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International Journal of Entrepreneur and Business Administration
Published by Universitas Islam Malang
ISSN : -     EISSN : 30264340     DOI : https://doi.org/10.33474/ijeba.v9i1
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
International Journal of Entrepreneur and Business Administration with ISSN 3026-4340, is a peer-reviewed journal published two times a year (January-April, and September-December) by Business Administration Program, Faculty of Administrative Science, Universitas Islam Malang. International Journal of Entrepreneur and Business Administration is intended to be the journal for publishing articles reporting the results of research on business. The International Journal of Entrepreneur and Business Administration invites manuscripts in the various topics include, but not limited to, functional areas of Marketing Management, Finance Management, Strategic Management, Operation Management, Human Resource Management, IT Governance, Knowledge Management, Corporate Governance, Management Information Systems, International Business, Business Ethics and Sustainability, Entrepreneurship.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 20 Documents
 1   2 
THE INFLUENCE OF TIKTOK PROMOTIONAL MEDIA, INSTAGRAM PROMOTIONAL MEDIA, AND FACEBOOK PROMOTIONAL MEDIA ON PURCHASE DECISIONS MIXUE ICE CREAM & TEA Rizky Amelia Rahma Safitri; Rini Rahayu Kurniati; Khoiriyah Trianti
International Journal of Entrepreneur and Business Administration Vol. 1 No. 1 (2023): International Journal of Entrepreneur and Business Administration
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/ijeba.v1i1.20599

Abstract

The research carried out aims to understand Do Tiktok Promotional Media, Instagram Promotional Media, and Facebook Promotional Media influence consumer purchasing decisions for Mixue Ice Cream & Tea? This type of research is quantitative using methods Non-Probability Sampling and the sample is Purposive e Sampling . Sampling was carried out using the Cochran formula, because the population size is relatively large and cannot be known with certainty so the number collected was 100 respondents . Testing data that can be tested on IBM SPSS version 25 . The results of the research state that the independent variables Tiktok Media Promotion (X1), Instagram Media Promotion (X2), Facebook Media Promotion (X3) are influenced by Purchase Decisions (Y). The results of the F test state that F calculated > F table (18.613 > 2.698) and the value is significant ( . 0.00 . < 0.05 . ). The value of the Coefficient of Determination states that the TikTok Promotion Media, Instagram Promotion Media and Facebook Promotion Media variables influence the Purchase Decision variable by 34.8% simultaneously . The final number (100% - 34.8% = 65.2%) contained other factors that influenced the research carried out .
ANALYSIS OF THE ROLE OF MARKETING DIGITALIZATION ON EASE OF DIGITAL TRANSACTIONS (CASE STUDY OF KAF'S DORAYAKI MSMES) Septyarina Hastin Wulandari; Siti Saroh; Khoiriyah Trianti
International Journal of Entrepreneur and Business Administration Vol. 1 No. 1 (2023): International Journal of Entrepreneur and Business Administration
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/ijeba.v1i1.20600

Abstract

The results of this study show that in the implementation of digital marketing for UMKM Kaf's Dorayaki, the strategy of utilizing marketing platforms such as Instagram, Shopee, GrabFood and GoFood has proven a crucial role in expanding the market and facilitating transactions. Even though MSME owners are aware of the benefits and potential of digitalization, there are challenges such as optimizing platform features that have not been fully realized. In addition, the role of marketing digitalization in product information dissemination, service improvement, and market research also has a positive impact on customer awareness and positive brand perception. However, aspects such as clear presentation of information and a professional visual appearance still need to be improved. Convenience constructs such as "easy to learn", "controllable", "clear and understandable", "flexible", "easy to become skillful", and "easy to use" in the context of using Instagram as an effective marketing tool have helped in achieve business goals more efficiently.
ANALYSIS OF BUSINESS FEASIBILITY STUDY ON SPICYPEDIA MSME DEVELOPMENT Rio Era Deka; Irlina Dwi Evasoyaningrum; Novita Dwi Pratiwi; Dea Vidia Fransisca; Helmi Artika Sari; Imelda Maulinda; Nadya Aprillia Salsabila
International Journal of Entrepreneur and Business Administration Vol. 1 No. 1 (2023): International Journal of Entrepreneur and Business Administration
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/ijeba.v1i1.20739

Abstract

The purpose of this study is to determine the business feasibility of the Spicypedia UMKM. The method used in this research is qualitative and quantitative with analysis of 7 aspects studies appropriateness business Which covers aspect law, aspect marketing, aspect technical, social economic aspects, management/organizational aspects, environmental aspects and financial aspects. The technique of collecting data in this study is by observing objects at the company, documentation, and direct interviews with the parties concerned. Results analysis aspect law state that Not yet worthy, whereas For 6 aspect other show results Which positive that business Which done by UMKM Spicypedia is worth doing.
EVALUATION OF TOFU PRODUCT BUSINESS PROJECTS IN THE ERA OF BUSINESS COMPETITION 5.0 Karina Utami Anastuti; Kharisma A frilia; Shofiyana Eli Irmawati; Shifani Orchida Rahman; Febriana Nur Khamidah; Anisa Valentina; Firhaq Finanda LN
International Journal of Entrepreneur and Business Administration Vol. 1 No. 1 (2023): International Journal of Entrepreneur and Business Administration
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/ijeba.v1i1.20742

Abstract

The purpose of this research is to find out the feasibility study of Mr. Sudibyo's Tofu Business in terms of management, financial, legal, environmental, marketing, technical, and socio-economic aspects. The type of research used in this research is mixed research methods. The mixed method used is qualitative and quantitative research, which is more dominated by qualitative research. Data collection techniques used in this study were interviews, observation, documentation, and literature study. The results of the analysis of this study indicate that in terms of Mr. Sudibyo's Tofu Business in terms of the seven aspects it can be said to be feasible because Mr. Sudibyo's Tofu Business has fulfilled several aspects of the eligibility criteria for a business.
THE FEASIBILITY STUDY ANALYSIS OF FOOD BUSINESS DEVELOPMENT Dadang Krisdianto; Afham Gulwani; Arif Rahman; Azhar Ahmad; Muhamad Rafly; Mochammad Ferdian Maulana; Reyzales Setiawan
International Journal of Entrepreneur and Business Administration Vol. 1 No. 1 (2023): International Journal of Entrepreneur and Business Administration
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/ijeba.v1i1.20744

Abstract

The purpose of this study is to determine the feasibility of business development business at CV Yeyen Catering. This study uses 7 main aspects that are used in analyzing business feasibility and the results show that all of these aspects indicate this business development plan in terms of legal, market and marketing, financial, technical and operational, management, social and economic aspects, as well as environmental impact aspects. . The research method used in this study is qualitative and quantitative with data collection techniques field observations, interviews, and literature review. The results of the research show that the feasibility of this company is quite good and feasible to be developed.
DESIGN AN E-CATALOG ON INSTAGRAM USING CORELDRAW AS THE ADVERTISING Arina Fatia Zahrah; Maskur
International Journal of Entrepreneur and Business Administration Vol. 1 No. 2 (2023): International Journal of Entrepreneur and Business Administration
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/ijeba.v1i2.20817

Abstract

This research aims to provide complete information about Rumah Kinasih's products by developing E-Catalog as an advertising medium on Instagram. The research design used was Action Research. The research procedure consists of planning, action, observation, and reflection. Research data were collected through questionnaires distributed to 1 Owner, 2 marketing experts, 2 computer experts, 10 consumers, and 20 potential customers. The effectiveness of the design is measured using the EPIC Model (Emphaty, Persuasion, Impact, Communication). This is due to the attractive and creative design of the E-Catalog which provides detailed or information related to the products offered by Rumah Kinasih, Blitar Regency. The conclusion which could be inferred is that the E-Catalog product is very effective to be used as Instagram advertising media at Rumah Kinasih, Blitar Regency.
THE INFLUENCE OF PROMOTIONS, PRICES AND BRAND AWARENESS ON ONLINE PURCHASING DECISIONS Afi Lintang Cahyarani; Dadang Krisdianto; Daris Zunaida
International Journal of Entrepreneur and Business Administration Vol. 1 No. 2 (2023): International Journal of Entrepreneur and Business Administration
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/ijeba.v1i2.21380

Abstract

The aim of the research was to determine the influence variables of promotion, price and brand awareness on Kaf's Dorayaki online purchasing decisions , both partially and simultaneously. The type of research used is quantitative. The population in this research is consumers who have made online purchases at Kaf's Dorayaki. This research provides results that promotion (X1) has a positive and significant effect on online purchasing decisions (Y) partially, namely t count > t table (3.625 > 2.018) and the significance value is 0.001 < 0.05. The price variable (X2) has a positive and significant effect on online purchasing decisions (Y) partially, namely t count > t table (2.780 > 2.018) and the significance value is 0.008 < 0.05. Brand awareness (X3) has a positive and significant effect on online purchasing decisions (Y) partially, namely t count > t table (3.135 > 2.018) and the significance value is 0.003 < 0.05. The F test showed that the three independent variables in this study simultaneously had a positive and significant effect on online purchasing decisions . Based on the R square test, it was found that online purchasing decisions (Y) were influenced 79.7% by the three independent variables and another 20.3% is influenced by other variables
THE INFLUENCE OF SOFT SKILLS AND HARD SKILLS ON THE PERFORMANCE Machda Namora Aglaonema; Daris Zunaida; Eny Widayawati
International Journal of Entrepreneur and Business Administration Vol. 1 No. 2 (2023): International Journal of Entrepreneur and Business Administration
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/ijeba.v1i2.21382

Abstract

The target of this study is to observe the impact soft skills & hard skills on employee performance. This study uses a quantitative method. The data source used is primary data, especially through distributing questionnaires. This study had a population of workers in the manufacturing department of PT. JFE Steel Galvanizing Indonesia. To take samples using saturated sampling a total of 95 respondents. This research provides results that the soft skills variable has an influence but is not significant on employee performance, given the fact that the sig level ( 0.299 > 0.05) and tcount < ttable (1.044 < 1.986). Then, the hard skills variable has a partial impact on employee performance, observed through the sign level (0.000 < 0.05) as well as tcount > ttable (16.422 > 1.986). Through simultaneous test results it can be seen that soft skills & Hard skills have a significant impact on employee performance, through the sign level (0.000 < 0.05) and Fcount > Ftable (186.578 > 3.097).
THE INFLUENCE OF DIGITAL MARKETING ON DECISIONS TO PURCHASE MOISTURIZER PRODUCTS USING ELECTRONIC WORD OF MOUTH AS MEDIATION Wulandari, Ayu Dwi; Kurniati, Rini Rahayu; Chanafi, Ainul
International Journal of Entrepreneur and Business Administration Vol. 1 No. 2 (2023): International Journal of Entrepreneur and Business Administration
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/ijeba.v1i2.21971

Abstract

Thisi researchi aimsi to analyzei the influencei of digitalo marketingi on purchasing decisions for moisturizer products using electronic word of mouth as mediation for The Originote moisturizer products on Tiktok social media. The methodi usedi in this researchi is a descriptivei quantitativei method. The data analysis techniquei uses Patrial Least Square (PLS) and hypothesis testing using bootstrapping.The researchi results showi that the Digital Marketingi variable has a positive and significanti influence on purchasing decisionsi for The Originote moisturizer on Tiktok social media. The Digitali Marketingi variablei has a positive and significant effect on E-WOM. The E-WOM variablei has a positivei and significanti influence on the decision to purchase The Originote moisturizer on Tiktok social media. The Digital Marketing variable mediated by E-WOM has a positive and significant influence on the decision to purchase The Originote moisturizer on Tiktok social media.
INFLUENCE DEVELOPMENT CAREER AND PROMOTION POSITION ON EMPLOYEE PERFORMANCE Ramadina, Savela Arthamevia; Cikusin, Yaqub; Krisdianto, Dadang
International Journal of Entrepreneur and Business Administration Vol. 1 No. 2 (2023): International Journal of Entrepreneur and Business Administration
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/ijeba.v1i2.21975

Abstract

The aim of this research is to see how the performance of employees at the Tirta Umbulan Pasuruan Regional Drinking Water Company is influenced by career development and job promotions. Quantitative research design involves observation and questionnaire strategies. Research participants are people​​​​​ Tirta Umbulan Regional Public Drinking Water Company . Saturated sampling used in this research with a total of 60 respondents. Research findings show that Employee Performance (Y) is partially influenced by the variables Career Development (X1) and Position Promotion (X2). Based on the findings of the F test, it is known that Fcount > Ftable (11.348 > 3.16 ) and the value is significant (0.00 < 0.05), so that career development and job promotion can have a simultaneous impact on employee performance. The coefficient of determination test states that career development and job promotions have an impact on employee performance by 28.5 %. The remaining 71.5% is influenced by other variables outside this equation or variables that are not researched.

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