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Journal of Business Strategy and Execution
ISSN : 19796854     EISSN : -     DOI : -
Core Subject : Economy,
Journal of Business Strategy & Execution (JBSE) publishes articles with a practical focus designed to help readers develop successful business strategies and their executions. Articles should contain innovative ways in managing businesses. Articles in the journal examine significant research questions from a broad range of business disciplines such as Marketing, Operation, Production, and Human Resources. Some perspectives that involve Economics, Information Technology and Accounting that contribute to business phenomena might also be examined. The depth and the variety of the articles in the journal enrich readers and are unlikely to find in other single business publications.
Arjuna Subject : -
Articles 182 Documents
ANALISIS PENGARUH BRAND IMAGE DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA HANDPHONE NEXIAN Heriyati, Pantri; Septi, Septi
Journal of Business Strategy and Execution Vol 4, No 2 (2012): Publish on June 2012
Publisher : Bina Nusantara University

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Abstract

Nexian is a popular local brand mobile phone among Indonesian people. Nexian’s popularity may be caused by the increasing use of mobile internet and social media. Through Nexian mobile phone, user can browse internet, play music, watch TV, watch video, receive and send email, use facebook and twitter beside text message and call. The main object of this study is to analyze the influence of brand image and product quality on consumer purchasing decisions of Nexian mobile phone. Research was conducted on 110 respondents of Nexian mobile phone users who live in Jakarta. The results of this study stated that brand image have a significant influence on purchasing decisions. Meanwhile product quality only have a little impact on consumer purchasing decisions on Nexian mobile phone, which might be expected because consumers do not consider Nexian as a qualified mobile phone. Research Methodology that used to collect the data is survey questionnaire and multiple regression for analyze the data.
A CASE STUDY OF STRATEGIC PARTNERSHIP PT. ERANDRA SURYA MANUNGGAL WITH SMALL POTENTIAL CMT Yustinus, Erick; Heriyati, Pantri
Journal of Business Strategy and Execution Vol 4, No 1 (2011): Publish on November 2011
Publisher : Bina Nusantara University

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Abstract

PT. Erandra Surya Manunggal (PT. ESM) manufactures children's clothing, ranging from 0-1 year old infants to children aged 2-14 years. Clothing market in Indonesia is strongly influenced by holidays and festivals, to accommodate the demand of the market PT. ESM selected several small potential CMTs for cooperative agreement to provide the necessary machines in the production process. PT.ESM made a strategic partnership with small potential CMTs to secure the supply of the products. In this case study, indepth interviews will be conducted in order to have the insight and achieve the comprehensiveness of the problem and the issue related with the case. Interveiews were mostly conducted with Mr. Indra as the CEO of PT. ESM to explore the business process, issues, included how the CEO took the decisions, the risks involved in partnership with the CMTs. This case study is also attempt to discuss the strategy, formulation, determination of the CMTs and the evaluation of partnership with CMTs. It also provides insight on the production process and how the interconnection and how the partnership between PT ESM and CMTs. There are some forms of research design. The field research, library research and based on knowledge and imagination of the author describe the condition and environment.
STRATEGI BISNIS UNTUK MENINGKATKAN KINERJA DAN PELUANG PERUSAHAAN (Studi Kasus di Perusahaan Motor) Rakhmatulloh, Dhany; Hendarti, Henny
Journal of Business Strategy and Execution Vol 4, No 1 (2011): Publish on November 2011
Publisher : Bina Nusantara University

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Abstract

Main objective of the study was to construct a business strategy for automotive company that sells Honda motorcycles. The study was conducted by gathering the companies’ data in assessing the strengths, weaknesses, opportunities and threats from the company’s internal and external factors. From the study, it can be concluded that the following company has to retain the image of Honda motorcycles, which already been well known by the Indonesian and the company needs to review their human resources as part of their company management. It can be conducted through training for each employee, selection on employee candidates, and a more selective job application system in the company.
RELATIONSHIP BETWEEN CONSUMER INVOLVEMENT AND BRAND PERCEIVED QUALITY ON FEMALE COSMETIC CONSUMERS AND PURCHASE INTENTION OF THE FOREIGN BRAND COSMETICS (STUDY IN FEMALE COSMETIC CONSUMERS IN JAKARTA) Prakoso, Tribowo; Setiowati, Rini
Journal of Business Strategy and Execution Vol 4, No 2 (2012): Publish on June 2012
Publisher : Bina Nusantara University

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Abstract

Cosmetic is a product of consumer goods that have a high level of competition. Brand on a product becomes an important identity that has always known to exist by the consumer. With the ease of foreign brands to be accepted in Indonesia is a substantial opportunity for the cosmetics company, specially foreign brands and are ready to compete with a variety of Indonesian a traditional cosmetic is earlier known and has value to consumers of Indonesian women. Eventually expected to provide useful information for companies in designing marketing promotions, even more so when the product is a cosmetic that is part and parcel of the woman.
PERFORMANCE REVIEW: KEEPING IT FEASIBLE Adiningrum, Tatum Syarifah
Journal of Business Strategy and Execution Vol 4, No 1 (2011): Publish on November 2011
Publisher : Bina Nusantara University

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Abstract

The strategic human resource management (SHRM) approach tries to link all aspects and practices in HRM directly to organizations’ goals. One of the most important aspects in SHRM is the performance management, in which the HR manager make sure that employee performance are on target, by applying practices such as performance review and merit rating. The following paper discussed the performance review process, what factors make an effective performance review and the benefits of the process, highlighting important aspects of a successful strategic model of performance management, using the strategic model of management of performance. Effective performance review depends to commitment of the organization. Entailed in the commitment is the willingness of the organization to develop a suitable method of train the appraiser to make sure that they fully understand and that they believe in the process. Another important factor is that performance review process should be aligned with organization goals to give it the right direction and fair standard.
SUPPLIER PERFORMANCE CRITICAL SUCCESS FACTOR IN OIL AND GAS INDUSTRY IN KALIMANTAN, INDONESIA Alamsjah, Firdaus; Dewi, Jayanti Cinde Laras
Journal of Business Strategy and Execution Vol 4, No 2 (2012): Publish on June 2012
Publisher : Bina Nusantara University

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Abstract

The current activity trend of the oil and gas upstream sector shows increasing trend in production and exploration. In order to accommodate this, the availability of Goods and Services is becoming crucial to be fulfilled. Supply Chain Management (SCM) department needs to ensure that supplier will deliver the right Goods/ Services on time, that’s why supplier management is needed. Moreover, to ensure the continuity of operations and to prevent the delayed of operations, SCM need to identify which one of the supplier development strategy, which consist of supplier inventive, communication, and competitive pressure that is best applied for Goods supplier and best applied for Services supplier. The purpose and importance of this study is to deliver an outcome that will be of knowledge and beneficial to the oil and gas industry in Indonesia to improve their vendor performance system or as a knowledge reference for this industry to know whether the most critical supplier development strategy to be implemented on materials/goods supplier is the same or not with the most critical supplier development strategy to be implemented on services supplier, so the company is able to choose a good vendor performance management strategy and approach to gain better supply chain activity for better operation. By using multiple linear regression method, this research delivers a conclusion that communication turns out to be the best critical supplier development strategy to be applied for Goods supplier and Services supplier.
THE ROLE OF EMOTIONAL SATISFACTION IN SERVICE ENCOUNTER FOR DEPARTMENT STORES IN JAKARTA Tanihaha, Theresia
Journal of Business Strategy and Execution Vol 1, No 2 (2009): Published on June 2009
Publisher : Bina Nusantara University

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Abstract

The paper examined the role of emotional satisfaction in service encounters.  Specifically, this study seeks to investigate the relationship between emotional satisfaction and key concepts such as service quality, customer loyalty, and relationship quality and clarify the role of emotional satisfaction in predicting customer loyalty and relationship quality. In doing so, this study used data from sample survey of 320 Jakarta retail customers concerning their evaluation of shopping experience to address the issue.  Descriptive analysis, mean value analysis, independent t-test, ANOVA, and linear regressions were used in analyzing the data. The results showed that service quality was positively associated with emotional satisfaction; emotional satisfaction was positively associated with both customer loyalty and relationship quality.  Further analysis revealed that customer’s feeling of being to be pleased is an important indicator of the overall service experience and relationship quality. This study implied that managers of department stores in Jakarta needed to focus on improving and maintaining service quality and enhance the shopping experience such that it resulted in the feeling of being pleased.
MANAJEMEN STRATEJIK PADA PERUSAHAAN GITA GROUP Poerba, Fransisko Gemanta; Ayuningtyas, Christina; Dilmy, Irham A.
Journal of Business Strategy and Execution Vol 1, No 1 (2008): Published on November 2008
Publisher : Bina Nusantara University

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Abstract

Gita Group Company, consisting of PT. Sagita Raya Transport Service, PT. Gita Terminal Sarana (GTS) dan PT. Gita Tata Ekspresindo (GTE), is having significant problems in which the management feels the needs to conduct evaluation, alteration and repairment in some areas. The purpose of this project is to find what and where the problems actually are and give suggestions to the management on how to solve them. Results shows that there is no clear line to limit and standardise the management policies, an almost non-existence of routine evaluations such as work evaluation and financial evaluation, standard operational procedures, and unclear pricing-cost-service management as well as no definitions of the company’s vision and mission. Therefore, suggestions will be made by presenting steps that are possible to be implemented within the internal management starting from planning and formulating necessary changes and standardisations, communicating and applying these changes to directing the company towards its targets or goals.
THE INFLUENCE OF SERVICE QUALITY ON CUSTOMER SATISFACTION AND SERVICE (EMPIRICAL STUDY AT CELEBRITY FITNESS JAKARTA) AB, Robert; Wowor, Cindy Prishila
Journal of Business Strategy and Execution Vol 3, No 2 (2011): Published on June 2011
Publisher : Bina Nusantara University

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Abstract

The purpose of this study is to investigate technical competence and relational competence as element of service quality (Lagrosen, 2007) contributes in customer satisfaction development. In addition the study aims to investigate the contribution of customer satisfaction to service loyalty which measured by three elements, behavior, attitude, and cognition.. This study use a combination of two research designs; descriptive and causal research design. The empirical tests using a structural equation model to support the research hypotheses. The data is collected from questionnaire, which are distributed at Celebrity Fitness in Jakarta. The research findings show that technical competence and relational competence, as a dimension of service quality has a positive relationship towards customer satisfaction. Findings also show that customer satisfaction has a positive relationship towards service loyalty. The last finding shows service loyalty is known as a multidimension structure with three dimension: behavior, attitude, cognition. This research does not compare other fitness centers. For the further research, the researcher can conduct a research in some fitness centers as a subject. It probably can be found new inventions dealing with customers’ attitude towards service quality that has a huge effect to the customer satisfaction and service loyalty. A useful foundation whereby practitioners can appreciate the importance of service quality, developing and maintaining service quality and also useful for managers of fitness companies when designing and managing fitness business. This paper presents a framework of service quality, customer satisfaction and service loyalty. This paper fulfils and identified information and resources need, and offers practical assistance to academics and practitioners in the field.
ANALISIS LOYALITAS TOKO DENGAN PENDEKATAN SECOND ORDER FACTOR DARI STRUCTURAL EQUATION MODEL Haryanto, Budhi; Kawuri, Winanti Retno
Journal of Business Strategy and Execution Vol 2, No 2 (2010): Published on June 2010
Publisher : Bina Nusantara University

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Abstract

Objective of this study was to explain the shopping behavior. Shopper loyalty as dependent variable that was influenced by hedonic shopping motives and store attributes. In the  model, gender, age, and income as variables that were designed to moderate the relationship of these variables. Sample size was 200 person taken from cusomer loyalty in Solo Grand Mall. Survey was conducted to improve the response rate of the sample. Structural Equation Model was used to examine the structural relation. Second order factor SEM was choosen in order to explain the linkage among of the obseved variable. The result showed that shopper loyalty was significanty influenced by store atributte and hedonic shoping motives. This sudy also indicated that gender, age, and income were found to moderate shopper loyalty forming process. In this study, insignificant results were also discused in order to give theoretically and  practically implication.

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