mixed code, which is a mixture of Indonesian and Javanese. This happened because the Indonesian language used was influenced by the dialect of the local language. The speech variety used by the speaker is also influenced by the background of their social life. Abstrak: Artikel ini mendeskripsikan ragam bahasa yang digunakan penjual dan pembeli dalam transaksi jual-beli di pasar Beringharjo, Malioboro, Yogyakarta. Penelitian ini merupakan penelitian kualitatif dengan pendekatan Sosiolinguistik. Data penelitian ini adalah ragam bahasa yang dituturkan oleh penjual dan pembeli dalam transaksi jual-beli. Data dikumpulkan dengan teknik perekaman video yang kemudian ditranskripsikan. Analisis data dilakukan dengan berdasar pada teori ragam bahasa dan campur kode Fishman. Berdasarkan hasil analisis data diketahui bahwa (1) transaksi jual-beli di pasar Beringharjo dilakukan dengan tawar-menawar barang yang berujung pada kesepakatan dan ketidaksepakatan, (2) ragam tutur yang digunakan oleh pedagang meliputi bahasa Indonesia ragam nonbaku, bahasa Jawa ragam Ngoko Alus, dan bahasa Jawa ragam Ngoko Lugu, dan (2) ragam tutur yang digunakan oleh pembeli meliputi bahasa Indonesia ragam baku, bahasa Indonesia ragam nonbaku, dan bahasa Jawa ragam Ngoko Alus. Secara umum, penjual dan pembeli menggunakan campur kode, yakni campuran bahasa Indonesia dan Jawa, baik Bahasa Jawa ragam Ngoko Lugu, Ngoko Alus, maupun Krama Inggil bergantung mitra tuturnya. Hal tersebut terjadi karena bahasa Indonesia yang digunakan dipengaruhi oleh dialek bahasa daerah asal. Ragam tutur yang digunakan oleh penutur tersebut dipengaruhi pula oleh latar belakang kehidupan sosial mereka.

SUMBANGSIH BAHASA UKI DALAM MENGEMBANGKAN LEKSIKON BAHASA INDONESIA: TINJAUAN LINGUISTIK Darsita Suparno
Dialektika: Jurnal Bahasa, Sastra, dan Pendidikan Bahasa dan Sastra Indonesia Vol 1, No 2 (2014)
Publisher : Department of Indonesia Language and Literature Teaching, UIN Syarif Hidayatullah Jakarta

“Uki” is a kind of regional language in Indonesia. It is one of reality construction of Uki’s culture, in the form of speech, represented in conversation, poetry, oral tradition, etc. For Uki’s people, oral tradition is a kind of their ancestor’s advice which cannot be forgotton and a kind of advice which could not be separated form their live; it also serves as a means of communication in order to teach, educate, advice, draw characters, and inform values for one generation to next generation. This research focuses on the study of the Indonesian establishment which is enriched very much by regional languages. It is an indicator of the enhancement of the Indonesian, the nature of which is very easy to adapt to every language, such as foreign language or regional language. Regional languages that contribute to the formation of Indonesia include: Javanese, Sundanese, Batak, Minangkabau, Bugis, Banjar, Ternate, Manado Malay, the language of the Papuan, languages of Maluku, Uki and others. Referring to elements of Uki’s culture, Uki’s language as one of regional languages can contribute into Indonesian, there are several domain, such as, fauna, equipment of electronic, fruit, environmental and kinship, especially in term of reference and term of adress. In regard to this Uki’s language elements of utterance would contribute vocabulary to Indonesian. This research can be classified as a case study using eclectic approach which combines theories of structuralist and sociology of literature. Methodologically, this research is natural in characteristics because the primary data are observed directly. The form of vocabulary in this conversation, and folk can be identified in verbal. The researcher serves as the human instrument. The data verbal conversation and folk are gathered from utterances of its oral tradition and their daily communication. The finding of the forms of vocabulary are found, namely words, such as sea ‘ikan’, saga ‘lampu’,lamat ‘tomat’, guhango ‘lansia’, wale ‘rumah’. Contributing to the vocabulary of Uki; language related to the elements of multicultural showed acculturation and inter-language user are concerned with the people and the nation of Indonesia. At the present time, Uki’s language is used for communication, assimilation, and acculturation in the setting of culture, religion, trade, and commerce.

(RETRACTION) KAJIAN ETNOSEMANTIK: KESEPADANAN MAKNA PERIBAHASA BERSUMBER NAMA BINATANG DALAM BAHASA INDONESIA DAN BERBAGAI BAHASA DAERAH Maulina Hendrik
Dialektika: Jurnal Bahasa, Sastra, dan Pendidikan Bahasa dan Sastra Indonesia Vol 5, No 2 (2018)
Publisher : Department of Indonesia Language and Literature Teaching, UIN Syarif Hidayatullah Jakarta

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RETRACTIONRETRACTION TO: Hendrik,M. (2018). KAJIAN ETNOSEMANTIK: KESEPADANAN MAKNA PERIBAHASA BERSUMBER NAMA BINATANG DALAM BAHASA INDONESIA DAN BERBAGAI BAHASA DAERAH. Dialektika : Jurnal Bahasa, Sastra, dan Pendidikan Bahasa dan Sastra Indonesia, 5(1), 102-119. doi:10.15408/dialektika.v5i1.7103. This article has been retracted by Publisher based on the following reason:The Editor of dialektika Journal found the double publication in the article publishing due to article's content similarity published in Prosiding KIMLI 2014, cet. 1 ISBN 978-602-17161-1-3. Titled” Kesepadanan Makna Peribahasa Bersumber Nama Binatang dalam Bahasa Indonesia dan Berbagai Bahasa Daerah (Suatu Kajian Etnosematik)” with the author who is Euis Nicky Marnianti Suhendar. Based on clarification, Author of the article have admitted that he has published the article published in Prosiding KIMLI 2014, cet. 1 ISBN 978-602-17161-1-3, URL: https://lib.atmajaya.ac.id/default.aspx?tabID=61&id=278122&src=a.One of the conditions of submission of paper for publication in this journal is that authors declare explicitly that their work is original and has not appeared in a publication elsewhere. Re-use of any data should be appropriately cited. As such this article represents a severe abuse of the scientific publishing system. The scientific community takes a very strong view on this matter and apologies are offered to readers of the journal that this was not detected during the submission process.

NASKAH USADA SEBAGAI KEARIFAN LOKAL MASYARAKAT BALI Mujizah Mujizah
Dialektika: Jurnal Bahasa, Sastra, dan Pendidikan Bahasa dan Sastra Indonesia Vol 3, No 2 (2016)
Publisher : Department of Indonesia Language and Literature Teaching, UIN Syarif Hidayatullah Jakarta

Abstract: Bali has a long tradition of usada, also known as Balinese traditional healing. This practice continues until today. Since ago, usada is very famous and popular in Balinese life. It is proved by a number of manuscripts which written in palmleaf using Balinese language and script, called lontar usada. This article aimed at researching the usada treatment and knowing the type and system of Balinese medical knowledge as expressed in usada Bali. To support the understanding about the topic, data gathered through observation and qualitative method with inventarisation, description, and study of contents. In this article, we will discuss primary data of usada, especially collections of lontar usada in the Faculty of Letters of Universitas Udayana, Bali and Gedong Kirtya. From the result of this study obtained some important items. First, the Balinese as the owner of tradition continues to maintain Bali usada, both the manuscripts and science, as prosperity of local knowledge. Second, there are many types of usada treatment depending on the kind of sickness involved. Thus highlighting our belief that the knowledge of traditional medicines and herbal cures in Bali preserved very well. Third, usada treatment was done for diseases suffered by children and adults, including the treatment for pregnant women and childbirth. There are also usada to treat the mental illnesses, leprosy, and black magic. In sum, usada becomes the reference system for the people of Bali in maintaining health and the local wisdom of traditional medicines and cures because the medicine were mostly using flora, fauna, and spells.Abstrak: Masyarakat Bali memiliki tradisi usada sebagai tradisi pengobatan. Praktik pengobatan ini berlanjut hingga kini. Sejak dahulu usada sangat terkenal dan populer di dalam kehidupan masyarakat Bali. Hal itu dibuktikan oleh banyaknya manuskrip yang ditulis di atas lontar dalam bahasa dan aksara Bali yang disebut dengan lontar usada. Tujuan artikel ini mengungkap perobatan dalam usada, mengetahui jenis, dan sistem pengetahuan perobatan masyarakat Bali. Untuk mendukung pemahaman dalam kajian ini digunakan metode kualitatif dengan inventarisasi, deskripsi, dan kajian isi. Dalam artikel ini dibahas data primer usada, terutama koleksi lontar Fakultas Sastra Universitas Udayana dengan tambahan data dari Gedong Kirtya. Dari hasil kajian ini diperoleh beberapa hal penting. Pertama, usada Bali sebagai kekayaan pengetahuan lokal dipelihara masyarakat Bali sebagai pemilik tradisi, baik lontarnya maupun pengetahuannya. Kedua, khazanah usada merupakan sistem pengobatan yang sangat beragam. Oleh sebab itu, masyarakat Bali memelihara kekayaan pengetahuan lokal ini dengan baik. Usada ini sangat beragam jenisnya tergantung jenis penyakitnya. Ketiga, pengobatan penyakit diperuntukkan bagi anak-anak dan orang dewasa, termasuk pengobatan perempuan hamil dan melahirkan. Ada juga usada untuk penyakit jiwa, penyakit lepra, dan penyakit orang yang terkena black magic. Kesimpulannya bahwa usada menjadi sistem acuan bagi masyarakat Bali dalam menjaga kesehatan dan menjadi kearifan lokal dalam pengobatan penyakit yang sebagian besar menggunakan flora, fauna, dan mantra.Permalink/DOI: http://dx.doi.org/10.15408/dialektika.v3i2.5189

DIMENSI SUFISTIK DALAM PUISI “TAPI” KARYA SUTARDJI CALZOUM BACHRI Fajar Setio Utomo; Rosida Erowati
Dialektika: Jurnal Bahasa, Sastra, dan Pendidikan Bahasa dan Sastra Indonesia Vol 1, No 1 (2014)
Publisher : Department of Indonesia Language and Literature Teaching, UIN Syarif Hidayatullah Jakarta

Literary work which inflames a feeling of divine love and the prophetic spirit that led to the transcendental intensity enliven the Indonesian literary treasures. In this regard, it is worth to note the exiistence of Sutardji as a sufi poet. Many critics and observers who see Sutardji as Indonesian poet who has an intensity appreciation of divinity (monotheism) and high religiosity. It is proven by the presence of poetry O, AMUK, and AX that sensationaized Indonesia poetry.The research method that is used in this research is descriptive qualitative method.The data collection was done by using library technique and record, while data analysis was performed by using the method of semiotic reading model which consists of three stages of analysis, namely; syntax, semantic, and pragmatic.Poetry But, in this case, is loaded with ideas of Sufism Wahdatul Wujud, which shows the proverbial human existence with the existence of God, the proverbial human dimension and the divine dimension, merging creature with the Creator, with the result that there are two dimensions of Sufism, the transcendent dimension and immanent dimension.

PENGEMBANGAN BAHAN AJAR BERBASIS PENDIDIKAN KARAKTER UNTUK MENINGKATKAN KESANTUNAN TINDAK TUTUR IMPERATIF BAHASA MELAYU PONTIANAK Mai Yuliastri Simarmata; Rini Agustina
Dialektika: Jurnal Bahasa, Sastra, dan Pendidikan Bahasa dan Sastra Indonesia Vol 6, No 2 (2019)
Publisher : Department of Indonesia Language and Literature Teaching, UIN Syarif Hidayatullah Jakarta

Abstract: This study is the development of teaching materials based on language character education to improve the politeness of speech acts in students of the Indonesian Language and Literature Education Study Program IKIP PGRI Pontianak. Development of integrated language teaching material in pragmatic subjects. In general, this study aims to develop teaching materials related to character education speaking in the Malay speech politeness in the Indonesian Language and Literature Education Study Program IKIP PGRI Pontianak students. The results obtained in this study that teaching materials used by researchers are feasible to use with a percentage of 78.94% and the results of the hypothesis there are differences between the results of students' speech politeness before and after applying teaching materials based on character education. This can be seen the average value of students at the pretest of 63.43 and the pottest of 71.72. Then it can be concluded that teaching materials based on character education are very suitable and feasible to be used as students of Indonesian Language and Literature Education study programs.Abstrak: Penelitian ini merupakan pengembangan bahan ajar berbasis pendidikan karakter bahasa untuk meningkatkan kesopanan tindak tutur pada siswa Program Studi Pendidikan Bahasa dan Sastra Indonesia IKIP PGRI Pontianak. Pengembangan materi pengajaran bahasa terintegrasi dalam mata kuliah pragmatik. Secara umum, penelitian ini bertujuan untuk mengembangkan bahan ajar yang berkaitan dengan pendidikan karakter berbicara dalam kesantunan tindak tutur bahasa Melayu di lingkungan mahasiswa Program studi Pendidikan Bahasa dan sastra Indonesia IKIP PGRI Pontianak. Hasil yang diperoleh dalam penelitian ini bahwa bahan ajar yang digunakan oleh peneliti layak digunakan dengan presentase sebesar 78,94% dan hasil hipotesis terdapat perbedaan antara hasil kesantunan berbicara mahasiswa sebelum dan sesudah menerapkan bahan ajar berbasis pendidikan karakter. Hal ini dapat dilihat nilai rata-rata mahasiswa pada pretest sbesar 63,43 dan pottest sebesar 71,72. Maka dapat disimpulkan bahan ajar berbasis pendidikan karakter berbahasa ini sangat cocok dan layak untuk digunakan bagai mahasiswa program studi Pendidikan Bahasa dan Sastra Indonesia.

PEMBELAJARAN MEMBACA PEMAHAMAN DENGAN STRATEGI THE COGNITIVE ACADEMIC LANGUAGE LEARNING APPROACH (CALLA) BERBASIS KEARIFAN LOKAL SISWA Witri Annisa; Rio Rinaldi
Dialektika: Jurnal Bahasa, Sastra, dan Pendidikan Bahasa dan Sastra Indonesia Vol 4, No 2 (2017)
Publisher : Department of Indonesia Language and Literature Teaching, UIN Syarif Hidayatullah Jakarta

Abstract: The reading ability of Indonesian society is still low due to the low interest and reading habit. CALLA-based strategy of cognition by not forgetting aspects of metacognition can make students more precise in understanding a text in depth. Materials, media, and tests based on local wisdom are also expected to improve reading comprehension. This type of research is mixed methods with explanatory design. The sample of this research is taken with purposive purpose of two class, that is VII. 1 for the experimental class and VII.2 control class. The results of this study indicate that the implementation of CALLA strategy based on local wisdom in learning to read comprehension shows can increase student's interest to improve comprehension of reading. Similarly, the students' reading comprehension test results also show a significant improvement in the experimental class with CALLA strategies based on local wisdom. A significant level of effectiveness of reading comprehension learning with CALLA strategy based on local wisdom is 0.000 which means> α 0.05. That is, learning comprehension reading with CALLA strategy based on local wisdom is effective. The results of interviews and observations of teacher and student activities seen the influence of CALLA strategy based on local wisdom that makes students more enthusiastic and active in learning. Thus, CALLA strategy based on local wisdom is effective in improving students' reading comprehension skills. Abstrak: Kemampuan membaca masyarakat Indonesia masih rendah karena minat dan kebiasaan membaca yang rendah. Strategi CALLA berbasis kognisi tanpa melupakan aspek metakognisi dapat menjadikan siswa lebih tepat dalam memahami teks secara mendalam. Materi, media, dan tes yang diberikan berbasis kearifan lokal juga diharapkan dapat meningkatkan kemampuan membaca pemahaman. Penelitian ini memanfaatkan metode campuran dengan rancangan explanatory design. Sampel penelitian diambil dengan teknik purpose sampling dua kelas, yaitu VII.1 sebagai kelas eksperimen dan VII.2 sebagai kelas kontrol. Hasil penelitian menunjukkan bahwa penerapan stategi CALLA berbasis kearifan lokal dapat meningkatkan minat siswa untuk meningkatkan pemahaman. Hasil tes kemampuan membaca pemahaman siswa juga menunjukkan peningkatan yang signifikan pada kelas eksperimen. Tingkat signifikan keefektifan pembelajaran membaca pemahaman dengan strategi CALLA berbasis kearifan lokal mencapai 0,000 yang berarti > α 0,05. Artinya, pembelajaran membaca pemahaman dengan strategi CALLA berbasis kearifan lokal efektif. Hasil wawancara dan observasi aktivitas guru dan siswa pun menunjukkan bahwa metode ini membuat siswa lebih antusias dan aktif dalam pembelajaran. Permalink/DOI: http://dx.doi.org/10.15408/dialektika.v4i2.6152.

Tipe-Tipe Kalimat Majemuk Setara dalam Bahasa Jawa Ngoko Ari Wulandari
Dialektika: Jurnal Bahasa, Sastra, dan Pendidikan Bahasa dan Sastra Indonesia Vol 3, No 1 (2016)
Publisher : Department of Indonesia Language and Literature Teaching, UIN Syarif Hidayatullah Jakarta

Abstract: This study aims to describe the types of the structure and relationship between clause of compound sentences in the lowest level Javanese. Compound sentence is a sentence that has parallel clause relationship, equal, or not having a subordinate clause. Data are obtained from the intuition of researcher as Javanese speakers and listening to Javanese conversations. Data analysis was performed by the distributional techniques to identify the structures and identity techniques to clarify the constituents. The results obtained is that the compound sentence consists of two main things. The ones which based on its structure consist of four types, namely: (1) Subject Predicate (Object) (Complement) (Adverb) + SP(O) (C) (A) + SP(O)(C)(A), (2) SP1 + P2 + P3, (3) P1 + S1P2 (+ P3), and (4) S1P1 + S2. While the others which based on the relationship clause, consist of five types, namely: (1) the sum relationship, (2) the choice relationship, (3) the resistance relationship, (4) the excessive relationship, and (5) the continuous relationship. Keywords: clauses relationship, compound sentence, distributional techniques, identification techniques, the lowest level of Javanese Abstrak: Penelitian ini bertujuan mendeskripsikan tipe-tipe struktur dan hubungan antarklausa kalimat majemuk dalam bahasa Jawa ngoko. Kalimat majemuk adalah kalimat yang hubungan klausanya paralel, sama atau tidak memiliki klausa bawahan. Data diperoleh dari intuisi peneliti sebagai penutur bahasa Jawa serta menyimak percakapan yang berlangsung dalam bahasa Jawa. Data dianalisis menggunakan teknik distribusi untuk mengidentifikasi struktur dan teknik identitas untuk memperjelas konstituen. Hasil yang diperoleh dalam penelitian ini adalah pada kalimat majemuk terdapat dua hal yang utama, yang berdasarkan struktur terdiri atas empat jenis, yaitu: (1) Subyek Predikat (Obyek) (Pelengkap) (Keterangan) + SP(O) (Pel) (Ket) + SP(O)(Pel)(Ket), (2) SP1 + P2 + P3, (3) P1 + S1P2 (+ P3), and (4) S1P1 + S2. Sementara itu, yang berdasarkan hubungan klausa, terdiri dari lima jenis, yaitu: (1) hubungan penjumlahan, (2) hubungan pilihan, (3) hubungan perlawanan, (4) hubungan berlebihan, dan (5) hubungan yang terus menerus atau berkesinambungan. Kata Kunci: hubungan klausa, kalimat majemuk, teknik distribusi, teknik identifikasi, bahasa Jawa ngoko

KETAATAN DAN PELANGGARAN IKLAN TELEVISI TERHADAP PRINSIP KERJA SAMA Ening Herniti
Dialektika: Jurnal Bahasa, Sastra, dan Pendidikan Bahasa dan Sastra Indonesia Vol 2, No 2 (2015)
Publisher : Department of Indonesia Language and Literature Teaching, UIN Syarif Hidayatullah Jakarta

Abstract: Speech is always based on a specific purpose. It happens on an ad. Ads will not exist without a message. The message can be showed in the blended form of verbal and nonverbal messages. Verbal messages in the television advertising are in the form of conversation, while the nonverbal messages can include images, color, and sound. Each speech can be assumed that there is cooperation between the speaker and the opponent. The cooperation in speech by Grice-called principles of cooperation. However, in practice it is common the speaker violating the principle. The Television ads are also violating the maxim agreed by the principles of cooperation. However, the television advertising for the certain restriction also remains obedient to the maxims. The Violations in television advertising are actually implied by the advertiser so that the potential customers are interested in and believe in their products with the hope of taking them. Abstrak: Tuturan selalu dilandasi maksud tertentu. Demikian halnya dengan sebuah iklan. Iklan tidak akan ada tanpa adanya pesan. Pesan yang disampaikan dapat berbentuk perpaduan antara pesan verbal dan pesan nonverbal. Dalam iklan televisi pesan verbal berupa percakapan, sedangkan pesan nonverbal dapat berupa gambar, warna, dan bunyi. Setiap pertuturan dapat diasumsikan terdapat kerja sama antara penutur dan lawan tutur. Kerja sama dalam pertuturan oleh Grice disebut prinsip kerja sama. Namun, dalam pelaksanaannya tidak jarang penutur melanggar prinsip kerja sama tersebut. Iklan televisi juga banyak melanggar maksim yang dicanangkan oleh prinsip kerja sama. Namun, iklan televisi dalam batas-batas tertentu juga tetap taat pada maksim-maksimnya. Pelanggaran dalam iklan televisi sebenarnya ada yang diimplikasikan oleh pengiklan agar calon konsumen tertarik dan percaya kepada produknya dengan harapan akan mengkonsumsinya. Permalink/DOI: http://dx.doi.org/10.15408/dialektika.v2i2.3624

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