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INDONESIA
Scriptura
Published by Universitas Kristen Petra Surabaya
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Core Subject : Education,
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Articles 113 Documents
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GAZA IN MEDIA EDITORIAL FRAME (SUARA PEMBARUAN, MEDIA INDONESIA, AND REPUBLIKA) Sieria, Anita
Scriptura Vol 3, No 2 (2009): JULY 2009
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (260.019 KB) | DOI: 10.9744/scriptura.3.2.172-187

Abstract

Gaza strip has became the home for the longest lasting conflict between Israel and Palestine, even when the researcher doing this research, the conflict still remain. This conflict has become an important issue for the international world and has attracted various media coverage from all over the world including Indonesia. Many news, opinions, and editorials are involved in expressing arguments of different interests. Moreover, Indonesia has the largest Moslem population in the world, and therefore the conflict is often brought into the religious realm. Medias with different ideologies produce their reports with different frames. It is no surprise that people may have different perception about a situation in the conflict. This phenomenon, is the reason behind the writers interest in finding out how the Gaza conflict is being framed in Indonesian media editorial. Framing Analysis Method is being used to find out the differences of framing between the following medias: Suara Pembaruan (SP), Media Indonesia (MI), and Republika. It is found that differences in ideology influenced the framing of media editorial. Suara Pembaruan builds a frame that shows that Palestine (Hamas) is an extreme cluster causing negative effects, while Israel and United Nations?s resolution viewed from a positive point of view. MI sees this conflict as political conflict. Republika perceives this conflict as an impact of Israel violence as well the paralyzed condition of the United Nation.
RISMA AND AN INSIGHT OF IDEOLOGY IN POLITICAL POWER NARRATIVE Indrayani, Inri Inggrit
Scriptura Vol 5, No 1 (2015): JULY 2015
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (269.342 KB) | DOI: 10.9744/scriptura.5.1.31-38

Abstract

This study aims to determine the discourse in Tri Rismaharini?s utterances as the first female mayor of Surabaya in a prominent talk show program. Woman with a strategic position in political domain is a rare phenomenon in a patriarchal culture. Risma is phenomenal one since not a party cadre, could be a major. As the public support becomes immensely increase of Risma?s leadership. She was confronted a conflict of interests between political parties?s and the public?s. This condition raised issues about Risma?s resignation. In an interview on a private television, Risma revealed about her feeling as leader of the city. How Risma conceives political power? How Risma practices political power? How she engages people to understand and be involved toward her policies ? What about her political ideology ? Risma?s utterances on the program as a form of social act are interesting to be assessed. The method of this study is critical discourse analysis of Teun van Dijk. Van Dijk divides the analysis into three main parts which are the analysis of social, cognitive and discourse analysis. These analysis stages are used to examine the discourse in conversation or texts produced by a communicator. The analysis shows Risma puts political power as a divine mandate/transcendentalism. Secondly as women, Risma has implemented morality and justice as ethical politics further demonstrates masculinity through totality and accepts authority.
KONSTRUKSI IDENTITAS PADA KOMUNITAS GAME TOUCH ONLINE (STUDI ANGGOTA KOMUNITAS GUILD DEADLINE) Sari, Wulan Purnama
Scriptura Vol 7, No 1 (2017): JULY 2017
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (277.988 KB) | DOI: 10.9744/scriptura.7.1.1-6

Abstract

Perkembangan teknologi dan komunikasi, khususnya dibidang komputer dan internet telah banyak membawa perubahan dalam kehidupan masyarakat. Salah satu contohnya adalah berkembangnya game online, sebuah permainan komputer yang memanfaatkan jaringan komputer (LAN atau internet) sebagai medianya. Game online ini pada umumnya diminati oleh kalangan anak muda, mulai dari remaja sampai pada dewasa muda. Pada akhirnya kemunculan game online mendorong munculnya kelompok, dimana anggotanya menyatakan dirinya sebagai bagian dari komunitas pecinta game online. Komunitas ini dikenal dengan istilah guild, yang memiliki nama dan struktur layaknya organisasi pada umumnya. Komunitas game touch online, khususnya guild DeadLine menjadi objek penelitian, dimana penulis meneliti tentang bagaimana anggota komunitas guild DeadLine ini mengkonstruksi identitas sosialnya. Tujuan penelitian ini adalah untuk mendeskripsikan proses terbentuknya identitas para gamer. Penelitian ini menggunakan metode kualitatif. Hasil menunjukkan identitas sosial yang diperoleh dari keanggotaan dalam komunitas game online menjadi kultur utama, dan berlangsung lama bahkan setelah para gamer beralih ke game lain.
PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS “BMW” PADA FILM MISSION IMPOSSIBLE: FALLOUT Steven, Steven; Sudrajat, Ratih Hasanah
Scriptura Vol 8, No 2 (2018): DECEMBER 2018
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (563.134 KB) | DOI: 10.9744/scriptura.8.2.75-82

Abstract

Film Mission Impossible: Fallout adalah salah satu film yang menerapkan penggunaan Product Placement. Product Placement yang paling dominan dalam film ini adalah brand automotive BMW. BMW telah melakukan kerja sama dengan Paramount Pictures sebagai exclusive automotive cars marketing partners untuk film Mission Impossible franchise sejak tahun 2011. Setiap global campaign dari seri film Mission Impossible ini bertujuan untuk mempromosikan launching produk terbaru yang akan dirilis oleh BMW nantinya, Dengan adanya situasi penggunaan product placement secara berturut-turut sebagai sarana promosi menjadi permasalahan yang layak diteliti mengenai bagaimana product placement mempengaruhi brand awareness audience yang menonton film Mission Impossible: Fallout.  Variabel yang digunakan dalam penelitian ini terdiri dari variable independen yaitu product placement. Variable dependen yaitu brand awareness. Jenis penelitian ini menggunakan deskriptif kausal dengan metode penelitian kuantitatif. Populasi dalam penelitian ini adalah masyarakat Kota Bandung yang berusia ? 20 tahun dan sudah pernah menonton film Mission Impossible: Fallout. Dengan sample sebanyak 100 orang yang telah dihitung menggunakan rumus Slovin. Pengumpulan data yang digunakan adalah dengan menyebarkan kuesioner dengan tehnik Purposive Sampling dan diuji dengan tehnik regresi linear sedeharana. Hasil yang diperoleh dalam penelitian ini menunjukan bahwa tanggapan audience terhadap product placement memiliki pengaruh yang tinggi sebesar 76,53% dan tanggapan audience terhadap brand awareness juga menunjukan kategori tinggi dengan skor sebesar 73,47% dah skor pengaruh hubungan product placement terhadap brand awareness yang diuji dengan analisis regresi linear sederhana bernilai positif dengan perolehan skor sebesar 62,3%
METODOLOGI KUANTITATIF DALAM PENELITIAN KOMUNIKASI Sutinah, Sutinah
Scriptura Vol 1, No 2 (2007): JULY 2007
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (263.819 KB) | DOI: 10.9744/scriptura.1.2.

Abstract

In many cases, qualitative and quantitative researches are different, although there are a lot of alikeness too, complementing to each other. All of social researchers have systematically collected and analyzed empirical data and carefully examined their patterns in order to understand and explain social life.Differences between qualitative and quantitative life can create confusion among students, researchers, and readers of research reports. Those who appraise qualitative research by means of quantitative research standards often get dissappointed, and such is the case with the contrary one. It is the best to appraise each of the styles. To appraise their respective strengths, it is very important to understand differences of researchers' orientation. One of differences between the two styles derives from the existing data characteristics. Soft data take form of impressions, words, sentences, photos, symbols, and so on, dictating research strategies and technique of data collection that is different compared to hard data, taking form of numbers. Another difference is that researchers qualitatively and quantitatively have varied assumptions on social life and different objectives. The difference can make tools used by other forces become unsuitable and irrelevant to others
DUNIA CYBERSPACE BAUDRILLARDIAN “THE MATRIX” Baktiono, Wolly
Scriptura Vol 2, No 1 (2008): JANUARY 2008
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (137.862 KB) | DOI: 10.9744/scriptura.2.1.8-17

Abstract

Baudrillard, following Barthes, noted the movements which easily altered to visual experience where driver or viewer interacted with image, than with physical world (Ecstasy 13). Other than metaphorical transformation from physical world to image “on” a windshield, “cyberspace” provides simulations behind monitor screen. What’s real will no longer as a reference for postmodern version of Window Alberti. Scene or simulation screen is a shallow surface that no longer conforms to image games between metaphor and the represented world. For Baudrillard, screen provides the example of “reality satelitation” reaching speeds detachment and hyperreality. “It once to be previously mentally projected that lives as a metaphor in terrestrial habitat which from now on projected entirely without metaphor, into definite space of simulation” (Ecstasy 16). Not for long now the metaphor to change, simulated highway of Internet as a form of virtual reality. Virtual reality doesn’t mean “representation of reality” but a “simulation of reality”. Baudrillard explained that simulation is the creation of reality models which without origin or without reality, but hyperreal! People believed the already constructed reality, as social construction of reality (adopted from the concept of Peter L. Berger and Thomas Luckman), like drama scenario, which define individual roles, change the narration, build its self image and collectively and oddly includes exploring the cyberspace. Computer technology, internet, virtual reality, artificial intelligence and cyberspace, has loaded with pseudo-event, which eventually offers virtual community.
PENERTIBAN VERSUS PENGGUSURAN: STRATEGI KOMUNIKASI DAN PARTISIPASI PEMBANGUNAN (Studi Kasus di Stren Kali Jagir Wonokromo–Surabaya) Abadi, Totok Wahyu; Mahendrawati, Ita Kusuma
Scriptura Vol 3, No 2 (2009): JULY 2009
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (280.287 KB) | DOI: 10.9744/scriptura.3.2.112-128

Abstract

Istilah penggusuran bagi masyarakat yang termarginalkan di perkotaan memiliki efek psikologis yang sangat mengerikan ketimbang bencana. Sebagai subjek pembangunan semestinya mereka tidak lagi menjadi korbanan. Ia me¬miliki hak asasi untuk mendapatkan penghidupan yang layak, perlakuan adil di mata hukum, kebutuhan harmonis sebagai manusia. Tetapi fakta ber¬bicara lain. Tulisan ini berupaya memaparkan bagaimana sebenarnya strategi komu¬ni¬kasi yang digunakan pemerintah atas pembangunan yang menyangkut kehidupan masyarakat yang terkena dampaknya. Dan memaparkan bagaiman bentuk partisipasi masyarakat dalam program penertiban versus penggusuran tersebut
TINGKAT PENGETAHUAN SISWA SD BINA PUTRA SURABAYA TENTANG MAJALAH DINDING SEKOLAH Sari, Yustisia Ditya; Swestin, Grace
Scriptura Vol 4, No 2 (2014): DECEMBER 2014
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (534.252 KB) | DOI: 10.9744/scriptura.4.2.78-86

Abstract

The purpose of this research is to delve into the level of knowledge or cognitive response of students at Bina Putra Elementary School Surabaya on the function, nature, and format of their wall magazine as the school’s communication media. Due to various limitations in the access to information experienced by the students, wall magazine becomes the simplest and most practical means of delivering information about the values and activities in the organization. That is why knowledge of information in the wall magazine becomes significant. This research utilizes Stimulus-Organism-Response (S-O-R) theory and surveyed students in the 4th to 6th grade who are both audience and producers of the wall magazine content. The descriptive analysis reveals that the students have a high level of knowledge on the information posted. This implies that the wall magazine is able to serve as a communication medium for the students. However, the findings also suggest that students’ knowledge is relatively lower on aspects ofnewness and factuality of information as well as news and articles on events happening around the school. The result shows that the journalistic aspect of the wall magazine needs to be improved.
SOSOK PRESIDEN JOKO WIDODO DALAM PEMBERITAAN TENTANG KABINET KERJA Lesmana, Fanny; Nugroho, Aylanda Dwi; Yoanita, Desi
Scriptura Vol 6, No 2 (2016): DESEMBER
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (415.598 KB) | DOI: 10.9744/scriptura.6.2.57-63

Abstract

Kabinet merupakan hal yang krusial dalam sebuah pemerintahan. Dalam menjalankan kinerja pemerintahan, Presiden Republik Indonesia, Joko Widodo, juga membutuhkan pembantu yakni para menteri yang tergabung dalam sebuah kabinet yang disebut Kabinet Kerja. Media televisi merupakan salah satu media massa yang dianggap memberikan pengaruh pada opini publik. Dengan menggunakan metode analisis framing Gamson dan Modigliani, peneliti melihat bagaimana Metro TV dan TVOne memberitakan sosok Presiden Joko Widodo terkait dengan kabinet yang dipimpinnya. Temuan penelitian menunjukkan Metro TV cenderung membingkai sosok Joko Widodo sebagai presiden dengan menunjukkan kebijakan dan prinsip yang dimilikinya. Sebaliknya, tvOne membingkai Joko Widodo sebagai presiden yang tidak konsisten dan tidak pro rakyat.
REPRESENTASI ORIENTALISME DALAM VIDEO MUSIK THIRTY SECONDS TO MARS FROM YESTERDAY Nugroho, Dibba; Tjahjo, Judy Djoko Wahjono; Wahjudianata, Megawati
Scriptura Vol 8, No 1 (2018): JULY 2018
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (513.678 KB) | DOI: 10.9744/scriptura.8.1.7-13

Abstract

From Yesterday merupakan video musik milik grup band asal Amerika, Thirty Seconds to Mars. Video musik ini merupa­kan video musik dari Amerika pertama yang melakukan proses shooting di hadapan rakyat Republik Cina dan mengambil lokasi di Forbidden City. Penelitian ini dilakukan untuk mengetahui bagaimana orientalisme digambarkan dalam video musik “From Yesterday”. Metode yang digunakan dalam penelitian ini adalah semiotika John Fiske dengan 3 level, yaitu level realitas, level representasi dan level ideologi. Pendekatan yang dilakukan dalam penelitian ini adalah deskriptif kualitatif untuk mendeskripsikan tanda dan lambang dalam video musik tersebut. Berdasarkan hasil penelitian, peneliti menemukan bahwa bangsa Timur digambarkan sebagai sosok yang inferior dalam video musik ini. Hal tersebut terlihat dari bagaimana tanda dan lambang yang ada dalam video menunjukkan adanya pertanda: 1) Dominasi Barat terhadap Timur, 2) Stereotype Timur dari pandangan Barat yang semakin dikokohkan, dan 3) Pengabaian sejarah dari budaya-budaya Timur yang ada. Ideologi yang ditemukan peneliti dalam penelitian ini adalah ideologi ras

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