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INDONESIA
Journal of Islamic Economics and Finance
ISSN : 30217458     EISSN : 3021744X     DOI : 10.59841
Core Subject : Economy, Science,
bidang Ilmu Manajemen dan Ekonomi Syariah. ekonomi Islam, keuangan publik Islam, keuangan Islam, akuntansi Islam, etika bisnis Islam, perbankan Islam, asuransi Islam, pemikiran ekonomi Islam, manajemen sumber daya manusia Islam, keuangan mikro Islam, ekonomi pembangunan Islam, Ekonomi moneter Islam, ekonomi fiskal Islam, pasar modal Islam
Articles 63 Documents
MENGANALISA PRODUK POSITIONING PEMUTIH WAJAH POND’S FAIR & LOVELY DI SURABAYA Arisman Zebua; suyahni
Journal of Islamic Economics and Finance Vol. 1 No. 2 (2023): Mei : JUREKSI ( Journal of Islamic Economics and Finance )
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jureksi.v1i2.79

Abstract

Competition colors the development of the business world as a result of the existence of a global market. More and more products are flooding the domestic market which causes sharp competition (hyper competition) among companies that produce similar products. In a market with intense competition, the company's success depends on the company's ability to implement the marketing mix strategy appropriately by combining the variables, namely: product, price, distribution channel and promotion. In addition, it also depends on the company's ability to know its marketing environment and use the information obtained appropriately. Before launching its product on the market, the company must have determined the target market to be served. This can be done by dividing the market into several segments with certain criteria or characteristics. In the selected target market, the company should do the positioning (placement) of its products to face the competition. To be successful in an overcommunicated society, a company must create a position in the minds or minds of its prospects. The mind is the last bastion against the boisterous of communication as a place to filter, receive, and reject the information offered. If in the mind or thoughts have been formed, then it is difficult to tear it down. According to Kotler (1991:380), "Positioning is the act of designing the company's image and value offer so that the segment's customer understands and appreciates what the company stands for in relation to its competitors." Positioning is the act of designing the company's image and offering value, so that consumers in the target market can understand and appreciate what the company is doing compared to its competitors. In order for the product to have a good image, the company must position correctly the important attributes according to the intended target market. Kasali (1998: 527) says, "Positioning is a communication strategy to enter the window of the consumer's brain so that your product/brand/name contains a certain meaning which in several ways reflects the superiority of your product/brand/name in the form of associative relationships."
PENGARUH KARAKTERISTIK PENGUSAHA DAN HADIAH TERHADAP KEPUASAN KERJA DI RESTORAN TAKEMEE SURABAYA Elda agil restuti; Muhammad Ali ridho
Journal of Islamic Economics and Finance Vol. 1 No. 2 (2023): Mei : JUREKSI ( Journal of Islamic Economics and Finance )
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jureksi.v1i2.80

Abstract

Indonesia is considered one of the most populous countries, with a total population estimated at around 261,890,900 people (Indonesia Statistics Bureau, 2018). There are several major urban areas in Indonesia, these urban areas are: Jakarta, Surabaya, Bandung, Medan and Semarang. Surabaya is the second most populous city in Indonesia. Based on the data that was taken from Indonesia's Statistics Bureau (BPS) the total population of Surabaya grew on average 2.993% per year from 2010 to 2013. Thus it can be concluded that Surabaya is experiencing quite a significant growth in its population. Since food is one of the most basic human needs, the growth of the population here means that there is more demand for food. This statement is supported by the data that was taken from BPS which stated that the amount of money which was spent on food in a monthly basis by the Indonesian people has increased by 9.89% from IDR 319,145 in 2012 to IDR 429,746 in 2013 (Surabaya Statistics Bureau, 2015). This increase in the demand for food has resulted in the increase in restaurants that have opened in Surabaya. In 2012, the tourism government in Surabaya stated that there were 468 new food businesses that had been opened in Surabaya. These food businesses consist of different types of restaurants such as western cafes, Indonesian restaurants as well as fast food, food courts and bars.
PENERAPAN METODE JUST IN TIME DENGAN METODE TRADISIONAL DALAM MENINGKATKAN EFISIENSI BIAYA BAHAN BAKU (STUDI PADA UD.SIDO RUKUN) Natik handoko; Shasha bedys fazhiera
Journal of Islamic Economics and Finance Vol. 1 No. 2 (2023): Mei : JUREKSI ( Journal of Islamic Economics and Finance )
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jureksi.v1i2.81

Abstract

Rapid development in the industrial sector today resulted in an increasing level of competition faced by each company in achieving the company's goals. To be able to compete in seizing the market every company will try to outrank each other or even drop each other, this is strived to achieve maximum profit. To achieve a decent profit, one effort is to improve the quality of products produced and reduce costs incurred. For the economic actors in the face of the competition can use all the potential that exists effectively and efficiently. One of the strategies that exists today in the development of manufacturing technology today with Just In Time (JIT) system. According to Agus (2010: 2) Just In Time is "A management philosophy aimed at eliminating waste that occurs in all aspects of manufacturing and other activities related to the manufacturing process."
DAMPAK BRAND IMAGE TERHADAP KEPUASAN PELANGGAN : STUDI KOPI MAXX DI SURABAYA Chyntia wongso; Hilda Pradina Faradiba
Journal of Islamic Economics and Finance Vol. 1 No. 2 (2023): Mei : JUREKSI ( Journal of Islamic Economics and Finance )
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jureksi.v1i2.82

Abstract

In the current development, the theory of customer satisfaction considered as a key to marketing concept. Some researchers believe that customers’ satisfaction could drive a business to the success (Bennett and Rundle-Thiele, 2004). According to Kotler and Keller (2009), satisfaction is the summary feeling resulted from comparing a product performance to the expectation. A customer will be satisfied if the performance matches expectation. On the other side, a customer will be dissatisfied if the performance fails to meet expectation. Martisiute et al. (2010) theorized that the success of a company does not only depend on the ability to attract new customers. Retaining satisfied customers is beneficial because it needs less cost than to attract the new ones. One of the important strategies to achieve customer satisfaction is branding strategy.
PENGARUH STRESS KERJA TERHADAP MOTIVASI DAN KINERJA KARYAWAN BANK JATIM SURABAYA Chusnul Chotimah; Elis kayanti
Journal of Islamic Economics and Finance Vol. 1 No. 2 (2023): Mei : JUREKSI ( Journal of Islamic Economics and Finance )
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jureksi.v1i2.84

Abstract

Human resources are a very important factor in moving the company to achieve its goals. The achievement of a company goal will only be achieved because of an effort from the actors in a company, namely to always perform well and contribute positively to the company so that it can achieve the expected goals and advance the company. In addition, high employee performance will provide hope in achieving a goal for the company and high-performing employees will provide maximum results, where employees are required to be able to complete the responsibilities set by the company.
Alternatif Untuk Menjaga Kelancaran Likuiditas Dalam Perbankan Syariah Mirwansyah Putra Ritonga
Journal of Islamic Economics and Finance Vol. 1 No. 3 (2023): Agustus : JUREKSI ( Journal of Islamic Economics and Finance )
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jureksi.v1i3.178

Abstract

Liquidity management is a very complex problem in bank operations. The main cause of bank bankruptcy, both large and small, is not due to failure in financing which results in losses, but rather due to the inability of banks to manage liquidity. This article discusses liquidity management by utilizing the Bank Indonesia Sharia System (SBIS) and PUAS transactions. However, that the two methods have not fully resolved the actual problems faced by Islamic banking in allocating unused funds due to excess liquidity. This study was conducted through a literature search covering various solutions and alternatives to overcome the obstacles faced by Islamic banking in managing its liquidity. To support this study, secondary data was used obtained from Islamic Banking Statistics and the Financial Services Authority. Based on this study, it means that the central bank needs to develop the existing instruments in the PUAS provided by Bank Indonesia as the monetary authority. It is hoped that the liquidity problems faced by Islamic banking can be overcome more effectively.
Teori Produksi Dalam Perspektif Islam Fauziah Nur Hutauruk
Journal of Islamic Economics and Finance Vol. 1 No. 3 (2023): Agustus : JUREKSI ( Journal of Islamic Economics and Finance )
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jureksi.v1i3.179

Abstract

The theory of production describes the relationship between the factors of production and the level of production produced. Production is the result of all economic activities carried out by the company. To run production smoothly, the company needs the fulfillment of appropriate inputs. Without these inputs, the production process cannot run efficiently. Companies try to maximize production by using available inputs. By maximizing this production, the profits also increase. The purpose of this paper is to understand the production system from an Islamic point of view. Production is also the main activity in the company's activities. If there are no production activities, the company cannot function to produce products.
Human Capital Dan Pengentasan Kemiskinan Dalam Kerangka Ekonomi Islam Sanusi Gazali Pane
Journal of Islamic Economics and Finance Vol. 1 No. 3 (2023): Agustus : JUREKSI ( Journal of Islamic Economics and Finance )
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jureksi.v1i3.190

Abstract

The position of human capital in Islam has a special place and occupies the highest position among other creatures. Although working is not one of the five pillars of Islam, it is an obligation of all capable people and an expression of obedience to God. On the other hand, Allah SWT does not like weakness, even Rasulullah SAW poverty is close to kufr. Thus the role of science and knowledge is very important to improve the human degree from ignorance, backwardness, and poverty. Islam states that the development of knowledgeable human resources is a top priority. Through education, training, and employment opportunities, human capital becomes a valuable asset and a driving force for economic prosperity and independence. On the other hand, for people who are economically disadvantaged, Islam provides a solution in overcoming social inequality through zakat funds. This policy is not only able to alleviate poverty but even improve human dignity with the principles of brotherhood, empathy and social togetherness.
Pengaruh Kualitas Produk, Citra Merek Dan Harga Terhadap Keputusan Pembelian Produk 3second (Studi Kasus Pada Store 3second Jl Majapahit Mojokerto) Tri Anggun Melen Novari; Imam Baidlowi; Toto Heru Dwihandoko
Journal of Islamic Economics and Finance Vol. 1 No. 3 (2023): Agustus : JUREKSI ( Journal of Islamic Economics and Finance )
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jureksi.v1i3.194

Abstract

This study aims to determine the effect of product quality, brand image and price on purchasing decisions for 3Second products (Case Study at the 3Second store, Jl Majapahit Mojokerto). The type of research used is quantitative research based on the philosophy of positivism, used to examine certain populations or samples, data collection uses research instruments, data analysis is quantitative or statistical, which aims to test the established hypotheses. The data sources used in this study are primary data and secondary data, primary data comes from the results of online questionnaire respondents using a Likert scale, while secondary data comes from journals, analyzing books, online media and sources related to this research and existed before. The population in this study were consumers who had purchased 3Second products at least once at the 3Second store Jl Majapahit, Mojokerto, with a total sample of 75 respondents, using the Hair et al formula. This study uses a sampling technique, namely non-probability sampling using purposive sampling method, which means determining the sample using certain considerations. Data processing in this study includes validity test, reliability test, classic assumption test, multiple linear regression test, coefficient of determination test (R2), beta coefficient test, T test and F test. The results of this study indicate that product quality has a partial effect on decisions purchases of (2.899 > 1.993). Brand image has a partial and positive effect on purchasing decisions (2.953 > 1.993). And price also has a partial and positive effect on purchasing decisions of (3.179 > 1.993). Then for the F test which shows that product quality, brand image and price simultaneously influence purchasing decisions by (13.770 > 3.12) and get a significance value of 0.000.
Pengaruh Brand Awareness Dan Strategi Marketing Mix Terhadap Keputusan Pembelian Kerudung Meizaya (Studi Kasus Kerudung Meizaya) Sastiya Nur Oktavia; Khalid Iskandar; Ari Kristiani
Journal of Islamic Economics and Finance Vol. 1 No. 3 (2023): Agustus : JUREKSI ( Journal of Islamic Economics and Finance )
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jureksi.v1i3.203

Abstract

Meizaya adalah sebuah brand kerudung yang kini sudah tersebar di kalangan masyarakat. Banyak sekali brand kerudung yang tersebar di Indonesia seperti Zoya, Rabani, Ellzata, dan masih banyak lagi, banyaknya persaingan membuat Meizaya menerapkan sebuah alternatif yaitu menciptakan produk kerudung yang berkualitas terbaik dan terbaru. Meizaya menampilkan koleksi terbaru dan terbaik dalam perkembangan bisnis yang kian kompetitif membuat Meizaya terus melakukan inovasi dari hari kehari. Jenis penelitian ini adalah kuantitatif. Populasi penelitian ini adalah nasabah aktif dengan menggunakan jumlah sampel sebanyak 100 responden. Metode pengumpulan data dengan cara membagikan kuisioner pada responden melalui online menggunakan google form. Brand Awareness memiliki arah yang positif terhadap Keputusan Pembelian Kerudung Meizaya. Hal ini didukung dengan nilai thitung untuk Brand Awareness (X1) sebesar 4,518 lebih besar dari nilai ttabel sebesar 1,984 (2,916 > 1,984) dan nilai sig. uji t pada Brand Awareness lebih kecil dari 0,05 (0,004 < 0,05) dan Marketing Mix memiliki arah yang positif terhadap Keputusan Pembelian Kerudung Meizaya. Hal ini didukung dengan nilai thitung untuk Marketing Mix (X2) sebesar 2,019 lebih besar dari nilai ttabel sebesar 1,984 (6,268 > 1,984) dan nilai sig. uji t pada Marketing Mix dari 0,05 (0,000 < 0,05). Brand Awareness dan Marketing Mix secara bersama-sama Kep utusan pembelian Kerudung Meizaya. Hal ini didukung dengan nilai fhitung yang diperoleh sebesar 226,033 lebih besar dari nilai ftabel sebesar (226,033 > 3,93).