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Contact Name
DR. Ir. Elpawati, MP.
Contact Email
elpawati@uinjkt.ac.id
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agribusinessjournal@gmail.com
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Kota tangerang selatan,
Banten
INDONESIA
JOURNAL AGRIBUSINESS
ISSN : 19790058     EISSN : -     DOI : -
Core Subject : Agriculture,
Agribusiness Journal is a biannual and peer review journal published since June 1, 2007 by Study Program of Agribusiness, Faculty of Science and Technology, UIN Syarif Hidayatullah Jakarta. Previously it has the name of Jurnal Agribisnis. Since 2017, it has been published with the name of Agribusiness Journal according to the registration name from LIPI (ISSN 1979-0058). The journal is in Bahasa publishing 2 issues per year on June and December. The journal covers all aspects of agribusiness and rural development, including agricultural economics and natural resource, business and entrepreneurship, agricultural management, agricultural marketing, consumer behavior, farmer’s community empowerment, agricultural communication, agricultural institution and human resource, economics of halal food, agricultural finance, agricultural policy, international trade, agro-technology, and food security.
Arjuna Subject : -
Articles 117 Documents
UJI KUALITAS PRODUK KERUPUK JAGUNG PULUT (VARIETAS LOKAL) DALAM UPAYA PENINGKATAN PENJUALAN USAHA UMKM DI KABUPATEN TOJO UNA-UNA Nuranisa N; Jusriadi J; Muhammad Amiruddin; Rosida P. Adam
AGRIBUSINESS JOURNAL Vol 13, No 2 (2019): AGRIBUSINESS JOURNAL
Publisher : Departement of Agribusiness Faculty of Science and Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (449.747 KB) | DOI: 10.15408/aj.v13i2.13952

Abstract

Corn is the second food source of food after rice. The use of corn for the food industry is highly developed and varied for the middle and upper industries such as the light food industry, corn oil, cornstarch, grits, margarine, sugar and so on. However, on a farmer or small business scale, corn is generally only sold as snacks or snacks. In an effort to increase the added value and implementation of corn, it is necessary to process corn into corn cracker products. This study discusses (1) Knowing the quality of taste, aroma, texture and crispness of pulut crackers based on young corn and old corn, (2) As a source of information for making quality corn crackers and (3)This research uses a descriptive method that compares two or more facts, with the Multiple Linear Regression Analysis Method consisting of 2 processing of young corn crackers and old corn crackers, organoleptic tests conducted in 3 higher villages in Tojo Una-Una Regency and each village consists from 20 organoleptic test participants. Can be considered 60 organoleptic test participants. The results showed that there were more corn crackers than those who didn't. Organoleptic test of corn crackers that is produced is young corn crackers. Corn crackers on crispness parameters were stated to be the highest value of 48.16%, Color 39.3%, taste 36% and aroma 35%. Organoleptic test of the three villages which preferred corn crackers is Padang Tumbuo Village.
BATIK WASTEWATER MANAGEMENT ANALYSIS BY INTEGRATED COMUNAL, CASE STUDY OF KAMPOENG BATIK LAWEYAN Ravita Sari; Tri Edhi Budhi Soesilo; Herdis Herdiansyah
AGRIBUSINESS JOURNAL Vol 13, No 1 (2019): AGRIBUSINESS JOURNAL
Publisher : Departement of Agribusiness Faculty of Science and Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (400.178 KB) | DOI: 10.15408/aj.v13i1.11872

Abstract

Batik industry is one of the industries that produces wastewater which contains harmful chemicals. In order to maintain the quality of the environment, it is necessary to have a wastewater management system. The region which has conducted the comunal waste management system is Kampoeng Batik Laweyan. However, this effort of waste management system has not optimal yet. The purpose of this paper is to analyze wastewater management system in Kampoeng Batik Laweyan. The approach of this paper is a quantitative approach, using mix-metode. The analysis of the wastewater management system has been done by assesing 4 aspects such as technical aspect, managerial aspect, economic aspect, and environmental aspect. The wastewater management system has provided good results in technical dan managerial aspects only. For the economic and the environment aspects need to be upgraded since they have not shown any important improvements. Through this paper it is expected to create a substantial improvement in economic and environmental aspects.Keyword: Batik waste, Laweyan, management, wastewater, WWTP.
Pengelolaan Media Sosial pada Usaha XYZ Nuraini Arifianti; Nunuk Adiarni
AGRIBUSINESS JOURNAL Vol 13, No 2 (2019): AGRIBUSINESS JOURNAL
Publisher : Departement of Agribusiness Faculty of Science and Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (389.003 KB) | DOI: 10.15408/aj.v13i2.13945

Abstract

The social media is currently not only used for social friendship but also for business purpose.The people use line, whatshapp, instagram and facebook. Related to business goals, the content is made possible by availability of the applications to convey marketing messages to customers. This requires creative message and content creators, which work in team with decision maker and administrator. However, it’s need  to continuously manage it. This study was aimed to find out how the management of social media in XYZ businesses using descriptive qualitative. Instagram management implemented by XYZ starts from setting target customers to the content evaluation process. However, it has not comprehensively been managed unless it responds to negative comments from followers. The results of the study prove that using the social media such as Instagram in marketing requires management by planning, organizing and decision making process for creative content and followed by an evaluation and handling follower responses.
EFEKTIVITAS MEDIA PROMOSI PADA PRODUK SANDWICH GORENG MEREK ROYAL SANDWICH Laila Afifah; Mudatsir Najamuddin; Bintan Humaeira
AGRIBUSINESS JOURNAL Vol 13, No 1 (2019): AGRIBUSINESS JOURNAL
Publisher : Departement of Agribusiness Faculty of Science and Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (335.051 KB) | DOI: 10.15408/aj.v13i1.11868

Abstract

Marketing is a significant point in agriculture. Without marketing, products that have been resulted may be difficult to sale. Marketing is not just a method to sell products as many as possible for benefits, but it is also the way to keep the existence of produced products on the market. The company also needs to communicate the product and the company itself to the customers, especially in the situation of fierce competition. One of the marketing successes is influenced by the promotions. Many products are not successful in the market because of the promotions failure although in terms of quality are well-established if compared with the other products (simamora, 2003: 284). Promotion program that currently favored by business is by using social media as a way to promote their products especially in companies with low budget. One of companies that uses social media to promote the products is Royal Sandwich. Royal Sandwich is one of the UKM (small and medium enterprises) in the field of convenience food. The aims of this study are: 1) Recognizing various promotion conducted by the Royal Sandwich. 2) Analyzing the effectiveness of promotion media of the fried sandwich product by Royal Sandwich based on the impact of communication. 3) Analyzing the effectiveness of promotion media of the fried sandwich product by Royal Sandwich based on the impact of sale.
TRANSFORMASI SOSIAL DESA ADAT MENJADI DESA WISATA EDELWEIS: PERPEKTIF TEORI STRUKTURISASI “ANTHONY GIDDENS” Setiyo Yuli Handono
AGRIBUSINESS JOURNAL Vol 13, No 2 (2019): AGRIBUSINESS JOURNAL
Publisher : Departement of Agribusiness Faculty of Science and Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (507.319 KB) | DOI: 10.15408/aj.v13i2.13953

Abstract

The phenomenon of social change that occurred in Wonokitri Village, Sub-District of Tosari, Pasuruan Regency was very pronounced from the early 2000s until 2019. Changes not only change physical conditions even socially and economically also change very rapidly. These changes occur through planning and the role of parties from internal and external. The formulation of the problem includes: 1) who are the agents and structures in social change? Wonokitri Village (formerly known as Desa Adat) becomes a Tourism Village; The analysis in this research uses Anthony Giddens' structuration theory which explains the concept of agent and structure, space and time, as well as the relationship of structure with agent's social practice. This type of research is qualitative research with a case study method. Data collection uses observation, which is observing the condition of the village environment and various social practices of agents and the Wonokitri community in relation to the research context, interviews with key and additional informants, and gathering various documentation.The results showed that there were three main agents (tayuban / teropan: pardi and budi, jeep tourism and homestay: sukir) from the Wonokitri community who had influence in the community. The role he does in social change is through socialization, coordination, synergy and cooperation. The existing structure comes from the Wonokitri community and their social practices which are motivated by their practical and discursive awareness as well as the role of community leaders (Village Head: Pak Iksan), traditional leaders (Customary Chair: Pak Kadik) through their structural policies. The relationship between the agent and the structure in change occurs through the scheme of domination structure (control of the agent over the structure), continuing significance (the invitation of the agent to the structure), and achieving the scheme of legitimacy (justification for the agent's efforts by the structure).
ANALISIS USAHA UMKM DODOL MANGGA (Studi Kasus Di Kabupaten Indramayu) Abdul Mutholib; Ujang Maman; Zulmanery Z
AGRIBUSINESS JOURNAL Vol 13, No 1 (2019): AGRIBUSINESS JOURNAL
Publisher : Departement of Agribusiness Faculty of Science and Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (217.274 KB) | DOI: 10.15408/aj.v13i1.11873

Abstract

Tujuan dari penelitian ini yakni untuk : Melakukan Analisis kelayakan finansial untuk usaha UMKM Dodol Mangga di Indramayu. Sebagai buah tropis, mangga mempunyai prospek cukup cerah, masyarakat Indonesia menyukai buah ini sehingga konsumsi buah mangga untuk pasaran lokal cukup tinggi. Pengembangan UMKM memiliki prospek yang cukup baik, mengingat potensi pasarnya sangat mendukung. Salah satunya ialah UMKM Dodol Mangga sebagai pelaku usaha pengolahan dodol mangga. Penelitian ini mengungkapkan biaya usaha dan mengungkapkan finansial UMKM pengolahan dodol mangga. Penelitian ini dilakukan di Kabupaten Indramayu yang merupakan salah satu penghasil mangga terbesar di Jawa Barat. Alat analisis yang digunkan yaitu analisis investasi. Pengolahan data menggunakan matriks IFE menghasilkan faktor yang menjadi kekuatan utama dari UMKM Dodol Mangga Barokah, yaitu kualitas produk yang ditawarkan dengan total skor 0,36, dan faktor yang menjadi kelemahan utama yaitu kapasitas produksi belum mencukupi dengan total skor 0,23. Pengolahan matriks EFE menghasilkan faktor yang menjadi peluang utama dari UMKM Dodol Mangga Barokah yaitu inovasi produk dan teknologi dengan total skor 0,8, dan faktor yang menjadi ancaman utama, yaitu kenaikan harga BBM dengan total skor 0,2. Biaya yang digunakan pada penelitian ini mencakup biaya investasi untuk pembelian lahan dan gedung sebesar Rp. 88.219.700, biaya peralatan sebesar Rp. 67.950.000, dan biaya variabel atau biaya produksi berupa bahan baku, bahan bakar gas, kotak kemasan, listrik, air, telphon dan upah tenaga kerja sebesar Rp. 13.000.000. Modal UMKM Dodol Mangga diduga menggunakan modal pribadi.
PENGARUH KOMPETENSI APARAT DESA, KOMITMEN ORGANISASI DAN PARTISIPASI MASYARAKAT TERHADAP KEBERHASILAN PENGELOLAAN KEUANGAN DESA (Sudi Kasus Desa Buntongi Kec.Ampana Kota Kab.Tojo Una Una) Siti Aminah H. Karim; Mahmud Lahay; Zulfan Monoarfa; Rosida P. Adam; Suardi S
AGRIBUSINESS JOURNAL Vol 13, No 2 (2019): AGRIBUSINESS JOURNAL
Publisher : Departement of Agribusiness Faculty of Science and Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (708.831 KB) | DOI: 10.15408/aj.v13i2.13947

Abstract

In the administration of governance and development, a source of village financial income is needed, for this the organizational commitment of the village government towards the authority, duties and responsibilities of implementing village financial management is transparent and accountable. The purpose of this study was to determine and analyze the extent of the influence of the competence of village officials, organizational commitment and community participation on success in village financial management. This type of research is a mixed method by combining qualitative and quantitative research with sampling techniques by saturated sampling. The number of respondents was 40 people. Analysis tools with SWOT analysis and multiple linear regression. The results showed that the simultaneous probability of village officials, organizational commitment and community participation have a direction of significant influence on the success of village financial management.
THE IMPLEMENTATION OF DISAGGREGATION ALGORITHM IN THE ANALYSIS OF ENERGY CONSUMPTION BASED ON THE INTERNET-OF- THINGS TECHNOLOGY Husein H; Aditya Alviori; Maman Budiman; Mitra Djamal
AGRIBUSINESS JOURNAL Vol 13, No 1 (2019): AGRIBUSINESS JOURNAL
Publisher : Departement of Agribusiness Faculty of Science and Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (537.936 KB) | DOI: 10.15408/aj.v13i1.11869

Abstract

The effort to reduce the mass energy usage without involvement of consumers is not effective. Thereby, creating a pathway for anyone of consumer to be much more involved in the energy-saving effort. The implementation of disaggregation algorithm in the analysis of energy consumption is to recognize when and which appliance has the largest energy consumption and being able to control the state of all appliances from anywhere. In this research, the principle of disaggregation is event-based and low-sampling data frequency. A KWH-meter is used to send power data to the cloud server via MQTT protocol. The cloud server gathers the energy-consumption data, analyses them and then disaggregates them. The output of the disaggregation algorithm would tell the state (on/off), the average power and the percentage of energy consumed by each appliances. The output will then be sent from the cloud server to Android Apps via MQTT protocol. Then the consumer can easily access and control the energy consumption from their smartphone after knowing it through the disaggregation algorithm.
ANALISIS USAHATANI PADI SAWAH DI KABUPATEN MAGETAN PROVINSI JAWA TIMUR Viona Ade Zarahma; Sri Marwanti; Ernoiz Antriyandarti
AGRIBUSINESS JOURNAL Vol 13, No 2 (2019): AGRIBUSINESS JOURNAL
Publisher : Departement of Agribusiness Faculty of Science and Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (528.727 KB) | DOI: 10.15408/aj.v13i2.13954

Abstract

This study aims to determine the analysis of rice farming in Magetan Regency, East Java Province. The implementation technique used in the research is survey technique. The sampling area method was carried out using a purposive method, which is to determine the location of sampling area taken purposely based on certain considerations in accordance with the research objectives. The result come with farming costs with an average land area of 0.90 hectares are IDR. 11.312.100,00, with an average variable cost of IDR. 5.317.000,00 and the average fixed costs of IDR. 5.995.100,00. The average farm income is IDR. 24.118.000,00. The average farm income is IDR 12.805.900,00. BEP and R / C Ratio analysis showed that farming was carried out favorably for farmers in Gunungan Village, Kartoharjo District, Magetan Regency, East Java Province. With the R / C ratio of 2.13. 
PENGARUH KUALITAS PRODUK, HARGA, PROMOSI, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN TEH WALINI DI INDUSTRI HILIR TEH PT. PERKEBUNAN NUSANTARA VIII BANDUNG Tyas Abimanyu; Elpawati E; Achmad Tjachja Nugraha
AGRIBUSINESS JOURNAL Vol 13, No 1 (2019): AGRIBUSINESS JOURNAL
Publisher : Departement of Agribusiness Faculty of Science and Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (298.327 KB) | DOI: 10.15408/aj.v13i1.11874

Abstract

PTPN VIII is an Indonesian state owned company concentrating in the field of agricultural / plantation. The company is located in West Java province. PTPN VIII had many commodities are grown and cultivated, including tea commodity. IHT PTPN VIII is expected to be able to see and take advantage of this opportunity for the development of tea production enterprises downstream. By because it's an improvement and evaluation of each line of the company should do. Ranging from human resources management, business strategy, finance, marketing, distribution, raw materials and so forth. Especially in terms of raw materials PTPN VIII IHT own advantages in this sector. Raw material supply is guaranteed because it has its own tea garden and the quality of tea used is also an excellent tea products. IHT PTPN VIII should be aware of this potential, especially coupled with increasing as well the tea industry competition IHT PTPN VIII should be better prepared to face competition to reform itself. The purpose of this research is (1) To determine whether the variables of quality of product, price, promotion and service quality partial effect on customer satisfaction Walini tea products in Downstream Tea PT.Perkebunan Nusantara VIII (2) To determine whether the variables of quality products , pricing, promotion and service quality simultaneous influence on consumer satisfaction Walini tea products in Downstream tea PT.Perkebunan Nusantara VIII. Based on the analysis, the majority of consumers are aged 26-35 years, sex permpuan, working as private employees, Knowing Walini tea product from a friend, itensitas purchase Not too often, the reason to buy a product because of the quality of the product. The quality of the product (X1), price (X2), promotion (X3), and quality of service (X4) partially affects consumer kepusan Walini tea in IHT PTPN VIII. This is evidenced by the variable t of product quality is 7.696 with a significant level of 0.000. Then t of the variable price is 2.375 with a significant level of 0,020. Then t of variable sale is 2,715 with a significant level of 0.008 and t of the variable quality of service is 3,387 to 0,001 signifakan level. The above data shows that significant value is generated each independent variable was below 0.05. Factors that affect customer satisfaction Walini tea at Tea Downstream Industry PT. Perkebunan Nusantara VIII with the most impact is the quality of the product and service quality, then price and finally the sale.

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