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INDONESIA
Manajemen Bisnis Kompetensi
Published by Universitas Kristen Krida Wacana
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Arjuna Subject : -
Articles 139 Documents
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ANALISIS KEPUASAN PELANGGAN PEMAKAI WATER PURIFIER YAMAHA PT. YAMAHA MOTOR NUANSA INDONESIA DI WILAYAH JAKARTA BARAT Ruslim, Herry; Wahyoedi, Soegeng
Manajemen Bisnis Kompetensi vol. 1 no. 1 Juni 2006
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ANALISIS PENGARUH PROMO SPOT TERHADAP RATING PROGRAM SINETRON (STUDI KASUS PADA STASIUN RCTI) Chandra, Edward; Tarumingkeng, Rudy C.
Manajemen Bisnis Kompetensi vol. 3 no. 1 Juni 2008
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Abstract

Todays competition in electronic cinema or “Sinetron”, has forced every TV station to apply more precision marketing strategy. One common policy is the promo spot to make a TV station gets higher ratings for their programs. Along with this rating, the advertisers will likely spend their advertising budget to the TV station. This study investigates if there is a strong relationship between the promo spot with the acquisition rating for a TV program. The telecast programs which were broadcasted by Rajawali Citra Televisi Indonesia along the periods of January to June 2007 will be used as the base for research’s analysis unit. The result of this study showed that there had been a weak influence between the promo spot and its acquisition rating: 11.4% for January, 1.9% for February, 2.5% for March, 0.3% for April, 3.5% for May and 31.7% for June in the year 2007.Keywords: promo spot, acquisition rating
Akar Krisis Global : Amerika L Njoo, Henry
Manajemen Bisnis Kompetensi vol. 2 no. 2 Januari 2008
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PERANAN INVESTASI SUMBER DAYA MANUSIA DALAM MEMACU PERTUMBUHAN EKONOMI Wahyoedi, Soegeng
Manajemen Bisnis Kompetensi vol. 1 no. 2 Januari 2007
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THE ANALYSIS OF TEACHERS, SCHOOL STAFFS AND STUDENTS MOTIVATION IN THE ENGLISH COMMUNICATION (A CASE STUDY OF IPEKA SCHOOL) Setiawan, Kristina Untari; Pongtuluran, Aris
Manajemen Bisnis Kompetensi vol. 3 no. 2 Januari 2009
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PASAR MATA UANG ASING Kunarjo, Santi
Manajemen Bisnis Kompetensi vol. 3 no. 1 Juni 2008
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The exchange rate is the price of a national currency expressed in terms of a foreign currency. The notion of an exchange rate refers to the broader notion of convertibility. A currency is said to be convertibled if it can be legally exchanged and accepted for another currency. Meanwhile, foreign exchange is all claimed to foreign currencies and payable abroad, whether consisting of funds held (in foreign currencies) with banks abroad, or bills or cheques, which are also in foreign currencies and payable abroad. In depth, the Foreign Exchange Market is the bridge between two distinct money markets. Keywords: exchange rate, convertibility, foreign exchange, currencies, market
ANALISIS PENGARUH SALES GROWTH DAN DIVIDEND PAYOUT RATIO TERHADAP PERUBAHAN HARGA SAHAM LQ 45 Priandi, Priandi; Rampun M, Sampe
Manajemen Bisnis Kompetensi vol. 2 no. 1 July 2007
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PENGARUH PELAKSANAAN PROGRAM BAURAN PEMASARAN TERHADAP VOLUME PENJUALAN DI PT. AKITA JAYA MOBILINDO Senvery, Senvery; S, Surachman
Manajemen Bisnis Kompetensi vol. 1 no. 1 Juni 2006
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THE RELATIONSHIP BETWEEN DEMAND AND THE MARKETING AND PROMOTION PLAN (CASE STUDY OF HOTEL XYZ) Sunarjo, Boya Arsila; Wiryawan, Nizam Jim
Manajemen Bisnis Kompetensi vol. 3 no. 2 Januari 2009
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Kepuasan Kerja dan Stres Kerja Karyawan Non-Akademik Universitas Kristen Krida Wacana Winoto TJ, Hery
Manajemen Bisnis Kompetensi vol. 2 no. 2 Januari 2008
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