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INDONESIA
MODUS-Jurnal Ekonomi dan Bisnis
ISSN : 08521875     EISSN : 25493787     DOI : -
Core Subject : Economy,
MODUS Journal published twice a year in March and September. This journal publish empirical and conceptual research in the areas of accounting, economics, business and management and first published in 1983 by the Faculty of Economics, Universitas Atma Jaya Yogyakarta. This journal open to researchers and academics who are interested in writing articles in the fields of accounting, economics, business and management to be published.
Arjuna Subject : -
Articles 259 Documents
MOTIVASI DAN PERILAKU PENGGEMAR K-POP DI DAERAH ISTIMEWA YOGYAKARTA Irmanto, Vania Rosalin; Tjiptono, Fandy
Modus Journals Vol 25, No 1 (2013): MODUS
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v25i1.544

Abstract

Korean Pop (K-Pop) has been a huge sensation all around the world. Te current study investigated motivation and behavior of K-Pop fans in Daerah Istimewa Yog yakarta (DIY ). Specifcally, it addressed four main issues: (1) why do youths in DIY love K-Pop? (2) how did the K-Pop communities emerge in DIY? (3) what have the members done in their K-Pop communities? and (4) how strong is the emotional bond among the K-Pop community members?Te present study employed exploratory qualitative research method, i.e. phenomenological approach, using in-depth interviews as the main data collection method. Fifteen members of fve  K-Pop communities (3 males and 12 females) participated in the interviews. In addition, direct observation on several K-Pop communities were conducted to gain comprehensive insights into what specifc activities the members have been doing. Secondary data sources were also consulted, such as websites (www.allkpop.com, www. koreanindo.wordpress.com, and www.asianfanatics.net), magazines (My Idol and Asian Star), and tabloids (Asian Plus).It is found that the main drivers of K-Pop sensation in Indonesia, in particular in DIY, include physical attractiveness of the actors/actresses, energic dances, similar ages with the performers, and so forth. Te big fans of K-Pop are willing to copy their idols’ appearances, listen and watch K-Pop music and clips, look for news about K-Pop, create fanfction, share information among fans, purchase Korean-made electronics, learn more about Korean culture and language, as well as watch the live concerts. Te emergence of several K-Pop communities has facilitated the communication and interaction among the fans. Several implications were drawn based on these fndings.Keywords : Korean Pop (K-Pop), phenomenological approach, brand community, K-Pop community.
MOTIVASI DAN PERILAKU PENGGEMAR K-POP DI DAERAH ISTIMEWA YOGYAKARTA Vania Rosalin Irmanto; Fandy Tjiptono
Modus Vol. 25 No. 1 (2013): MODUS
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v25i1.544

Abstract

Korean Pop (K-Pop) has been a huge sensation all around the world. Te current study investigated motivation and behavior of K-Pop fans in Daerah Istimewa Yog yakarta (DIY ). Specifcally, it addressed four main issues: (1) why do youths in DIY love K-Pop? (2) how did the K-Pop communities emerge in DIY? (3) what have the members done in their K-Pop communities? and (4) how strong is the emotional bond among the K-Pop community members?Te present study employed exploratory qualitative research method, i.e. phenomenological approach, using in-depth interviews as the main data collection method. Fifteen members of fve  K-Pop communities (3 males and 12 females) participated in the interviews. In addition, direct observation on several K-Pop communities were conducted to gain comprehensive insights into what specifc activities the members have been doing. Secondary data sources were also consulted, such as websites (www.allkpop.com, www. koreanindo.wordpress.com, and www.asianfanatics.net), magazines (My Idol and Asian Star), and tabloids (Asian Plus).It is found that the main drivers of K-Pop sensation in Indonesia, in particular in DIY, include physical attractiveness of the actors/actresses, energic dances, similar ages with the performers, and so forth. Te big fans of K-Pop are willing to copy their idols’ appearances, listen and watch K-Pop music and clips, look for news about K-Pop, create fanfction, share information among fans, purchase Korean-made electronics, learn more about Korean culture and language, as well as watch the live concerts. Te emergence of several K-Pop communities has facilitated the communication and interaction among the fans. Several implications were drawn based on these fndings.Keywords : Korean Pop (K-Pop), phenomenological approach, brand community, K-Pop community.
FAKTOR-FAKTOR YANG MEMPENGARUHI PENDAPATAN PRODUSEN ROTI SKALA KECIL DAN MENENGAH DI KOTA BALIKPAPAN TAHUN 2011 Karna, L.B Erlangga; Susilo, Y Sri
Modus Journals Vol 25, No 1 (2013): MODUS
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v25i1.545

Abstract

Tis research aims to identify and analyze the factors that afect revenue producers in the Balikpapan City bakery . Primary data were obtained from feld surveys . Number of respondents by 50 merchants . Te analysis tool is an econometric technique used ordinary least square ( OLS ). Conclusions of the research are : ( 1 ) Variable production values  and a signifcant positive efect on the income of bread producers in the Balikpapan city . ( 2 ) Variable hours employees work in a positive and signifcant efect on the income of bread producers in the Balikpapan city . ( 3 ) Variable long efort not signifcantly afect earnings bread producers in the Balikpapan city . ( 4 ) education variable does not signifcantly afect earnings bread producers in the Balikpapan city . ( 5 ) business dummy variable that is the number of employees does not signifcantly afect earnings bread producers in the Balikpapan city.Keywords:  earnings, hours of work, length of business , education , number of employees
FAKTOR-FAKTOR YANG MEMPENGARUHI PENDAPATAN PRODUSEN ROTI SKALA KECIL DAN MENENGAH DI KOTA BALIKPAPAN TAHUN 2011 L.B Erlangga Karna; Y Sri Susilo
Modus Vol. 25 No. 1 (2013): MODUS
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v25i1.545

Abstract

Tis research aims to identify and analyze the factors that afect revenue producers in the Balikpapan City bakery . Primary data were obtained from feld surveys . Number of respondents by 50 merchants . Te analysis tool is an econometric technique used ordinary least square ( OLS ). Conclusions of the research are : ( 1 ) Variable production values  and a signifcant positive efect on the income of bread producers in the Balikpapan city . ( 2 ) Variable hours employees work in a positive and signifcant efect on the income of bread producers in the Balikpapan city . ( 3 ) Variable long efort not signifcantly afect earnings bread producers in the Balikpapan city . ( 4 ) education variable does not signifcantly afect earnings bread producers in the Balikpapan city . ( 5 ) business dummy variable that is the number of employees does not signifcantly afect earnings bread producers in the Balikpapan city.Keywords:  earnings, hours of work, length of business , education , number of employees
ANALISIS TINGKAT BRAND LOYALTY PADA PRODUK PEMBERSIH WAJAH MEREK “PONDS” Efendi, Linanita Oktarina; Krisnadewara, P Didit
Modus Journals Vol 25, No 1 (2013): MODUS
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v25i1.546

Abstract

Paradigm or new marketing concepts, more emphasis on long-term relationships that are performed continuously between consumers and producers. In other words, the concept of a new marketing emphasis on consumer loyalty to the company or brand. This study was conducted to determine the level of brand loyalty in the consumer products brand Pond’s facial cleanser and examine diferences in the assessment of consumer products brand Pond’s facial cleanser in terms of diferences in consumer characteristics. Data were analyzed from 137 consumers of the brand Pond’s facial cleanser. Te results of the study provide information that, 64.2 % of consumers achieve a level of committed buyer superbly, while the lowest rate (switcher) contained 16.8 % of respondents who like moving brand facial cleanser products. Oneway ANOVA analysis results are known there is a diference in the dimensions of consumer ratings committed buyer based on diferences in age, and the satisfed buyer dimensions, the liking of the brand, and committed buyer based on diferent jobs.Keywords:  switcher, habitual buyers, satisfed buyer, the liking of the brand, committed buyer customer loyalty.
ANALISIS TINGKAT BRAND LOYALTY PADA PRODUK PEMBERSIH WAJAH MEREK “PONDS” Linanita Oktarina Efendi; P Didit Krisnadewara
Modus Vol. 25 No. 1 (2013): MODUS
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v25i1.546

Abstract

Paradigm or new marketing concepts, more emphasis on long-term relationships that are performed continuously between consumers and producers. In other words, the concept of a new marketing emphasis on consumer loyalty to the company or brand. This study was conducted to determine the level of brand loyalty in the consumer products brand Pond’s facial cleanser and examine diferences in the assessment of consumer products brand Pond’s facial cleanser in terms of diferences in consumer characteristics. Data were analyzed from 137 consumers of the brand Pond’s facial cleanser. Te results of the study provide information that, 64.2 % of consumers achieve a level of committed buyer superbly, while the lowest rate (switcher) contained 16.8 % of respondents who like moving brand facial cleanser products. Oneway ANOVA analysis results are known there is a diference in the dimensions of consumer ratings committed buyer based on diferences in age, and the satisfed buyer dimensions, the liking of the brand, and committed buyer based on diferent jobs.Keywords:  switcher, habitual buyers, satisfed buyer, the liking of the brand, committed buyer customer loyalty.
PENGARUH EFEKTIVITAS DAN KEPERCAYAAN ATAS SISTEM INFORMASI AKUNTANSI TERHADAP KINERJA PENGGUNA SISTEM PADA HOTEL–HOTEL BERBINTANG DI YOGYAKARTA Krisiani, Vincencia; Dewi, A Fenyta
Modus Journals Vol 25, No 1 (2013): MODUS
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v25i1.547

Abstract

Tis study aims to provide empirical evidence of the infuence the efectiveness and reliability of the accounting information system on performance users on the system of hotels in Yogyakarta. Te data of this study collected through a survey questionnaire, while the linear regression analysis simple and multiple used to test the data. Variables tested in this study was the efectiveness of information systems accounting as an independent variable, confdence in information systems accounting as an independent variable, and performance of the system as a user dependent variable. Based on the hypothesis test is performed, this study provides evidence. Empirical: (1) the efectiveness of accounting information systems a positive efect on the system users, (2) the trust accounting information system positive efect on the users of the system, (3) efectiveness and confdence over the accounting information.Keywords: accounting information systems efectiveness, confdence in the system accounting information, the performance of system user.
PENGARUH EFEKTIVITAS DAN KEPERCAYAAN ATAS SISTEM INFORMASI AKUNTANSI TERHADAP KINERJA PENGGUNA SISTEM PADA HOTEL–HOTEL BERBINTANG DI YOGYAKARTA Vincencia Krisiani; A Fenyta Dewi
Modus Vol. 25 No. 1 (2013): MODUS
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v25i1.547

Abstract

Tis study aims to provide empirical evidence of the infuence the efectiveness and reliability of the accounting information system on performance users on the system of hotels in Yogyakarta. Te data of this study collected through a survey questionnaire, while the linear regression analysis simple and multiple used to test the data. Variables tested in this study was the efectiveness of information systems accounting as an independent variable, confdence in information systems accounting as an independent variable, and performance of the system as a user dependent variable. Based on the hypothesis test is performed, this study provides evidence. Empirical: (1) the efectiveness of accounting information systems a positive efect on the system users, (2) the trust accounting information system positive efect on the users of the system, (3) efectiveness and confdence over the accounting information.Keywords: accounting information systems efectiveness, confdence in the system accounting information, the performance of system user.
ANALISIS TINGKAT PELAYANAN OPTIMAL PADA RUMAH MAKAN MIE AYAM MAS YUDI JL. SAGAN KIDUL NO 20 YOGYAKARTA Handoko, Wina Meilia Waspadiana; Widjojo, A.M Rosa
Modus Journals Vol 25, No 1 (2013): MODUS
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v25i1.548

Abstract

Tis study aimed to analyze the cost of the queue, facility costs and optimal service levels at Rumah Makan Mie Ayam Mas Yudi Jl Sagan Kidul 20 Yogyakarta. Te data used are primary data, which is obtained directly by observation and direct counts the number of consumers who come in Rumah Makan Mie Ayam Mas Yudi Jl Sagan Kidul 20 Yogyakarta at a given time. Data analysis method used is queuing theory. Te results of the calculation found the average arrival rate of customers is 8.133 people per 10 minutes. Tus the arrival time of customers for each minute is 1 / λ or 10/8, 133 = 1.23 or every 1.23 minutes on average come one customer. Te majority of visitors of Rumah Makan Mie Ayam Mas Yudi are students, and therefore used the sample student staf salaries Atma Jaya Yogyakarta University of Rp5000, - per hour as a component of cost of the queue to compute optimal service levels in this study. Ten the opportunity cost for 10 minutes is Rp833, 33 (Rp5000 / 6). Facility costs that arise because organizations must conduct additional investment in order to increase the service level of service facility that is Rp 2.093 μ increases, 93 per 10 minutes. optimal μ is 9.93 per 10 minutes. Overall results of this study indicate that in order to minimize costs, both costs to be incurred by the service providers and the opportunity cost to be borne by the customer. Terefore, the average service time (service time) to be given to each customer is 1.007 minutes (10/9, 93).Keywords: queuing theory, arrival rate, queuing costs, facility costs, optimal service levels
ANALISIS TINGKAT PELAYANAN OPTIMAL PADA RUMAH MAKAN MIE AYAM MAS YUDI JL. SAGAN KIDUL NO 20 YOGYAKARTA Wina Meilia Waspadiana Handoko; A.M Rosa Widjojo
Modus Vol. 25 No. 1 (2013): MODUS
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v25i1.548

Abstract

Tis study aimed to analyze the cost of the queue, facility costs and optimal service levels at Rumah Makan Mie Ayam Mas Yudi Jl Sagan Kidul 20 Yogyakarta. Te data used are primary data, which is obtained directly by observation and direct counts the number of consumers who come in Rumah Makan Mie Ayam Mas Yudi Jl Sagan Kidul 20 Yogyakarta at a given time. Data analysis method used is queuing theory. Te results of the calculation found the average arrival rate of customers is 8.133 people per 10 minutes. Tus the arrival time of customers for each minute is 1 / λ or 10/8, 133 = 1.23 or every 1.23 minutes on average come one customer. Te majority of visitors of Rumah Makan Mie Ayam Mas Yudi are students, and therefore used the sample student staf salaries Atma Jaya Yogyakarta University of Rp5000, - per hour as a component of cost of the queue to compute optimal service levels in this study. Ten the opportunity cost for 10 minutes is Rp833, 33 (Rp5000 / 6). Facility costs that arise because organizations must conduct additional investment in order to increase the service level of service facility that is Rp 2.093 μ increases, 93 per 10 minutes. optimal μ is 9.93 per 10 minutes. Overall results of this study indicate that in order to minimize costs, both costs to be incurred by the service providers and the opportunity cost to be borne by the customer. Terefore, the average service time (service time) to be given to each customer is 1.007 minutes (10/9, 93).Keywords: queuing theory, arrival rate, queuing costs, facility costs, optimal service levels

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