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INDONESIA
Jurnal Administrasi Bisnis
Published by Universitas Katolik Parahyangan
ISSN : 02161249     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Administrasi Bisnis (JAB) adalah jurnal ilmiah Ilmu Administrasi Binis, diterbitkan oleh Center for Business Studies (CeBiS), Jurusan Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Katolik Parahyangan. Jurnal Administrasi Bisnis diterbitkan 2 (dua) kali dalam satu tahun, setiap bulan Maret dan September, yang memuat essay dan atau hasil penelitian dalam kajian Ilmu Administrasi Bisnis. Jurnal Administrasi Bisnis bertujuan untuk menyebarluaskan hasil pemikiran dan analisis ilmiah dalam bidang Ilmu Admnistrasi Bisnis. Jurnal Administrasi Bisnis (JAB) is the biannual scientific journal of Business Administration, published by the Center for Business Studies (CeBiS), Business Administration Study Program, Faculty of Social and Political Sciences, Parahyangan Catholic University. Jurnal Administrasi Bisnis is issued two (2) times a year, every March and September, which contains essays or research results in Business Administration. Jurnal Administrasi Bisnis aims to disseminate the ideas and scientific analysis in the field of Business Administration.
Arjuna Subject : -
Articles 322 Documents
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Koordinasi dan Usaha Koordinasi dalam Organisasi : Sebuah Kerangka Studi Juliawati, Nia
Jurnal Administrasi Bisnis Vol 8, No 2 (2012)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

Coordination or management of dependencies between activities within an organiza-tion, as a result of decomposition and specialization of works, is an important issuethat has been associated with the success or failure of cooperative works. Coordina-tion mechanism through the establishment of rules and procedures that underlie thecooperation is often not sufficient to make the coordination really run as expected.This paper describes the underlying need for attention to the dynamic aspects of theorganization’s working life, which influence the effectiveness of coordination . Thestructural-mechanistic approach need to be complemented with an understanding ofthe actors’ perspectives and organization’s culture.Keywords: Koordinasi, budaya, aktor, pendekatan mekanistik, pendekatan organik
Kelayakan Tingkat Suku Bunga Kredit Bagi Para Petani : Studi Kasus Desa Mone, Sulawesi Tenggara Gunawan, Theresia
Jurnal Administrasi Bisnis Vol 6, No 2 (2010)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

Having abundant natural resources is not a guaranty for Desa Mone to live in wealth.Even though Desa Mone as one of the biggest and the best producers of mete nuts inIndonesia, many of farmers still live in poverty. In this research, the author want tohelp them in finding the most feasible interest rate for their business.Keywords: Net present value, time value of money, interest rate of return
Mengelola Pekerja Pengetahuan Raharso, Sri
Jurnal Administrasi Bisnis Vol 7, No 1 (2011)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

A growing belief has emerged that effectively managing knowledge can enhance per-formance. Prosperity now depends less on access to physical resources and more andmore on the ability to create economically useful new ideas. Knowledge is a centralfeature of post-industrial societies. The significance of knowledge as a vital resourcefor the world’s economies has been underlined; it forms the basis for innovation andeconomic success. Knowledge has become the most important basis for competition.More organizations core competencies will center around managing knowledge andknowledge worker. Knowledge management is the strategy for creating, accessingand supporting this vital resource. The task of knowledge worker is acquisition,creation, packaging, or application of knowledge. However, the nature of knowledgework is different from administrative and operational work and that the people whoperform it resist structured approaches. Hence, a viable approach critically neededfor improving knowledge work.Keywords: knowledge management, knowledge work, knowledge worker
Pengaruh Country Of Origin terhadap Perceived Quality Dengan Moderasi Etnosentris Konsumen Listiana, Erna
Jurnal Administrasi Bisnis Vol 8, No 1 (2012)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

In recent times, more and more foreign brands fluttering in the Indonesianmarket and competing with local brands. Often the consumers give a response onthe country of origin (COO) aspect to provide an assessment of the quality brandsoriginating from that country. Magnitude of this effect will usually vary depending onthe level of consumer ethnocentric. This study was conducted to determine how theIndonesian consumer ethnocentric role in moderating influence consumer perceptionof COO into perceived quality. Research will be focused on the type of electronicproduct categories of laptops and notebooks. Brand laptop / notebook in question wasderived from one of the following countries: USA, Japan, Korea, Taiwan and China.Results show that the data analyst of COO gives a significant effect on the perceivedquality in both groups of respondents with high and low levels of ethnocentric. Effectof the COO onto the perceived quality is greater for the low ethnocentric group ofrespondents (56,6 %) than in the group of high ethnocentric respondents (30,5 %).Keywords: Country of Origin, Perceived Quality, Consumer Ethnocentrism
Pemasaran Viral – Viral Marketing Situmorang, James Rianto
Jurnal Administrasi Bisnis Vol 6, No 1 (2010)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

Viral marketing is an extremely powerful and effective form of internet marketing. Itis a new form of word-of-mouth through internet. In viral marketing, someone passeson a marketing message to someone else and so on. Viral marketing proposes thatmessages can be rapidly disseminated from consumer to consumer leading to largescale market acceptance. The analogy of a virus is used to described the exponentialdiffusion of information in an electronic environment and should not be confusedwith the negative connotation of a virus that is often associated with malicious dis-ruptive software programs. The viral spread of information can be compared to theanalogy of a sneeze, which typically releases approximately 2 million particles. Thereare many forms of viral marketing, such as: e-mail, e-books, blog, social networksites, and video.Keywords: internet, viral marketing, virus, word-of-mouth, e-mail, blog, socialnetworking sites, viral video, viral e-books
Analisis Tingkat Prioritas Atribut Kualitas Layanan Perusahaan Penyedia Jasa Layanan Logistik Najib, Moh Farid
Jurnal Administrasi Bisnis Vol 8, No 1 (2012)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

This study specifically have the purpose is to define the attributes of service qual-ity; determine the strengths and weaknesses of the quality of service; categorizingstrengths and weaknesses of the quality of service firms engaged in logistics servicesprovider. The depth Interview with servqual model framework as well as logisticsservice quality model was conducted to define the attributes of logistics serviceproviders. This sample size was 200 respondents, and of the 258 questionnairesdistributed and returned by 25 of which can be processed as many as 201 respondents.32 items defined and analyzed using a model servqual to determine the strengths andweaknesses of the quality of service, categorization strengths and weaknesses andtesting performed by using Paired sample t-test it was found that the weighting isperformed so that the resulting ranking of the attributes of the service.Keywords: SERVQUAL, Logistics Service Provider
Pengaruh Kredibilitas Pegawai dalam Komunikasi Interpersonal Terhadap Sikap Nasabah Pada Perusahaan Surbakti, Nurhayati; Silalahi, Siska Maria Eviline
Jurnal Administrasi Bisnis Vol 4, No 1 (2008)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

To communicate and create good relationship with its customers, a company’s employeesmust always make an effort to understand and serve the customers so they aresatisfy and loyal. In order to get effective interpersonal communication adequate withits customers, the employees must focus on confidence, immediacy, interaction management,expressiveness, and other orientation. The main purpose of the research,using association method, is to show the employees role as the communicator sothe customers can trust them. The result shows that the employees’ credibility oninterpersonal communication and customers’ attitude are quite good and there issignificant correlation between them.Keywords: Employee Credibility, Interpersonal Communication, Customer Attitude
Dampak Implementasi GATT/WTO terhadap Ekspor Impor Indonesia Kadarukmi, M.E. Retno
Jurnal Administrasi Bisnis Vol 9, No 1 (2013)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

Although Indonesia has been a member of the World Trade Organization (WTO),but in fact the Indonesian trade, especially with regard to the export-import in thefree trade has not been established. This happens due to the competitiveness of theIndonesian national product is still weak. Nevertheless, as a consequence of Indonesiahas ratified the GATT / WTO, the government should try to improve the competitive-ness of national products through the Indonesian national law reform to formulatea Trade Policy that refers to the national interests of Indonesia, through the Law onAnti-Dumping and Safeguard.Keywords: Export, import, free trade, GATT/WTO.
Strategi Komunikasi Bisnis yang Efektif dalam mengatasi Krisis Chandra, Arie Indra
Jurnal Administrasi Bisnis Vol 6, No 2 (2010)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

If the company fail to react proportionally when the crisis, then the situation mayworst, especially it will affect the image of the company. In the crisis, public willexamine closely whatever the company/management do. In this situation, the massmedia’s role in building the company image is very important. In the crisis, the managementshould govern the communication in three aspect, such as image building,mass media publication, dan public opinion. Understanding the public communication,particularly through the mass media is a great advantage in recovering thecompany reputation.Keywords: Business communication, communication strategy, mass media, publicopinion
Pemasaran Hijau Yang Semakin Menjadi Kebutuhan Dalam Dunia Bisnis Situmorang, James Rianto
Jurnal Administrasi Bisnis Vol 7, No 2 (2011)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

Green marketing is a type of marketing where a company sells a product that is envi-ronmentally friendly. In the concept of green marketing, a company has done greenmarketing since the beginning of the production process which transform raw materi-als into environmentally friendly finished product, called green product. The growingglobal warming make the green marketing is a major issue in today’s business world.Green marketing has become a necessity for both producers and consumers for thecreation of a healthy environment. A company can do green marketing that matchesto the company’s business. Implementation of green marketing can cover many ac-tivities depending on what the company wants to do. Automotive manufacturers arean example of a company that must implement a comprehensive green marketingbecause its products could potentially damage the environment due to pollution fromvehicle fumes.Keywords: Green marketing, environment, green product, business

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