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Rubikon: Journal of Transnational American Studies

rubikon
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Published by Universitas Gadjah Mada

ISSN : 25412248 EISSN : 2654413X DOI : https://doi.org/10.22146/rubikon

Core Subject : Humanities,

Humanities

RUBIKON, Journal of Transnational American Studies (JTAS) specializes in American Studies especially transnational studies of the U.S. It is also intended to communicate American Studies issues and challenges. This journal warmly welcomes contributors from American Studies scholars, researchers, and those related to the discipline.

Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)

Articles 129 Documents

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ASIAN INDIAN MUSLIM NEGOTIATING FOR IDENTITY IN THE POST ‘SEPTEMBER ELEVENTH’ AS DEPICTED IN THE FILM MY NAME IS KHAN Fajriani Fajriani
Rubikon : Journal of Transnational American Studies Vol 1, No 2 (2014)
Publisher : Universitas Gadjah Mada

This article is an attempt to examine the problem of Muslim identity and how they negotiate their identity as Muslim whereas they have to face anti Muslim racism by Americans. The film has the theme of racism in the context of Muslim racial profiling. Therefore to accomplish the objectives, it applies Kant’s theory called as “races of mankind” that is, people are distinguishable according to their inherited physical attributes. This term illustrated the racialized of religion in the context of physical attributes related to labeling of Muslim racial profiling and stereotypes as terrorist. Since “September Eleventh”, Muslim is suspected as terrorist and has to be responsible for the tragedy. The interesting fact found in the analysisof the Asian Indian Muslim identity in the United States America post “September Eleventh” as depicted in the film is that, the Muslim Americans community was particularly impacted by the attacks and has had to face the growing Islamophobia including discrimination and prejudice, racial hatred, as well as violence. Rising Islamophobia and the negative reaction of American society to “September Eleventh” have led to changing definitions of the good multicultural society in the United States of America. Therefore, to decrease the impact of Islamophobia, Asian Indian Muslim Americans undergo the process of negotiation for their identity as Muslim through the way such as assertiveness in faith, showing the truth of Islam and participate in social activity. Accordingly, Americans Muslim can reduce the suspicionsof their identity until Americans do not assume them as threat even less as enemy but rather as human being that have right to be appreciated because of their humanity and not because of their identity as Muslim.

REPRESENTATION OF COCA COLA AS AMERICAN MULTICULTURAL ICON IN THE TV ADVERTISEMENT AMERICA IS BEAUTIFUL Benita Amalina
Rubikon : Journal of Transnational American Studies Vol 1, No 2 (2014)
Publisher : Universitas Gadjah Mada

On February 2, 2014, Coca Cola released a new television advertisement titled “America is Beautiful” during Super Bowl event. The advertisement shows American multicultural families having a good time together. What makes this advertisement different from the previous ones, is the usage of a patriotic song America is Beautiful as the musical background. This research examines how Coca Cola as a brand represents the multicultural America through this advertisement. The result shows that it is affected by the historical values and the fact that the CEO of Coca Cola blatantly advertise multicultural America by encouraging and supporting the immigrants.

YOUTH POLITICAL AND CULTURAL MOVEMENTS AGAINST THE UNITED STATES INVASION IN VIETNAM IN THE 1960S Agnes Yudita Larasatiningrum
Rubikon : Journal of Transnational American Studies Vol 2, No 1 (2015)
Publisher : Universitas Gadjah Mada

History has shown us that the most successful progressive movements have been intergenerational. Thus, this article will deeply examine about youth movements in the U.S specifically on youth movement against the U.S invasion in Vietnam War around 1960s. Vietnam War was the first modern American conflict that seriously affected the United States not only politically, but also socio-culturally. It will be explored how youth generation has become a breakthrough in American history since it was the most significant movement of its kind in the nation’s history. According to Karl Mannheim one generation is not fully continuity of the elder generation, but they could be different and challenging the established form. Youth tend to reject the US involvement in the Vietnam War because there is a gap between the ideals they have learned from older generations and the realities they have experienced.

THE IDEOLOGY OF MINORITY: A TRANSNATIONAL STUDY OF THE AMERICAN NEW LEFT IN 1960S Kidhot Kasjuaji
Rubikon : Journal of Transnational American Studies Vol 2, No 1 (2015)
Publisher : Universitas Gadjah Mada

Student organizations have been acknowledged as vanguards and agents of social and political change in some parts of the world. In America, the dynamic student organizations cannot be set apart from American history. The upheaval of the 1960s signaled the advent of the New Left movement, comprising the Free Speech Movement (FSM) and Students for A Democratic Society (SDS). While, in the Indonesian experience, there was somewhat of a similarity of thought and spirit related with the role of student movements historically. Therefore, the study is intended to discover the emergence of the New Left in Europe and America, and expose the cultural hybridity-similarities and reasons of occurrence-of the American New Left and Indonesian student movement in the 1970s. This research is written under the American Studies discipline, specifically related to Transnational American Studies by employing cultural hybridity and border discourse. The finding shows that the ideology of the American New Left in the 1960s comprises of a means of globalizing the New Left in Europe and America, involving the universal ideas of inequality, communication, people migration, and social phenomena in the 1960s and the cultural hybridity of the ideology of the American New Left in the 1960s and the Indonesian student movement of the 1970s evidently showing that the New Left is a ‘third ideology’ by resisting two globalized ideologies during the 1960s, capitalism and communism. In addition, the locality or sustained values, which are democracy and social justice and the universal values shared of the American New Left, FSM and SDS, and the Indonesian student movement in the 1970s are anti-establishment and anti-capitalistic society.Keywords: New Left, ideology, cultural hybridity, border discourse, minority.

KENNEDY AND SOEKARNO IN POPULAR MOVIES: A TRANSNATIONAL PERSPECTIVE Mala Hernawati
Rubikon : Journal of Transnational American Studies Vol 2, No 1 (2015)
Publisher : Universitas Gadjah Mada

A leader is someone who is perceived to represent a community. In nations that apply democracy, where people can choose their president through general election, the chosen leader is certainly someone who can meet the majority’s taste and criteria. President Kennedy from the United States and President Sukarno from Indonesia are two examples of the popular leaders that have been adored by their people through generations. This research examines leadership representation of Kennedy and Sukarno in movies, how their characters are built on screen, and the significance of their appearance in movies. This research employs Representation Theory from Stuart Hall combined with Transnational Theory of New American Studies. This research is able to explain the connection between popular fiction and the social and political phenomena in both countries, the US and Indonesia, in the time before the general election. Besides, this research finds shared values and ideology in Kennedy’s and Sukarno’s leadership represented in movies. Keywords: leadership, movies, representation, ideology, transnational

THE HIPPIES IDENTITY IN THE 1960S AND ITS AFTERMATH Nafisatul Lutfi
Rubikon : Journal of Transnational American Studies Vol 2, No 1 (2015)
Publisher : Universitas Gadjah Mada

The study on the hippies is abundant in numbers but not many of them study the disposition and identification of the hippies during the 1960s and its aftermath. Pierre Bourdieu’s theory on cultural practice, theory of hybridity, and globalization are used in this research to investigate the disposition and trans-nationality of the hippies in order to search for their universal identity. A Transnational American Studies approach is implemented to cover the following issue: (1) the socio-cultural disposition of the hippies in the 1960s, (2) the influence of European movement to the American Hippies, (3) the cultural hybridity of the hippies in relation with India, and (4) the similarities of the hippies and the reasons behind it. This research used library research and document analysis method in gathering the data whereas descriptive analysis approach is also used to analyze the data. The United States of America, India and Germany are the three countries being studied in relation to the hippies in the 1960s. The finding shows similar dispositions or background among the hippies in some countries being studied as well as some similarities and differences in the cultural practices of the hippies in the countries being studied. This shows the transnationality of the hippie’s identity and the influence of hybridity and globalization which causes the shifting of ideology and cultural practices of the hippies in its developments.Keywords: hippies, identity, Pierre Bourdieu, habitus, hybridity, globalization, TransnationalAmerican Studies

REPRESENTATION OF VALUES THROUGH POPULAR LITERATURE: A CASE STUDY ON TRANSRACIAL ADOPTION IN AMERICAN MOVIES Novita Indriani
Rubikon : Journal of Transnational American Studies Vol 2, No 1 (2015)
Publisher : Universitas Gadjah Mada

This thesis is intended to uncover values in American movies related to trans-racial adoption in American family. The movie samples in this thesis are Deep In My Heart, Losing Isaiah, Daughter From Danang and The Blind Side. This research analyzes the values taught by the adoptive parents to their adoptive children, and the ideology behind the movies. It uses the representation theory from Stuart Hall to analyze the representation of values in the movies. This research also employs the theory of ideology from Terry Eagleton to discover the ideology related to the values in the movies and the concept of identity from Browne. As a result, parents teach the same values to their children, whether they are adopted or biological. The values are freedom, equality, honesty, hard work, supporting each other and responsibility. They treat them equally just like their own children and they deserve to have a better life and better future even though they come from a different racial background. The ideology in the movies is “all men are created equal”, and identity in trans-racial adoption shows that through the values children can be anything they want to be because identity is the process that can be influenced by social institutions like family, the education system and their experience.Keywords: Representation, Transracial Adoption, Value, Ideology, Identity

A POPULAR CULTURE RESEARCH ON AMERICAN HEGEMONY IN TRANSNATIONAL WOMEN MAGAZINE ADVERTISEMENTS Ekawati Marhaenny Dukut
Rubikon : Journal of Transnational American Studies Vol 2, No 1 (2015)
Publisher : Universitas Gadjah Mada

Women magazine advertisements from the United States of America (U.S.A.) cross border in space of time and location due to the transnational characteristics of American popular culture. By traveling through spaces of time, an advertisement from previous years is possible to come up again in many years after. This occurence happens in some U.S. women magazine advertisements. Meanwhile through spaces of location, U.S. magazine advertisements can also be published in magazines from other nations with almost no real difference in its visualizations, like what happens in Indonesian women magazines. Scholars claim the occurrence is influenced by the American hegemony phenomena. Working under the American Studies discipline, the researcher chooses a total of 3621 women magazine advertisements from the 2007-2008 issues of U.S. Ladies Home Journal, O: The Oprah Magazine, Cosmopolitan; Indonesian Cosmopolitan, Kartini, and Femina, as well as 1960 Ladies Home Journal to become the main data for research. In her research, a thread of popular culture, consumer culture and gender ideology perspectives are found. First, through popular culture, the advertisements gain an easy access for transnationality and globalization. Second, through consumer culture, the researcher finds that women are acknowledged as the highest potential as consumers because they are the decision makers of their own family’s household expenses. Third, by dissecting and analyzing the advertisements in more detail, the research also finds that gender ideology confirms how society still want women to maintain the traditional roles of women as mothers and housewives.Keywords: Transnational American Studies, popular culture, hegemony, gender ideology

CONTESTATION BETWEEN GLOBAL AND LOCAL IN MANGGARAI RAP MUSIC Ans. Prawati Yuliantari
Rubikon : Journal of Transnational American Studies Vol 3, No 1 (2016)
Publisher : Universitas Gadjah Mada

Globalization causes the spread of pop culture beyond geographical boundaries. Rap music as a form of pop culture spread around the world in the 1990s through the mass media that was driven by the transnational music industry. Its popularity was not just happened in big cities, but in peripheral regions like in Manggarai of East Nusa Tenggara as well.This article uses the transnational concept in American studies and theory of landscape advanced by Arjun Appadurai. The concept of Transnational American Studies is used to analyze the influence of American culture beyond its territory, while the theory of landscape is used to analyze the conflicts that occured between the global and the local rap music in Manggarai music spaces.This analysis shows that the process of appropriation carried out by local rapper against global rap music is a form of negotiation to adapt to local tastes as well as of creativity to face global music. The strategies undertaken in the struggle for spaces of music can be seen in the form of themes, language, dialect, or mode of production. Contestation between the global and the local is always transformed through the development of music consumers in the area.Keywords: Contestation, Rap, Transnational, Globalization

GENDER WAGE DISPARITY IN THE UNITED STATES: SOCIO-CULTURAL CONTEXT V. LEGISLATIONS Agnes Nora Eko Wahyu Utami
Rubikon : Journal of Transnational American Studies Vol 2, No 2 (2015)
Publisher : Universitas Gadjah Mada

This study aimed at investigating the contributing factors to the persistence of gender pay disparity in American workforce despite decades of the enactment of progressive, federal legislations concerning on women’s wage. This study employed sociological approach and utilized qualitative research to achieve its predetermined objectives. Utilizing library research, data were gathered and analyzed using gender theory, particularly the theory of devaluation of women’s work. The results of this study indicated that prevalent American cultural values on gender roles and pay secrecy interfere with the federal legislations concerning on women’s wage. Meaning to say, the socio-cultural context where the legislations are applied and enforced seems to be, in some ways, contradictory to the legislations. The data of this study showed that in the workplace, cultural values on gender roles affected the decisions in hiring and during the employment, which further resulted in gender discriminatory practices (in general) and gender wage discrimination (in specific). Meanwhile, the prevalence of cultural values of not talking about salary reinforced employer’s policy against salary disclosure (PSC rules), which led to the hindrance of wage transparency that is in fact, in contradictory to what the legislations suggested. As a conclusion, gender wage disparity could not be cured solely with the enactment of federal legislations. Evolutionary changes in cultural values of the society are also significant in eliminating the gender wage disparity in American workforce.Keywords: gender wage disparity, socio-cultural context, cultural values, federal legislations, pay secrecy

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Prof. Dr. Ida Rochani Adi, S.U

Contact Email
jurnal.rubikon@gmail.com

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+6281236638111

Journal Mail Official
jurnal.rubikon@gmail.com

Editorial Address
Gedung R. Soegondo FIB UGM, JI. Sagan, Caturtunggal, Depok, Sleman, Yogyakarta 55281

Location
Kab. sleman,

Daerah istimewa yogyakarta

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Prof. Dr. Ida Rochani Adi, S.U

Contact Email jurnal.rubikon@gmail.com

Phone +6281236638111

Journal Mail Official jurnal.rubikon@gmail.com

Editorial Address Gedung R. Soegondo FIB UGM, JI. Sagan, Caturtunggal, Depok, Sleman, Yogyakarta 55281

Location Kab. sleman, Daerah istimewa yogyakarta INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Prof. Dr. Ida Rochani Adi, S.U

Contact Email
jurnal.rubikon@gmail.com

Phone
+6281236638111

Journal Mail Official
jurnal.rubikon@gmail.com

Editorial Address
Gedung R. Soegondo FIB UGM, JI. Sagan, Caturtunggal, Depok, Sleman, Yogyakarta 55281

Location
Kab. sleman,

Daerah istimewa yogyakarta

INDONESIA