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DeKaVe

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Published by Institut Seni Indonesia Yogyakarta

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Core Subject : Humanities, Art,

Arts Humanities

Jurnal "dekave" diterbitkan oleh Program studi Desain Komunikasi Visual Fakultas Seni Rupa FSR, Institut Seni Indonesia Yogyakarta sebagai media publikasi ilmiah berupa karya penelitian maupun rancangan dalam bidang komunikasi visual, yang mencakup: bahasa rupa, budaya visual, desain grafis, multi media, dan lain-lain.

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Articles 174 Documents

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GRAFIS LINGKUNGAN SEBAGAI MEDIA INFORMASI KOMUNIKASI VISUAL LUAR RUANG Y. Andri Hervian Yunanto
DeKaVe Vol 3, No 6 (2013): DeKaVe Vol. 03 No. 06 2013 Juli- Desember 2013
Publisher : Institut Seni Indonesia Yogyakarta

Graphic environment is to make communication with people who visit or be somewhere.Directional information is a form of product creation graphic designer. Construction of something isbound to impact on environmental change as well as the development of sign systems. In fact so muchchaos that emerged as a result. Sameness and conformity to the building does not guarantee harmonywith the environment. Having regard to the natural environment, human needs, and the environment thatis built up is expected to create a harmonious environment.Keywords: Graphic environment, Sign systems, Harmonious

Makna Dalam Film Iklan Arif Agung Suwasono
DeKaVe Vol 7, No 1 (2014): DeKaVe Vol. 07 No. 01 2014 Januari - Juni 2014
Publisher : Institut Seni Indonesia Yogyakarta

Abstract. Film, is a medium in communication, but the logic-signs in the film is unique. It have more visibleand natural, and took away the coding message in communication. The power of film language is the signthat delivered, with visual icons and kinetic representation. Associated with commercial ad film, thearbitrary does not lie in the signs visually stunning, but on the meaning an associative obtained from themeanings sign coding ethnicity are semantically. What is served in the film ad is logic image of acommodities that delivered with a story that is frequently arbitrary, as a consequence of the ways in whichadvertise.Keywords: Film, Visual Representation, Advertising.

SINERGI EKUITAS, LOYALITAS, MARCOM DALAM MEREK Endro Tri Susanto
DeKaVe Vol 7, No 1 (2014): DeKaVe Vol. 07 No. 01 2014 Januari - Juni 2014
Publisher : Institut Seni Indonesia Yogyakarta

Creating and building a brand requires a long effort to bring forth. Brand that has built up andestablished businesses need to always be present in the hearts of the audience. The retention of the brand inthe minds of audiences require stratgei that consumers generally do not turn to other brands. Attempt toanswer the question of the building equity and customer loyalty to a brand is a necessity.Keywords: Brand Equity, Loyalty, Marketing Communication.

Filsafat Anti-Korupsi FX Widyatmoko
DeKaVe Vol 7, No 1 (2014): DeKaVe Vol. 07 No. 01 2014 Januari - Juni 2014
Publisher : Institut Seni Indonesia Yogyakarta

Buku Filsafat Anti-Korupsi setidaknya memberi wawasan akar perilaku tindak korupsi. Darisitu diharapkan manusia mengenal sisi gelap dalam dirinya, dan sebagai jalan setelah mengenalsisi gelap yaitu manusia perlu melakukan transendensi diri. Wattimena, yang juga seorangpengajar di Fakultas Filsafat UNIKA Widya Mandala, Surabaya (seturut waktu diterbitkannyabuku ini), menjelaskan transendensi diri sebagai berikut: “…saya menyarankan, agar kita semuabelajar untuk mengenali dorongan-dorongan berkuasa, berburu nikmat, gejolak sisi-sisi hewani,kemalasan berpikir, dan kekosongan jiwa kita sebagai manusia. Semuan itu harus diakui dandikenali. Setlah itu kita perlu untuk membangun niat, komitmen, serta teknik untuk menata danmalampaui sisi-sisi gelap yang bercokol di dalam diri kita, maupun diri semua manusia tersebut.”(halaman 201) Lantas, tidak asing manakala simbol korupsi, atau luasnya kejahatan, menunjuk pada duniahewan (tikus, kucing, ular, dsb). Pula menunjuk pada kenikmatan (dasi, mobil mewah, dsb),kekuasaan (sionggasana, raja, dsb). Setidaknya, masih terdapat beragam simbol bagi korupsi.Dari situ sisi-sisi gelap kian nampak, dan dari situ pula manusia kian dikenalkan pada berbagairepresentasi kekuatan gelap yang bercokol dalam dirinya, meski tetap menyisakan sisi gelap yangtak tertembusi, selain juga – seturut pemahaman saya - kita diajak menciptakan simbol bagiusaha dalam melakukan pelampauan/transendensi diri. Katakanlah, simbol-simbol positif.

KOMUNITAS RERESIK SAMPAH VISUAL: MEMBANGUN KESADARAN BARU TATA VISUAL IKLAN MEDIA LUAR GRIYA DI YOGYAKARTA Hesti Rahayu
DeKaVe Vol 7, No 1 (2014): DeKaVe Vol. 07 No. 01 2014 Januari - Juni 2014
Publisher : Institut Seni Indonesia Yogyakarta

The subject of this research is the Reresik Sampah Visual (RSV) community, its efforts andactivities in building new awareness of Yogyakarta people about the importance of a visual managementshould be applied to the out of home (OOH) advertising in Yogyakarta. New awareness will result in a newculture; a culture that is more environmentally friendly. It is hoped that this culture will finally restore theaesthetic and visual management of the OOH advertising that is more comfortable for the public.A qualitative method of research is employed to descriptively analyze the data gathered from observations,interviews, documentations and library study.To gain its objective, the RSV community incessantly campaigns its opinions based on the Five Percepts ofRSV. The opinions are buzzed by raiding the OOH ads placed on streets, forming community via socialmedia networking, writing on the mass media, and undertaking discussion forums. The RSV activity is alocal movement that is similar to the New Social Movement fighting for the improvement of the quality oflife and focuses on the non economy redistribution and non violence issues.Keywords: Community, Reresik Sampah Visual, Visual management, New awareness, Out of homeAdvertising.

Perancangan Iklan Gim Mobile Activia Sebagai Media Periklanan Android Mochammad Amirul Hakim
DeKaVe Vol 7, No 1 (2014): DeKaVe Vol. 07 No. 01 2014 Januari - Juni 2014
Publisher : Institut Seni Indonesia Yogyakarta

Age of information require people to think fast. Slowly, both electronic ads and print ads are losttheir attraction. So that new media for advertise need to renew somehow.Game isn’t kind of luxurious toys these days. Most people can play it freely or buy with their smartphones,everywhere at anytime. They can play, share, update, even play in a group on different state with internettechnology features on mobile phone.This design is try to combine advertise with mobile game as media. Using the addictive of the game, peoplecan get more features to win the game with buy then scanning QR code within product package. The objectof this design is Activia. Activia is healthy yogurt product. The goal is this design is using mobile game foradvertising to sell product more effective and efficiently.Keywords: Activia, Gim, Food, Mobile, Yogurt.

“Teman Terang Creative Project” – Visual Communication Design Aspect in a Creative Charity Movement for Children in No Electricity Remote Area Riskhi Bestari
DeKaVe Vol 7, No 1 (2014): DeKaVe Vol. 07 No. 01 2014 Januari - Juni 2014
Publisher : Institut Seni Indonesia Yogyakarta

“Teman Terang Creative Project” is a creative charity project which held by students/visualartistsaround Visual Communication Design environment under the authority of StudioDiskom (Program Organization) and lead by Riskhi Bestari. This charity project involvingstudents/visual-artists to dedicates their artworks to the children (elementary school gradestudent) in no electricity remote area as an act of care and attention. By choosing Semprong,The-traditional-lantern-kind-of-lamp as the design object, with some innovation and designideas, but still keeping its unique traditional look; we try to use this Semprong Lamp as a mediafor applying our arts, to deliver our ideas, shows up our expression and as a symbol of spirit andmotivation, care and attention to the children in remote & no electricity for their education.

Persinggungan dalam Rampokan; Apresiasi Komik karya Peter Van Dongen Terra Bajraghosa
DeKaVe Vol 7, No 1 (2014): DeKaVe Vol. 07 No. 01 2014 Januari - Juni 2014
Publisher : Institut Seni Indonesia Yogyakarta

Rampokan Jawa & Selebes, is a comic created by Peter Van Dongen, telling a story about Johan Knevel, aDutch soldier, in his mission looking for Ninih, his childhood nanny back in Netherland-Indies. This comic attractedmany Indonesian readers because of two aspects. First, the setting is in Indonesia around the year 1946-1947, whichprovides readers with old time indis architectures and vintage designs of things. The second one is its clear line style,similar to Herge’s ‘Tintinesque’ style. These tendecies may appear as pseudo-appreciation to the medium.This essay’s goal, departed from Rampokan’s intersection with Tintin, and Indonesia history setting, is to find out theproportionally apreciation on comic as a medium. According to David Carrier, one of comic aesthetic quality relies onthe ability of the readers to project their desires on the comic they read. In creating the story, comic compositioninvolved the power of color and visual art syle choice to deliver the idea of the story.From the discussion, two things about Rampokan appreciation are apprehended. The location and time settingvisualization which based on deep research became the main power of this Rampokan comic; representing narrativeenvironment that projected reader’s desire: the detailed visualization of the young Indonesia. The choice of clear linestyle, combined with color composition as an emblematic presentation enabled the delivery of multi plots narratives.Combination of the setting as an observation result and detail art style, provide readers to reasonably believe the storyworldcreated by Peter Van Dongen. Rampokan’s appreciaton quality based on the well-crafted storytelling throughwell-constructed story-world which enabled readers to follow its fictional or even surrealistic plot twistsunconditionally.Keywords: Comic, Appreciation, Aesthetic, Rampokan Jawa & Selebes

Pengembangan Custom Made Signage sebagai Sarana Informasi dalam Struktur Desain Sistem Tanda di Pasar Jrakah Semarang Abi - Senoprabowo; Muh. Ariffudin Islam
DeKaVe Vol 7, No 2 (2014): DeKaVe Vol. 7 No. 2 Juli-Desember 2014
Publisher : Institut Seni Indonesia Yogyakarta

Recently, the Government of Semarang City has been providing public facilities for societyseriously. One of public facilities that is improved namely market of Jrakah. Jrakah market is one oftraditional markets in Semarang which is finished renovated for the interest of society. Visually, thedevelopment concept of Jrakah market already looks good. The problem arises when the seriousness ofgovernment in developing of public facilities only focus on phisical building. Detail of facilities andinfrastructures on Jrakah market is not considered seriously.One of problem which visible is the absence ofgood sign system as information facility for visitors, especially buyers. The Sign system which is notcommunicative can make them be confused. This research is carried out to understand effectiveness of theexisting sign system, and to propose the design of new sign system which more communicative than onesbefore on Jrakah market. To solve that problem, the sign system design method which will be used is YongkiSafanayong’s ones, that is begun from breakdowning backgrounds, identifying problem, analizing, choosingstrategy, executing, and until finishing. The result of this research is design proposal of sign system which canbe applied on Jrakah market.

TEMBUNG LAN GAMBARE KAMUS VISUAL RAGAM DIKSI BAHASA JAWA TINGKAT NGOKO Edi Jatmiko
DeKaVe Vol 7, No 2 (2014): DeKaVe Vol. 7 No. 2 Juli-Desember 2014
Publisher : Institut Seni Indonesia Yogyakarta

Java language as a mother language, has a complicated character, and terraced difficult even forJavanese society itself. The level of complexity in the Java language system is one of the factors that led to theJava language is considered less desirable and not match the needs of the times by the Java community itself.This difficulty is caused by one of the Java language has a complete vocabulary, diction diverse, in one termin Indonesian, can be assorted due to the mention of the Java language that caused chronology. Javanesesociety has the ability to mark the various forms of work in different terms though just because of smalldifferences. Diction of the diversity of conditions in the Java language ngoko level, ie the level of the languagemost widely used Java community need for adequate instructional media. One of the gaps that can beaddressed in greater depth is how to bring learning the Java language into a form that is easily understoodvisual communication method is to create a visual dictionary of the Java language.

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