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Kota surabaya,
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INDONESIA
Journal of Business and Banking
ISSN : 20887841     EISSN : 23033460     DOI : http://dx.doi.org/10.14414/jbb
Core Subject : Economy,
Arjuna Subject : -
Articles 9 Documents
Search results for , issue "Vol 2, No 2 (2012): November 2012" : 9 Documents clear
PENGARUH KEPUASAN TERHADAP LOYALITAS DENGAN MEDIASI KOMITMEN PADA NASABAH BANK BCA KCP NGORO MOJOKERTO Ika Riskiyati
Journal of Business & Banking Vol 2, No 2 (2012): November 2012
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v2i2.177

Abstract

Loyalty is the condition in which the customers have positive attitude towards a product both manufactured and service. In addition, the more qualified the product the loyal the customers are. Therefore, it is important for the company to maintain the customers loyalty. This study attempts to provide good input for the banking industries about the product quality and the influence towards the customer loyalty. it was found that how customer satisfaction, loyalty and commitment are defined and related to one another. The data were collected using questionnaire was that this sampling provides judgment such as when implementing this technique the sampling process required such as minimum age of respondents l7 years and more than 45 years, has been long enough to be a customer of minimally 3 months and more than 5 years, and the respondents of this research were the customers of BCA KCP (offce branch) in Ngoro, It was based on 110 responses collected from Bank of BCA KCP Ngoro Mojokerto. The method analysis in this research was Maximum Likelihood test using the program AMOS version 18.0. The results showed that only three hypotheses were accepted; the customer satisfaction towards the customer commitment has a significant influence, customer commitment towards the customer loyalty has a significant influence, and the customer satisfaction towards the customer loyalty with a customer commitment as a mediating has a significant influence.
PENGARUH DISKONFIRMASI POSITIF (KINERJA MELEBIHI HARAPAN), KEPUASAN DAN LOYALITAS TERHADAP INFORMASI DARI MULUT KE MULUT (STUDI PADA PENGUNJUNG TAMAN KOTA DI SURABAYA) Khoirunnisa Barmawi
Journal of Business & Banking Vol 2, No 2 (2012): November 2012
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v2i2.175

Abstract

Information which is transferred by means of words of mouth has become very influential factor especially when the company tries to create the society trust on the company services. This study attempts to find out people experiences of rating the positive disconfirmation (performance more than expectation) and visitors satisfaction after visiting the city parks, as well as to see to what extent the loyalty influences the visitors in city parks which is then subsequently to induce word of mouth implementation. This research uses questionnaires for gathering the data with sampling technique use judgment sampling by considering that the respondents who visited in 5 city parks are Flora Park of Kebun Bibit, Prestasi Park, Sulawesi Park, Bungkul Park, Mundu Park. They came in the last time when visiting the park minimally 3 months before this research was done. They had visited the park minimal > 2 times. The 15 years old is the minimal. Therefore, the sample taken in this research is of 200 samples as city park visitors in Surabaya. This was reduced into 5 city parks in Surabaya. It was proved that there was disconfirmation (performance more than expectation) has a positive and significant influence toward satisfaction. Satisfaction has also a significant effect toward loyalty and, in turn, the loyalty has a significant effect toward word of mouth.
ASOSIASI MEREK DAN PENGARUHNYA TERHADAP RESPON KONSUMEN PADA PENGGUNA SEPATU MEREK ADIDAS DI SURABAYA Donny Prasetya
Journal of Business & Banking Vol 2, No 2 (2012): November 2012
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v2i2.170

Abstract

So far, brand or trademark has become the crucial factor in any business. There fore, a good brand may provide some beneficial for the consumers. This research aims to find out why ADIDAS, at the moment, is considered the second place under the NIKE and as well as why the users are persistently to use ADIDAS shoes although many competitors are viewed through a variable association of brand extension of the brand recommendation and price premium. This study employs SEM with the help of AMOS analysis tool. Questioniaires were distributed to the consumers of ADIDAS shoes in Surabaya, and a scale Likert with scale of 1 to 5 was also done for analysis. The study shows that the influence that was not significant between the brand associations and the extension of the brand. Another finding is that there is significant effect between brand association and recommendations and the last of the influence of being not significant between association brands and price premium. To advance we suggested that the company of ADIDAS is more intensively to conduct a longer promotion for the products with the brand of its shoes such as: a jacket, a bag, t-shirt and others and make improvement quality and innovation on these products other than shoes. Second, ADIDAS Company should adjust to the prices in each of their products espsecially in shoes product. This is due to the condition that the users think that ADIDAS shoes price for the company is set very expensive.
REAKSI PASAR ATAS PENGUMUMAN CORPORATE GOVERNANCE PERCEPTION INDEX PADA PERUSAHAAN YANG TERDAFTAR DI BURSA EFEK INDONESIA Dyan Kunthi Nalitami
Journal of Business & Banking Vol 2, No 2 (2012): November 2012
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v2i2.174

Abstract

Objective of this research is empirically examine about the market reaction of Corporate Governance Perception Index announcement which is reflecting from abnormal return and trading volume activity between companies that has rating of Corporate Governance. Perception Index (CGPI) by very trusted companies, trusted companies and trusted enough companies. The sample of this research is 16 very trusted componies, 40 trusted companies and 13 trusted enough companies during the period of 2006-2010 which were drawn using the purposive sampling method. ANOVA is used to test the hypothesis that there are differences between abnormal return and trading volume activity in those three categories of CGPI rating. Closing price and trading volume activity for 7 days at investigating period is used to measure the market reaction in Indonesia Stock Exchange. The result of this research shows that there is no difference between abnormal return, but there is difference on trading volume activity for very trusted companies, trusted companies, and trusted enough companies. It means that information about CGPI announcement isn't good newt for intestor and has no informatbn for investor investment decision making.
HUBUNGAN FAKTOR DEMOGRAFI DENGAN BIAS PEMIKIRAN INVESTOR DI PASAR MODAL Nana Anisa
Journal of Business & Banking Vol 2, No 2 (2012): November 2012
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v2i2.169

Abstract

This aim study tries to explain about behavior of individual investor that invests funds in capital market. The psychologies of investors affect them to take risk in their infestations. The purpose of this study is to examine the relationship between demographic factors and thinking bias investor in capital markets. The method of data collection in this research is using questionnaires. A questionnaire survey was conducted and responses were obtained from 150 investors from Surabaya. The sampling technique is judgmental (purposive) sampling and snowball sampling. The data obtained was then analyzed using two statistical techniques, namely One Way ANOVA and Independent T-Test to answer the problem. The result shows that of eight demographic factors (gender, ethnic, age, marital status, education, occupation, family size, spending per month) only occupation factor has significant relationship with thinking bias investor in capital market.
PENGARUH PENGUMUMAN EMPLOYEE STOCK OPTION PROGRAM TERHADAP REAKSI PASAR DAN KINERJA PERUSAHAAN PADA PERUSAHAAN PUBLIK YANG TERDAFTAR DI BURSA EFEK INDONESIA Selvy Chelarci Letlora
Journal of Business & Banking Vol 2, No 2 (2012): November 2012
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v2i2.176

Abstract

The relationship between management's interest as an agent and company owner's interest as a principal sometimes can be different, in which it is familiar to Agency Problems. In addition, business innovations have been created to increase or creating value of the firm and reducing the agency problems, for example the Employee Stock Option Program (ESOP) to solve the problem. This research tries to analyze the application of ESOP and its influence toward the market's reaction and the corporate performance around its announcement to public in January 1, 2006 - December 31, 2007. To analyze the market's reaction, researcher use event study method, and ROA, ROE, TATO, EPS, PER, NPM, and Sales Growth (SG) for the company's performance. Next, it analyzes the market's reaction around its announcement with one sample t-test and uses eleven days as event windows (t-5 until t+5). For the corporate performance, researcher wes paired samples t-test, special for the corporate performance, with two steps. The first step is to compare the indicators of company's performance one year before its anouncement and one year after, and the second step is to compare the indicators of company's performance one year before its announcement and two year after. The results of this research show that there is no positive significant abnormal return around its announcement, and for the company's performance after its announcement, in general, not higher than company's performance before the announcement.
KERAMAHAN, KREDIBILITAS, CITRA KARYAWAN, KEPUASAN NASABAH DAN KEDEKATAN KARYAWAN DENGAN NASABAH, PENGARUHNYA TERHADAP LOYALITAS NASABAH PADA BANK BUMN DI SURABAYA Dwi Setya Raharjo
Journal of Business & Banking Vol 2, No 2 (2012): November 2012
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v2i2.171

Abstract

It has been noted that any bank is always related to manage its customers with care. By doing so, the bank can get along with the high competition anywhere. Therefore, to be able to win in this competition, the bank requires existing. To do so, the bank must have a competitive advantage and be market oriented. It is not just for private banks, state-owned banks have to be so. Customers intimacy is a way of engaging with customers. Customers intimacy also encourages banks to create products on the market oriented. These studies tested the influence of elmployees benevolence, employees credibility, employees image, customers satisfaction and Customer Intimacy to Customer Loyalty. The study uses 125 respondents and these are analyzed by using SEM (Structural Equation Modeling) with Amos 18.0 program. Resutts of the study indicate a significant positive effect between variables employees image with customers intimacy, customers satisfaction with customers intimacy and customer intimacy with customers loyalty. On the other hand, there are two variables that have a positive effect is not significant that the employees benevolence with customer intimacy and employees cretlibility with customer intimacy.
FAKTOR INTERNAL DAN PENGARUHNYA TERHADAP RISK PERCEPTION DAN EXPECTED RETURN PERCEPTION Ryanda Bella Rengku
Journal of Business & Banking Vol 2, No 2 (2012): November 2012
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v2i2.173

Abstract

It is important for the business to understand their internal factors. By doing so, they can make use of then for increasing their return and minimizing the risk. This study aims to explore the effect of internal factors on risk perception and expected return perception. Internal factors in this study consist of overconfidence, emotion, mental accounting and experience. Samples were drawn from investors in Surabaya who invested their fund in land and property, gold, mutual fund, and deposit. To test hypotheses, this study employs classical assumption test and multiple regression analysis Based on the analysis, it found that internal factors have a significant effect on risk perception simultaneously but have no significant effect on expected return perception. Besides that, it was found that mental accounting is the only internal factor which significantly influenced the risk perception but partially while experience significantly influenced the expected return perception also partially. Finally, investor perception of risk and expected return indicated a positive correlation.
PENGARUH KUALITAS LAYANAN, KEPUASAN NASABAH DAN CITRA BANK TERHADAP LOYALITAS NASABAH BANK MUAMALAT DI SURABAYA Evi Oktaviani Satriyanti
Journal of Business & Banking Vol 2, No 2 (2012): November 2012
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v2i2.172

Abstract

The business of banking in Indonesia today is developing very fast. This prompts competition among the banks to be higher and higher. The competition occurs when they attempt to attract the society interest so that these prospective customers are willing to become their customers. When bank products can be imitated easily, bank differentiation will no longet exist. Therefore, they should emphasize on their service quality. Service quality that given by a bank can attract the prospective customers to be loyal. When service quality is given its priority the banks already, fulfill service standard, so that the customers are satisfied. Later on, the customers will become loyal. This research tries to find to what extent the influence of service quality, customer satisfaction, and bank image influence the customer loyalty at Muamalat Bank in Surabaya. It was done by means of primary data taken by using questionnaire. The result of the research shows that service quality has positive and significant influence on customer loyalty which means that better service quality that given by Muamalat Bank to its customers so that the customers are loyal to Muamalat Bank, thus the loyalty is increased. Customer satisfaction has positive and significant influence on customer loyalty which means that the satisfied customers toward the service they received is also higher and this makes them more loyal to Muamalat Bank. The image of the bank also has positive and significant influence towards the customer loyalty, meaning that the more satisfied customers the more loyal they are.

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