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INDONESIA
Journal of Business and Banking
Published by Universitas Hayam Wuruk Perbanas
ISSN : 20887841     EISSN : 23033460     DOI : http://dx.doi.org/10.14414/jbb
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 10 Documents
 1 
Search results for , issue "Vol 7, No 2 (2017): November 2017 - April 2018" : 10 Documents clear
Analisis pengaruh pengungkapan sustainability report, kinerja keuangan, dan kinerja lingkungan terhadap nilai perusahaan Aristha Purwanthari Sawitri; Nurcholis Setiawan
Journal of Business & Banking Vol 7, No 2 (2017): November 2017 - April 2018
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v7i2.1397

Abstract

The goal of peneliitian is to look at the effect of disclosure of the sustainability report, the financial performance and environmental performance of companies. The sample of this research is a company entered in the index 30 in 2012 until the year 2016 and sampling method using a purposive sampling. The results of this study found that the sustainability report has no effect against the value of the company, the same result in-show by a variable performance environment where environmental performance does not affect the value of the as for the company's financial performance variables have significant influence towards the value of the company.
Analisis pengaruh bauran pemasaran jasa terhadap keputusan wali murid memilih sekolah dasar Immanuel Candra irawan
Journal of Business & Banking Vol 7, No 2 (2017): November 2017 - April 2018
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v7i2.1382

Abstract

The increasing participation of the community in basic education makes the student guardian try to compete for the quality of educational institutions for their children so as to create competitive climate for basic educational institutions both public and private status. This research aimed to assess the effect of service marketing mix (product, price, place, promotion, people, physical evidence, and process) on the decision of the guardians of the students in choosing a primary school. The population in this study was all stu-dents of St. Peter Primary School in Nabire, Papua with samples of 180 respondents whose children are in grade 1 to 3. The analysis technique used was descriptive and mul-tiple regression analysis to test the influence of significant service marketing mix both simultaneously and partially to the decision of guardians in choosing a school. Statistical test results show that the service marketing mix together influences the decision of choos-ing a school. Other results show that variables of product, price, place, promotion, people, physical evidence, and process partially significantly affect the school choosing, while price and place variables partially insignificant to the decision of school choosing. Among these variables, promotion is the most dominant variable influencing the decision in choosing a school.
Pengaruh Corporate Social Responsibility (CSR) pada citra merek di PT. PLN(Persero) Rosa Harimurti; Lindiawati Lindiawati
Journal of Business & Banking Vol 7, No 2 (2017): November 2017 - April 2018
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v7i2.1000

Abstract

Corporate Social Responsibility (CSR) is one of strategicmarketing concept son social causes. The purpose of this study is to explain the influence of CSR’s dimension on di-mension of brand image in PLN Company in Indonesia. This study focuses on legal and ethical responsibilities that can enhance the positive functional and symbolic image. Sample of this study are 110 consumers that was chosen used on random sampling tech-niques in Mojokerto and data collected by questionnaires. The anlysis tool used is Partial Least Squares (PLS). The empirical results indicate that corporate legal responsibility has significantly effect on functionalimage but legal responsibility does not significantly effect on symbolicimage. Next, ethical responsibility has significant effect on both func-tionalimage and symbolicimage. Legal responsibility helps enhancing the functional image than symbolic image, meanwhile the ethical responsibility helps enhancing the symbolic image than functional image. The suggestion is that if firms should focus on one aspect of theCSR’s dimension to enhance the brand image.
Mengelola kinerja bisnis UMKM: Peran diferensiasi asosiatif dan keunggulan diferensiasi posisional Rainier Hendrik Sitaniapessy
Journal of Business & Banking Vol 7, No 2 (2017): November 2017 - April 2018
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v7i2.1283

Abstract

AbstrakPenelitian ini bermula dari adanya kesenjangan penelitian hubungan antara inovasi proses dan kinerja bisnis. Dari kesenjangan penelitian tersebut maka penelitian ini bertujuan untuk mengembangkan model teoritikal baru dengan mengembangkan konstruk diferensiasi asosiatif  yang berupaya untuk menyelesaikan kesenjangan hubungan inovasi proses dan kinerja bisnis tersebut.  Sampel sejumlah 166 UMKM Batik yang berada di Indonesia (Pekalongan,  Solo, DI Yogya)  dengan menggunakan teknik analisis Struktural equation modeling (SEM). Hasil menunjukan bahwa inovasi proses (IP)  berpengaruh signifikan terhadap diferensiasi asosiatif  (DA) serta diferensiasi asosiatif (DA) berpengaruh signifikan terhadap keunggulan posisional diferensiatif (KPD) yang pada akhirnya meningkatkan kinerja bisnis.(KB). Hasil lain yang mengejutkan adalah kualitas posisioning produk (KP) berpengaruh positif tapi tidak signifikan terhadap diferensiasi asosiatif (DA) serta diferensiasi asosiatif (DA) bepengauh positif tetapi  tidak signifikan terhadap kinerja bisnis (KB)
Peran kepercayaan merek, citra merek, dan celebrity endorsement terhadap loyalitas merek bedak tabur Wardah Anggi Novitasari; Tatik Suryani
Journal of Business & Banking Vol 7, No 2 (2017): November 2017 - April 2018
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v7i2.999

Abstract

The competition in Indonesia cosmetics industry is growing rapidly. Many brands of face powder available in the market have been popular and got a good qualityr. Wardah is one of halal cosmetics manufactured in Indonesia. This study aims to analyze the effect of brand trust, brand image, and Celebrity Endorsement on brand loyalty of Wardah face powder in Surabaya. Data collected with questionnaire which given to 97 respondents from community of Surabaya. The sample was selected by judgement sampling. The data were alanized by using MRA (Multiple Regression Analysis). The results found that brand trust has significant effect on brand loyalty. Brand image has no significant effect on brand loyalty and Celebrity Endorsement has no significant effect on brand loyalty. The results show that brand trust, brand image and Celebrity Endorsement effect signifi-cantly on brand loyalty. The implication is to improve the brand trust by holding event beauty class for consumert to get more trust in the facial powderof Wardah, and to in-crease the service for the consumers and adjust the price for them. 
Pengaruh motivasi, sikap, dan persepsi konsumen terhadap pemilihan lembaga Arva School of Fashion di Surabaya Ajeng Lailil Ismiar Rosida
Journal of Business & Banking Vol 7, No 2 (2017): November 2017 - April 2018
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v7i2.1112

Abstract

The increasing business competition can lead to consumer behavior in deciding to buy a product. In addition, with the development of the era of technology with its more sophis-ticated and dynamic implementaion, the companies are demanded quickly and appror-paite to decide anything so as not to compete with other companies. This study aims to examine the effect of consumer behavior that includes consumer motivation, consumer attitudes, and perceptions of the decision of the selection of Arva School of Fashion Sura-baya. The population in this study were students and alumni of the Arva School of Fa-shion Surabaya with a sample of 130 respondents who—on average—they lived around Surabaya. The analysis used a descriptive analysis and multiple linear regression analy-sis to test consumer motivation, consumer attitudes, and significant perceptions both simultaneously and partially on the decisions of students and alumni to choose Arva School of Fashion Surabaya. The results of statistical tests show that the variables of consumer motivation, consumer attitudes, and perceptions jointly influence the decision to choose Arva. In addition, consumer motivation, consumer attitudes, and perceptions partially have a significant effect on the choice of Arva.
Apakah profitabiltas, risiko keuangan dan ukuran perusahaan meningkatkan praktik perataan laba perusahaan? Erliana Banjarnahor; Khirstina Curry
Journal of Business & Banking Vol 7, No 2 (2017): November 2017 - April 2018
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v7i2.1235

Abstract

Earnings Management is the selection accounting policies by management to achieve certain goals. The usual way of management to influence the numbers on the financial statements is to make earnings management one of them with income smoothing. The purpose of this research is to test empirically the influence of profitability, financial risk, and company size to the practice of income smoothing. Population in this research is all public company year 2012-2016, while for sample of research use purposive sampling method, with secondary data. Methods of data analysis using binary logistic regression. The result obtained is profitability does not affect the income smoothing action. Financial risk does not affect earnings smoothing. Firm size affects earnings smoothing action. Positive influence means that if the size of the company the higher the company doing income smoothing.
Analisis kinerja keuangan menggunakan metode Economic Value Added (EVA) dan Market Value Added (MVA) pada PT. Telekomunikasi Indonesia (Persero) Tbk. dan PT. Indosat Tbk. periode 2013-2017 Mella Eka Crysdayanti
Journal of Business & Banking Vol 7, No 2 (2017): November 2017 - April 2018
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v7i2.1272

Abstract

This study on the financial performance of companies was done using EVA and MVA, and this is is a case study using the company's financial statements with its calculations. This research objective is to measure and compare the financial performance of PT Tele-komunikasi Indonesia, Tbk, and PT Indosat Tbk in the period 2013-2017 through using EVA dan MVA. From the research result using Economic Value Added (EVA) and Market Value Added (MVA) approach, obtained results that PT Telekomunikasi Indo-nesia, Tbk is a company that can provide the value of a positive EVA (EVA>0) for five years in a row and give the stock market a positive value indicated by the value of the MVA is positive (MVA>0) in 2013-2017. Followed by PT Indosat, Tbk are only able to provide the value of a positive EVA (EVA>0) by 2016-2017 and give a positive Market Value Added (MVA>0) an annual period of 2013-2017.
Studi Good Corporate Governance dan kinerja saham perusahaan publik pada sektor manufaktur di Indonesia Indhira Putri; Iramani Iramani
Journal of Business & Banking Vol 7, No 2 (2017): November 2017 - April 2018
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v7i2.990

Abstract

This study aimed to examine the effect of Good Corporate Governance on manufac-turing companies. The researchers used the boards of the commissioner, managerial ownership, independent commissioner, and foreign ownership as Good Corporate Governance’s proxy on the performance of the stock. The independent variables con-sist of the boards of the commissioner, managerial ownership, independent commis-sioner, and foreign ownership. The performance of stock is used by using stock re-turn as measurement and dependent variable. The sample consists of manufacturing companies of the period of 2010-201. The hypothesis was tested by using multiple regressions linear. Simultaneously, the boards of commissioners, managerial owner-ship, independent commissioner, and foreign ownership significantly affect the per-formance of the stock. Partially, the boards of commissioner negative significantly affect the performance of the stock. In addition, the managerial ownership and inde-pendent commissioner do not significantly affect the performance of the stock. Yet, the foreign ownership positively and significantly affects the performance of the stock.
Pengambilan keputusan investasi investor di pasar modal Indonesia ditinjau dari Teori Reasoned Action Indra Listyarti
Journal of Business & Banking Vol 7, No 2 (2017): November 2017 - April 2018
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v7i2.1461

Abstract

The objective of this research is to examine the factors that influence the investor beha-vior when making investment decisions in terms of Reasoned Action Theory. This re-search consists of 190 investors in the Indonesian capital market and the data were ana-lyzed by using multiple linear regression. The results show that Macro factors have posi-tive significantly effect on Technical Information. Financial Information, Macro Factors and Subjective Norm has positive significantly effect on investor intentions. Investors' intentions and Financial Information have positive significantly effect on Investment Decisions. Furthermore the results also found that financial information has dominant contribution in detemining investor intentions and investment decisions.

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