cover
Contact Name
Yuyun Isbanah
Contact Email
yuyunisbanah@unesa.ac.id
Phone
+6281335351279
Journal Mail Official
jim@unesa.ac.id
Editorial Address
G1 Building Floor 2 Journal Room Faculty of Economics Universitas Negeri Surabaya Campus Ketintang Surabaya 60231 G1 Building Floor 2 Journal Room Faculty of Economics Universitas Negeri Surabaya Campus Ketintang Surabaya 60231
Location
Kota surabaya,
Jawa timur
INDONESIA
Jurnal Ilmu Manajemen (JIM)
ISSN : -     EISSN : 2549192X     DOI : DOI: http://dx.doi.org/10.26740/jim
Core Subject : Economy, Science,
Jurnal Ilmu Manajemen (JIM) bertujuan menyebarluaskan hasil penelitian dari pemikiran bidang Manajemen (Sumber Daya Manusia, Keuangan, dan Pemasaran) kepada para akademisi, praktisi, dan mahasiswa. Jurnal Ilmu Manajemen (JIM) mencakup studi ilmu manajemen yang terdiri dari: 1. Manajemen Pemasaran; 2. Manajemen Sumber Daya Manusia; 3. Manajemen keuangan; 4. Manajemen Strategis; dan 5. Kewirausahaan.
Articles 38 Documents
Search results for , issue "Vol 9 No 3 (2021)" : 38 Documents clear
Pengaruh Social Media Marketing terhadap Brand Image My Pangandaran Tour and Travel Damayanti, Silvy; Chan, Arianis; Barkah, Cecep Safa'atul
Jurnal Ilmu Manajemen Vol 9 No 3 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v9n3.p852-862

Abstract

Tour & Travel Agent is an old type of business that can still maintain its potential as a business opportunity every year. This is due to the use of the internet, thus presenting the online travel market. One of the travel agency businesses that use the internet, especially social media, as a marketing medium to build a company brand image is MyPangandaran. However, the growth of followers on the @mypangandarantours Instagram account is relatively slow, and the level of follower engagement is still low. This study aims to find out how MyPangandaran grows a positive brand image for followers of their Instagram account, @mypangandarantours. In addition, to see the influence that social media has had on followers of brand images on their Instagram accounts. The method used in this research is quantitative with the type of associative survey research. The data technique uses analysis from observations, literature studies, interviews and questionnaires. The sample in this study was 96 followers of the @mypangandarantours Instagram account. The sampling technique used non-probability sampling, namely purposive sampling. The data analysis technique used simple linear regression analysis. This study indicates a significant influence of social media on the brand image of followers of the @mypangandarantours Instagram account, meaning that if the social media marketing variable is getting better, the brand image will be getting better.
Pengaruh Electronic Word of Mouth dan Potongan Harga terhadap Pembelian Impulsif Suatu Produk Skincare Wulandari, Triana Ariska; Insan, Muhamad Ikhsanul; Sudrajat, Ajat
Jurnal Ilmu Manajemen Vol 9 No 3 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v9n3.p844-851

Abstract

One of the business fields in the field of secondary/tertiary needs that is growing quite rapidly in Indonesia and the city of Karawang, to be precise, is the business in cosmetics. One of the cosmetic fields that are experiencing improvement is skincare. One of the marketing techniques that companies use to attract consumers is Electronic Word Of Mouth or eWOM. In addition, the factor of price discounts can also greatly influence the purchase decision of a product by potential customers and correlates with eWOM, as in e-commerce in Indonesia which always provides discount programs on specific dates. The purpose of this research is to determine whether there is a positive effect of eWOM and Discount on impulsive purchase of skincare products. The method used in this research is the quantitative research method. The data analysis process used the IBM SPSS 21 Software, which processed the data using primary data sources and a questionnaire as the instrument. The interpretation is that there is a positive influence given by two variables independent, namely Electronic Word of Mouth and Discount, on the impulsive buying process of mediheal skincare sheet masks partially and simultaneously.
Pengaruh Experiential Marketing terhadap Niat Mengunjungi Kembali di Rumah Makan dengan Kepuasan Konsumen sebagai Variabel Mediasi Syachadi, Nourissa Dinda; Widyastuti, Widyastuti
Jurnal Ilmu Manajemen Vol 9 No 3 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v9n3.p%p

Abstract

This research aims to determine the effect of experiential marketing on the revisit intention at Si Bolang restaurant and customer satisfaction as mediation variables. The population is the customer of Si Bolang restaurant, with a total of respondents 200. The study method is quantitative and data collection using Google Forms online questionnaire. Data analysis used is Path analysis with SPSS version 25 program, and the variables used included experiential marketing, customer satisfaction, and revisit intention. Data analysis conducted are validity, reliability, path analysis, and Sobel. This research shows a significant effect of experiential marketing on revisit intention; subsequently, customer satisfaction has a significant effect on the revisit intention. Next, experiential marketing has a significant effect on revisit intention, and this study concludes that it is proven that customer satisfaction has a role as a mediation variable between experiential marketing and revisit intention. This research is based on current conditions making eating necessary to meet hunger and turning into culinary tourism with lifestyle changes, making the restaurant industry marketing activities focus on atmosphere, design, hospitality, and other intangible factors. It is necessary to pay attention to strategies in providing experiences to consumers, such as improving the taste of food, developing menus, increasing food presentation, increasing restaurant concepts and improving service in order to increase comfort in dining such as eating at home, so that grow a sense of satisfaction and provide encouragement to consumers' intentions to make repeat visits.
Pengaruh Kompetensi dan Motivasi terhadap Kinerja Karyawan Perusahaan Asuransi Nurwin, Kartika Juanita; Frianto, Agus
Jurnal Ilmu Manajemen Vol 9 No 3 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v9n3.p%p

Abstract

This research aims to explain how competence and work motivation affect employee performance in an insurance company. This research use 35 employees at PT. Asuransi Umum Bumi Putera Muda Unit Syariah Surabaya as a sample. Data collection use observations, interviews and (primary) questionnaires. This research uses data analysis of validity, reliability, classic assumption, and hypothesis tests. Data were analyzed by multiple linear regression with SPSS. This research shows that competence and work motivation simultaneously have a significant influence on employee performance. Partially, competence has positive and significant on employee performance. The result shows that the competencies possessed by the employee have an impact on employee performance. As well as role work motivation has positive and not significant on employee performance. The results of data testing show that the work motivation provided by the company has no impact on employee performance. The company must facilitate employees to increase competence and work motivation since employee performance correlates with firm performance.
Efek Mediasi Variabel Work Engagement dalam Pengaruh Job Resourcefulness terhadap Individual Crafting dan Collaborative Crafting Ariski, Yahdi; Nugrohoseno, Dwiarko
Jurnal Ilmu Manajemen Vol 9 No 3 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v9n3.p%p

Abstract

This study examines the influence of job resourcefulness on individual crafting and collaborative crafting through work engagement as a mediator variable. This research uses a quantitative approach, using a survey to collect data. The sample in this study amounted to 100 employees from 4-star hotels throughout Surabaya who are registered in the Traveloka. This research used Structural Equation Model (SEM) with the assistance of Smart PLS 3.0 software as the statistical analysis. This research shows that job resourcefulness has a significant positive direct influence on individual crafting and has a significant and positive individual influence on individual crafting through work engagement on 4-star hotel employees. Job resourcefulness is found to have a significant and negative direct influence on collaborative crafting. Job resourcefulness has a significantly direct indirect influence on collaborative crafting through work engagement with 4-star hotel employees. The implications of this study need to increase the collaborative crafting employees by involving all employees in the procurement of discussion forums, so they can harmonize the thought between employees in the company so that the existence of the forum there will be similarities of perceptions so that work collaboration can be well established.
Pengaruh Teamwork terhadap Kinerja Karyawan melalui Job Satisfaction Octavia, Dini Hariani; Budiono, Budiono
Jurnal Ilmu Manajemen Vol 9 No 3 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v9n3.p%p

Abstract

This research aims to examine and analyze the effect of teamwork on employee performance through employees' job satisfaction at PT. Jasa Raharja Cabang Jawa Timur. This research is causality research with a quantitative approach. The population in this research is 159 employees. The sample was collected through a random sampling technique and obtained 62 respondents”the statistical analysis using Partial Least Square with SmartPLS 3.0. The results show that teamwork has a positive and significant influence on employee performance, teamwork has a positive and significant influence on job satisfaction. Job satisfaction has a positive and significant influence on employee performance. Teamwork has no significant influence on employee performance through job satisfaction. Companies can encourage employees to do teamwork by creating teams to complete tasks.
Pengaruh Experiential Marketing dan Zoo Image terhadap Revisit Intention dengan Experiential Satisfaction sebagai Variabel Intervening Taraoktavia, Viyo Tri; Indarwati, Tias Andarini
Jurnal Ilmu Manajemen Vol 9 No 3 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v9n3.p%p

Abstract

The sustainability of a tourist attraction is reflected by the experiential satisfaction of visitors to tourism objects. One of the influencing factors is to create engaging experiential marketing and make an impression on the visitor's mind and the image attached to the company. Experiencing engaging experiential marketing and a good image from the company makes visitors feel experiential satisfaction and revisit intention. This study aims to determine the effect of experiential marketing and zoo image on revisit intention with experiential satisfaction as an intervening variable. This study used 200 samples with a non-probability sampling technique using the purposive sampling method. Data were collected using an online questionnaire. The analytical tool in this research is path analysis using AMOS and IBM SPSS. Based on the study results, experiential marketing positively affects experiential satisfaction and revisit intention directly, unlike the zoo image, which positively affects experiential satisfaction but not revisit intention. As a suggestion, Surabaya Zoo can improve visitors' image, such as improving the services provided and adding engaging experiential marketing to attract visitors' engagement again in the future.
Pengaruh Empowering Leadership terhadap Kinerja Guru dengan Psychological Empowerment sebagai Variabel Mediasi Damayanti, Yustita
Jurnal Ilmu Manajemen Vol 9 No 3 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v9n3.p%p

Abstract

This study aims to determine the effect of empowering leadership on teachers performance with psychological empowerment as a mediating variable. Research object at SMPN 1 Pacitan and SMPN 2 Pacitan. This study uses quantitative methods with a population of 101 teachers and uses a simple random sampling technique with 81 respondents. Data analysis used Structural Equation Modeling (SEM) with analysis method, namely Partial Least Square (PLS). Data processing used Smart PLS 3.0 software. The results of this study conclude that empowering leadership has a significant positive effect on teachers performance, empowering leadership has a significant positive effect on psychological empowerment, psychological empowerment has a significant positive effect on teachers performance, and psychological empowerment as a mediating variable affects the relationship between empowering leadership and teachers performance. Principals must increase the effectiveness of empowering leadership by applying high work discipline so that the psychological empowerment of teachers will also increase and have a good impact on the teacher's performance. Local government support in the provision of learning support infrastructure also needs to be improved, thus making it easier for teachers to improve the quality of teaching to students.
Sebuah Studi Niat Beli Skincare: Pengaruh Social media Marketing, E-WOM, dan In-store Display Putri, Heristya
Jurnal Ilmu Manajemen Vol 9 No 3 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v9n3.p%p

Abstract

Several factors can be used to determine the success of consumer purchase intentions. In this study, the factors that can influence purchase intention are formed from social media marketing, e-commerce, and in-store displays. The purpose of this study was to determine the effect of social media marketing, e-WOM, and in-store displays on purchase intention of skincare products (study on consumers of Rena beauty store-Tuban). This research is quantitative. The sampling technique used was non-probability sampling with judgmental methods. The sample used was 100 people. The respondent in this study has seen the contents of Tiktok owned by Rena beauty store and has never purchased skincare products at Rena beauty store, with an age range of 17-35 years. The measurement scale uses the Likert scale. The measurement method used is a questionnaire, data analysis using multiple linear regression equation models. The data is processed using SPSS version 26. The results of this study indicate that social media marketing has a significant effect on the intention to buy skincare products for consumers in Rena beauty store-Tuban; meanwhile, e-WOM has no significant effect on the intention to buy skincare products for consumers because beauty store-Tuban, the in-store display also does not affect. Significantly on the intention to buy skincare products to consumers of Rena beauty store-Tuban.
Pengaruh Stres Kerja terhadap Kepuasan Kerja Karyawan dengan Dukungan Sosial sebagai Variabel Moderasi Sanjaya, Bagus
Jurnal Ilmu Manajemen Vol 9 No 3 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v9n3.p%p

Abstract

This research aims to examine and analyze the impact of work stress on job satisfaction with social support as a moderating variable. This research method is quantitative, using Simple Random Sampling for its sampling technique. There were 60 employees as samples”the data collected by observation, interviews, and questionnaires. The statistical analysis used in this study was descriptive analysis and data analysis by utilizing Partial Least Square (PLS) with SmartPLS 3.0 as the tool and Statistical Package for the Social Science (SPSS) software. The result shows that work stress has a negative and significant influence on job satisfaction. Work stress will result in a decrease in job satisfaction felt by employees. As well as social support did not moderate the relationship between work stress and job satisfaction. Social support does not decrease the impact of work stress on job satisfaction that occur within the company. The company should manage the work stress level to fulfil workers' job satisfaction and avert adverse effects to the company's activities.

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