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Communication Sphere
Published by Universitas Trunojoyo Madura
ISSN : -     EISSN : -     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
Arjuna Subject : -
Articles 10 Documents
 1 
A Dating Style Student (Study of Symbolic Interaction Style Dating Students Graduate Program, University of Padjadjaran Bandung) Sri Wahyuningsih
Communication Sphere Vol 1, No 1 (2015): November
Publisher : Communication Sphere

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Abstract

ABSTRACT:Everyone in a relationship with someone definitely has a unique style of going out ontheir own. They interact with each other to know each other. This research took place in thecampus of the University of Padjadjaran, in order to determine how the student‟s style ofUniversity Padjadjaran is dating or in a relationship each other with the approach of SymbolicInteraction. Then bring out the constructs of observations and the results of in-depth interviewswith four informants as a student of S-2 program who again affair. 1) Construct romance stylewith sub-constructs: romantic love, love possess, love good friends, love pragmatic, altruisticlove, and love messing around. 2) Construct Factors associated with love is as follows rewards,gender differences and jealousy. 3) Construct Satisfaction and Commitment. 4) ConstructEnding Relationship.Keywords: Love Style, Symbolic Interaction, Love, Commitment
Identity Maintainment And Communicational Barrier For Immigrant Tribe (A Study Case of Kampung Bogor Village in Kepahyang District, Bengkulu) Alfarabi Alfarabi; Adiella Yangkie Lubis
Communication Sphere Vol 1, No 1 (2015): November
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ABSTRACTHow the identity is maintained by immigrant tribe within a local tribe territorial is the mainfocus of this research. Cultural background differences in maintaining identity is one of thecausal factor in communicational barrier between immigrant tribe and local tribe at KampungBogor village in KepahyangDistric, Bengkulu. Different perspective arises because of culturalbackground differences is causing suspicion and jealousy in which hasn‟t appear yet but stillmaking it as a cause for latent conflict to arise in the form of perception and how they think. Thisresearch is using qualitative descriptive approach with participatory observation method, indepth interview, and focus group discussion to collect the research data. Qualitative approachwill make the data of this research to be deeply recover without affecting the natural conditionon the field. The result of this research states that latent conflict that arise between two tribes isconnected to the tribe identity built by Bogor tribal residence. This identity gives a positive labelto the ingroup as to have consequence, a negative label to the outgroup. The main factor forcommunicational barrier between tribes are language and bogornese perspective on how theyplace their own kind to fulfill basic needs in life. As for the factor that makes communication dohappen between two tribes is bogornese kind and polite attitude that choose to avoid conflictwith other tribes by succumb to it. This kind and politeness label tend to make outsiders to buildrelation with the bogornese and doing so with certain boundaries. Recommendation that isgiven in this research suggest that either equality views in tribe differential and not negativelabeling other tribes are both needed.Keywords: Identity, Latent Conflict, Communicational Barrier, Tribe
Modeling for Public Sphere Optimization at Local Commercial Radio Program to Enhance Public’s Accessibility and Participation for Public Services in Indonesia Muhtar Wahyudi; Surokim As
Communication Sphere Vol 1, No 1 (2015): November
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ABSTRACTRadio as a broadcasting media has a strategic role in promoting improved quality ofpublic services. Through its interactive broadcasting program, radio media can build publicsphere where people can express and deliver their aspirations, interests, and needs. Byoptimizing the sphere, radio can be an interactive media mediating public discuss from theaspirations, needs and interests of citizens regarding quality of various types of public servicesorganized either by governmental or private. Interactive broadcasts between community andpublic service providers are mediated by professional gatekeeper provided by management ofradio. Interactive program between citizens and providers can take place in a rational, objective,accountable, equitable, free of domination, and solution. To build the system, particularly inshaping healthy media sphere for interactive dialogue process, the radio management shouldprepare the infrastructure and superstructure, especially information systems, technology, andhuman resources regarding support the quality of broadcasting program. The system is makingin professional and has to give attention to public importance and public need based onexciting, innovative, educate, and entertaint.Keywords: Commercial Media, Radio Broadcasting, Public Sphere, Interactive Program, ThePublic Service
Political Communication Channel and The Phenomenon of Political Communicators in Indonesia Hendra Alfani
Communication Sphere Vol 1, No 1 (2015): November
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ABSTRACTCommunications is one of the most important human activity. Every time a humancommunication activities in various forms and models. Communication activity shows that thereis a life that is taking place in society, where it occurs in the life of the interaction. Interactionstake place and take place because someone deliver the message in the form of certain formsand accepted others into his target, so those messages influenced the attitudes and behaviourof the parties in question. From the picture it looks that the object of study think thatcommunication takes place in a social system, is an important human activity. This issue isbecoming increasingly important in the review of political communication. Politicalcommunication encompasses the whole of society. The study of political communication will notbe perfect when interpersonal communications do not obtain a place that is important in thestudy. Although it must be admitted that most of the textbooks that discuss politicalcommunication in the United States are more focused on the role of mass media in politicalcommunications. Political scientists assumed that political communications including the studyobject of political science because of the messages conveyed in the communication processhad political characteristics, namely with regard to power, politics, State, Government, channel,communicators and komunikan involved in it to act in the position of them as perpetrators ofpolitical activity. Political scientists assumed that political communication is a symptom that isalways there in every political system, as well as other social scientists who assume that socialcommunication is an integral part of the community.Keywords: Communication, Politics, Channels and Communicators
Managing the Local TV in East Java Service Area, Indonesia: Focus on Strategic Triangle Surokim As
Communication Sphere Vol 1, No 1 (2015): November
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ABSTRACTLocal TV in Indonesia faced complex problems and challenges. Broadcast manager hasto do professionally focusing on three strategic aspects. Those are institutional / business,program / broadcast content, and technical / technology. In the aspect of business, local TV ismanaged not only to reach the local market, but also regionally and internationally in order toobtain more profits in the business. In the aspect of the program content, manager shouldexplore locally content combining to global and popular program. This glocalization programcan reach more viewer. In the technological aspects, the local TV manager must be familiar andadopted the latest broadcast technology, including digital and convergence of newtechnologies. Local TV can adapt and develop technologies for improving the quality ofbroadcast reception and service.Keywords: Local TV, Content Program, Institutional-Business, Technology, East Java
Media Convergence as Universities’ Attraction: Study of the Use of E-Learning as a Marketing Communications Strategy of Private Higher Education Institution in Indonesia Siti Komsiah; Eli Jamilah Mihardja; Dian Harmaningsih
Communication Sphere Vol 1, No 1 (2015): November
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ABSTRACTThe competition between higher education institutions in attracting prospective studentsincreased today. Each educational institution improve educational facilities and infrastructurefacilities, improvement of the curriculum, the quality of human resources, collaborate withoutside agencies, and emphasis the cost of education. The increase in the facility includes theapplication of e learning on the course. E learning application provides convenience andflexibility in teaching and learning activities. This paper is a presentation on marketingcommunications strategies using e learning in the lecture as an attraction for students,consumers of higher education institutions.This research using survey method of students and then depth interviews withmanagers of private universities whose implementing e learning programs in Indonesia. At thetime of this paper was written, research was already held in Jakarta (representing the westernregion), Denpasar (representing the middle region), and will soon be carried out in Makassar(representing the eastern region of Indonesia).Our preliminary study, in Jakarta and Denpasar resulted in findings that e learning canbe partially marketing communications strategies for Private Higher Education Institution. Thatis, the application of e learning as a teaching and learning method improve the Private HigherEducation Institution opportunity to be selected as a college by students. The findings of thisstudy academically useful as a reference for similar studies in the future. As a practical manner,the findings of this study are expected to be a recommendation for the management of otherprivate universities in shaping the marketing strategy of the institution.Keywords: E learning, Marketing Communication Strategy, Private Higher Education Institution
Political Marketing and Its Impact on Democracy Imam Sofyan
Communication Sphere Vol 1, No 1 (2015): November
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ABSTRACTIn a modern political competition that is open and transparent, contestants need amethod that can facilitate the distribution of political products, such as new ideas, issues, partyideology, programs and leadership characteristics to the public. In order to win the election, theyshould be able to apply new political communication strategies that are more oriented to voters,and understand how this can be applied by implementing marketing strategies to promote thecandidate and their political values. However, the use of political marketing has an influence onthe health of democracy. Some scholars believe that it brings about benefits to the democracysystem. In spite of these positif impacts the use of political marketing has drawbacks as well.Keywords: Political Marketing, Political Campaign, Democracy
Vespa Trash Culture Fan Communities in Bangkalan Madura Teguh Hidayatul Rachmad
Communication Sphere Vol 1, No 1 (2015): November
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Madura traditional Islamic culture started there since the Dutch colonial era in Indonesia,especially on the island of Madura. As the times , traditional culture has been fused with thecommunity Madura Madura , especially in Bangkalan. In today's era of modernity , traditionalculture has experienced a shift in meaning and cultural contestation. One example of modernculture Growing in Bangkalan Madura is Vespa trash culture fan communities. In the communitymany cultural rituals that becomes a lifestyle to be done by community members Vespa fanstrash .Vespa trash culture fan communities grows and develops as a result of the stronglegitimacy of the dominant culture in Bangkalan Madura famous with Islamic culture. Conditionsand cultural situation in Bangkalan be an interesting study to set of problems amid the dominantculture . Spradley as ethnographic data analysis techniques to look for, and gather informationfrom informants who then correlated with the conceptual framework .The results of this thesis describes the form of contestation between the fan communityas a trash Vespa subculture with Islamic religious culture of Madura in the arena of power byrisking their capital in accordance with the realm, featuring a variety of strategies to maintain(Islamic religious Madurese culture) or question the authority of the dominant culture (Vespacommunity). Boarding schools, mosques and religious rituals that culture has led to the momentthe agent out of the structure to-madurese to move to trash vespa fan community anti-structurewith culture of freedom and togetherness or referred to as liminal situation .Keywords : Lifestyle , Power Arena , Liminal Situation.
Towards Communication Channels That Enlighten Sumartono .
Communication Sphere Vol 1, No 1 (2015): November
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ABSTRACTStudy on the channel of political communication (media) boils down to two thingsnamely, accuracy of channels selection, and utilization of existing channels. This understandingis important and affect the success of political activity that will be executed. Usually the failure ofthe political influence the choice of a constituent is not only caused by the Communicator ormessages to be delivered but also on political communication or media channels. In otherwords, political communication channel component is as important as the existence of a politicalCommunicator. This means that errors in choosing political influential communication channelssignificantly to selection or selectivity of society.Keywords: Channels, Political Communications, Enlighten
Communication Technology Backwash toward Interpersonal Communication Behavior Agustinus Rustanda
Communication Sphere Vol 1, No 1 (2015): November
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ABSTRACTThe development of information and communication technology gives impact to theusers. It gives positive impacts and negative ones as well. There are harmful effects ofcommunication technology toward the change of communication behavior such as thedecline of the quality of face to face interpersonal communications, the destruction of familyto the loss of power and authority, the increase of crimes among youngsters that will lead themto sexual harassment. The problem of this research is formulated as is there a positive andsignificant effect between the development of communication technology to the change ofcommunication behavior. The objective of this research is to find out and analyze those effects.Incidental sampling is implemented to collect data for this research. There were 623valid questionnaires which will be analyzed in this research. These will be presented throughdescriptive statistic and statistical analysis. This research is a quantitative method research withlinear simple regression by means of SPSS 20. The result of the research showed that 29%variance of the change of communication behavior can be explained by the change of score incommunication technology variable whereas 71% is caused by other factors. Correlations (R0.539) with degree of significance 0.0000.05 became the proof to reject H0. It means that thehypothesis there is an effect between the development of communication technology towardsthe change of communication behavior cannot be rejected. The findings of this research are thechange of communication such as openness, instance, practicality, self-confidence, innovation,inclusion, and technological literacy. On the other hand, there are negative communicationbehaviors such as extravagance, deficiency of privacy, individualism, procrastination,anxiety, indolence, insensibility, decline of reading habit, and emotional.Keywords: Communication Technology, Interpersonal Communication Behavior, Backwash

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