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INDONESIA
Journal of Business Strategy and Execution
Published by Universitas Bina Nusantara
ISSN : 19796854     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business Strategy & Execution (JBSE) publishes articles with a practical focus designed to help readers develop successful business strategies and their executions. Articles should contain innovative ways in managing businesses. Articles in the journal examine significant research questions from a broad range of business disciplines such as Marketing, Operation, Production, and Human Resources. Some perspectives that involve Economics, Information Technology and Accounting that contribute to business phenomena might also be examined. The depth and the variety of the articles in the journal enrich readers and are unlikely to find in other single business publications.
Arjuna Subject : -
Articles 182 Documents
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ANALISA FAKTOR YANG MEMPENGARUHI KONSUMEN SES AB DALAM PEMILIHAN MEREK KOPI BUBUK DI DKI JAKARTA Faisyal, Faisyal; Murwani, Ina Agustini
Journal of Business Strategy and Execution Vol 1, No 1 (2008): Published on November 2008
Publisher : Bina Nusantara University

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Abstract

This research has two main purposes, that are to identify attributes influencing consumers in choosing a coffee brand and to know the perceptual coffee map in current market. Data for these research were obtained from a structured questionnaire with about 150 correspondents in DKI  Jakarta whose age ranged from 20 – 50 year-old with SES AB. The statistical techniques used in this research were descriptive statistics, correlational analysis, and correspondence analysis. Some attributes influencing consumers in the selection of instant coffee, starting from their level of significance, include taste, easy to get, achievable price, made from chosen coffee seeds, good aromatic, available in sachettes, refined coffee powder, make awaking, popular brand, and interesting advertisement. From perceptual map above we can see that some of coffee brand have almost same attributes in coffee consumer. Perception for ABC mocca coffee is coffee with delicious taste and always available in sachette. Perception for Kapal Api milk coffee is coffee with interested advertising. Perception for Kapal Api special and ABC coffee plus is populary brand. While, Kapal Api special mix perceptioning by society is coffee with effectively make awaking. Singa Coffee, Ayam Merak coffee and Torabika have same characteristics are  refined coffee powder and easy to get. Lastly, Torabika Duo + susu coffee and Kapal Api Mocca have same characteristic is delicious taste.
ANALISIS DAN PERANCANGAN SISTEM E-PROCUREMENT PADA PT. XYZ Akhmad, Teuku Adriansyah; Apriano, Dimas; Abdurachman, Edi
Journal of Business Strategy and Execution Vol 3, No 2 (2011): Published on June 2011
Publisher : Bina Nusantara University

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Abstract

Digital technology and the Internet are very useful especially in data processing and communication. We examined the utility of this technology to improve the effectiveness and efficiency of the procurement system that we proposed to be used in the activities of the company PT. XYZ. PT. XYZ is in the business of machining high precision metal goods, producing precision products (safety parts) in the automotive industry, in huge numbers. We studied how the procurement system runs at PT. XYZ and determined that it could be more effective and meet objectives more efficiently by achieving precise specifications, with the right quantity, at the right time and the right price (most competitive). We obtained material for the development of the system that led to the proposal to use the procurement system with the utilization of internet technology, which we refer to as the E - Procurement system (Electronic Procurement) that we designed using the stages of the "waterfall“. Our hope is that this proposal could be utilized in PT. XYZ to support and strengthen its competitiveness and enable it to make greater contributions to the Republic of Indonesia.
PENGARUH GAYA HIDUP TERHADAP ADOPSI PRODUK BERTEKNOLOGI TINGGI PADA KONSUMEN DI INDONESIA Simanjuntak, Evi Rinawati
Journal of Business Strategy and Execution Vol 2, No 2 (2010): Published on June 2010
Publisher : Bina Nusantara University

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Abstract

Due to the rapid advancement in technology, high-technology products proliferate faster in terms of variant, functionality and sophistication. Consumer adoption on high-technology product becomes very important to understand. Based on the framework in Technology Adoption Model (TAM), the researcher examines the impact of consumer’s lifestyle toward high-technology product adoption, in the context of Indonesian consumers. The data was collected using survey (online and paper-and-pen) and analyzed using Structural Equation Modeling (SEM). Findings show lifestyle per se does not directly affect customer’s intention to adopt without perceived usefulness. In this research, Internet involvement and e-shopping preference do not contribute to the forming of perceived usefulness of high-technology products; however these two dimensions will affect intention to adopt through perceived ease-of-use. The author provides several managerial implications associated to the above findings.
SEGMENTATION OF CONSUMERS IN JAKARTA RELATED TO THE FOOD SAFETY ISSUE Sagara, Renita; Darmayanti, Dahlia
Journal of Business Strategy and Execution Vol 2, No 1 (2009): Published on November 2009
Publisher : Bina Nusantara University

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Abstract

The objectives of this thesis are to (1) identify the most significant factors that affect consumers’ attitudes toward food safety issue in Jakarta, (2) segment the market based on the factors identified, and (3) characterize each segment based on their demographic factors. 300 questionnaires regarding the food safety issue were distributed to 5 major regions in Jakarta. Firstly, frequency analysis was used to profile the respondents, then the data gathered was subjected to factor analysis to discover the most significant factors from the responses. After that, descriptive analysis was used to identify the means and standard deviation to further be used in identifying cluster characteristics. Next, cluster analysis was used to cluster/segment the respondents based on the factor analysis. Finally, cross tabulation was used to identify the demographic factors that dominate each cluster. It was found that consumer food safety attitudes are based on 6 significant factors, which are trust towards the actors in the food supply chain; concern about the content of the food eaten; acceptance of the number of food-borne disease outbreaks and people falling ill and/or dying due to the outbreaks; regulations of the government; concern about the safety of the foods bought from stores and restaurants, and preference for the right to buy foods no matter how safe or unsafe they might be. From the 6 factors, 4 segments of consumers were identified, namely, “Independent”, “Trusting”, “Apprehensive”, and “Nonchalant”. It is concluded that there is a relationship between education level and trust level, and among income levels, age and concern levels. Highly educated people most definitely have a favourable level of trust, while less educated people do not. Also, older people with lower incomes are most definitely unconcerned about the food they eat, while younger people with higher incomes are.
CONSUMER’S PERCEIVED VALUE AND BUYING BEHAVIOR OF STORE BRANDS: AN EMPIRICAL INVESTIGATION Nugroho, Wahyu Adhi; Wihandoyo, Luki Safitri
Journal of Business Strategy and Execution Vol 1, No 2 (2009): Published on June 2009
Publisher : Bina Nusantara University

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Abstract

Buying processes in grocery shopping involve many factors relating to the final decision of the consumers and those aspects influence Consumer Perceived Value and their buying behavior on deciding which type of product they would buy. Store brands existence as an option in today modern grocery shopping have an important position in retail strategy nowadays and the role have increased during the development of modern grocery stores in Indonesia. Therefore, understanding store brand buyer behavior is an essential topic for marketers and researchers. Demographic Profiling, Mean Value Analysis, Crosstabs Analysis, Reliability Analysis, Factor Analysis – Principal Component Analysis (Varimax Method), Multiple Linear Regression are used in this research. Dominating, significant variables revealed, pattern of relationship showed. In overall, the findings shows that consumer’s perceived value contribute positively to their perceptions of store brands and the better knowledge on the aspects of store brand products due to their past experience in purchasing the items lead to positive perceptions which eventually will lead to good possibility for them in re-purchasing store brands products in the future.
PROSES AKUISISI SOFTWARE DI PT. MANULIFE INDONESIA Muis, Revo Agri; Wulansari, Sartika; Kumaradjaja, Richard
Journal of Business Strategy and Execution Vol 1, No 1 (2008): Published on November 2008
Publisher : Bina Nusantara University

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Abstract

Technology developments open the opportunity to develop faster and more capability in computing.  These matters create the demand for new computing; especially demand for more capable application systems. Therefore, it is imperative for all organization to keep competitive and up to date systems. Ignoring these requirements leads toward reliance on application vendor, off which, by the time, will be obsolete and/or the vendor support will eventually be ceased to exist. Manulife Indonesia, one of the biggest insurance companies in Indonesia, has attempted to apply the right technology and the right strategy to support the Business objectives and strategies. Manulife Indonesia also has to apply up to date information technologies in order to support the business needs and to be the market leader in Indonesia. The purpose of this study is to identify whether information technologies management at Manulife Indonesia confirms with the one recommended by CobiT (Control Objective for Information and Related Company). CobiT aims to harmonize Business purposes and information technology purposes. This study, using  Boston Market Theory, also attempts to identify market share and market growth of Manulife Indonesia in the Life Insurance industry in Indonesia, so that the technology implication of the market positions can be in line with Business purposes for strengthening the positions in the market.
MENINGKATKAN KUALITAS PADA PROSES PENGISIAN PULSA ELEKTRIK DENGAN MENGGUNAKAN METODE SIX SIGMA Harjono, Johnny; Sardjono, Jeddy J.
Journal of Business Strategy and Execution Vol 3, No 1 (2010): Published on November 2010
Publisher : Bina Nusantara University

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Abstract

In globalization era recently, communication became a very important needed, not only a few industries engaged in telecommunications to compete getting a lot of customers, it is also done by the distribution industry of electrical pulses, one of them is GrahaPulsa.com. GrahaPulsa.com should notice to customer satisfaction in the process of charging the pulse. Recently GrahaPulsa.com has problems which is the slowness off reload transaction processing, thereby affected customer satisfaction. This significantly effect in the sales process pulses. Therefore, is used a concept called "Six Sigma" that seeks to reduce the potentially become a problem and also to improve the quality of the pulse charging process to make it better. The measures contained in the Six Sigma Define - Measure - Analyze - Improve - Control (DMAIC). The solution is obtained by making the process of perfecting the technology and procedures within the company that are directly related to the electrical pulse charging and control process, so the process improvements that have been made can be maintained and to prevent the defect does not happen again and to improve the quality of the process of charging electric pulse. Six Sigma is proven to improve the quality of charging electrical pulses by increasing the speed of the charging the pulse at GrahaPulsa.com.
RENEWAL STRATEGIES TO SUSTAIN PROFITABLE GROWTH IN PT. ADIRA DINAMIKA MULTI FINANCE, TBK (ADIRA FINANCE) Soeriaatmadja, Tubagus Hanafi; Toindo, Harly
Journal of Business Strategy and Execution Vol 2, No 2 (2010): Published on June 2010
Publisher : Bina Nusantara University

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Abstract

Profit and growth are the essence of a business. Without profit and growth, a company will not be able to survive in this rapid change and toughness in the industry. In order to keep it’s sustain profitable growth over its competitors in the industry, the company has build distinctive competencies in order to gain competitive advantages that favorable to its customers. These competitive advantages should also be maintained and changed if necessary according to the global trend and technology changing that impact to the business. Therefore, the company has to have renewal strategies to overcome challenges and win the market. The objective of the study is to capture how PT. Adira Dinamika Multi Finance, Tbk (Adira Finance) renews its strategies as an real example on how the theory of growth strategies written by Chakravarthy and Lorance in their book “Profit or Growth? Why you don’t have to choose” is applied. Research methodology applied is a combination of field research and desk research, where the primary data for this study gathered through interviews and justified by several supporting data which collected directly from the company.As a result of this study, the writer concludes that Adira Finance has been successfully renew its strategies from time to time and achieve tremendous sustain profitable growth for the period of 2001 – 2008. In order to sustain the company growth, Adira Finance has been performing the “protect and extend” strategy type as their main renewal strategy. Therefore, this study becomes an example of how that strategy could be applied in real business situation in Indonesia.
ANALISIS STRATEGI BISNIS DENGAN MENGGUNAKAN PENDEKATAN METODE BALANCED SCORECARD PADA PT. XYZ Ramelan, Satria Widyatama; Sidhi, Purnomo; Ardiansyah, Muhril
Journal of Business Strategy and Execution Vol 1, No 2 (2009): Published on June 2009
Publisher : Bina Nusantara University

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Abstract

PT. XYZ established in 1986 by the idea of PT. B as the first foundry company in Indonesia and made a business partnership with PT. K who has access to the automotive spare part component technologies. To know and improve the company performance, therefore the research is held on PT.XYZ with balanced scorecard method. With the approach and result from the Balanced Scorecard method, there by, a strategic planning can be made for the company, so the company could analyze their performance with the external business condition, so the company can compete in automotive industry. The method used for this research is descriptive method with case study research. The qualitative data achieved by translating company vision and mission to be measureable and fit into the four balanced scorecard perspectives, then the quantitative data achieved by evaluating the financial ratios. For the research samples are 98 employees and 5 main customers of PT. XYZ. The result of balanced scorecard method is implemented to the SWOT analysis (Strength, Weakness, Opportunity, Threat), for strategic action. According to the SWOT analysis the company position in ST (Strength, Threat) zone, which is support the diversification strategies. The strategies might be useful by the company are concentric diversification, market penetration, and efficiency strategy. The IE matrix showed quadrant 1 for the company position, which mean that the company is in the growing position. With the applied strategies action, the company progress can be achieved and able to maintain the existence in the automotive industry.
PENGEMBANGAN STRATEGI PEMASARAN BARU PADA PT. SIMEX PHARMACEUTICAL UNTUK MENINGKATKAN BRAND AWARENESS PRODUK VIPRO-G Kusnadi, Andry; Sastradihardja, Ryan; Findriani, Frida; Wanadjaja, Timotheus Lesmana
Journal of Business Strategy and Execution Vol 1, No 1 (2008): Published on November 2008
Publisher : Bina Nusantara University

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Abstract

Nowadays, along with development of technology and industry, pollution getting rises until healthy issue blossom out in Indonesia. A pharmacy company named PT. Simex Pharmaceutical tried to give solution by make a healthy product named Vipro-G with special quality for repairing damage or endotel vascular dysfunctional because of smoke pollution and also for society health. . Since 2006, PT. Simex launch Vipro-G in sachet’s which allocation for all society, not only for smoker. But then the image from Vipro-G is medicine for very active smoker, until PT. Simex Pharmaceutical has to decide right marketing strategy to displacement opinion which attribute to the Vipro-G and straight of their brand awareness. See the purpose from this thesis is one of graduated requirement to have Magister Management title and finishing Post Graduate Program at Universitas Bina Nusantara, also do to develop new marketing strategy for PT. Simex Pharmaceutical especially for Vipro-G marketing product. Method that we used for produce right marketing strategy to change PT. Simex position is by observation in marketing area with purpose to have information about current marketing strategy that used by PT. Simex, Affectivities Analyzing, and propose some new marketing strategy idea based on theory method of marketing strategy which equal for Vipro-G product. From several analyses that we have done, there are some marketing strategy and tactics from PT. Simex Pharmaceutical that still can re-new to achieve maximum result. Most of new marketing strategy that we propose is purpose to educated market intensively about Vipro-G and its function, because we found that most of society don’t know what is Vipro-G and its function.

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