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INDONESIA
ADVANCE
ISSN : 23375221     EISSN : -     DOI : -
Core Subject : Economy,
Terbitan Berkala Ilmiah (ADVANCE) Program Studi S1 Akuntansi diterbitkan oleh Pusat Penelitian dan Pengabdian Kepada Masyarakat (P3M) Sekolah Tinggi Ilmu Ekonomi "AUB" Surakarta, dimaksudkan sebagai media pertukaran informasi dan karya ilmiah antara staf pengajar, alumni, mahasiswa, dan masyarakat pada umumnya, terbit sesuai dengan kebutuhan. Redaksi menerima naskah yang belum pernah diterbitkan oleh media lain dan berhak menyingkat dan mengubah tanpa mengurangi maksud dan isi. Pendapat yang dinyatakan dalam jurnal ini merupakan pendapat pribadi tidak mencerminkan pendapat penerbit dan dewan redaksi.
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Articles 6 Documents
Search results for , issue "Vol 3, No 1 (2016): March" : 6 Documents clear
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN JASA TRANSPORTASI KERETA API INDONESIA (KAI) DAERAH OPERASI 6 YOGYAKARTA Veronica Diona Mahardhika. K; Supriyono .
ADVANCE Vol 3, No 1 (2016): March
Publisher : STIE AUB Surakarta

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Abstract

The research aims are know the influence of service excellence toward consumers satisfaction of train transfortation users Yogyakarta area 6.The sample in this research are train passengers.The sampling method is using simple random sampling. From this method, the sample was taken of 100 respondents. Data analysis method used the research instrument to test the validity, reliability, classical assumptions, and multiple linear regression with t test, F test, and test the coefficient of determination (R2). Result are all valid questions item and reliable research instruments. The results of multiple regression analysis yields a relationship that assurance is a variable that has the greatest regression coefficient. T test results showed that the variable tangible, assurance, empathy partial effect on passenger satisfaction. While variable reliability, and responsiveness not partial effect on passenger satisfaction. The F test results showed that the variable tangible, reliability, responsiveness, assurance, empathy influence simultaneously toward passenger satisfaction.The results showed 55.8% of passenger satisfaction variable variation can be explained by the variable tangible, reliability, responsiveness, assurance, empathy. While the remaining 44.2% is influenced by other factors not examined. Keywords: quality of service, tangible, reliability, responsiveness, assurance, empathy, passenger satisfaction
PENGARUH PROMOSI PENJUALAN DAN PERIKLANAN TERHADAP KEPUTUSAN PEMBELIAN PADA TABUNGAN SIMPEDES, PT BANK RAKYAT INDONESIA Sri Wahyuni; Nessia Timmy; Artanty Artanty
ADVANCE Vol 3, No 1 (2016): March
Publisher : STIE AUB Surakarta

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The banking industry has an important role in the economy that raise and distribute funds for community economic development. The more people who know and entrust their savings in banks. The banking industry has undergone major developments in recent years, state banks and private banks, giving rise to competition. This is because as the public awareness of the importance of the bank's presence in helping to meet the needs, including saving. This study with a total sample of 105 respondents. Data analysis was performed using Structural Equation Modeling (SEM) software application Amos 20.0 to test the causality of the two hypotheses of the study. The results showed that a significant difference between sales promotion and advertising on purchasing decisions, with the result variable is greater than the sales promotion advertisingvariables. Keywords: sales promotion, advertising, purchasing decisions, Structural Equation Modeling.
AUDIT DELAY, PROFITABILITY, DAN KONTRIBUSINYA TERHADAP KETEPATAN WAKTU PELAPORAN KEUANGAN Dewi Rahmayanti
ADVANCE Vol 3, No 1 (2016): March
Publisher : STIE AUB Surakarta

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Abstract

This study intents to investigate the influence of audit delay and profitability, towards the financial reporting timeliness in Indonesia stock exchange. Specifically, the sample in this research is obtained from 75 public listed companies (PLC) of manufacturing sector, in Indonesia Stock Exchange. The time period of study is ranging from 2009 to 2011. Further, hypotheses testing were conducted by employing Pooled Least Squared (PLS) Model with panel data analysis. The output performed that audit delay was significantly (p
ANALISA FAKTOR YANG MEMPENGARUHI PERILAKU BRANDSWITCHING PRODUK AQUA GALON DI SURAKARTA muhammad khoiruman
ADVANCE Vol 3, No 1 (2016): March
Publisher : STIE AUB Surakarta

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Abstract

The importance of maintaining customer loyalty to keep terjada not brandswitching consumers to other products is the basis of this study. This study aims to determine the effect of variables forming customer loyalty to the consumer brandswitching aqua in Surakarta. This research is a survey with a sample of the overall amount to 250 respondents. The sampling technique used was purposive sampling. Data collection instruments such as questionnaires and analysis tools used multiple linear regression. Based on the results of this study concluded that the dimensions of forming consumer loyalty (post-consumer dissatisfaction, the need to find variations, prices of Aqua, attraction competitors) influence on consumer loyalty and consumer brandswitching aqua in Surakarta. Variable appeal of competitors has the largest and most significant influence on customer loyalty while consumer loyalty variables have the greatest influence and significant impact on consumer brandswitching Aqua gallon in Surakarta Keywords: post-consumer dissatisfaction, the need to find variations, prices of Aqua, attraction competitors, customer loyalty and brandswitching.
KARAKTERISTIK PERUSAHAAN TERHADAP NILAI PERUSAHAAN, DENGAN DIVIDEND PAYOUT RATIO SEBAGAI VARIABEL INTERVENING Andyni Yulfanis Aulia Masrifa
ADVANCE Vol 3, No 1 (2016): March
Publisher : STIE AUB Surakarta

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Abstract

This research aimed of this study to analysisthe influence of the independent variables are characteristics of the firm (Firm Size, sales growth, DTA and ROA) toward firm value either directly or indirectly if the Dividen Payout Ratio is mediated on the manufacturing companies listed on the Indonesia Stock Exchange 2006-2010 period. Sampling selection used purposive sampling method.Analysis technique used is two-stageregressionanalysis(path analysis). Result of analysis show that the predictive ability of the four independent variables toward DPR andfirm valueare 18,1% and25,4%, it shown by adjusted R² value. Onthe goodness of fit testshows thatboth modelsfit for usebecause it hasa significance valuelessthan5% of alpha value. Based onTtestshowed that inmodel1, thesalesgrowthis positiveand significant impact of DPR, and DTA is negative and significant impact of DPR because it has a significance value less than 5% of Alpha value. And in model 2, firm size is positiveand significant impact of firm value, andROA is positive and significant impact offirm value.However, based ontestingthe mediationeffect, DPR not provedas anintervening variableon the relationshipcharacteristics of the firm(Firm Size, salesgrowth,DTAandROA) towardfirmvalue, becausethe coefficient ofthe directeffect ofthe characteristics ofthe firm (Firm Size, salesgrowth,DTAandROA) tofirm value is greater than theindirecteffectthrough DPR. Key Words: Firm Value, firm size, sales growth, ROA, DTA, DPRand Manufacturing Companies
KEPUASAN KONSUMEN PENGGUNA SMARTPHONE ANDROID SAMSUNG MELALUI KUALITAS PRODUK, MEREK DAN HARGA DI KECAMATAN GROGOL KABUPATEN SUKOHARJO Pera Setyaningsih; Nuryati .
ADVANCE Vol 3, No 1 (2016): March
Publisher : STIE AUB Surakarta

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This study aimed to test the influence of the quality of the product, the brand and the price of consumer satisfaction against Samsung android smartphone users in the GrogolsubdistrictSukoharjo Regency. The population of this research is all Samsung android smartphone user Grogolsubdistrict relic in Sukoharjo Regency. The study sampled the Grogolsubdistrict community using Samsung android smartphone that add up to 100 people. The technique of sampling by means of Random Sampling.Based on multiple linear regression test results indicate that the variable quality of the product, the brand and the price effect is positive towards consumer satisfaction, variable pricing most dominant influence consumer satisfaction Samsung android smartphone users. The results of the test t variable product quality effect is not significantly to consumer satisfaction, brand and price influential variables significantly to consumer satisfaction. Based on the F-test of the variable quality of products, brands and price together influential significantly to consumer satisfaction android Samsung smartphone user Grogolsubdistrict relic in Sukoharjo Regency. Keyword: product quality, brand, price and customer satisfaction.

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