cover
Contact Name
Yuyun Isbanah
Contact Email
yuyunisbanah@unesa.ac.id
Phone
+6281335351279
Journal Mail Official
jim@unesa.ac.id
Editorial Address
G1 Building Floor 2 Journal Room Faculty of Economics Universitas Negeri Surabaya Campus Ketintang Surabaya 60231 G1 Building Floor 2 Journal Room Faculty of Economics Universitas Negeri Surabaya Campus Ketintang Surabaya 60231
Location
Kota surabaya,
Jawa timur
INDONESIA
Jurnal Ilmu Manajemen (JIM)
ISSN : -     EISSN : 2549192X     DOI : DOI: http://dx.doi.org/10.26740/jim
Core Subject : Economy, Science,
Jurnal Ilmu Manajemen (JIM) bertujuan menyebarluaskan hasil penelitian dari pemikiran bidang Manajemen (Sumber Daya Manusia, Keuangan, dan Pemasaran) kepada para akademisi, praktisi, dan mahasiswa. Jurnal Ilmu Manajemen (JIM) mencakup studi ilmu manajemen yang terdiri dari: 1. Manajemen Pemasaran; 2. Manajemen Sumber Daya Manusia; 3. Manajemen keuangan; 4. Manajemen Strategis; dan 5. Kewirausahaan.
Articles 37 Documents
Search results for , issue "Vol 8, No 3 (2020)" : 37 Documents clear
Peran Produk Wisata dan Citra Destinasi terhadap Keputusan Berkunjung Wisatawan Safitri, Indri; Ramdan, Asep M.; Sunarya, Erry
Jurnal Ilmu Manajemen Vol 8, No 3 (2020)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (286.329 KB) | DOI: 10.26740/jim.v8n3.p734-741

Abstract

The purpose of this study is to determine the role of tourism products and destination image of tourists visiting decision. The method in this study uses a type of probability sampling, including simple random sampling with a sample of 200 respondents. The analysis technique used is multiple linier regression analysis, coefficient of determination, simultaneous model testing (F test), and partial hypothesis testing (T test). T test result shower that tourism products had a positive and significant effect on visiting decisions, destination image had a positive and significant effect on visiting decisions.The F test results the probability value sig. 0,000 < 0,05 which means that the F test can be accepted and shows the influence simultaneously. Based on the results of the coefficient of determination test obtained a value of 0,596 can be interpreted that the influence of tourism products and destination image on the decision of visiting that is equal to 59,6%, the remaining 40,4 % is influenced by other factors not explained this study.  
Pengaruh Internal Branding dan Brand Commitment terhadap Organizational Citizenship Behavior (OCB) (Studi pada Dosen Universitas Negeri Surabaya) Soepardjo, Tanisa Arsya; Wijayanti, Dewi Tri; Surjanti, Jun
Jurnal Ilmu Manajemen Vol 8, No 3 (2020)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v8n3.p648-657

Abstract

Organizational citizenship behavior is valued as work-related behavior that is not related to the formal organizational reward system, and, in aggregate, encourages the effective functioning of the organization. This is shown from some data obtained that the teaching staff or lecturers of Universitas Negeri Surabaya (Unesa) from the existing basic tasks and functions, which consists of research and social services, are considered not enough to be done only during working hours. Therefore this study sees that OCB is conducted by a Unesa's lecturers. This study aims to determine the effect of Internal Branding and Brand Commitment on Organizational Citizenship Behavior for teaching staff. This research uses a quantitative approach, using the questionnaire method by determining accidental sampling. The formulation of the technique used in this study is multiple linear regression analysis. Through multiple linear regression analysis techniques, the findings in this study answer the research hypothesis between ain, (1) the influence of Internal Branding on Organizational Citizenship Behavior of teaching staff at Unesa has a positive impact, the coefficient results showed 0.183 (0.000 <0.05), then the first hypothesis test accepted, (2) Effect of Brand Commitment on Organizational Citizenship Behavior has a positive effect, with a coefficient result of 0.44 (0,000 <0.05) then the results of the second hypothesis test are accepted, (3) Effect of Internal Branding and Brand Commitment on Organization Citizenship Behavior is stated Significantly, the F-count results show 136,299 (0,000 <0.5) then the results of the third hypothesis test are accepted.
Peran Citra Merek, Harga Dan Kemasan terhadap Keputusan Pembelian Air Minum Dalam Kemasan Aqua Ismuputro, Rizal Maulana
Jurnal Ilmu Manajemen Vol 8, No 3 (2020)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (460.716 KB) | DOI: 10.26740/jim.v8n3.p1116-1123

Abstract

Various water products include packaging made for customers needed, one of them is an Aqua. Aqua is the main drinking product from PT. Aqua Golden Mississipi. According to Top Brand Index in 2017 until 2019, Aqua can be a brand leader of bottled water producers. This research aims to discuss images of the brand, price, and packaging for drinking water purchasing decisions of Aqua in Surabaya. The data of the study were analyzed using multiple linear regression techniques. The result out of research shows that the effects of brand image on purchase decisions but the packaging variable will not influence the purchase decision. In this research dominated effect is the variable brand image.
Store Atmosphere dan Gaya Hidup Hedonis sebagai Penentu Keputusan Pembelian (Studi pada Konsumen Rolag Kopi Kayoon Surabaya) Wulandari, Kartika Ayu; Iriani, Sri Setyo
Jurnal Ilmu Manajemen Vol 8, No 3 (2020)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1606.394 KB) | DOI: 10.26740/jim.v8n3.p909-920

Abstract

The potential of café and restaurant business in East Java is on the rise and remains enormous enough to run. This has triggered intense competition among café business owners in Surabaya. Currently, there has been a change in lifestyle during society. People (specifically teenagers) in big cities prefer to spend their leisure to relax in the cafe. Many cafes have sprung up with distinguishing concepts to attract consumers. Rolag Kopi Kayoon Surabaya is one of the cafes that has carried out a marketing strategy by creating a different store atmosphere. The hedonic lifestyle of urban communities can be also one of the factors which influence the consumer purchasing decision. This study aims to analyze and discuss the effect of store atmosphere and hedonic lifestyle on purchasing decisions on consumers Rolag Kopi Kayoon Surabaya. This research was conducted at Rolag Kopi Kayoon Surabaya by using data of a questionnaire of 110 respondents with a minimum age of 17 years old. The sampling method used is a judgmental sampling. The measurement scale applied is the Likert scale. The statistical analysis used is multiple linear regression equation models. The results showed that the store atmosphere and hedonic lifestyle variables significantly and positively influenced purchasing decisions. The biggest influence on purchasing decisions is the store atmosphere with a level of influence at 20.7%.
Pengaruh Risk Based Bank Rating terhadap Financial Distress dengan Bankometer Model Pada Busn Non Devisa Pristianti, Rista; Musdholifah, Musdholifah
Jurnal Ilmu Manajemen Vol 8, No 3 (2020)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (259.792 KB) | DOI: 10.26740/jim.v8n3.p717-733

Abstract

Banks need to conduct evaluation activities to find out the current situation of the bank so that the health of the bank is not disturbed. Banking health is very important to be maintained because banks play an important role in society, especially as increasing the country's economic growth. This study aims to examine the effect of risk based bank rating on financial distress. The risk-based bank rating ratio consists of risk profiles that are proxied by NPL and LDR, good corporate governance which is proxied by the size of the board of directors and independent commissioners, earnings proxied by ROA, ROE, BOPO, and NIM, and capital proxied by CAR. The yardstick used in this research is the bankometer model. The research year is 6 years from 2013-2018. The population used in this study were all non-foreign exchange bank, amounting to 30. The sample was determined using purposive sampling so that 20 non-foreign exchange bank were found with data analysis techniques using logistic regression. Research data search using SPSS 25. The results of the study found the influence of LDR, the size of the board of directors, NIM, and CAR. LDR ratio has a significant negatif effect, board size has a significant positive effect, NIM has a significant negatif effect, and CAR has a significant negatif effect on financial distress. This because that fourth variable had important thing on liquidity, independent oversight, interest income, and capital adequacy. Whereas NPL, independent commissioners, ROA, ROE, and BOPO do not affect financial distress. This because the value of each variable already appropriate with Bank Indonesia determination and it summed up that Non-Foreign Exchange Bank already apply it well. This shows that risk based bank rating can be a parameter of bank health.
Studi Kinerja Pemasaran Edel Cacao: Peran Kualitas Produk dan Harga Lestari, Retno Cahyaningtyas Puji; Juniarti, Rosa Prafitri
Jurnal Ilmu Manajemen Vol 8, No 3 (2020)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (190.224 KB) | DOI: 10.26740/jim.v8n3.p768-780

Abstract

This study aims to investigate the marketing mix impact of product quality and prices on sales performance which is decomposed into the volume of sales, the volume of consumers, and volume bought each consumer, using longitudinal data. This study analyzes the decline sales phenomenon of Edel Cocoa in PT Perkebunan Nusantara XII (Persero) for five years in a row from 2014-2018 through the implementation strategy of product quality and price, with total 253 products sold and 241 consumer purchase transactions. Using three generalized estimating equations method at the real level (α) = 5%. The result indicates that the marketing mix of product quality and prices have a strong impact on sales volume and volume bought each consumer. However, the marketing mix of product quality and prices don't have a significant impact on the volume of consumers. The marketing mix of quality products and prices simultaneous in explaining sales performance is at 14.5% while the remaining 85.5% is explained by other factors not included in this research model.
Pengaruh Indeks SSEC, N225, STI, dan Faktor Makroekonomi terhadap IHSG Prahesti, Sebtian Dwi; Paramita, R.A Sista
Jurnal Ilmu Manajemen Vol 8, No 3 (2020)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (34.179 KB) | DOI: 10.26740/jim.v8n3.p878-893

Abstract

This study is to determine the effect of the exchange rate, inflation, the money supply, BI Rate, The Fed, SSEC (Shanghai Stock Exchange Composite Index), N225 (Nikkei 225), and STI (Strait Time Index) on the Composite Stock Price Index. The dependent variable is the CSPI (Y) and the independent variable of macroeconomic factors namely the exchange rate (X1), inflation (X2), money supply (X3), and BI Rate (X4), The Fed (X5), and the global index such as SSEC (X6), Nikkei 225 (X7), and STI (X8). This study implements multiple linear regression analysis methods of Statistical Package for Social Science. This study indicates that the exchange rate and the Strait Time Index influence the Composite Stock Price Index, while the inflation variable, the money supply, BI Rate, The Fed interest rate, the SSEC, and the Nikkei 225 don’t affect the CSPI (Composite Stock Price Index). Inflation doesn’t affect the CSPI because inflation in the research period is still relatively mild. The money supply doesn’t affect the CSPI because people tend to use their money to invest in the money market rather than investing in shares. The BI rate doesn’t affect CSPI because the BI Rate is not a parameter for investors in investing. The Fed doesn’t affect CSPI because investors do not use The Fed Rate as a benchmark in investing. SSEC and N225 index don’t affect the CSPI due to other factors outside the economy that affect the movement of the index.
Pengaruh Kompetensi dan Budaya Kerja terhadap Person Job Fit dan Kinerja Karyawan pada PT. Andromedia Lutfiyah, Lutfiyah; Oetomo, Hening Widi; Suhermin, Suhermin
Jurnal Ilmu Manajemen Vol 8, No 3 (2020)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (43.611 KB) | DOI: 10.26740/jim.v8n3.p684-699

Abstract

PT Andromedia is a private company engaged in IT Development located at Jalan Gayung Kebonsari Perum Graha Indah F21-22 Surabaya. This study aims to analyze the influence of competence and work culture on person-job fit and employee performance at PT Andromedia. The population in this study amounted to 68 employees and the sampling technique used was saturated sampling meaning that the entire population would be sampled. The tool for analyzing data in this study uses the Partial Least Square (PLS) analysis method that is run with SmartPLS 3.0 software. The test results have 5 hypotheses, among others, first, competence has no significant effect on a person-job fit. Second, work culture has a significant influence on a person-job fit. Third, competence has a non-significant effect on employee performance. Fourth, work culture has a significant effect on employee performance. Fifth, the person-job fit has a significant influence on employee performance.
Pengaruh Price Discount terhadap Loyalitas Konsumen pada Pengguna Online Marketplace Aryatiningrum, Salsabila Wulandari; Insyirah, Athiyyah Isna
Jurnal Ilmu Manajemen Vol 8, No 3 (2020)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (292.255 KB) | DOI: 10.26740/jim.v8n3.p946-953

Abstract

College students are the generation that lives side by side with current communication technology. To conduct activities such as shopping, many college students also use the online marketplace for reasons that are more practical and do not take up time and effort. This is the reason why college students are the target for consumers who are often targeted for marketing products to sell well. How to get loyal customers is often done by giving price discounts for their product. The purpose of this study is to conduct an analysis of customer loyalty in the online marketplace who affected by price discounts in their product. This research is quantitative research. The sample used consisted of 60 people who decisions in 2018 and 2019 psychology students in Surabaya State University. This sample is taken by purposive sampling method. Data are collected by using a questionnaire with a Likert scale as a measurement and will be analyzed with a simple linear regression technique that helps by the SPSS program. The results of this study are, there is a significant positive influence on price discounts and consumer loyalty in online marketplace users.
Analisa Studi Kelayakan Bisnis Gula Alternatif Stevia di PT. Mitra Kerinci Zulhamdi, Zulhamdi
Jurnal Ilmu Manajemen Vol 8, No 3 (2020)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (423.907 KB) | DOI: 10.26740/jim.v8n3.p700-716

Abstract

The analysis of Stevia feasibility study at PT. Mitra Kerinci as the alternative product of sugar business aims to analyze and study the level of Stevia’s feasibility as alternative product of sugar business as well as what marketing strategies will be used to develop Stevia as sugar business alternative. The analysis of this feasibility study was assessed using feasibility study aspects as follows; market and marketing aspect, production and technology aspect, management and human resource aspect, legal aspect, social and environment aspect, and also financial and economic aspect. From the calculation of the five methods it can be shown that the plan to develop Stevia as sugar business alternative at PT. Mitra Kerinci is acceptable and feasible to run. The strategy that can be applied is by supporting the policies of aggressive growth. The marketing pattern that can be developed must be a vigorous promotion and must be able to influence consumers to replace sugar into Stevia sugar

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