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Siber International Journal of Digital Business
Published by Siber Nusantara Review
ISSN : 29879337     EISSN : 29879329     DOI : https://doi.org/10.38035/sijdb.v1i1
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
iber International Journal of Digital Business (SIJDB) is a scientific research journal on science and technology in digital business management, managed and published by Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER). SIJDB contains articles that contribute to the understanding, theory development, theoretical concepts, and implementation of digital science and technology theory at all levels. This journal publishes original research articles, reviews, essays, and case studies in all fields of digital business management science and technology-related fields and their applications.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 32 Documents
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Calculation of Value At Risk using Historical Simulation, Variance Covariance and Monte Carlo Simulation Methods M. Rizky Mahaputra; Andri Yandi; Amalina Maharani
Siber International Journal of Digital Business (SIJDB) Vol. 1 No. 1 (2023): (SIJDB) Siber International Journal of Digital Business (July - September 2023)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v1i1.7

Abstract

The purpose of this study is to measure the Value at Risk of single assets of companies listed on the Jakarta Islamic Index using the Historical Simulation, Variance Covariance and Monte Carlo Simulation methods. The research method is defined as a scientific way to obtain data with specific purposes and uses. The research design used in this study is a comparative study, this study uses data analysis methods with a quantitative approach. The results of the research are based on validity testing using the Backtesting Kupiec method and Basel traffic light known that all three methods are used in this study produces a valid (accurate) VaR value for used.
The Effect of Billboard Ads and Social Media on Brand Awareness Michal Wasserbauer
Siber International Journal of Digital Business (SIJDB) Vol. 1 No. 1 (2023): (SIJDB) Siber International Journal of Digital Business (July - September 2023)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v1i1.8

Abstract

This study discusses the influence of billboard advertising and social media on brand awareness is a literature review scientific article. The purpose of writing this article is to build a hypothesis of influence between variables that can be used in further research, within the scope of marketing management science. The method of writing articles is quantitative, data obtained from questionnaires submitted to respondents via google form with several indicators related to billboard advertisements and social media. The population in this study amounted to 200 people with a research sample of 50 respondents. The sampling technique used is accidental sampling. The tests carried out are t-tests, f-tests and determination coefficient tests. The results of this study include: 1) Billboard advertising has an effect on brand awareness partially; 2) Social media has a partial effect on brand awareness; and 3) Billboard advertising and social media affect brand awareness simultaneously. Apart from these 2 exogen variables that affect endogenous variables of brand awareness, there are still other factors including promotion, co-branding and advertising.
Analysis of the Effect of Corporate Social Responsibility on MSME Business Performance with Innovation as a Mediating Variable Ebit Bimas Saputra; Evan Saputra
Siber International Journal of Digital Business (SIJDB) Vol. 1 No. 1 (2023): (SIJDB) Siber International Journal of Digital Business (July - September 2023)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v1i1.9

Abstract

The purpose of this study is to determine the effect of Innovation on Business Performance and to find out that Innovation mediates the relationship between Corporate Social Responsibility (CSR) and Business performance. The type of research used is quantitative research with a causal form. Data analysis used SmartPLS 3.2.6 software using the Structural Equation Model (SEM) method. The results of this study used 3 variables, namely Corporate Social Responsibility, Innovation and Performance, and the results of the analysis of the 3 variables showed that all hypotheses were significant.
Determinant Analysis of Business Risk with Institutional Ownership as a Moderating Variable Reski Nofrialdi; Farhan Saputra; M. Ridho Mahaputra
Siber International Journal of Digital Business (SIJDB) Vol. 1 No. 1 (2023): (SIJDB) Siber International Journal of Digital Business (July - September 2023)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v1i1.11

Abstract

The purpose of this study was to determine the effect of the level of institutional ownership on the relationship between asset quality, leverage, efficiency, BI rate and business risk. The method used in this study is explanatory research. Data analysis in this study is the normality test, multicollinearity test, heteroscedasticity test and autocorrelation test. From the results of the research that has been done, several conclusions are obtained as follows: Asset quality has no significant negative effect on business risk. Leverage has a significant negative effect on business risk. Efficiency has a significant positive effect on business risk. BI rate has no significant negative effect on business risk. Institutional ownership has no effect on the relationship between asset quality, leverage, efficiency and business risk.
A Systematic Literature Review Women Leadership in Police Ida Oetari Poernamasasi
Siber International Journal of Digital Business (SIJDB) Vol. 1 No. 2 (2023): (SIJDB) Siber International Journal of Digital Business (October - December 202
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v1i2.23

Abstract

A Systematic Literature Review on women’s leadership in Policing aims to provide insight into how women in leadership in several countries in the world. The issue of women in the police becomes important along with the concept of gender equality in police organizations which are dominated by men. Women must try to get roles in the police, including becoming leaders, despite the various challenges they face. This research uses secondary data based on the results of a study conducted in the 2009-2023 period. The method used is to examine articles/journals published via Google Scholar, Emerald and Semantic Scholar. The results of the SLR show that from 2009 - 2023 women are still struggling to become leaders in the police because there is still discrimination, obstacles and gender prejudice in their careers. Career promotion still has subjective criteria that justify that male leadership candidates are ideal in the police. This finding is due to the police organizational culture being "masculine" even though female leaders are recognized as having a unique, feminist leadership style, being more collaborative and communicative compared to their male colleagues.
The Model of Global Marketing Strategy and Performance Andriasan Sudarso; Nunung Ayu Sofiati
Siber International Journal of Digital Business (SIJDB) Vol. 1 No. 3 (2024): (SIJDB) Siber International Journal of Digital Business (January - March 2024)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v1i3.26

Abstract

The aim of this research is to examine the impact of global marketing strategy on the overall performance of Sharia Apartment Developer in Asia. The participants in this study consisted of all employees working for the Sharia Apartment Developer, totaling 30 developers across three countries (Hongkong, Singapore, and Indonesia). The data collected for this study is quantitative in nature, meaning it is presented in numerical form. This data provides insight into the specific values and variables it represents. The analysis method employed in this study encompasses descriptive analysis and verification analysis. The utilization of global marketing strategies has been shown to have a favorable and noteworthy impact on the overall performance of global marketing. These strategies also hold implications for Sharia Apartment Developers, as they are based on various indicators that highlight the potential strengths and opportunities for these developers in the future. To successfully implement a global marketing strategy, it is crucial to employ an intensive approach that aims at penetrating a wider market. This can be achieved through robust advertising campaigns across print and electronic media, personalized sales calls, enticing sales promotions, and generating publicity. The enhancement of the market (market development) can be achieved through enhanced collaboration. Similarly, product development can be attained by incorporating cutting-edge technology into the facilities. The future implications of the global marketing strategy for a Sharia apartment developer are intertwined with the global marketing mix, specifically focusing on product improvement through renovation and modernization of amenities. This will enable the sharia apartment developer to better compete in the market. Moreover, its advantageous location near public amenities adds to its strategic value. To further promote their offerings, it would be beneficial to diversify promotional media and forge more vigorous alliances with other entities. Prices have a tendency to be quite adaptable. There is a regular practice of running promotions to remind consumers of the current offerings, including both existing and new products, as well as any adjustments in pricing that may have taken place. In addition, every morning there is a customary briefing where one can peruse the latest information. By fostering increased collaboration with other entities, it is possible to enhance cooperation and achieve mutually beneficial outcomes.
Model of Customer Loyalty in the Electric Word of Mouth, Celebrity Endorser and Payment System with Trust as Mediation Variable Ahmad Nurdin Hasibuan; Nandan Limakrisna; Anoesyirwan Moeins
Siber International Journal of Digital Business (SIJDB) Vol. 1 No. 2 (2023): (SIJDB) Siber International Journal of Digital Business (October - December 202
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v1i2.28

Abstract

Technological advances have significantly changed the way consumers interact with digital. Electronic word of mouth communication, facilitated through social media platforms and online review sites, has become a powerful tool for consumers to share their opinions and experiences. This digital era is also in business making the most of electronic communication, namely word of mouth (eWOM) and celebrity endorsers to attract and retain customers. Also, with the growing popularity of various payment systems, understanding their impact on customer loyalty is critical. This study aims to investigate the relationship between eWOM, celebrity endorsers, payment systems, trust, and customer loyalty. Trust will be examined as a mediating variable that can help explain the process by which eWOM, celebrity endorsements and payment systems influence customer loyalty. This study aims to investigate the relationship between eWOM, celebrity endorsements, payment systems, trust, and customer loyalty. Specifically, this study will explore whether trust mediates the effects of eWOM, celebrity endorsements, and payment systems on customer loyalty in the context of digital markets. The literature review will investigate existing research on customer loyalty, eWOM, celebrity endorsements, payment systems, and trust. It will highlight relevant theory and empirical findings related to these variables and identify potential gaps that this study seeks to address. The theory used in this study is the Technology Acceptance Model (TAM) theory which was developed by Fred Davis in 1986 to explain the acceptance and adoption of information technology by individuals. This model focuses on user behavior in accepting or rejecting new technology, especially in the context of information systems and computer technology. Theory of Planned Behavior (Theory of Planned Behavior/TPB) is a social psychological theory used to explain and predict human behavior. This theory was developed by Martin Fishbein and Icek Ajzen in 1980 as an extension of the Theory of Reasoned Action (TRA). Intention-Based Behavior Theory (Theory of Reasoned Action/TRA) is a social psychological theory developed by Martin Fishbein and Icek Ajzen in 1967. TRA aims to explain and predict human behavior based on consumer behavioral intentions.
Enhancing Employee Performance Within the Digital Workplace is a Key Focus Chandra Kurniawan Fu; Anoesyirwan Moeins; Alex Zami
Siber International Journal of Digital Business (SIJDB) Vol. 1 No. 3 (2024): (SIJDB) Siber International Journal of Digital Business (January - March 2024)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v1i3.29

Abstract

In order to understand the purpose of this study, we will examine the utilization of information and its application. The study conducted at the West Java Provincial Education Office focuses on the impact of technology competence on employee performance. It also investigates the effects of information technology application on employee performance. Both factors, technology competence and the application of information technology, are analyzed both together and separately. To conduct this study, we employed two research methods: descriptive survey and explanatory survey. Our research specifically targeted the employees of the Education Office in West Java Province, with a sample size of 50 individuals as our focus of analysis. Our investigation aimed to explore the cause-and-effect relationship, while our time frame was cross-sectional in nature. Upon analyzing the study's findings, it was determined that the employees at the West Java Provincial Education Office exhibited a satisfactory level of application of information technology. Furthermore, the competencies of these employees were considered appropriate and sufficient for meeting their job requirements. Additionally, their workplace performance was discovered to be exceptionally outstanding. Moreover, it was observed that the combined impact of Information and Competence Technology has a significant effect on employee performance at the West Java Provincial Education Office. However, it is important to note that when considering individual factors, the influence of Information Technology on employee performance surpasses that of competence. As the integration of Information Technology has emerged as a dominant force in driving productivity, it should be prioritized in the endeavor to improve employee performance. Therefore, it is recommended that the West Java Provincial Education Office implement a suitable Information Technology Application by enhancing the user-friendliness of other information technology resources, enabling employees to carry out their duties with a higher level of professionalism
Marketing Strategy: Segmenting, Targeting, and Positioning for Digital Business (Literature Review) Rio Luthfiandana; Gratia Atanka Barus; Nuraeni Nuraeni; Sri Yanthy; Herni Pujiati
Siber International Journal of Digital Business (SIJDB) Vol. 1 No. 4 (2024): (SIJDB) Siber International Journal of Digital Business (April - June 2024)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i1.30

Abstract

The marketing strategy article: segmenting, targeting and positioning for digital business is a scientific literature review article within the scope of marketing management science. The purpose of writing this literature article is to create a hypothesis regarding the relationship between factors, which can then be used for further research in the field of human resource management. Descriptive qualitative research methods were applied in this research. The data used in this research comes from previous research which is still relevant to the current investigation. Data was obtained from credible academic online platforms, including Publish or Perish, Google Scholar, digital reference books, and reputable journals. The findings of this research are as follows: 1) Segmenting influences marketing strategies for digital businesses; 2) Targeting influences marketing strategies for digital businesses; and 3) Positioning influences marketing strategies for digital businesses.
The Effect of Organizational Culture on Business Strategy Development: A Qualitative Study on Creative Industries Labib, Muhammad
Siber International Journal of Digital Business (SIJDB) Vol. 1 No. 4 (2024): (SIJDB) Siber International Journal of Digital Business (April - June 2024)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i1.32

Abstract

This research examines the influence of organizational culture on business strategy development and implementation in the creative industries in West Java, Indonesia. Through a qualitative approach, this study collected data from 15 creative companies in West Java, using in-depth interview techniques, participatory observation, and document analysis. Data analysis was conducted using content and thematic analysis methods to identify how organizational culture values, such as collaboration, adaptability, innovation, employee engagement, and customer orientation, influence business strategy development and implementation. The results show that an organizational culture that encourages collaboration and adaptability enhances the company's ability to innovate and be responsive to market changes. In addition, cultures that support employee engagement and focus on customer satisfaction prove vital in improving the effectiveness of business strategies. These findings underscore the importance of building and maintaining a positive organizational culture as a strategic asset in a dynamic business environment. This study contributes to the strategic management literature by highlighting how organizational culture can serve as a driving force in achieving strategic success in the creative industry. Suggestions for practitioners and future research directions are also discussed.

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