cover
Contact Name
Abdul Firmal Ashaf
Contact Email
-
Phone
-
Journal Mail Official
jurnal.metakom@fisip.unila.ac.id
Editorial Address
Gedung C FISIPJl. Prof. Dr. Ir. Sumantri Brojonegoro, Gedong Meneng, Rajabasa, Kota Bandar Lampung, 35141
Location
Kota bandar lampung,
Lampung
INDONESIA
MetaKom : Jurnal Kajian Komunikasi
Published by Universitas Lampung
ISSN : 24433691     EISSN : 27150089     DOI : https://doi.org/10.23960/metakom
Jurnal MetaKom merupakan peer-reviewed journal yang diterbitkan oleh Jurusan Ilmu Komunikasi, FISIP, Universitas Lampung. Jurnal Kajian Komunikasi MetaKom menampung pemikiran-pemikiran dan hasil penelitian dari komunitas akademis. Terbit dua kali setahun, Jurnal MetaKom diharapkan mampu memfasilitasi kebutuhan civitas akademika, praktisi, komunitas, maupun masyarakat umum atas informasi seputar perkembangan dan persoalan-persoalan dalam kajian komunikasi yang mutakhir, baik dalam lingkup lokal, regional, maupun global.
Articles 8 Documents
Search results for , issue "Vol 3 No 1 (2019): 5th Edition" : 8 Documents clear
INFLUENCE OF 9 ELEMENTS OF JOURNALISM ON TEKNOKRA’S EDITORIAL POLICY Toni Wijaya
Metakom Vol 3 No 1 (2019): 5th Edition
Publisher : Metakom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/metakom.v3i1.46

Abstract

The background of the research is the development of student journalism. Student newpaper has growth and massively popular among students as a source to keep in touch with university or student issue. Therefore a question emerged whether this kind of press implementing good journalism protocol ornot. The purpose of this research is to know the implementation of elements of journalism on student’s newspaper Teknokra. Teknokra had been chosen as object of research because they are the biggest student newpaper in Lampung University. The method used in this research is qualitative than the display using descriptive approach. Teknokra has been showing the decent level of consistency using elements of journalism protocol. The results showed decent determination from editorial leader dan its journalits on this issue because Teknokra viewed elements of journalism as a tools and guidance to elevate their quality of journalism. Keywords: Journalism, element of journalism, student newspaper, information, press.
THE EFFECT OF CITRA KIRANA BRAND AMBASSADOR ON CONSUMER CONFIDENCE ON KIRANTI’S PRODUCT HOAX INFORMATION IN SOCIAL MEDIA Melinda Oktaviany; Nawiroh Vera
Metakom Vol 3 No 1 (2019): 5th Edition
Publisher : Metakom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/metakom.v3i1.47

Abstract

This study is the result of quantitative research to test the hypothesis that brand ambassadors Citra Kirana has an effect on the level of consumer confidence inthe hoax information kiranti’s product on social media. Samples in this study were 70 respondents, determining the sample using stratified sampling technique with the criteria of respondents teenage girls in Yadika High School 3. Tests of data analysis using validity, reliability, ANOVA test and simple linear regression test. By looking at the Anova table test there is a P-value at a significant column of large 0,000 <0,005 level of significant meaning that there is an influence between the two variables. it can be concluded that Ha is accepted and Ho is rejected. The results of the determination coefficient (r square) amounted to 0.206 which means that the brand ambassador variable of Citra Kirana was able to increase consumer confidence in the Kiranti product hoax information on social media by 20.6%.Keywords: brand ambassador, public relations, credibility
THE INFLUENCE OF ETNOSENTRISME OF ETHNIC STEREOTYPING AGAINST BALI TEEN ON TEEN ETHNIC CULTURAL BACKDROP IN LAMPUNG COMPOUND IN THE CITY OF BANDAR LAMPUNG Retno Apriliani
Metakom Vol 3 No 1 (2019): 5th Edition
Publisher : Metakom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/metakom.v3i1.48

Abstract

The ethnic Balinese as ethnic newcomers coexist with the ethnic city of Bandar Lampung in Lampung and other ethnicities are very diverse, and there is a cultural concept assessment will be different. This research aims to know the extent of the influence of menganilisa and etniosentrisme on a Balinese against ethnic stereotyping of teenagers on teenage ethnic Lampung. In this study researchers using survey methods with types of quantitative research and supported by systems theory A-B-X Newcomb. This study uses variables X and Y, i.e. data obtained from the questionnaire to the spread of 98 respondents analyzed the data using simple regression. The results of this study demonstrate a significant influence among ethnic teen etnosentrisme on a Balinese against stereotype in teens of ethnic Cultural Backdrop in Lampung Compound in the city of Bandar Lampung with proceeds amounting to 5.5% and 94.5% the rest is influenced by other variables that are not part in this research. Key words: Compound Cultural , Etnosentrisme, and Stereotyping.
VIDEO “DOA UNTUK ORANG TUA” IN CHANNEL YOUTUBE Rachmaniar Rachmaniar
Metakom Vol 3 No 1 (2019): 5th Edition
Publisher : Metakom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/metakom.v3i1.49

Abstract

The purpose of this study was to analyze the response of netizens is related video “Doauntuk Orang Tua” on youtube channel Kastari Animation Official.The method used in this research is qualitative method with virtual ethnography approach to analyze the existence video “Doauntuk Orang Tua” on youtube channel Kastari Animation Official. The main objects of this research is the video “Doa untuk Orang Tua” on youtube channel KastariAnimation Official. The technique of collecting data through participant observation and study of literature. These results indicate that the response of netizens related the video “Doauntuk Orang Tua” on youtube channel Kastari Animation Official are: 1) many netizens who gave positive remarks concerning the video, 2) there are netizens who give negative comments concerning the video, and 3) there are netizens who express some request related to the uploaded video. Keywords: video, youtube, virtual ethnography
INFORMATION SEEKING IN LIBRARY: STUDY OF THE THINGKING OF MICHEL FOUCAULT Purwnto Putra
Metakom Vol 3 No 1 (2019): 5th Edition
Publisher : Metakom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/metakom.v3i1.50

Abstract

Users actually have their own power over information managed by libraries, to fulfill their own expectations of truth according to the perspective of the libraryitself. The library is seriously using a variety of theories, methods and technology trying to facilitate retrieval. The concept of this retrieval becomes something very important, the logical reason is that no matter how good the value of information possessed by the library becomes not useful to the user if it cannot be accessed or cannot be rediscovered. However, one thing that needs to be underlined from all the innovations carried out, is generally still focused only on technology and technicality, limited only from the point of view of libraries and librarians.Key word: information seeking, information, user, library
CORPORATE SOCIAL RESPONSIBILITY PROGRAM AS A CORPORATE IMPRESSION MANAGEMENT STRATEGY Tine Silvana Rachmawati
Metakom Vol 3 No 1 (2019): 5th Edition
Publisher : Metakom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/metakom.v3i1.51

Abstract

This study aims to determine the public relations (PR) activities of a company, where the demands and obligations of the company in fulfilling its social and environmental responsibilities are carried out by the public relations department. The problems that will be presented in this study concerns the two factors of public relations practitioners' efforts in forming a positive image. The method used in this study is theoretical review, with the research object of PT Pertamina EP Asset 3 Subang Field. The results of this study show that the positive image of the company was identified in the usefulness and suitability of the Corporate Social Responsibility program with community needs regarding clean water, and also the community felt happy and valued because they were involved in building clean water and toilet washing facilities. Keywords: Corporate Social Responsibility; Public Relations; Impression Management.
MARKETING COMMUNICATION STRATEGY IMPLEMENTATION OF NOVEL “REIVAN AND REINA” BY CHRISTA BELLA IN INTERNET COMMUNITY FORUM Supriyanto Supriyanto
Metakom Vol 3 No 1 (2019): 5th Edition
Publisher : Metakom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/metakom.v3i1.53

Abstract

This study aims to determine the process of marketing communication strategy novel "Reivan & Reina" by Christa Bella in Internet Community Forum this studyconducted on Facebook Internet Media. This research uses descriptive method by using qualitative approach. Based on the results of this study obtained the results of marketing communication strategy conducted by novelist Christa Bella in his work "Reivan & Reina" is very interesting because it has many reviews discussed about the strategies undertaken especially in the world of story writing. The presence of Internet Community Forum Facebook is a form of technological advances in the field of communication media so that it can be easily understood and interesting to be reviewed and create new business opportunities. Keywords : Internet community forum, Strategy communication, Marketing mix, Purchasing decisions.
A SEMIOTIC ANALYSIS CONSTRUCTION OF INDONESIAN SOLIDARITY PARTY TELEVISION ADVERTISING (Absurd Advertising Version of PSI) OKTAVIANUS KLAU LEKIK
Metakom Vol 3 No 1 (2019): 5th Edition
Publisher : Metakom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/metakom.v3i1.54

Abstract

Nowadays, politics can be interpreted as a drama of life in which symbolic play takes place. In its development politics has become part of a public drama that uses theater news to stage the role played by political actors. Drama in this context can be understood as a social process in which things happen to the audience because of the parts played by the actors. This research focus on the television advertising absurd version of the Indonesian Solidarity Party, using the foundation of Charles Sanders Pierce's semiotic theory. From this study, it was concluded that the party's television adverts were only a strategy to portray themselves, raising the prestige and electability of the party alone. In the sense that the advertisement utilizes the trend of millennial which is developing rapidly so that it creates sympathy for the community, women, especially millennials Keywords: PSI Political Parties, TV Ads, Semiotics.

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