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Kota surabaya,
Jawa timur
INDONESIA
Jurnal Riset Ekonomi & Bisnis
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Core Subject : Economy, Science,
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Articles 6 Documents
Search results for , issue "Vol 8, No 2 (2008): Jurnal Riset Ekonomi " : 6 Documents clear
Customer Satisfaction Pengaruhnya Terhadap Brand Preference dan Repurchase Intention Private Brand Ardhanari, Margaretha
Jurnal Riset Ekonomi dan Bisnis Vol 8, No 2 (2008): Jurnal Riset Ekonomi & binis
Publisher : Veteran National Development University of East Java

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/jrebis.v8i2.42

Abstract

The objectives of this study are to know the influence of customer satisfaction on brand preference for private brand product, to know the influence of brand preference on repurchase intention for private brand product, and to examine the influence of customer satisfaction on repurchase intention of private brand product. The result of this study for customer satisfaction has positive impact on brand preference with private brand in Matahari Dept. Store Surabaya. This shows us if it gives better satisfaction also gives good impact on the brand preference. Brand preference gives positive impact on repurchase intention to private brand product in Matahari Dept. Store Surabaya. It also shows us that the better brand preference for the consumers, make the better repurchase intention. Customer satisfaction gives positive impact on repurchase intention in private brand Matahari Dept. Store Surabaya. It also shows us that the better customer satisfaction, make the repurchase intention get better.Keywords: Customer Satisfaction, Brand Preference, Repurchase Intention, Private Brand
Dampak Komitmen Organisasi, Self Efficacy Terhadap Konflik Peran Dan Kinerja Karyawati PT. HM Sampoerna Tbk. Di Surabaya Handayani, Wiwik
Jurnal Riset Ekonomi dan Bisnis Vol 8, No 2 (2008): Jurnal Riset Ekonomi & binis
Publisher : Veteran National Development University of East Java

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/jrebis.v8i2.43

Abstract

There are many things need motivated married woman to work. Indonesian woman show high performance in education and working word. People have psychologist pressing from environment. It causes problem in family position (her role) and duty in his job and family as mother. This research has done to know the effect of organization commitment, self efficacy to role conflict and her performance as an employment at PT. Sampoerna, Tbk.Variabel use in this research are organization commitment, self efficacy, role conflict and performance as production employment in PT. Sampoerna, Tbk. Purposive Sampling is used to find sampel. We have 150 sampel. We ask  200 people to fill questioner form. Data analyze by Structural Equation Modeling (SEM).The statistic analyze show that organization commitment has negative effect and significant to role conflict and performance, Self efficacy has positive effect and significant to role conflict and performance, and Role conflict has negative effect and significant to performance  in production department employment of PT. Sampoerna, Tbk.Keywords: Organization Commitment, Self Efficacy, Role Conflict, Performance
Motivasi Prajurit Dalam Pelaksanaan Tugas Sentot, Sudiyarto
Jurnal Riset Ekonomi dan Bisnis Vol 8, No 2 (2008): Jurnal Riset Ekonomi & binis
Publisher : Veteran National Development University of East Java

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/jrebis.v8i2.44

Abstract

The Soldiers of TNI will be often getting task outside their regular task. From the result of practice in handling task, professionalism degradation and soldiers discipline can be raised by the basic norms deviation. By this factor, it is very needed to learn the element which is influence that motivation knowing the majority factor that is influence the soldier motivation and how the chief can conduct the Duty as well as his perform to build the soldier motivation.The objective of the research is using the couple linear regression. The result of the simultaneous test it show wages, work condition, chief attention, and social welfare have a real effect to soldier motivation in handling the task. As the result, wages, work condition, social welfare haven’t attract the soldier motivation yet, it just influenced by chief attention, it means the soldier will be in fully motivation only by the chief attention for doing conduct the task.Keywords : wages, work condition, chief attention, social welfare, soldier motivation, handling the task
Penilaian Konsumen Terhadap Beberapa Atribut Dua Jenis Rokok Produk Sampoerna Imam Hidayat, Syarif
Jurnal Riset Ekonomi dan Bisnis Vol 8, No 2 (2008): Jurnal Riset Ekonomi & binis
Publisher : Veteran National Development University of East Java

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/jrebis.v8i2.46

Abstract

Up to now cigarette is always interesting consumer goods to many people in the world. Eventhough there is restriction by government in order not to smoke, really still do it as habit. In the other hand cigarette tax has a big contributed to national income so the issues always the hot topics discussion between pro and contra from time to time. The purpose of study is to analize some atributes of two cigarettes product like price, packaging, aroma, and taste affected consumer to buy it. With fishbein analysis shows that taste and aroma of cigarette A more likely by consumer than cigarette B’s attributes are packaging and taste more likely by consumer.Based on score cigarette A bigger than cigarette B  indicated that cigarette A more suitable and nearly customer expectation and customer satisfaction. So as recommended to make good strategy are cigarette A focused in middle up target and cigarette B toward to reach market in low until middle class consumer.Keywords : Consumer Behavior, Cigarette
Pengaruh Kepuasan Terhadap Kesetiaan dan Business Builders Wiraniaga Multilevel Marketing Oriflame Surabaya Ika H., Nuruni
Jurnal Riset Ekonomi dan Bisnis Vol 8, No 2 (2008): Jurnal Riset Ekonomi & binis
Publisher : Veteran National Development University of East Java

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/jrebis.v8i2.47

Abstract

Product of daily need is more day to day. Product wish to take as the fist product. The key to reach as the must delicide any needing and hoping market and they are satisfied. The order side they use multilevel marketing as a business oriflamme industry make direct saving multilevel marketing with cosmetics product, they other no limit in come.The variable are communication satisfaction, margin laba satisfaction, product satisfaction, Loyalty to salesman, Loyalty to product, dan Business builder. Using scale semantic differential as made variable scale. Research population is all of active member of Oriflame multilevel marketing, they have one year or more in. They are 112 of member, I’m using Structural Equation Modeling to analyze the data.I have obtain the output and say they product satisfaction factor have positive influence to loyalty to product, loyalty to product have positive influence to loyalty to salesman and loyalty to product have positive influence the business builders, they are all no acceptance. Next hipotesis say they margin laba satisfaction have positive influence to loyalty to product, margin laba satisfaction have positive influence to loyalty to salesman, communication satisfaction factor have positive influence to loyalty to salesman have positive influence to business builders, they are not acceptanceKeywords: Communication Satisfaction, Profit Margin Satisfaction, Product Satisfaction, Loyalty to Salesman, Loyalty Product, Business Builders
Upaya Meningkatkan Kinerja Manajerial Sumarto, Sumarto
Jurnal Riset Ekonomi dan Bisnis Vol 8, No 2 (2008): Jurnal Riset Ekonomi & binis
Publisher : Veteran National Development University of East Java

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/jrebis.v8i2.45

Abstract

Continuous improvement paradigm looks that organizational ability to process improvement which use for producing products or services for customers become determinant of organizational per¬formance, es¬pecially when entering in business  competition area. To fulfill research purpose, primary data applied in this research.These data analyzed by SEM approach through AMOS application pro¬gram. Population in this re¬search is 51 manufacture com¬pany as client one of public accountant in Sura¬baya. As respondents are manag¬ers of 51 manufacture com¬pany above, in list noted about 145 persons. Respon¬dent are met when doing job in office respectively during research periode. Result of this research indi¬cates that : a) there is significant nega¬tive impact of TQM on managerial performance, but not sig¬nificant,  b) there is positive impact of performance measure¬ment system on managerial performance, but not sig-nificant, and c) there is significant impact of re¬ward system on managerial performance. Dis¬cussion, im¬plication and limitation of this research will be ex-plained under consideration following.Keywords: Total Quality Management, Reward System, Performance Measurement System, Mana¬gerial  Performance

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