Jurnal Master Pariwisata (JUMPA)
The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the supporters in providing direct income and advertising as a downstream chain of tourism to convey messages to consumers. Method used qualitative and quantitative by looking for regression between income and costs and based on questionnaires conducted on consumers. The results showed a relationship between costs of advertising incurred with income derived from visitor. In a qualitative analysis in the fashion subsector, fashion can contribute a value of 10-12% to revenue. To accelerate in this industry is by knowing the various sub-sectors that are part of the tourism industry value chain and increasing creativity and innovation of creative economic products (fashion and advertising).
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274 Documents
<![CDATA[ATRIBUT DESTINASI YANG MEMPENGARUHI LOYALITAS WISATAWAN BERKUNJUNG KE KAWASAN SANUR ]]>
<![CDATA[Ni Luh Ayu Nusantini]]>
<![CDATA[ JURNAL MASTER PARIWISATA Volume 02, Nomor 02, Januari 2016 ]]>
Publisher : <![CDATA[Magister Tourism Study, Faculty of Tourism, Udayana University ]]>
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DOI: 10.24843/JUMPA.2016.v02.i02.p03
<![CDATA[Sanur is one of the most attractive and renowned beach tourist destinations in Bali. However, there is no particular study so far to determine the influential attributes on Sanur, as well as the factors which affecting tourist’ opinion to visit this area. The purposes of this research are to determine the dominant attributes to determine visitors’ perception toward tourism attributes, to determine tourist loyalty on visiting Sanur area. This research was conducted by interviewing 100 domestic and foreign visitors who reside in the area at the time of research by accidental sampling method. Information regarding the trend of the visitors was gathered from ten respondents including business owners and local touristauthority by purposive sampling method. The research found that factors which dominantly influent tourist’ perception are ambience,beauty of scenery and accessibility. The ambience as the highest mean score, while the value of sport and outdoor activities is the lowest. The interest of both domestic and international tourist has been constantly high, where recommendation commitment is more preferable compared to other dimension (repurchasing and branding commitment).]]>
<![CDATA[KREASI IKAT ENDEK SEBAGAI PRODUK PENUNJANG PARIWISATA BALI ]]>
<![CDATA[I Gusti Ayu Melistyari Dewi]]>;
<![CDATA[I Wayan Ardika]]>;
<![CDATA[I Nyoman Sunarta]]>
<![CDATA[ JURNAL MASTER PARIWISATA Volume 05, Nomor 02, Januari 2019 ]]>
Publisher : <![CDATA[Magister Tourism Study, Faculty of Tourism, Udayana University ]]>
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DOI: 10.24843/JUMPA.2018.v05.i02.p10
<![CDATA[As a tourism destination in the world, Bali attracts many tourists to visit because of its tourist attractions and culture. One form of Balinese cultural products is Balinese endek, a traditional Balinese fabric comes in a myriad of beautiful colors and geometrical designs. The experience of weaving Balinese Endek is the phenomenon of commodification in its essence as a creative industry. The author uses this paper to be able to critically examine the Balinese Endek function with a culture studies approach in relation to the use of endek in the tourism sector. The instrument for analyzing this paper is using the commodification theory, which is explaining about something that is not related to the production process into a product that is consumed in bulk, yet is related to how a product is marketed to the target market in order to meet consumer needs.The methodology used in examining the phenomenon of the commodification of Balinese endek is a critical method that is emancipatory in nature, namely the involvement of producers or weavers and business people (who are involved in the tourism industry). The results of this paper are: (1) The symbolic meaning that is typical of Balinese Endek is an attraction and has the potential to attract tourists, thus helping to improve the economy of the Balinese people. (2) The dynamics of Balinese Endek marketing in the market are in demand by the local market as well as the global market as a creative product. (3) The development of function of the Balinese endek not solely by the local community, but also by tourists to be used as a souvenir. Keywords: Commodification, Tenun Ikat Endek Bali, Bali Tourism]]>
<![CDATA[KAJIAN KENYAMANAN DAN KEAMANAN WISATAWAN DI KAWASAN PARIWISATA KUTA LOMBOK ]]>
<![CDATA[Wahyu Khalik]]>
<![CDATA[ JURNAL MASTER PARIWISATA Volume 01, Nomor 01, Juli 2014 ]]>
Publisher : <![CDATA[Magister Tourism Study, Faculty of Tourism, Udayana University ]]>
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DOI: 10.24843/JUMPA.2014.v01.i01.p02
<![CDATA[Comfort and security are vital factors in tourism destination of Kuta Lombok with great tourism potential. However, this potential will not be desirable if the conditions are not created by comfort and security. This proves that there are factors that affect the comfort, community understanding of tourism awareness, and community participation in comfort and security of tourists. The study was conducted aimed to determine the factors that affect comfort and safety, the level of community understanding of tourism awareness, and community participation in the comfort and security of tourists in Kuta Lombok tourism.This study examines the comfort and safety of tourists in tourism of Kuta Lombok are included in the descriptive study. Therefore, the research conducted through a qualitative approach. Methods of data collection through observation, interview and documentation. Decision is determined by the method of purposive, with 15 informants. The theory applied is the theory of structural functionalism which analyzed the factors and community participation, and motivation theory is applied to analyze the level of community understanding about tourism awareness.The analysis results of research conducted by qualitative descriptive analysis presents the results of research through a narrative supported by photographs. The results of this study suggests that the comfort and safety factor is influenced by the low level of community understanding in the elements of tourism awareness through Sapta Pesona. The low raises community understanding of factors that affect comfort and safety as a factor of environmental aspects of parking management and environmental hygiene, factors of economic activity and the hawkers aspects trasnportation service providers as well as factors in the aspect of tourism access roads were damaged. Community participation in the comfort and security of tourists is not functioning optimally. This is caused by unsynchronization between organizations. Forms of community participation in the form of the participation into the organization and the coast guard and empowerment of communities in the festival. Based on those results of the three studies, the government of Central Lombok is expected especially for Culture and Tourism Department particular attention to the factors that affect comfort and safety, and the formation of tourism awareness with benchmarks Sapta Pesona.]]>
<![CDATA[Co-Branding Citra Pertanian dan Daya Tarik Agrowisata: Studi Komparasi Taiwan dan Indonesia ]]>
<![CDATA[Nurina Rachmita]]>;
<![CDATA[Raldi Hendro Koestoer]]>
<![CDATA[ JURNAL MASTER PARIWISATA Volume 07, Nomor 02, Januari 2021 ]]>
Publisher : <![CDATA[Magister Tourism Study, Faculty of Tourism, Udayana University ]]>
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DOI: 10.24843/JUMPA.2021.v07.i02.p02
<![CDATA[Indonesia is an agrarian country having rich in variety of natural and biological resources. With such capacity, Indonesia has a chance to develop agribusiness, as for in the area of agritourism. However, the problem is the farmers have a limitation to create agricultural activities for tourism. This study explains agritourism development in Indonesia with Taiwan agritourism-oriented. The method uses combine approach, i.e., literature and comparative studies, and analyze them with relevant theories. The result of this study found that agritourism management in Indonesia is still limited and has not been optimized. The conclusion of this study is that Taiwan case study can be applied to promote agritourism as for Indonesia, not even limited to the agriculture sector, but it can also be applied to the cultural sector. Keywords: Agritourism, agriculture activities, tourism, marketing strategy, farm tourism]]>
<![CDATA[KENDALA PENGEMBANGAN DESA WISATA MUNGGU, KECAMATAN MENGWI, BADUNG ]]>
<![CDATA[I Gede Sunarjaya]]>;
<![CDATA[Made Antara]]>;
<![CDATA[Dewa Putu Oka Prasiasa]]>
<![CDATA[ JURNAL MASTER PARIWISATA Volume 04, Nomor 02, Januari 2018 ]]>
Publisher : <![CDATA[Magister Tourism Study, Faculty of Tourism, Udayana University ]]>
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DOI: 10.24843/JUMPA.2018.v04.i02.p04
<![CDATA[Badung Regent Regulation No. 47 year 2010 on the establishment of the tourism village area in Badung Regency has determined that Badung regency has eleven tourism villages. Munggu Tourism Village is one of the eleven tourist villages. The development of Munggu Tourism Village still faces many obstacles since its adoption in 2010. The purpose of this study is to assess and formulate concepts and plans that will be the basis for the development of tourism village viewed from the constraints of the development of the tourism village, stakeholder participation as well as programs to develop tourism village of Munggu. Data in the research were collected through qualitative observation, in depth interviews, questionnaires, and documentation. The data were obtained through purposive sampling for the local communities and the tourist. The article concludes that the the absence of master plan of tourism village and minimum sdupport from tourism stakeholders have caused problems in speeding up development of Munggu tourism village.]]>
<![CDATA[PENGEMBANGAN DESTINASI WISATA DI SUBDISTRIK TUTUALA, TIMOR LESTE ]]>
<![CDATA[Tomas Pereira]]>
<![CDATA[ JURNAL MASTER PARIWISATA Volume 03, Nomor 02, Januari 2017 ]]>
Publisher : <![CDATA[Magister Tourism Study, Faculty of Tourism, Udayana University ]]>
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DOI: 10.24843/JUMPA.2017.v03.i02.p10
<![CDATA[Tutuala adalah salah satu kecamatan dari Lautem di Timor Timur yang kaya akan keindahan alam, sejarah, dan budaya. Penelitian ini bertujuan untuk mengidentifikasi potensi pariwisata di sub-distrik Tutuala sebagai objek wisata, persepsi wisatawan, dan strategi untuk pengembangan pariwisata di Tutuala. Data yang digunakan dalam penelitian ini adalah data kualitatif yang dikumpulkan melalui studi observasi, wawancara, penyebaran kuesioner, dan kajian dokumen. Jumlah responden dalam penelitian ini terdiri dari 30 sampel dibagi menjadi 4 informan dan 26 responden. Penentuan sampel dilakukan dengan accidental dan purposive sampling. Metode analisis yang digunakan kualitatif analisis deskriptif dan SWOT. Hasil penelitian menunjukkan bahwa potensi pariwisata yang dimiliki oleh Tutuala sangat potensi untuk dikembangkan sebagai straksi wisata. Beberapa strategi yang disarankan adalah program pemetaan potensi wisata, pengembangan objek dan daya tarik wisata, inventarisasi untuk pengembangan sarana dan prasarana pendukung pariwisata, program keamanan lingkungan, pembentukan institusi dan pendidikan di bidang pariwisata, dan sadar wisata.]]>
<![CDATA[Implementasi Standar Usaha Pondok Wisata di Desa Wisata Pentingsari, Yogyakarta ]]>
<![CDATA[I Wayan Sudarmayasa]]>;
<![CDATA[M. Fauzan Noor]]>;
<![CDATA[Eman Sukmana]]>;
<![CDATA[Sabalius Uhai]]>
<![CDATA[ JURNAL MASTER PARIWISATA Volume 07, Nomor 01, Juli 2020 ]]>
Publisher : <![CDATA[Magister Tourism Study, Faculty of Tourism, Udayana University ]]>
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DOI: 10.24843/JUMPA.2020.v07.i01.p15
<![CDATA[This article contains the implementation of the Minister of Tourism and Creative Economy (Permenparekraf) Regulation No. 9 of 2014 concerning homestay tourism standards in the management of homestay in pentingsari tourism villages as supporting the existence of tourist attractions in pentingsari tourism villages. The method used in this research is descriptive, namely by collecting data using questionnaires, field observations, literature studies, documentation and interviews with several key informants as resource persons such as chairperson, manager, and owner of the tourist cottage it self. This article describes the suitability of tourist huts in pentingsari tourism village in accordance with Permenparekraf No. 9 of 2014 from three priority aspects, namely management aspects, service aspects and product aspects, which is still not in accordance with the homestay conditions at the pentingsari village. Keywords: Implementation, Standards, Homestay, Tourism Village]]>
<![CDATA[THE IMPLEMENTATION OF HINDU PHILOSOPHY “TRI KAYA PARISUDHA” FOR SUSTAINABLE TOURISM IN MUNDUK VILLAGE, NORTH BALI ]]>
<![CDATA[Putu Devi Rosalina]]>
<![CDATA[ JURNAL MASTER PARIWISATA Volume 03, Nomor 02, Januari 2017 ]]>
Publisher : <![CDATA[Magister Tourism Study, Faculty of Tourism, Udayana University ]]>
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DOI: 10.24843/JUMPA.2017.v03.i02.p02
<![CDATA[Pesatnya pertumbuhan pariwisata menimbulkan kecenderungan untuk menjaga kontak antara penduduk lokal dan wisatawan. Keharmonisan hubungan kedua pihak ini tentunya menjadi pilar utama dalam perkembangan pariwisata berkelanjutan. Oleh karena itu, membangun pemahaman dua-arah dapat dibina salah satunya melalui penerapan kearifan lokal. Maka, penelitian ini mendiskusikan tentang bagaimana revitalisasi Tri Kaya Parisudha dapat berujung kepada perkembangan pariwisata berkelanjutan di Munduk. Konsep Tri Kaya Parisudha yang meliputi ‘pikiran’ (Manacika), ‘perkataan’ (Wacika) dan ‘perbuatan’ (Kayika), dipercaya dapat menghasilkan energi intelektual, emosional, spiritual dan energi kreatif. Penelitian ini menggunakan pendekatan kuantitatif-kualitatif secara deskriptif. Kuesioner disebarkan melalui accidental sampling dengan pendekatan 4 skala likert, yang kemudian dianalisis secara kualitatif melalui wawancara mendalam dengan informan melalui purposive sampling. Hasil penelitian menunjukkan bahwa Tri Kaya Parisudha sudah dipahami dan diimplementasikan oleh penduduk Munduk, seiring dengan keterbukaan mereka untuk menyambut turis karena dianggap memberikan dampak positif terhadap pendapatan. Sebagian besar turis, yakni 74% menyatakan sangat puas akan kunjungan mereka. Implementasi TKP kemudian harus lebih ditingkatkan lagi melalui pengetahuan, bahasa dan sikap, yang kemudian bermuara pada peningkatan loyalitas dan pembentukan citra baik bagi suatu destinasi, sehingga pada akhirnya Munduk dapat terus berpegangan pada pariwisata berkelanjutan.]]>
<![CDATA[Peluang Event Pariwisata Dalam Mengatasi Unsustainability Tourism di Pantai Kelapa Patimban Pusakanagara Kabupaten Subang ]]>
<![CDATA[R. Hendro S. Arlianto]]>;
<![CDATA[Evi Novianti]]>;
<![CDATA[Cipta Endyana]]>
<![CDATA[ JURNAL MASTER PARIWISATA Volume 06, Nomor 02, Januari 2020 ]]>
Publisher : <![CDATA[Magister Tourism Study, Faculty of Tourism, Udayana University ]]>
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DOI: 10.24843/JUMPA.2020.v06.i02.p07
<![CDATA[This study discusses the holding of an "event" which is an opportunity to overcome the situation of unsustainability tourism in Pantai Kelapa Patimban, Subang. Furthermore, this study explains the importance of coordination with various interested parties in organizing "events". Descriptive studies are used to examine more in depth the situation of the Patimban Coconut Coast which is in a crisis situation after the mega International Port development project began in 2015. The results of the study in the discussion section led to a number of interesting findings, including the fact that the "event" must consider many things and is not as simple as determining the "event" in what field, who is the event host, and who is the target participant / visitor. There are many factors that must be considered to support the smooth implementation of "events" starting from the stage of pre-preparation (event designing), preparation (event preparation), the implementation (event execution), and evaluation (event evaluation). These factors can be learned from other disciplines.The author hopes that through this writing, the author can provide ideas or ideas to bring back the Coconut Patimban Beach to sustainability tourism in the future. Keywords: Tourism, sustainability tourism, unsustainable tourism, event, event tourism]]>
<![CDATA[PENGEMBANGAN PARIWISATA BERKELANJUTAN BERBASIS SUBAK SEBAGAI BAGIAN WARISAN BUDAYA DUNIA UNESCO DI DESA MENGESTA KABUPATEN TABANAN ]]>
<![CDATA[Niluh Herawati]]>
<![CDATA[ JURNAL MASTER PARIWISATA Volume 02, Nomor 01, Juli 2015 ]]>
Publisher : <![CDATA[Magister Tourism Study, Faculty of Tourism, Udayana University ]]>
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DOI: 10.24843/JUMPA.2015.v02.i01.p05
<![CDATA[As part of the cultural landscape of Bali, UNESCO World CulturalHeritage, Mengesta village in Tabanan district has a variety ofnatural and cultural potentials that can be developed as touristattractions, including agricultural and its irigation system(subak). These can be managed properly in order to get benefitsfrom tourism economy. This study analysis the development ofsustainable tourism based on subak in the Mengesta village. Theresearch applied qualitative and quantitative approaches. Thestudy shows that subak has important and strategic position soit should be preserved in line with the objective of its designationas Word Cultural Heritage. However, the benefits of subak as aWorld Cultural Heritage have not been optimally perceived by thecommunity in relation to the development of sustainable tourismin the village of Mengesta. Only a small proportion of people whoenjoy the benefits of the status of subak as World Cultural Heritagein the context of tourism development. It is hoped that both thedistrict and provincial governments help the community throughfunding and setting up regulations so that the development ofsubak as tourist attraction can be improved while keeping itssustainability.]]>
