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Sains: Jurnal Manajemen dan Bisnis

jsm
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Published by Universitas Sultan Ageng Tirtayasa

ISSN : 19782241 EISSN : 25411047 DOI : -

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

The Journal of Management and Business is a journal containing scientific articles on financial management, marketing management, human resource management, operational management, strategic management, good corporate governance, business, management information systems, organizational behavior, and entrepreneurship.

Arjuna Subject : -

Articles 114 Documents

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DAMPAK HICARD DAN DIMENSI KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN HYPERMART Arum Purbohastuti
Sains: Jurnal Manajemen dan Bisnis Vol 10, No 2 (2018): Juni
Publisher : FEB Universitas Sultan Ageng Tirtayasa

This aim of the research is to identify the impact of the hicard clubcard and services quality (tangibles, emphaty, reliability, responsiveness and assurance) on customer loyalty in Cilegon City. This research method using quantitative research methods was used based on 60 questionnaires conducted with randomly selected customers in Hypermart in 2016. Output in Coefficients it can be concluded that the variables that positively affects brand loyalty is Hicard with the calculated value 1.836> 1.67 (t table) and tangibles positive effect on loyalty to t value of 1.765> 1.67. While other variables have no effect on consumer loyalty Hypermart Cilegon.

Keputusan Pembelian Merek Handphone di Kalangan Mahasiswa D3 Marketing Universitas Sultan Ageng Tirtayasa Arum Wahyuni Purbohastuti
Sains: Jurnal Manajemen dan Bisnis Vol 10, No 1 (2017): Desember
Publisher : FEB Universitas Sultan Ageng Tirtayasa

This study aims to determine the factors that influence mobile brand purchasing decisions. Where The object of research is Student D3 Marketing University of Sultan Ageng Tirtayasa force year 2014. The method used in this study is a qualitative method of research that is descriptive and tend to use analysis. The samples taken were saturated samples because the total population was sampled by 44 students. Based on the research that has been done, the decision to purchase handphone brand among D3 Marketing students is influenced by several factors such as brand image, quality, price, features, warranty, access to get, needs, family factor.

Pengaruh Kepercayaan dan Keselarasan Tujuan terhadap Kinerja Rantai Pasokan (Pelaku UMKM Industri Tekstil di Kabupaten Tangerang-Banten) Mohammad Mukhsin
Sains: Jurnal Manajemen dan Bisnis Vol 9, No 2 (2017): Juni
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Penelitian ini bertujuan untuk mengetahui pengaruh brand ambassador (X1) dan event sponsorship (X2) terhadap purchase intention (Y) melalui brand image (Z) sebagai variabel intervening pada produk smartphone Vivo.Metode yang digunakan dalam penelitian ini adalah penelitian kuantitaif dengan pendekatan deskriptif. Populasi dalam penelitian ini adalah seluruh mahasiswa Universitas Sultan Ageng Tirtayasa yang bukan merupakan pengguna smartphone Vivo. Sampel penelitian ini berjumlah 100 mahasiswa Universitas Sultan Ageng Tirtayasa dengan menggunakan metode accidental sampling. Teknik analisis data yang digunakan dalam penelitian ini adalah Structural Equation Modelling (SEM) dengan menggunakan alat analisis SmartPLS.3.0 versi pelajar.Hasil penelitian ini menunjukkan bahwa : (1) Brand ambassador berpengaruh positif dan tidak signifikan terhadap purchase intention, (2) Event sponsorship berpengaruh negatif dan tidak signifikan terhadap purchase intention, (3) Brand ambassador berpengaruh positif dan signifikan terhadap brand image. (4) Event sponsorship berpengaruh positif dan signifikan terhadap brand image. (5) Brand image berpengaruh positif dan signifikan terhadap purchase intention (6) Brand image mampu memediasi hubungan pengaruh brand Ambassador dengan purchase intention (7) Brand image mampu memediasi hubungan pengaruh event sponsorship dengan purchase intention.

Pengaruh Likuiditas Dan Leverage Terhadap Profitabilitas, Studi Empirik Pada Perusahaan Pembiayaan Yang Listing Di Bursa Efek Indonesia Periode 2010-2014 Subowo Subowo; Akhmadi Akhmadi
Sains: Jurnal Manajemen dan Bisnis Vol 10, No 1 (2017): Desember
Publisher : FEB Universitas Sultan Ageng Tirtayasa

The purpose of this research to determine the influence of liquidity to profitability. The population of this research is the investment company listed in IDX during 2010-2014 consist of 11 company. Sampling method using purposive sampling. data analyze using multiple regression coefficient which start by assumption test.The result of the influence liquidity (proxy used current ration) not significant to profitability (H1 rejected). The empiric results show that profitability of the company was not defined by the liquidity of the company. While the test to leverage (proxy used debt to equity ratio) was significant to profitability (H2 accepted). This result means leverage has a strategic impact to profitability. Furthermore, the contribute of liquidity and leverage to profitability is about 90,8%.

Pengaruh Profitabilitas Dan Pertumbuhan Perusahaan Terhadap Struktur Modal Dengan Ukuran Perusahaan Sebagai Variabel Moderating Safitri Safitri; Akhmadi Akhmadi
Sains: Jurnal Manajemen dan Bisnis Vol 9, No 2 (2017): Juni
Publisher : FEB Universitas Sultan Ageng Tirtayasa

The purpose of this research was to analyze the influence of profitability and company growth to capital structure with company size as moderating variables. Profitability analyzed use trade off theory perspective and company growth analized use pecking order theory perspective. Hyphothesis testing using moderate regression. The population of this research is agronomy company listed in Indoensia Stock Exchange. Sampling methid use purposive sampling which cinsist of 63 sample during 2010 until 2015. The data used in this research is secondary data. Statistic test show that profitability has a positive and significant influence to the capital structure. The statistic testing show that company growth has a positive and significant influence to the capital structure. Hyphothesis testing show that company size able to moderate the relationship between profitability to the capital structure. Hyphothesis testing also show that company siza able to moderate the relations between company growth and capital structure.

Measuring The Differences Of Work-Life Balance And Employee Engagement In Y-Generation Employees In Cikande Modern Serang Banten Area And Regional Area Of Cikupa Mas Tangerang Banten Nafiudin Nafiudin
Sains: Jurnal Manajemen dan Bisnis Vol 11, No 1 (2018): Desember
Publisher : FEB Universitas Sultan Ageng Tirtayasa

This study aims to find out how the difference between Work-life Balance, Employee Engagement Generation Y in Cikupa Mas Region Tangerang Banten and Cikande Modern Serang Banten and test whether the variable work- life balance affect employee engagement, his type of research is quantitative by using comparison design, while the research data obtained through the spread of questionnaires and samples used are 70 employees from each region of the sampling technique used is the accidental sampling. based on the results of analysis using independent test t-test that work-life balance between Y-employed employees who work in the area of Cikupa and Cikande perceived differently, but that occurs in Employee Engagement variables between employees working in the area of Cikupa and Cikande did not experience differences.

Prediksi Return Emerging Market di Indonesia Dan Malaysia Ossi Ferli
Sains: Jurnal Manajemen dan Bisnis Vol 10, No 2 (2018): Juni
Publisher : FEB Universitas Sultan Ageng Tirtayasa

The purpose of this research is to models daily returns with conditional heterocedasticity to investigate the volatility of returns by using mean process model of AR(1) and comparing two conditional variance model EGARCH and GARCH (1,1) of Indonesia and Malaysia stock index market. The result of the research are EGARCH are a better predictor for return volatility of Indonesia and Malaysia.

Pengaruh Lokasi Usaha Terhadap Pendapatan Pedagang Paguyuban Wirausaha Cilegon (Pawon) dalam Cilegon Car Free Day Siska Mardiana; Annisarizki Annisarizki
Sains: Jurnal Manajemen dan Bisnis Vol 10, No 1 (2017): Desember
Publisher : FEB Universitas Sultan Ageng Tirtayasa

UMKM sector plays an important role in the economy, and one of the forms of entrepreneurship in Cilegon today is the activity of Cilegon Car Free Day. Cilegon Car Free Day is a program established by the City Government of Cilegon by integrating morning sports activities and buying and selling activities that work with Paguyuban Wirausaha Cilegon (Pawon) as a manager under the protection of the Office of Industry, Trade and Cooperatives Cilegon City. The purpose of this study is to know whether the location of the business has an effect on the income of traders Paguyuban Wirausaha Cilegon (Pawon) traders in Cilegon Car Free Day The approach used is quantitative approach with the total population of 400 traders then by using slovin formula, resulting in a sample of 80 respondent. Analysis using linear regression analysis with variable X1 that is business location and variable Y that is merchant's income. The result of this research is business location has effect on the merchant's income of 36,7%

PENGARUH PERSEPSI KEBERMANFAATAN DAN PERSEPSI KEMUDAHAN E-SPT PAJAK PENGHASILAN TERHADAP EFISIENSI PEMROSESAN DATA PERPAJAKAN BAGI WAJIB PAJAK BADAN PADA KANTOR PELAYANAN PAJAK PRATAMA CILEGON Nadya Yuliastuti; Andi Andi
Sains: Jurnal Manajemen dan Bisnis Vol 10, No 2 (2018): Juni
Publisher : FEB Universitas Sultan Ageng Tirtayasa

The purpose of this research is to examine the influence on the effect of perceived usefulness and easy of use of e-SPT income tax toward efficiency taxation data processing for the taxation of corporate taxpayers at KPP Pratama Cilegon.Population of this research is the corporate taxpayer using e-SPT. The sample of this research is the corporate taxpayer using e-SPT. Data were analyzed using software IBM Statistical Package for Social Science (SPSS) version 20. The method used is quantitative analysis, with multiple linear regression model. The results showed that the perception of e-SPT Tax Income efficiency affects the efficiency of tax data processing for corporate taxpayers at KPP Pratama Cilegon. While partically, the ease of e-SPT income tax perception does not affect the efficiency of tax data processing for corporate taxpayer at KPP Pratama Cilegon.

Analisis Pengaruh Motivasi Terhadap Kinerja Karyawan (Studi Empiris Pada Pt Sari Husada Tbk Yogyakarta) Fx Pudjo Wibowo
Sains: Jurnal Manajemen dan Bisnis Vol 10, No 1 (2017): Desember
Publisher : FEB Universitas Sultan Ageng Tirtayasa

To prepare a company in facing free commerce in the future and competition becomes stricter between companies, the company should straighten up its management, its strategy, and its resource including its human resource. By using the resource effectively and efficiently, it may give the company a better result. Employee as part of the resource should do their job as good as possible as expected by company. The research which takes place in PT Sari Husada Tbk, Yogyakarta, has some aims. The first aim is to examine the influence of individual characteristic toward employee’s performance. Thirdly, if has the aim to examine the influence of job situation toward employee’s performance. Finally the research would like to examine how far the individual, job, and job situation characteristic on the whole can influence the employee’s performance. The research employs the random sampling method likert scale is being employed to evaluate the score. Data collecting is obtained by using library study and field study (interview, observation and questionnaire). The obtained data is processed by the help computer with its SPSS program (Statistical Program for Social Science) 10.0 for window. The data is analyzed some tests, such as validity and reliability test with cronbach’s technique, regression assumption test with multicolinearity, heteroskedastisitas, autocorrelation and statistic test that employ product moment and linear regression test, determination coefficient ( R2), and partial determination coefficient (r2). The result of the research could be used for a consideration in next policy determining process generally in terms of human resource management and particularly in motivating farce to increase employee’s performance in Sari Husada company Yogyakarta. The result of the research shows that: Individual characteristic has direct influence significantly toward employee’s performance. Job characteristic a significantly influence toward employee’s performance. Job situation characteristic has a significant influence toward employee’s performance. Individual job and job characteristic on the whole have significant influence toward employee’s performance.

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Home Page

OAI Link

Editorial Team

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Reviewer

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Contact Name Gerry Ganika

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Location Kab. serang, Banten INDONESIA

Abstract

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Abstract

Contact Name
Gerry Ganika

Contact Email
gega@untirta.ac.id

Phone
-

Journal Mail Official
jsm@untirta.ac.id

Editorial Address
-

Location
Kab. serang,

Banten

INDONESIA