cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota adm. jakarta barat,
Dki jakarta
INDONESIA
Journal of Business Strategy and Execution
Published by Universitas Bina Nusantara
ISSN : 19796854     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business Strategy & Execution (JBSE) publishes articles with a practical focus designed to help readers develop successful business strategies and their executions. Articles should contain innovative ways in managing businesses. Articles in the journal examine significant research questions from a broad range of business disciplines such as Marketing, Operation, Production, and Human Resources. Some perspectives that involve Economics, Information Technology and Accounting that contribute to business phenomena might also be examined. The depth and the variety of the articles in the journal enrich readers and are unlikely to find in other single business publications.
Arjuna Subject : -
Articles 182 Documents
 1   2   3   4   5 
ANALISIS PERANCANGAN BISNIS BASEBALL DAN SOFTBALL HOMERUN BATTING CENTER Ariff, Gerald
Journal of Business Strategy and Execution Vol 3, No 2 (2011): Published on June 2011
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sports are healthy activities that can refresh the body. Some people consider sports as a hobby to be done every week, while others consider sport to be a more regular part of their lifestyles, an there are even those who make it their profession. The urban population desperately needs these activities to keep their bodies fit and healthy, and have begun making sport part of their lifestyle. This lifestyle is not limited by age or gender but is dominated by the upper middle class population. Baseball and softball are among the types of sports that are done in teams or groups. The sport originated from the United States and is very popular there, Japan, and Chile. Baseball and softball are sports that are not yet very popular in Indonesia, compared with soccer, badminton, and volleyball. Even so, Indonesia’s baseball and softball teams have had achievements such as winning the Asian division 2 cup in 2001 and winning in the Asia - Pacific region in 2006. This business model emphasizes the creation and introduction of trends to improve baseball and softball’s sporting exposure in Indonesian society with a ‘batting center’ format that is simple and practical, equipped with 24- hour café facilities as a place to gather, relax, and chat. The design of the business model is through two core phases, namely the business concept and final design as a whole. The business concept is then developed with more detail into the business plan and final design of the prototype.
ONLINE BEHAVIOURAL INTENTIONS: AN EMPIRICAL INVESTIGATION OF ANTECEDENTS AND MODERATORS Setiowati, Rini; Dermawan, Natalia
Journal of Business Strategy and Execution Vol 3, No 1 (2010): Published on November 2010
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The objectives of this paper is to  recognize, confirm and  evaluate the underlying factors toward behavior intention of  Indonesian online shoppers; specifically the antecedents including perceived online reputation, banner advertising, perceived online security, perceived reliability, appearance, site design,  and website presentational consistency. Questionnaires were posted through online survey targeted to 200 respondents. The data collection methods and variable measures were discussed. Zero-order correlation and regression analysis were conducted to evaluate whether the antecedents and moderator have relationships with the online behavior intention. Analyses found that perceived online security was the only antecedent variable that directly and positively associated with behavioral intentions. The study also found that perceived switching costs did not moderate the links between those variables, whereas perceived switching inducements moderated the links between banner advertising and perceived online security to online behavior intentions.
ANALISIS PERSEPSI KONSUMEN PADA APLIKASI BAURAN PEMASARAN SERTA HUBUNGANNYA TERHADAP LOYALITAS KONSUMEN (STUDI KASUS PADA HYPERMART CABANG KELAPA GADING) Surya, Aristo; Setiyaningrum, Ari
Journal of Business Strategy and Execution Vol 2, No 1 (2009): Published on November 2009
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Competitive conditions that occur in the retail industry in Indonesia are increasingly tight. Each retail company vying to set the right marketing strategy to attract customers and get as many customer as possible. As one of the largest retail companies that dominate the retail industry in Indonesia, Hypermart need a strategy marketing mix that appropriate to retain existing customers and they wiil not switch to the competitors. The objectives of this study are to analyze how consumers' perceptions of the marketing mix applications in retailing and examined the relationship between consumer perceptions of the marketing mix applications and loyalty. Research conducted at Hypermart Kelapa Gading branch. Research conducted by survey method, which is by distributing questionnaires to 100 consumers who shopped at Hypermart Kelapa Gading branch. The sampling method used in this study is probability sampling. Desciptive statistic method and Cochran's test used to analyze the data. The results indicate that consumer perceptions of the marketing mix adopted by Hypermart Kelapa Gading branch is positive, it means they agree that Hypermart has implemented an appropriate marketing mix and satisfying. The results of Cochran's test analysis found that promotion is not related to loyalty and place has the strongest relationship to the loyalty of consumers shopping at Hypermart.
COUNTRY OF ORIGIN STEREOTYPING AND CONSUMER ETHNOCENTRISM IN THE INDONESIAN AUTOMOBILE INDUSTRY Winata, Filipus Rahmat; Darmayanti, Dahlia
Journal of Business Strategy and Execution Vol 1, No 2 (2009): Published on June 2009
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

To identify consumer stereotypical image in the Indonesian automobile Industry toward three countries of origin which are Japan, Germany, and America and to measure consumer ethnocentrism and preference toward Completely Build Up (CBU) imported car and locally manufactured/assembly car. Research method will employ quantitative data collection method using two administered questionnaires with bipolar pairings evaluation via convenience sampling. Total respondents will be 300 peoples whom had purchased a new first hand passenger car in the last 24 months. Data analysis is conducted using SPSS software version 16 through descriptive analysis, independent t-test, and factor analysis. CETSCALE method will be applied to measure the consumer ethnocentrism. There is a significant difference in the each country’s product evaluation. However the differences might not be affected from country bias due to the multi attribute evaluation scheme implemented (Johansshon, 1985 and Akaah and Yaprak, 1993). In addition, differences also occur among the brand knowledgeable and less brand knowledgeable consumer and so does regarding demographics diversity although only some are significant. Consumer ethnocentrism scale enables to generate three factors from the 12 ethnocentrism variable measurers. Country of origin stereotyping does exist in the Indonesian automobile industry. Japanese car which is the market leader in the market today in term of sales has the most favorable evaluation in service and engineering, fuel economical and as providing good value for money products. While Germany car still remains as producing luxurious car which strong in performance, power, reliability, comfort, and great pride of ownership though American car is the least being evaluated. Indonesia consumer seems to be reasonably ethnocentric, CBU imported products are perceived as slightly in better quality and prestige but obviously more expensive, however Indonesia consumers are somewhat still prefer to purchase locally manufactured/assembly car.
ANALISIS STRATEGIC FLEXIBILITY DAN PENERAPAN STANDAR EURO 2 TERHADAP PENGEMBANGAN PRODUK: STUDI KASUS PT. PANTJA MOTOR-ATPM ISUZU Herman, Robertus Tang; Manggala, Muh. Panji; Sutjiadi, Adrianto; Yusuf, Ahmad Mukhlis
Journal of Business Strategy and Execution Vol 1, No 1 (2008): Published on November 2008
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

During the tight competition in automotive market in Indonesia, all car producers are demanded to adopt a competitive strategy to retain or to enlarge their market shares. In Indonesia, the size of the car market has been steadily decreased since 2006, commercial cars sales decreases by 60 percent. Premium car sales go down by 40 percent. (Gaikindo, 2006) While some players in the automotive industry is still optimistic, the opposite view happens with Isuzu producer. The problem is not only decreasing national cars issue but also the release of a regulation regarding standardization of vehicle emission. This regulation states that Euro 2 standardization will be applied starting January 2005 for new vehicles, and for existing cars, it will be starting in January 2007. Isuzu may change all its product line up, especially concerning for their product development to align with government rules about Euro 2 standardization, however, this moves will affect for sale price, new product investment and consumer preferences. The problem that facing Isuzu is that how to compete in the middle of decreasing cars sales and how flexible the strategy is in its implementation and what decisions should be taken regarding the Minister Environments Decision about gas emission from so that the company still can survive and compete in market by providing quality services for the consumer. This study also provides some recommendations to face the aforementioned matters above.
HOW COMBINATION OF RETAILER’S RELATIONSHIP EFFORT COULD CREATE LOYAL CONSUMER Arum, RA. Indah Sekar; Furinto, Asnan
Journal of Business Strategy and Execution Vol 3, No 2 (2011): Published on June 2011
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study develops and empirically tests a model for examination of the impact of different relationship efforts made by a retailer (financial bonding, social bonding, and structural bonding) on key relationship marketing outcomes (trust, relationship commitment, and behavioral loyalty) as relationship duration and product involvement are used as controllable variables in a relationship marketing system. A study in education services from XYZ Company, in Taiwan. The purpose of this study is to test the effects of relationship duration and product involvement, to summarize existing evidence about the behavioral sequences of relationship efforts and relationship outcomes at the individual consumer’s level. The methods of this study use simple linear regression, multiple linear regressions, One‐Way ANOVA, crosstab analysis, descriptive analysis, frequency analysis. Specifically, the results show that relationship duration does have positive influence on consumer behavioral loyalty, and so does product involvement on relationship outcomes. Consequently, managers and employees of retail companies need to be trained, motivated, and rewarded for making relationship efforts to regular consumers.
PENGARUH CELEBRITY ENDORSER, BRAND ASSOCIATION, BRAND PERSONALITY DAN PRODUCT CHARACTERISTICS DALAM MENCIPTAKAN INTENSI PEMBELIAN (Studi pada Iklan Kuku Bima Ener-G Rosa Versi Chris John) Nurani, Eka Setya; Haryanto, Jony Oktavian
Journal of Business Strategy and Execution Vol 2, No 2 (2010): Published on June 2010
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study is aimed to determine how the influence of celebrity endorser, brand association, brand personality and product characteristics in created the intention to buy energy drinks Kuku Bima Ener-G Rosa. This study is took the 200 respondents and used judgmental sampling method. Data analysis techniques used factor analysis and multiple regression analysis. The results showed that the brand association and product characteristic significantly influence the intention to buy Kuku Bima Ener-G Rosa, while the celebrity endorser and the brand personality does not significantly influence the intention to buy Kuku Bima Ener-G Rosa. Thus, PT. Sido Muncul should use the popular commercials that have power and physical attraction or personality so can influence the consumer, and more attention to the formation of a clear brand personality and strong product, because will be consumer in buying product which according to him.
ANALISIS ELEMEN-ELEMEN EKUITAS MEREK (BRAND EQUITY) DARI PRODUK KARTU TELEPON CDMA Muhammad, Muhammad; Abdurachman, Edi
Journal of Business Strategy and Execution Vol 1, No 2 (2009): Published on June 2009
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Globalisation era has commitment a new opportunity and business challenge for companies in Indonesia. On one side, globalisation era expand product market from companies in Indonesia and on the other side that situation has created the competition which more tight between domestic company nor multinational companies. One of the industry who has very tight competency is cdma phone card or telecommunication industry. Indonesia currently has 5 (five) companies in that industry: Bakrie Telecom, Indosat, Telkom, Sinar Mas Group, and Mobile 8. The thesis has objective to do some research on the elements of brand equity from 6 (six) cdma phone card merk who have accomadated by that companies. The benefit from this research is to give some information for readers about which cdma phone card product who has most brand awareness, brand association, brand loyalty, and brand perceived quality. This hypothesis will use independent method T-Test sample, Paired Sample T-Test, and Cohran Test. The result from every elements found Esia card product is the highest score level from brand awareness, cheaper from telephone and sms, and the highest score from brand loyalty is Starone card, the highest score from brand perceived quality based from performance and importance is Starone card.
PERENCANAAN STRATEGI PEMASARAN DALAM PELUNCURAN PRODUK BARU DENGAN MEREK “EXO COFFEE” PADA PT. JAMU PUSPO INTERNUSA Winahyu, Windu Mukti; Tjendera, Efendi; Gutierrez, Reuben E.; Sadeli, Jimmy
Journal of Business Strategy and Execution Vol 1, No 1 (2008): Published on November 2008
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Nowadays business rivalry going tightly and push the company to planning innovative marketing strategy. Speedy business world change situation in this globalization era will affecting successes level for a company in the past was not guaranteed the successes in the future. In order to compete and hold out, focusing activity and company business process have to concentrate in dynamic customers needs until purpose of filled customers needs and customers satisfaction will completed. Because of that historical background, we choose Group Field Project at PT. Jamu Puspo Internusa. The purpose that Group Filed Project want to achieve are to give more innovative marketing strategy based on society dynamic changes to arrogate and defend  the EXO COFFEE market. Analyze and information obtained and limited in Jakarta and nearly area. Kind of research is doing by giving questioner and sample product to 300 responder. Result and conclusion from these researches are about information of consumer behaviors concerning to instant coffee products and information about strengthen and weakness of EXO COFFEE product see based on current marketing concepts. And the end, based on received and refined data, we conclude that a strategic marketing planning will arrogate market, brand awareness and market educated from EXO COFFEE special quality.
THE EFFECTS OF COUNTRY OF ORIGIN AND PERCEIVED RISK ON INITIAL TRUST: AN EXPERIMENTAL EVALUATION OF THE PERCEPTION OF INDONESIAN CONSUMERS ON SERVICE INDUSTRY ACROSS HIGH RISK AND LOW RISK SERVICES Farina, Tara; Feranita, Feranita
Journal of Business Strategy and Execution Vol 3, No 1 (2010): Published on November 2010
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

To uncover how COO and perceived risk affect the initial trust in service industry; and to compare these effects across two service industry – high risk versus low risk. A total of 180 respondents were evaluated with different combinations across 2 service industries. The research findings confirmed the effect of country of origin and corporate reputation on initial trust and the relationship between perceived risk and COO. Before engaging to a service, respondents put into considerations for COO and corporate reputation. COO effect may differ across different service industry.

Page 3 of 19 | Total Record : 182

 1   2   3   4   5 

Filter by Year

2008 2018


Reset
Filter By Issues
All Issue Vol 10, No 1 (2018): Published in June 2018 Vol. 10 No. 1 (2018): Published in June 2018 Vol 8, No 1 (2015): Published in November 2015 Vol. 8 No. 1 (2015): Published in November 2015 Vol 7, No 2 (2015): Publish on June 2015 Vol. 7 No. 2 (2015): Publish on June 2015 Vol. 7 No. 1 (2014): Publish on November 2014 Vol 7, No 1 (2014): Publish on November 2014 Vol 6, No 2 (2014): Publish on June 2014 Vol. 6 No. 2 (2014): Publish on June 2014 Vol 6, No 1 (2013): Publish on November 2013 Vol. 6 No. 1 (2013): Publish on November 2013 Vol. 5 No. 2 (2013): Publish on June 2013 Vol 5, No 2 (2013): Publish on June 2013 Vol 5, No 1 (2012): Publish on November 2012 Vol. 5 No. 1 (2012): Publish on November 2012 Vol 4, No 2 (2012): Publish on June 2012 Vol. 4 No. 2 (2012): Publish on June 2012 Vol. 4 No. 1 (2011): Publish on November 2011 Vol 4, No 1 (2011): Publish on November 2011 Vol. 3 No. 2 (2011): Published on June 2011 Vol 3, No 2 (2011): Published on June 2011 Vol 3, No 1 (2010): Published on November 2010 Vol. 3 No. 1 (2010): Published on November 2010 Vol 2, No 2 (2010): Published on June 2010 Vol. 2 No. 2 (2010): Published on June 2010 Vol 2, No 1 (2009): Published on November 2009 Vol. 2 No. 1 (2009): Published on November 2009 Vol. 1 No. 2 (2009): Published on June 2009 Vol 1, No 2 (2009): Published on June 2009 Vol 1, No 1 (2008): Published on November 2008 Vol. 1 No. 1 (2008): Published on November 2008 More Issue