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INDONESIA
Interaksi Online
Published by Universitas Diponegoro
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Core Subject : Science, Social,
Library & Information Science Social Sciences
Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu Sosial
Arjuna Subject : -
Articles 1,334 Documents
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The Relations of News Exposure About Effectiveness of Various Vaccines and Word of Mouth With Level of Public Trust on Covid-19 Vaccines Thalya Anggita Putri; Triyono Lukmantoro; Yanuar Luqman
Interaksi Online Vol 10, No 3: Juli 2022
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The Covid-19 vaccination program in Indonesia has been started since early 2021. Effectiveness, side effects, and the level of public awareness are still a problem in achieving the predetermined Covid-19 vaccination target. This study was conducted with the aim of knowing the relationship between news exposure on the effectiveness of various vaccines and word of mouth with the level of public trust on Covid-19 vaccination. The theory used in this study is the New Media Theory and Theory of Reasoned Action (TRA) with a non-probability sampling technique, totaling 50 samples with characteristics male and female, aged 18-25 years old, living in Pekalongan , and have seen, read, and heard news about the effectiveness of various Covid19 vaccines. This research hypothesis testing using Kendall’s Tau B analysis technique shows a positive result or there is a relationship between exposure to news on the effectiveness of various vaccines and word of mouth with the level of public trust on Covid-19 vaccination with a significance value on both hypothesis tests of 0.000 which means it is very significant. The recommendation of this research is institutions and governments that handle news about Covid19 can publish more positive news about Covid-19 vaccinations and immediately clarified negative news that exist in order to increase the public trust on taking Covid-19 Vaccination.
Pembuatan Web Series “WFH: Web Series From Home” Bekerjasama Dengan Dinas Komunikasi Dan Informatika Kota Semarang Muhammad Raihan Febrianto; Muhammad Bayu Widagdo
Interaksi Online Vol 10, No 3: Juli 2022
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Pada masa ini dimana pandemic COVID-19 sedang melanda Indonesia menjadi sebuah permasalahan utama bagi segenap masyarakat. Pemerintah berusaha untuk melakukan segala cara untuk menuntasi pandemic COVID-19, dan salah satu kunci keberhasilan dalam penuntasan pandemic ini adalah masyarakat itu tersendiri. Pemerintah sebagai pihak terdepan dalam memberikan informasi terkait segala hal terkait COVID-19 menjadikannya sumber informasi bagi seluruh masyarakat. Salah satu pemerintah yang memiliki peran penting adalah Pemerintah Kota Semarang. Penggunaan media sosial seperti Instagram, Youtube, dan semacamnya membuat jangkauan untuk memberikan informasi mengenai COVID-19 mudah dicapai masyarakat saat ini. Program series WFH: Webseries From Home hadir untuk ikut berperan dalam memberikan informasi, edukasi, dan menghibur masyarakat Kota Semarang khususnya pada masa pandemic COVID-19 sekarang ini. Dengan penggunaan Channel Youtube Semarang Pemkot, membuat akses kepada series WFH ini dapat dijangkau dengan mudah oleh banyak orang. Series ini berhasil tayang dengan jumlah 20 episode yang terbagi dalam 2 season. Pada tiap season nya terdiri dari 10 episode. Durasi pada setiap episode series ini adalah 15 hingga 20 menit penayangan. Series ini tayang pada Youtube yang dimiliki Pemerintah Kota Semarang, dengan channel bernama Semarang Pemkot. Dikelola oleh DISKOMINFO Kota Semarang. Dalam pelaksanaannya, terdapat 3 jobdesk utama dalam proses pra produksi, produksi, hingga pasca produksi: Kemitraan (sponsorship, partnership, media partner), Media Planner atau perencana media, dan Content Creator (content writer, graphic designer, video editor.)
INTENSITAS KOMUNIKASI ORANG TUA DAN PEER GROUP SUPPORT TERHADAP TINGKAT KETERBUKAAN MENCERITAKAN PENGALMAAN CYBERBULLYING Tjen Maurilia Zerlina; Sunarto Sunarto; S. Rouli Manalu
Interaksi Online Vol 10, No 3: Juli 2022
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Internet technology become something that cannot be avoided in the current era. Unfortunately, the existence of the internet and technology also creates a new problem, namely cyberbullying. Cyberbullying is a problem that has not been completely resolved. UNICEF itself even states that the impact of cyberbullying greatly affects the mental, emotional, and physical aspects of individuals. This is something that cannot be eliminated directly. However, this can be minimized by raising awareness by various parties. This study used social penetration theory to explain each variable. On the other hand, this study also used a schema of relationships within the family to support the main theory. The sampling technique was purposive-sampling. The sample was 150 people with characteristics of people aged 16-25 years who had been victims of cyberbullying, lived in Semarang and actively used social media.. Tests in this study used multiple linear regression. The results showed that the influence of the intensity of parental communication on the level of openness in telling the cyberbullying experience was 26.6%. Meanwhile, the intensity of peer group support on the level of openness tells about the experience of cyberbullying by 5.7%. The intensity of parental communication and peer group support on the level of openness tells of the cyberbullying experience of 29.1%. with all the significance of the three variables below 0.01. This means, this study had an influence with different strengths on each variable.
Analisis Faktor Penyebab Infotembalang Berhenti Beroperasi Yudhistira Dwiputra Handoko; Nurul Hasfi
Interaksi Online Vol 10, No 3: Juli 2022
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Perkembangan internet sudah semakin pesat menyebabkan menjamurnya media online di Indonesia. Diantara banyaknya persaingan yang terjadi di antara media online, tidak sedikit media harus gulung tikar karena kalah bersaing. Penelitian ini digunakan untuk menyetahui faktor penyebab Infotembalang berhenti beroperasi. Metode yang digunakan dalam penelitian ini adalah melalui pendekatan kualitatif dengan analisis arus komunikasi dan POAC. Teknik pengumpulan data yang digunakan adalah in-depth interview dan observasi langsung. Hasil dari penelitian ini menunjukkan bahwa bahwa arus komunikasi Infotembalang tidak berjalan dengan baik sehingga penerapan fungsi manajemen tidak berjalan. Mulai dari tahap planning Infotembalang mengambil langkah untuk merencakan suatu tujuan tanpa memperhatikan caracara dalam pelaksanaannya. Pada tahap organizing Infotembalang menggunakan pendekatan komunikasi dengan tim divisi, selanjutnya pada tahap actuating Infotembalang tidak menggunakan komunikasi yang efektif untuk menggerakan tim divisi, terakhir pada tahap controlling Pimpinan Redaksi Infotembalang tidak mengawasi semua hasil agar sesuai dengan tujuan perusahaan yang telah ditetapkan pada tahap planning. Dari analisis teori manajemen POAC tersebut dapat dilihat bahwa hasil penelitian penerapan fungsi manajemen di Infotembalang menjelaskan bahwa Planning, Organizing, Actuating dan Controlling merupakan poin penting dalam manajemen komunikasi suatu perusahaan. Selain itu pimpinan redaksi Infotembalang juga tidak memegang penuh tanggung jawab untuk bersaing dengan media online kompetitor.
Identity Negotiation in Mixed Marriage Couples Between the Batak and Other Ethnic Without Having to Adopt a Batak’s ‘Marga’ (Clan) Olina Hartani Muliani Gultom; Turnomo Rahardjo; Triyono Lukmantoro
Interaksi Online Vol 10, No 4: Oktober 2022
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

In Indonesia, there are a variety of ethnic groups, and each one has their own traditions and cultures that they uphold. But in a rapidly increasing rate of globalization and in a densely populated country, cross-cultural marriages are bound to happen and the clash between the two cultural identities are inevitable such as the clash between the Batak tribe’s ethnic’s customs and other traditions in marriage. This is the reason why identity negotiations are crucial for managing the difference in traditions when a Batak person marries outside of their ethnicity to avoid conflict. This paper investigates how Batak people and other ethnicities view their ‘Marga’ (clan) in marriage and how negotiations are conducted for those who opt to not use a ‘Marga’ (clan). The research for this paper is conducted via the phenomenological approach that is conducted on mixed marriage couples where one is of Batak descent and another is of a different ethnicity living outside North Sumatra, the data collected are qualitative through in- depth interviews. The key findings and conclusion of this paper were that the Batak identity within individuals had decreased and began to fade, especially for those that lives outside of North Sumatera and hence do not uphold their traditions anymore. Because of this, an identity negotiation has to be conducted to try and find a compromise that is fair for both parties in a mixed marriage and this process will proceed smoothly if good communication and a supporting relationship pattern are present. The findings within this paper can be used a guide for those who wish to conduct a cross-cultural marriage without giving a ‘Marga’ (clan).
Strategi Komunikasi Pemerintah Kabupaten Pati dalam Penerapan Smart Governance Auralia Wahyu Pradipta; Agus Naryoso; Amida Yusriana
Interaksi Online Vol 10, No 4: Oktober 2022
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Kabupaten Pati terpilih pada program “Gerakan Menuju 100 Smart City” sejak 2018. Akan tetapi, Kabupaten Pati masih minim dalam memanfaatkan teknologi yang ada untuk pelayanan publik. Penelitian ini bertujuan untuk mendeskripsikan strategi komunikasi yang dimiliki Pemerintah Kabupaten Pati dalam menerapkan smart governance dengan menggunakan tahapan penyusunan strategi dari Anne Gregory serta mendeskripsikan model strategi komunikasi yang digunakan. Metode yang digunakan adalah metode kualitatif dengan pendekatan deskriptif. Teori yang digunakan mengacu pada Planning Theory dan strategic communication best practices model. Teknik pengumpulan data yang digunakan melalui wawancara. Hasil penelitian menunjukkan bahwa Pemerintah Kabupaten Pati dalam menerapkan smart governance telah melakukan penyusunan strategi komunikasi sesuai dengan konsep perencanaan dari Anne Gregory yakni mulai dari analisis masalah, menetapkan tujuan, publik, pesan, strategi dan taktik, skala waktu dan sumber daya, serta evaluasi dan tinjauan. Tujuan penerapan smart governance adalah mewujudkan pelayanan publik yang efektif dan efisien melalui penggunaan teknologi. Untuk itu Pemerintah Kabupaten Pati melakukan penyampaian informasi yang bersifat informatif dan persuasif melalui berbagai cara (sosialisasi secara langsung, pelatihan, publikasi media massa maupun media online dan media sosial, serta kolaborasi lembaga) dengan menargetkan masyarakat Kabupaten Pati berusia produktif yang memiliki handphone minimal android dan paham teknologi. Evaluasi dilakukan untuk melihat ketercapaian program dimana masih belum diketahui hasilnya karena belum melakukan evaluasi di tahun ini. Tinjauan yang dilakukan digunakan untuk mengidentifikasi perubahan strategis yang perlu dilakukan pada kegiatan komunikasi berikutnya.
PENGARUH INTENSITAS TERPAAN PROMOSI PENJUALAN BLIBLI.COM DI TELEVISI DAN TINGKAT KEPERCAYAAN PADA PRODUK TERHADAP TINGKAT MINAT MEMBELI PRODUK PADA BLIBLI.COM Neysa Harwina Putri; Djoko Setyabudi; Sunarto Sunarto
Interaksi Online Vol 10, No 4: Oktober 2022
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Along with the development of the times, communication media are also experienced rapid development. This increased modern communication media is also used for business activities, one of which is using television media. This research uses marketing communication theory. Exposure to sales promotions on television is carried out in order to influence the buying interest of the audience. One of the companies that advertised on television is Blibli.com. Blibli.com is a well-known e-commerce platform in Indonesia that features well-known artists in advertisements on television. Blibli.com also made efforts to increase trust. However, there has been a decrease in the number of visits to the Blibli.com website. This study aims to analyze the effect of exposure to sales promotions and the level of trust on product purchase intention at Blibli.com. This study uses a quantitative method with a population of Blibli users who have seen Blibli advertisements on television and live in Semarang with a sample of 100 people. The sampling technique used in this research is purposive sampling. The data obtained came from filling out online questionnaires by respondents. The data analysis method in this study used multiple linear regression using the SPSS program. The results of this study indicated that exposure to sales promotions and level of trust have a significant positive effect on product purchase intention at Blibli.com. The implications of this research provides input for Blibli.com in increasing and maintaining exposure to sales promotions and the level of trust to increase product purchase intention at Blibli.com
Pengaruh Terpaan Kampanye No Plastic Straw dan Tingkat Kesadaran Lingkungan terhadap Perilaku Pengurangan Penggunaan Sedotan Plastik Pada Generasi Z Arsya Yanuar Widyati; Yanuar Luqman; Muhammad Bayu Widagdo
Interaksi Online Vol 10, No 4: Oktober 2022
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Excessive plastic straws use has a bad impact on the environment. No Plastic Straw is a campaign to reduce the use of plastic straws and minimize plastic straw waste. The purpose of the study was to determine the influence of No Plastic Straw Campaign Exposure, Environmental Awareness Level, and Reducing Plastic Straws Use Behavior in Generation Z. The theory used was Cognitive Response Theory and Value-Belief-Norm Theory. The sampling technique used non-probability sampling as many as 70 people with the criteria of female/male, aged 18-27 years, living in Semarang city, actively accessing social media, and having read, seen, or heard of No Plastic Straw Campaign. This study was tested using simple linear regression analysis. The result of the study was No Plastic Straw Campaign has no influence on the reducing plastic straws use behavior in Generation Z with a significant value of 0.521 and a regression coefficient of 0.054. Meanwhile, the results showed that the level of environmental awareness had an influence on reducing plastic straws use behavior in Generation Z with a significant value of 0.036 and a regression coefficient value of 0.121. So the Cognitive Response Theory is not proven in this study, while the Value-Belief-Norm Theory can be proven in this study.
Pengaruh Popularitas BTS Sebagai Brand Ambassador Tokopedia dan Brand Associations Terhadap Brand Loyalty Pelanggan Tokopedia Kalangan Gen-Z Naura Kamila Prasetyanti; wiwid Noor Rakhmad; Tandiyo Pradekso
Interaksi Online Vol 10, No 4: Oktober 2022
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Tokopedia has collaborated with BTS since 2019 and is still going on until now. Tokopedia makes BTS as its brand ambassador because of the high popularity of BTS. Tokopedia and other e-commerce companies are competing to be the best. Based on data released by iPrice, from 2020 to 2021, Tokopedia rose to rank one as the most visited e-commerce. However, based on data from Top Brand Award 2021, Tokopedia experienced a decrease in numbers in 2021 compared to the previous year, for the Top Brand for Gen-Z Index category. With the drop number in Top Brand Index, the level of customer loyalty is questionable. This study aims to explain the influence of the popularity of BTS as Tokopedia brand ambassador and brand associations on the brand loyalty of Tokopedia customers among Gen-Z. The theory used is Source Attractiveness Model and Brand Relationship Theory. The sample of this study consisted of 100 respondents aged 13 – 27 years old, knowing BTS as a Tokopedia Brand Ambassador, had made a purchase using Tokopedia at least in the last one year. The sampling technique used is non-probability. The results of this research indicate that the popularity of BTS as Tokopedia's brand ambassador on the brand loyalty of Tokopedia customers among gen-Z has a significance value of 0.017 < 0.05, which means it has an influence. This shows that Source Attractiveness Model can be applied. Meanwhile, brand associations on the brand loyalty of Tokopedia customers among gen-Z have a significance value of 0.002 < 0.01, which means it has an influence. This shows that Brand Relationship Theory can be applied.
Maintaining Family Communication in Long-Distance Relationship Between International Students and Parents Kania Salsabila Putri Rachmadi; Turnomo Rahardjo; Amida Yusriana
Interaksi Online Vol 11, No 1: Januari 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Communication is an important thing in an individual's life. Communication is also necessary for the family environment to maintain a harmonious relationship among family members. Parents certainly want the best for their children, including children's education, and they are willing to let their children study abroad, which makes them have to undergo long-distance relationships. In long-distance relationships, parents and children will face difficulties and challenges that require them to maintain family communication, including self-disclosure and trust in each other. The theory used in this research is the Self-Disclosure Theory by Altman and Taylor (1973). This study uses a qualitative interpretive research method with a phenomenological approach focusing on the informants' experiences. In addition, the researcher used in-depth interview techniques in the data collection process to gather information about the experience of parents and children on how they maintain family communication in long-distance relationships. Based on the research conducted on children studying abroad and parents experiencing long-distance relationships, it was found that each family has different ways of maintaining family communication during long-distance relationships. Maintaining family communication in long-distance relationships requires self-disclosure and a sense of trust in each other to achieve a harmonious family relationship. In this study, parents and children are committed to maintaining family communication so that family communication can remain stable and effective as before in a long-distance relationship. Overall, results suggested that a person’s commitment to the relationship is enhanced by their maintenance efforts to maintain family communication in a long-distance relationship.

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