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INDONESIA
Jurnal Ilmiah Admnistrasi Niaga
Published by Politeknik Negeri Sriwijaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Orasi Bisnis merupakan jurnal ilmiah untuk bidang Administrasi Bisnis yang diterbitkan oleh Jurusan administrasi Bisnis Politeknik Negeri Sriwijaya, Terbit dua edisi bulan Mei dan Bulan Nopember setiap tahunnya
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 102 Documents
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FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN MEMBELI PRODUK VETSIN (Studi Kasus : Ajinomoto, Masako, dan Royco) Nofiawaty Nofiawaty
Orasi Bisnis : Jurnal Ilmiah Administrasi Niaga Vol. 8 No. 2 (2012): Orasi Bisinis Edisi VIII November 2012
Publisher : Politeknik Negeri Sriwijaya

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Abstract

The study was conducted to determine what factors influence consumer decision to purchase Vetsin (MSG). Object of study is the Ajinomoto brand, Masako and Royco. This study used a descriptive conclusive research in the form of a single cross-sectional sample of 120 respondents who were in the city of Palembang. Factor analysis is used to categorize the variables that are considered to have certain similarities, and the factors examined based on the components of the marketing mix. The results obtained in this study are different factors that influence consumer decisions on any brand. At Ajinomoto brand formed 3 factors, 2 factors Masako brand and Royco 2 factors.
PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN PASIEN MEDICAL CHECK UP (MCU) PADA RUMAH SAKIT DR. AK. GANI PALEMBANG Elisa Elisa; Divianto Divianto; Manuel Hutagaol
Orasi Bisnis : Jurnal Ilmiah Administrasi Niaga Vol. 11 No. 1 (2014): Orasi Bisnis
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (123.56 KB)

Abstract

This final report titled “The impact of the service quality toward the patient satisfaction of medical check-up at RS. DR. AK. GANI Palembang”. The objective of this research is to know the level of patient satisfaction toward the service quality which is given and to know which service quality variable that most significantly influence the patient satisfaction.  In analyzing the problems, the writer used interview technique and quesionnaires by distributing questionnaires to every patients who conducted medical check-up with 60 questionnaires that is distributed.  In processing the data, the writer used SPSS version 20.0 program.  The results showed that the reliability variable and the responsiveness variable had strong influence toward the patient satisfaction and the strongest one was the reliability dimension with 43,4%.

Page 11 of 11 | Total Record : 102

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