cover
Contact Name
Muhammad Khairil
Contact Email
ejournal.kinesic@gmail.com
Phone
+6282321216664
Journal Mail Official
ejournal.kinesic@gmail.com
Editorial Address
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako Jalan Soekarno Hatta Km. 9. Kota Palu
Location
Kota palu,
Sulawesi tengah
INDONESIA
Kinesik
Published by Universitas Tadulako
ISSN : -     EISSN : 23022035     DOI : https://doi.org/10.22487/ejk.v7i3.124
Core Subject : Social,
KINESIK journal focuses on research and contemporary thinking in the field of Communication Studies in various angles/perspectives. such as: Media, New Media, and Communication Technologies Audio/Visual Communications Marketing Communications Political-Communications Journalism Public Relations Broadcasting
Articles 10 Documents
Search results for , issue "Vol. 8 No. 2 (2021): August" : 10 Documents clear
STRATEGI PR INDONESIA DALAM MEMBANGUN CORPORATE REPUTATION MELALUI EVENT JAMBORE PR INDONESIA (JAMPIRO) Heni Indrayani; Aldilla Evriyana
KINESIK Vol. 8 No. 2 (2021): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v8i2.151

Abstract

In establishing an excellent corporation's reputation, PR Indonesia, an Indonesian public relations magazine company, holds an award event every year, the Jambore PR Indonesia. This jamboree event is for all Indonesian public relations figures, both public relations who work for the government and private companies. However, during Covid-19, this event's euphoria could not be felt entirely even though PR Indonesia had tried to establish its reputation by innovating the event virtually online. Therefore, this study aimed to explore PR Indonesia's strategy in establishing corporate reputation from a virtual event, Jambore PR Indonesia (JAMPIRO), by using corporate reputation theory, event theory, and virtual event. The qualitative method was applied to this research. Interpretative research paradigm and cases study approach were also used. The data collections were obtained by using observation, interview and documentation. The research results showed that PR Indonesia had several strategies to build corporate reputation. They conducted city tours, researched public relations’ issues, and discussed with public relations specialists to find new ideas and used PR's Icon as brand reputation. Those corporate reputation strategies created the JAMPIRO event, which was promoted in offline and online media. Looking for event references, keeping participants' trust, and holding JAMPIRO events in various cities were also the other strategies. Hence, during the Covid-19 pandemic, PR Indonesia invented many innovations by creating virtual events to maintain its reputation. The maneuverings were to run online promotions, find virtual event references, create innovative events, determine the virtual event's criteria and hold the low-cost event.
FENOMENOLOGI APLIKASI TIKTOK BAGI USAHA ONLINE MARICA FARMS Asia Khairunnisa Luthan; Zahira Xenia Asmoro Putri
KINESIK Vol. 8 No. 2 (2021): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v8i2.153

Abstract

The TikTok phenomenon has become a widespread phenomenon throughout the world. The TikTok application is now a trend as well as evidence of technological developments that help humans carry out their activities. Not only as a medium for self-existence but also used by online business actors, one of which is Marica Farms. This study aims to describe the phenomenology of the TikTok application for Marica Farms' online business. Marica Farms is an online animal sacrifice business that uses the TikTok application to help market its products. Using a phenomenological approach, the researcher finds out the meaning of the TikTok application for Marica Farms' online business. Equipped with Uses and Gratification Theory which helps researchers in analyzing the phenomenon of the TikTok application for Marica Farms online business. Data were collected using in-depth interviews with the owners of Marica Farms. The results of this study are the phenomenology of the TikTok application for Marica Farms' online business, namely as a medium that makes it easier for online businesses to have things out of the box, reach a broad market and help increase knowledge and awareness of Marica Farms' online business. The content provided by TikTok Marica Farms has also been adapted to the needs of its audience, such as information and entertainment needs so that the audience feels satisfied.
PENGARUH K-POP BRAND AMBASSADOR TERHADAP LOYALITAS KONSUMEN: Studi Pada Pengguna Shopee Chairunnisa Nurul Maulida; Arina Dieni Kamila
KINESIK Vol. 8 No. 2 (2021): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v8i2.154

Abstract

Korean culture is currently growing rapidly and expanding globally. It's existence tends to be accepted by public from various circles, resulting in a phenomenon of "Korean Wave" or also called Hallyu. This phenomenon can be found in Indonesia and its impact is felt in everyday life, especially for the millennial generation. This has led several companies such as Shopee to carry out promotional activities using the K-Pop Boy Group Brand Ambassador named Stray Kids to maintain consumers loyalty. This study aims to determine the effect of K-Pop Brand Ambassador on consumers loyalty. With quantitative research methods and explanatory research types with the aim of knowing how much influence K-Pop Brand Ambassadors have on consumer loyalty. Equipped with SR (Stimulus-Response), a theory which helps researchers in analyzing the influence of K-Pop Brand Ambassadors on consumer loyalty. The sampling technique in this study uses non-probability sampling with a total sample of 100 (one hundred) people in accordance with the criteria determined by the researcher. For data collections, this study uses a questionnaire with Likert Scale measurements, with the help of the SPSS program to assist researchers in calculating the results of the distribution of the questionnaire. The results of this study indicate that there is an influence between K-Pop Brand Ambassadors on Consumer Loyalty of 0.242 or 24,2%.
AKTIVITAS HUMAS DPRD KOTA PALU SEBAGAI MEDIATOR ASPIRASI MASYARAKAT Alem Febri Sonni; Ratmila Riandani; Andi Alimuddin Unde; Abdul Gafar
KINESIK Vol. 8 No. 2 (2021): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v8i2.157

Abstract

The aim of this study were (1) to find out how the public relations activities of Palu City Council in running the function as mediator aspirations of the community, and (2) to find out what are the inhibitors and supporter of public relations activities in its function as mediator aspirations of the people. This type of research is descriptive qualitative, that describe, explain and define about the object under study is based on interviews and observations obtained in a study of public relations officials and officials of Palu City Council. The results of this study indicate that the activity of the Public Relations Council of Palu in its function as a mediator by way of mediating the public officials of Parliament linked to the existing problems and the other functions of public relations City Council Palu also conducts publicity activities The factors supporting and inhibiting Public Relations Activities Palu City Council as a mediator aspirations of the people which is understanding public relations officer with their function and of course a good cooperation between members of the public relations is very helpful in fulfilled public relations function. While the limiting factor is the lack of human resources (HR) and facilities that support the activities of PR in publish and disseminate information.
KOMUNIKASI DALAM PERSEPSI MASYARAKAT TENTANG KEBIJAKAN PEMERINTAH DIMASA PANDEMI : Studi Kasus Pada Kebijakan Vaksin Covid-19 Chontina Siahaan; Donal Adrian
KINESIK Vol. 8 No. 2 (2021): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v8i2.159

Abstract

The government's strategy in preventing the spread of COVID-19 is to implement policies regarding the injection of the corona 19 vaccine to the entire community. This study aims to analyze and describe the communication process in public perceptions of the COVID-19 vaccine policy by the Palu City government. The research method used qualitative. Data collection techniques, namely observation and in-depth interview. The results showed that the government policy regarding the COVID-19 vaccine is a stimulus that can generate perceptions from the public as a target. Based on the perception that the people in Palu City, Central Sulawesi, responded well to the policy of injecting the COVID-19 vaccine for a healthy and prosperous Indonesia.
EFEKTIVITAS PESAN POSTER #BUDAYABEBERES DALAM MENGEDUKASI PERILAKU HIDUP BERSIH KONSUMEN KFC DI KOTA PALU Ayu Berlian Triulandari
KINESIK Vol. 8 No. 2 (2021): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v8i2.161

Abstract

A media can be an intermediary that supports the effectiveness of a message. Messages can be proclaimed to be effective if the communicant gives feedback as expected by the communicator. This research attempts to define the effectiveness of the #Budayabeberes massage in the poster for educating the clean living behavior of KFC consumers in Palu City. The research uses a questionnaire as a data assembly technique. The research method adopted is a quantitative method with a survey research type to describe or exemplify the topic whose findings can be generalized in this research. The subjects in this research amounted to 80 people who were selected using the purposive sampling technique with the #budayabeberes message in the poster for educating consumers to live clean life as an object of the research. The findings confirmed that the #Budayabeberes massage in the poster was effective in persuading consumers to conduct a clean-up after eating. This can be distinguished based on the theory of message effectiveness according to Wilbur Schramm which contains 4 indicators, i.e. attracting attention, symbols that are understood, constructing needs and how to retrieve. Cultivated data recapitulation of respondent’s answers with a total score of 257 so that when discerned based on the ideal score and the answer area in the rating scale, the #BudayaBeberes message in the poster is in the effective category.
PERAN MEMETIC IKLAN DALAM PEMBENTUKAN BUDAYA BELANJA KONSUMEN DI KOTA PALU, SULAWESI TENGAH Yulianti Bakari; Ikhtiar Hatta; Citra Dewi
KINESIK Vol. 8 No. 2 (2021): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v8i2.162

Abstract

This study presents an understanding of the role of advertising in shaping the world of shopping; therefore, the world of shopping does not only contain the transaction process in the buying and selling process. This study operationalizes the mimetic approach to analyzing the shopping phenomenon and advertising determinants. This study uses a research method that is generally carried out in anthropology, namely observation and interviews with consumers (especially teenagers) in Palu City. Besides that, it also develops deepening through the literature review. As a result, shopping today has become a lifestyle formed by the determination of advertising meaning that the advertising and shopping culture phenomena in this study are articulated as a phenomenon that intertwines to form a cultural system with its logic as a social phenomenon. As in Kaili's land, shopping expression certainly has its uniqueness amid the influence of globalization which encourages every consumer to follow a single image disseminated by advertisements.
PERSEPSI PENGGUNA E-COMMERCE TERHADAP KUALITAS INFORMASI PEMBELIAN BARANG DENGAN METODE PEMBAYARAN CASH ON DELIVERY (COD) BERDAMPAK PADA TERJADINYA PENGANCAMAN KEPADA KURIR JASA EXPEDISI Marshelia Gloria Narida
KINESIK Vol. 8 No. 2 (2021): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v8i2.165

Abstract

Purchasing goods with cash on delivery (COD) payment method is a service presented by Shopee to make it easier for buyers who don’t have mobile or internet banking. The buyer pays for the goods when the goods have arrived at the delivery address delivered by the expedition service courier. However, some shoppers vented their disquire to the couriers of the expedition service when the goods they received did not match what they ordered through the Shopee app. Informants in the study suggested that their perception of the quality of information Shopee provides related to COD is still inaccurate, not yet timely, not yet relevant and incomplete. Shopee is considered to still focus on favorable information, not information that educates buyers related to COD. Information that is not received by the buyer can trigger disappointed buyers to vent to the courier expedisi service. Shopee is advised to create information in the form of interesting visualizations, not with long sentences so that it is easy to understand. Information is placed on the display menu that is easily seen by the buyer as on the main page or the information appears when the buyer will check out the item. Good information can prevent disappointed buyers from doing acidification or violence to couriers.
FEMINISME : SEBUAH KOMUNIKASI SPIRITUALITAS MENUJU PENGUATAN SISTEM SOSIAL Surahman Cinu Surahman
KINESIK Vol. 8 No. 2 (2021): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v8i2.166

Abstract

Discourse on feminism can be seen in the struggle of a woman named Hajar. As the mother of the Prophets, Hajar helped support the foundation of civilization framed by Ismail, her son, as a form of social movement wrapped in spiritual awareness, that all forms of racism, feudalism and domination of capital, will disappear in the power of God. This is enshrined in the Hajj ritual, jogging between the hills of Safa and Marwah. Hajar is a historical cultural capital that is represented from class consciousness, which must be accumulated for future civilizations. That is why in an effort to explore these events, the meaning of symbols is needed, according to the model used in history. Meanwhile, the German female philosopher, Hannah Arendt said that there was an important change in the map of human civilization as a result of the 19th century European spirit which eroded and destroyed the structure of the nation's self, regarding the nation state. He highlighted the racism and imperialism of the century which combined a number of forces that were destructive to the public spheres of explanation for their own sake. Ironically, Indonesian women are actually indoctrinated that Western women's traditions are the best. This paper offers how the trend of feminism in Indonesia.
ANALISIS TINDAK TUTUR ASERTIF GURU DI SD INPRES DUYU Adria -; Syamsuddin -; Sitti Harisah
KINESIK Vol. 8 No. 2 (2021): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v8i2.167

Abstract

Penelitian ini adalah penelitian kualitatif yang mendiskripsikan bentuk dan fungsi tindak tutur guru SD Inpres Duyu. Adapun rumusan penelitian ini adalah untuk mendiskripsikan bentuk tindak tutur asertif guru dan untuk mengetahui fungsi tindak tutur asertif guru. Metode penelitian ini menggunakan model alir yng diadopsi dari Huberman. Pengumpulan data ini melalui observasi, studi dokumentasi, dan catatan lapangan. Berdasarkan hasil penelitin ditemukan bahwa bentuk tindak tutur asertif guru SD Inpres Duyu terdiri atas tindak tutur menyatakan informasi, mengemukakan pendapat, dan menyimpulkan pembicaraan atau suatu keputusan sedangkan fungsi tindak tutur guru SD Inpres Duyu terdiri dari a) Fungsi menyatakan. Fungsi menyatakan ini bermaksud memberikan informasi kepada peserta didik dalam bentuk perintah, b) Fungsi mengemukakan. Fungsi mengemukakan ini dalam bentuk menyampaikan informasi tindak tutur ilokusi. c) Fungsi menyimpulkan. Fungsi menyimpulkan ini terdiri dari regulasi, representasional, personal dan imajenatif, dan d) Fungsi menegaskan. Fungsi ini memberi penegasan kepada siswa dengan menggunakan tindak tutur ilokusi. Tindak tutur asertif mengandung fungsi instrumental dalam menyatakan informasi, mengubah sikap dan keyakinan, mengubah perilaku dan mendorong menggerakkan peserta didik untuk melakukan suatu tindakan sebagai bentuk respon kepada guru.

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