cover
Contact Name
Sugeng Santoso
Contact Email
sugeng.santoso@mercubuana.ac.id
Phone
+62361-229079
Journal Mail Official
jumpa@unud.ac.id
Editorial Address
Program Magister Pariwisata, Fakultas Pariwisata, Universitas Udayana, Bali, Indonesia. Jl. PB. Sudirman Denpasar Bali 80232 Indonesia
Location
Kab. badung,
Bali
INDONESIA
Jurnal Master Pariwisata (JUMPA)
Published by Universitas Udayana
ISSN : 24069116     EISSN : 25028022     DOI : -
The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the supporters in providing direct income and advertising as a downstream chain of tourism to convey messages to consumers. Method used qualitative and quantitative by looking for regression between income and costs and based on questionnaires conducted on consumers. The results showed a relationship between costs of advertising incurred with income derived from visitor. In a qualitative analysis in the fashion subsector, fashion can contribute a value of 10-12% to revenue. To accelerate in this industry is by knowing the various sub-sectors that are part of the tourism industry value chain and increasing creativity and innovation of creative economic products (fashion and advertising).
Articles 243 Documents
Kepuasan Wisatawan Terhadap Elemen Daya Tarik Wisata Pantai Kuta Lombok Yuni Sulpia Hariani; I Gusti Ayu Oka Suryawardani; I Ketut Surya Diarta
JURNAL MASTER PARIWISATA Volume 06, Nomor 02, Januari 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2020.v06.i02.p15

Abstract

Tourism development can be seen from two strategic development approaches, one of them is the aspect of market driven. This research is aimed 1) To identify the factors that influence the tourists’ satisfaction who have visited the Kuta Beach Lombok; 2) To analyze the relationship between tourists’ importance level and performance of tourism destination elements of Kuta Beach Lombok; 3) To determine the development priority based on tourists’ satisfaction on the performance of tourism destination elements of Kuta Beach Lombok. This research is based on quantitative method that are factor analysis and Important Performance Analysis. Sample determination in this research used purposive sampling. The number of sampel for factor analysis is 165 and 30 samples for Important Performance analysis of foreign tourists’ who have visited Kuta Beach Lombok. Data in this research were gathered by questionnaire. Factor analysis showed eight factors that affected the tourists’ satisfaction who have visited Kuta Beach Lombok that are accomodation, hospitality, transportation, public facilities, infrastructure, tourism facility, safety and price. Importance Performance analysis showed the suitability level of importance and performance of tourism destination elements of Kuta Beach Lombok have satisfied the foreign tourists. The development strategy is increasing the bad performance of tourism destination elements in quandran I and maintaining the good performance of tourism destination elements in quandran II based on the result of caretesian quandrant. Keywords: development, tourism destination, tourists’ satisfaction
BUJUKAN BERWISATA KE BALI: SIMBOL-SIMBOL PROMOSI PARIWISATA FILM ‘EAT PRAY LOVE’ Rimalinda Lukitasari; I Nyoman Darma Putra
JURNAL MASTER PARIWISATA Volume 03, Nomor 02, Januari 2017
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2017.v03.i02.p09

Abstract

Film merupakan sebuah promosi pariwisata yang potensial sebab simbol dan makna dalam film memiliki kemampuan mempengaruhi respon penonton dan memotivasi mereka untuk mengunjungi lokasi yang ditampilkan. Indonesia juga telah mendapatkan manfaat promosi pariwisata sebagai hasil dari popularitas sebuah film, namun, kajian di bidang ini belum mendapatkan banyak perhatian. Penelitian ini ditujukan untuk mempelajari promosi pariwisata melalui film dengan menganalisis simbol dan makna dalam film ‘Eat Pray Love’ yang menghadirkan daya tarik rasional, emosional, dan moral. Analisis dilaksanakan dengan menggunakan metode kualitatif dan menerapkan teori semiotika. Hasil penelitian menunjukkan bahwa atmosfer Bali ditangkap dengan baik dalam film, sehingga memberikan beberapa petunjuk mengenai Bali sebagai tempat tujuan wisata yang baik. Petunjuk-petunjuk ini terdiri dari daya tarik rasional, emosional, dan moral. Daya tarik rasional dalam film berhubungan dengan manfaat sensorik, keamanan, kebersihan, dan aksesibilitas yang baik. Daya tarik emosional memberikan pandangan Bali sebagai destinasi yang menenangkan, indah, romantis, dan ramah. Daya tarik moral memperlihatkan dorongan untuk datang ke Bali untuk menemukan bimbingan menuju keseimbangan spiritual.
FAKTOR-FAKTOR MOTIVASI SISWA SMK NEGERI 4 DENPASAR MENGIKUTI STUDY TOUR KE PULAU JAWA Pande Putu Juniarta; Made Antara; I Wayan Suardana
JURNAL MASTER PARIWISATA Volume 04, Nomor 02, Januari 2018
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v04.i02.p03

Abstract

Study tour is a school program that aims to learn the latest phenomenon of a visited tourism destination. This activity provides students with immediate experience related to situation of tourism attraction not obtainable at school. This study analyzes about the level of student motivation and motivation factors of students of SMK Negeri 4 Denpasar to follow a study tour to Java. The data obtained through lling out a questionnaire. The data were analyzed using con rmatory factor analysis. The results shows that the students motivation level following a study tour is very high and there are four factors of student motivation to follow the study tour namely physical, cultural, social, and fantasy motivation. The dominant factor that in uenced the student to take part in the study tour is the cultural motivation factor. Based on the analysis, all the variable can explain four factors which motivate students of SMK 4 Denpasar to take part in the study tour to Java.
Pengembangan Kawasan Agrowisata Berbasis Komoditas Unggulan di Payo, Solok, Sumatera Barat Rizka Amalia Nugrahapsari; Nur Qomariah Hayati; Noor Roufiq Ahmadi; Idha Widi Arsanti; Hardiyanto Hardiyanto
JURNAL MASTER PARIWISATA Volume 07, Nomor 02, Januari 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v07.i02.p01

Abstract

Solok City Government has a plan to develop area-based agrotourism in order to develop regional superior commodities. The research objectives are: (1) assessing the existing condition of agriculture and livestock, (2) assessing the role of stakeholder in developing Payo agro-tourism, (3) formulating Payo agro-tourism development strategies. The data used were primary and secondary data. Primary data were obtained from farmer interviews and participatory rural appraisal (PRA), as well as focus group discussions (FGD) with stakeholders. Data were analyzed with interactive analysis techniques and thematic analysis. The results showed that the socio-economic conditions of the community and the commitment of the local government supported the successful development of superior commodities in the Payo agro-tourism area. Potential and superior commodities based on land suitability, community and government interests are coffee, mangosteen, avocado, turmeric, chrysanthemum, and medicinal plants. But still needed support from IAARD technological innovation and institutional arrangement. The recommended steps in the development of Payo agro-tourism in a row are as follows: (1) structuring commodities according to land suitability, (2) providing technical guidance with methods that are easily understood, and (3) providing escort and institutional arrangement in developing agro-tourism areas. The involvement of IAARD in this effort can be started by drafting grand design of IAARD technological innovation support in Payo agro-tourism.Keywords: agro-tourism, area, solok
PEMANFAATAN BANGUNAN BERSEJARAH SEBAGAI WISATA WARISAN BUDAYA DI KOTA MAKASSAR Rafika Hayati
JURNAL MASTER PARIWISATA Volume 01, Nomor 01, Juli 2014
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2014.v01.i01.p01

Abstract

Colonial period in Indonesia bequeathed a number of buildings such as schools, bank and offices. The buildings have nuance of Dutch architecture, therefore becoming cultural heritages and tourist attractions. The Aim of this research is to find out the historical buildings utilization in Makassar city, South Sulawesi Province, however in this research selected three bulidings which developed as heritage tourism, namely Fort Rotterdam, Museum Kota dan Gedung Kesenian Makassar. The three historical buildings selected as research location because of the physical potency is building architecture which completed with non physical potency is historical and cultural value. This research applied tourist attraction management, tourism area life cycle by Butler and tourism marketing theory to find out evolution life cycle of each buildings then arrange the effective strategy to develop Fort Rotterdam, Museum Kota and Gedung Kesenian as heritage tourism in Makassar city.The article argues that the utilization of Fort Rotterdam as a tourist attraction is classified into development phase. Fort Rotterdam has been renovated several times by developing La Galigo Museum inside to increase the attractiveness. Local government has also a lot of promotions. Museum Kota and Gedung Kesenian Makassar are classified into exploration phase since the two historical buildings need physical improvement, structuring showroom and facilities to handle collections of Museum Kota and the assurance of building management and maintenance of Gedung Kesenian. Based on the result of the research Fort Rotterdam, Museum Kota dan Gedung Kesenian Makassar do not only have physical potency of building and historical value but also to become interesting tourist attraction which need improvement by maintaining architecture identity as much as possible, providing supporting facilities needed by tourists and increasing promotion by local government.
IMPLIKASI KUNJUNGAN WISATAWAN GAY DI SEMINYAK, BALI Ni Putu Diah Prabawati; Anak Agung Ngurah Anom Kumbara; Ida Bagus Gde Pujaastawa
JURNAL MASTER PARIWISATA Volume 05, Nomor 02, Januari 2019
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v05.i02.p09

Abstract

Gay tourist visits are a paradoxical phenomenon when viewed from the concept of Balinese cultural tourism. However, gay tourists exist in the Seminyak, Bali area. The purpose of this study is to examine the socio-economic, cultural, health implications of gay tourist visits and the responses of local community in Seminyak. The research method used was semi-structured interviews with 20 informants. The results of this study are that gay tourist visits have a positive effect on employment and community income. The culture of society is not affected, on the contrary the community is more proactive in preserving culture. No physical and non-physical health implications were found in the community. The level of response of the some Seminyak community to gay tourist visits has become apathy, and the annoyance shown by people who feel disturbed by gay tourists. The reseachers hope that this finding is going to be take into consideration for the development of tourism in Seminyak. Keywords: gay tourists, tourism implications, people's responses, Seminyak
PERUBAHAN PENGELOLA DTW TANAH LOT DAN DAMPAKNYA TERHADAP MASYARAKAT LOKAL I Putu Krisna Arta Widana
JURNAL MASTER PARIWISATA Volume 02, Nomor 02, Januari 2016
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2016.v02.i02.p02

Abstract

This article discusses the impact of the management changes ofTanah Lot tourist attraction on community of Beraban village,Tabanan, Bali, and efforts of the new management in realizing Tanah Lot as a sustainable tourist attraction. The research method used is a qualitative method with data collection techniques, namely observation, interviews, and documentation. The management changes of Tanah Lot tourist attraction have direct and indirect impacts to the local community. The impacts are divided into three aspects, namely physical, social cultural and economic aspect. Efforts made by the new management in order to realize Tanah Lot includes adding tourist attractions, tourism facilities, distributes the location of trade, organising and supervising activities of the tourism business, and forming a group of merchants as well as establishing good relationship and communication with private land owner. Indicators used as a benchmark is the Magic Pentagon, namely a healthy economy,the welfare of the local community, does not change the natural,healthy culture, and tourist satisfaction.
STRATEGI PENGEMBANGAN KUTA LOMBOK SEBAGAI DESTINASI PARIWISATA BERKELANJUTAN K a n o m K a n o m
JURNAL MASTER PARIWISATA Volume 01, Nomor 02, Januari 2015
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2015.v01.i02.p03

Abstract

This article is about development strategy of Kuta Lombok as a sustainable tourism destination. It aims were identifying and analyzing potencies, obstacles, and formulating the strategies and programs.This article applied theory of planning and theory of tourism area life cycle. The data were collected by observation, in–depth interviews, and documentation studies. Data was analyzed by descriptive qualitative method, and analysis of matrix SWOT: Strengths, Weakness, Opportunities, and Threats.Potency of Kuta Lombok as a sustainable tourism destinations are consists of nature and social culture potency. The factors are that become obstacles as such the lack of adequate human resources, management of tourism destination, lack of public awareness in preventing the cleanliness and environmental sustainability, also security and comfort. The article proposes that two grand strategies include strategy of market penetration and development of tourism product.
PENGEMBANGAN KAIN TENUN CEPUK SEBAGAI PENDUKUNG DAYA TARIK WISATA BUDAYA DI NUSA PENIDA Firlie Lanovia Amir
JURNAL MASTER PARIWISATA Volume 04, Nomor 02, Januari 2018
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v04.i02.p12

Abstract

Bali has fairly well-known for its cultural woven fabrics such as tenun cepuk woven fabric of Tanglad Village, Nusa Penida, Klungkung District. The study assess the potential of cepuk as well as determines strategies and programs that can be applied to develop it as a means of supporting cultural tourism. This study is using a qualitative descriptive approach to measure the variables, and SWOT matrix to explain the data in the formulation of strategies and programs. From the data processing, four strategies can be formulated. Those strategies can be used to increase the welfare of the people of Nusa Penida especially Tanglad Village and also develop a sustainable cultural tourism. The research is expected to be used as a reference in making policies by the government to develop tourism in Nusa Penida as well as for the community to be able to develop the potential of the Cepuk woven fabric.
ANALISIS KONSEP TRI HITA KARANA PADA DAYA TARIK WARISAN BUDAYA: STUDI KASUS PURI AGUNG KARANGASEM, BALI Kadek Wiweka
JURNAL MASTER PARIWISATA Volume 01, Nomor 01, Juli 2014
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2014.v01.i01.p07

Abstract

This article discusses how local wisdom, namely                      Tri Hita Karana (three cause of harmony and prosperity), can support sustainable tourism, such as in cultural tourism attraction of Puri Agung Karangasem, Bali. This Puri (palace) has a great potency to become a cultural tourism product an can be developed with considerable community involvement.The Puri has selected Tri Hita Karana concept as the basis of tourist attraction’s management by giving specific attention to the three elements of Tri Hita Karana including parahyangan (spiritual/culture), pawongan (community), and palemahan (environment). Data for this study was collected through interview method to find description of the implementation of the concept of Tri Hita Karana in managing Puri Agung Karangasem as tourist attraction. Hereinafter, informants involved are the Puri’s management, local community and experts associated with Tri Hita Karana or sustainable tourism. These data were combined with secondary data such as reports or literature related with the object of research and presented in the form of description. This study concludes that the implementation of Tri Hita Karana in Puri Agung Karangasem have positive impact on all aspects involved in tourism activities, such as community, local culture and environment. These aspects are also considered as an important factor and attraction for both domestic and international tourists.

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