cover
Contact Name
Abdul Firmal Ashaf
Contact Email
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Phone
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Journal Mail Official
jurnal.metakom@fisip.unila.ac.id
Editorial Address
Gedung C FISIPJl. Prof. Dr. Ir. Sumantri Brojonegoro, Gedong Meneng, Rajabasa, Kota Bandar Lampung, 35141
Location
Kota bandar lampung,
Lampung
INDONESIA
MetaKom : Jurnal Kajian Komunikasi
Published by Universitas Lampung
ISSN : 24433691     EISSN : 27150089     DOI : https://doi.org/10.23960/metakom
Jurnal MetaKom merupakan peer-reviewed journal yang diterbitkan oleh Jurusan Ilmu Komunikasi, FISIP, Universitas Lampung. Jurnal Kajian Komunikasi MetaKom menampung pemikiran-pemikiran dan hasil penelitian dari komunitas akademis. Terbit dua kali setahun, Jurnal MetaKom diharapkan mampu memfasilitasi kebutuhan civitas akademika, praktisi, komunitas, maupun masyarakat umum atas informasi seputar perkembangan dan persoalan-persoalan dalam kajian komunikasi yang mutakhir, baik dalam lingkup lokal, regional, maupun global.
Articles 7 Documents
Search results for , issue "Vol 4 No 1 (2020): 7th Edition" : 7 Documents clear
UTILIZATION OF TOK TIK AS MEDIA CAMPAIGN MOVEMENT OF WASHES IN INDONESIA FOR PREVENTION OF SPREAD OF VIRUS COVID-19 Togi Prima Hasiholan; Rezki Pratami; Umaimah Wahid
Metakom Vol 4 No 1 (2020): 7th Edition
Publisher : Metakom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/metakom.v4i1.103

Abstract

Indonesia, which is 64.8% of the population, has used the Internet and 160 million people are social media users, making Indonesia a promising market by social media industry players, such as the Tik Tok application. In 2020 the Tik Tok application became a popular culture in Indonesia, because the Indonesian people would know this application and become its user. The popularity of Tik Tok in Indonesia became an ideal medium by the World Health Organization (WHO) which campaigns for the correct hand washing movement to break the transmission of the COVID Virus -19 or known by the name of corona by producing videos and hashtags #safehands challenge in the Tik Tok application, then the creators produce their own version of video content and add hashtags #safehands challenge to follow this challenge. This type of research used in this study is a qualitative method with a descriptive approach. Tik Tok as a popular media becomes an ideal media in conducting handwashing campaigns which are used by WHO through the hashtag #safehands challenge, but users prefer videos with professional themes in their fields (such as doctors in this case) but light and not patronizing.
TOURISM PROMOTION STRATEGY OF PUNCAK MAS BANDAR LAMPUNG CITY Bangun Suharti; Agnesia Dian Karima; Iqbal Al Bifari
Metakom Vol 4 No 1 (2020): 7th Edition
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/metakom.v4i1.66

Abstract

Puncak Mas is one of the leading tourist attractions in the city of Bandar Lampung. This can be seen from the enthusiasm of the community to come to visit Puncak Mas. The achievement of Puncak Mas in attracting public visits, was recorded at 6,000 to 7,000 on holiday weekends. This study is intended to find out how the promotion strategy carried out by the management of Puncak Mas. This study uses Muncak marine binoculars as a comparison. The data in this study were obtained by conducting interviews with the manager of Puncak Mas and a little with Muncak marine binoculars. Observations and documentation carried out for field verification. Visitors who were interviewed only to crosscheck data from interviews with managers. The results of this study found that the promotion strategy undertaken by Puncak mas was in accordance with the marketing mix concept, by combining 4 elements of P, namely product, price, place and promotions. Promotion using social media and digital media according to the demands of the times has been done by the management and owner (owner) of Puncak Mas.
PHUBBING BEHAVIOR IN YOUNG GENERATION Eny Ratnasari; Fikri Dwi Oktaviani
Metakom Vol 4 No 1 (2020): 7th Edition
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/metakom.v4i1.82

Abstract

Phubbing is a phenomenon that occurs due to technological development. Unconsciously, this happens in human interactions in everyday life. This study wants to find out whether there is a relationship between cell phone addiction and social media addiction on phubbing behavior on young generation. The hypothesis proposed is the relationship between mobile addiction and social media with phubbing behavior. This research uses quantitative research methods with the type of correlational research. Research data collection is done by using the online survey method through Google forms. Respondents were selected by purposive sampling technique. The characteristics of the research subjects are the younger generation who live in Java Island, participating between 17-25 years, actively using mobile phones and social media for more than 8 hours a day. The number of samples used as research subjects were 177 participants. The results of data analysis showed the value of the conversion coefficient of (r) 0.680 with sig. 0,000 (p <0.01). The conclusion from this study is a positive relationship between mobile addiction and social media with a phubbing relationship. The higher the cell phone addiction and social media addiction, the higher the phubbing interaction. The contribution of mobile and social media addiction to phubbing behavior was 46.2%. While the remaining 53.8% is another factor not included in the study.
THE CORRELATION BETWEEN INSTAGRAM QUALITY TOWARDS THE FULLFILMENT OF @genbibandung FOLLOWERS INFORMATION MEEDS Mila Melyco; Uud Wahyudin; Slamet Mulyana
Metakom Vol 4 No 1 (2020): 7th Edition
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/metakom.v4i1.84

Abstract

Research title “The Correlation Between Instagram Quality Towards The Fullfilment of @genbibandung Followers’ Information Needs”. The purpose of this research was to find how tightly the correlation between Instagram quality which are measured by information quality, service interactions quality, and usability with the fulfillment of information needs towards @genbibandung active Instagram followers. The theory that was used as the foundation of this research is Medium Theory by Marshall McLuhan. This research used quantitative method with correlational study. Data obtained by using questionnaires that distributed to 95 respondents taken using simple random sampling. The result showed that there was a significance correlation with partly strong and partly weak level of tightness between Instagram quality with the fulfillment of information needs. The conclusion is that Instagram quality is already good enough to fulfill @genbibandung followers’ central bank information needs, so the other medias that have been planned by GenBI Bandung are only needed to raise the level of closeness.
PENINGKATAN BRAND EQUITY MELALU STRATEGI MARKETING COMMUNICATION APLIKASI INVESTASI REKSADANA “BIBIT” Meika Dinandra
Metakom Vol 4 No 1 (2020): 7th Edition
Publisher : Metakom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/metakom.v4i1.85

Abstract

Mempromosikan suatu merek juga harus dengan teknik pemasaran yang tepat agar merek dapat dikenal oleh calon konsumen yang telah ditargetkan. Teknik pemasaran ini sering disebut dengan istilah strategi. Dalam strategi yang baik, terdapat tim yang bekerja bersama, tidak melenceng dari konsep atau tema yang telah ditentukan, efisien, dan memiliki taktik yang dapat digunakan untuk mencapai tujuan secara efektif. Hal inilah yang digunakan untuk melakukan marketing communication aplikasi investasi reksadana “Bibit”. strategi marketing communication ini, digunakan bertujuan untuk meningkatkan brand equity dengan konsep brand awareness, brand association, perceived quality, dan brand loyalty. Tujuan penelitian ini adalah untuk menjelaskan bagaimana kegiatan dan strategi marketing communication pada Aplikasi “Bibit” untuk meningkatkan Brand Equity melalui 4 konsep diatas. Penelitian ini menghasilkan bahwa strategi marketing communication yang dilakukan oleh aplikasi investasi reksadana “Bibit” adalah fokus pada digital marketing untuk meningkatkan brand equity. Kata Kunci: Brand Equity, Brand, Marketing Communication, Strategi. Promoting a brand must also be with appropriate marketing techniques so that the brand can be known by potential consumers who have been targeted. This marketing technique is often referred to as a strategy. In a good strategy, there are teams that work together, not deviating from predetermined concepts or themes, are efficient, and have tactics that can be used to achieve goals effectively. This is what is used to carry out marketing communication of Mutual Fund investment applications, “Bibit”. This marketing communication strategy, used aims to increase brand equity with the concepts of brand awareness, brand association, perceived quality, and brand loyalty. The purpose of this study is to explain how the activities and marketing communication strategies in the "Bibit" Application to improve Brand Equity through the 4 concepts above. This research results that the marketing communication strategy carried out by the "Bibit" mutual fund investment application is to focus on digital marketing to increase brand equity Key Words: Brand Equity, Brand, Marketing Communication, Strategy.
AN INTERPERSONAL COMMUNICATION IN DIGITAL-BASED PUBLIC SPACES: SELF-DISCLOSURE ANALYSIS IN BAGISUARA PODCASTS Sarah Putri Auliya
Metakom Vol 4 No 1 (2020): 7th Edition
Publisher : Metakom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/metakom.v4i1.89

Abstract

Podcast s are one form of audio content that is more accessible to people because of the variety of content and flexibility of access. One popular podcast in Indonesia is BagiSuara. BagiSuara is a podcast that forms dialogue, so it becomes more than one party conducting communication activities. This study tries to analyze self-disclosure in BagiSuara podcast s. The concepts and models that are relevant for this research are interpersonal communication and self-disclosure. The main focus of this research is analyzing self-disclosure in the BagiSuara podcast . This research was conducted with a qualitative method using phenomenology. The results of this study provide an explanation of the openness of the parties conducting communication activities in the BagiSuara podcast.
INTERNET ADDICTION IN CHILDREN Hestin Oktiani; Eka Yuda Gunawibawa
Metakom Vol 4 No 1 (2020): 7th Edition
Publisher : Metakom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/metakom.v4i1.91

Abstract

The growth of Indonesian internet users is very fast, including internet users between the ages of 10-12 years who are still in the category of children's internet users. One of the impacts of the growth of internet users on children is media add. So that these children can access shows and content on the internet, which are less educational and not suitable for children. This research is a type of descriptive research or a description of a phenomenon with a quantitative approach. This study also sought to find a causal relationship (casuality) from 250 respondents in 5 schools in Bandarlampung.

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