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Matrik: Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan
Published by Universitas Udayana
ISSN : 19782853     EISSN : 23028890     DOI : https://doi.org/10.24843/MATRIK:JMBK.2021.v15.i02.
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Matrik:Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan is a scientific journal published by the Department of Management, Faculty of Economics, Udayana University which aims to publish articles of empirical and theoretical studies in the field of marketing management, finance, human resources, operations, strategy management, tourism management and entrepreneurship. Editors accept articles in Indonesian and English were not delivered or published in another journal. Determination of the article that appeared determined by expert editors review results through a blind review process. The Scientific of Matrik:Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan is published by Management Study Program in collaboration with Association of Indonesian Economic Bachelor (ISEI branch of Denpasar) and Association of Indonesian Management and Business Programs Study (APSMBI) Matrik:Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan received writing on the results of studies in the fields of marketing management, financial management, human resource management, and entrepreneurial management, including (but not limited) to the following topics: Human Resource Management, Financial Management, Marketing Management, Strategic Management, Organizational Behavior, Operations Management, Change Management, Management of Sharia, Knowledge Management Entrepreneurship, E-Business, Capital Market both empirical and theoretical studies that have never and will not be published in other media.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 213 Documents
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Bahasa Indonesia Bahasa IndoThe Influence of Big Five Personality Traits on Perceived Travel Risk and Travel Intention During COVID-19 Pandemicnesia Vanessa Christina Natalia; Ferrensya Amelinda; Serli Wijaya
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 16 Nomor 2 Tahun 2022
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2022.v16.i02.p10

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh ciri kepribadian terhadap persepsi risiko berwisata dan minat berwisata wisatawan Indonesia di masa pandemi Covid-19. Ciri kepribadian wisatawan digali dari perspektif teori Big Five Personality Traits. Survei secara daring disebarkan kepada 202 responden yang mengisi kuisioner lewat Google form. Penelitian ini menggunakan SEM-PLS untuk pengolahan data primer. Hasil penelitian menunjukkan bahwa dari lima ciri kepribadian, hanya ciri kepribadian conscientiousness yang berpengaruh signifikan terhadap persepsi risiko berwisata. Persepsi risiko berwisata berpengaruh negatif dan signifikan terhadap minat berwisata. Selanjutnya, persepsi risiko berwisata terbukti merupakan mediator yang signifikan dari ciri kepribadian conscientiousness dan pengaruhnya terhadap minat wisatawan untuk berwisata. ABSTRACT This study aims to determine the effect of personality traits on travel perceived risk and travel intention of Indonesian tourists during the Covid-19 pandemic era. The online survey was distributed to 202 respondents who filled out the questionnaire via Google forms. This study uses SEM-PLS for primary data processing. The results showed that of big five personality traits, only conscientiousness trait had a significant effect on perceived travel risk. Tourists’ travel perceived risk had a negative and significant effect on travel interest. Further, tourists’ travel perceived risk was a significant mediator of the conscientiousness personality trait and its influence on travel intention.
Gender Based Differences in Business Model, Online Community Participation and Period of Becoming Entrepreneur in Relation to Product Creativity and Social Marketing Meylani Tuti; Rizal Syarief; Elisa Anggraeni; Nurul Taufiqu Rochman
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 16 Nomor 2 Tahun 2022
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2022.v16.i02.p01

Abstract

Becoming an entrepreneur is one of the opportunities for today's young generation, especially during a pandemic that causes them to lose their jobs. Efforts made by the government to facilitate the emergence of an entrepreneurial spirit are in the form of financial assistance and coaching needed by new entrepreneurs. This study observed three variables that can improve entrepreneurs' business performance: business models, marketing through social media, and product creativity. The three variables are distinguished by gender, membership in online communities, and period of being a food entrepreneur. The study results indicate differences between men and women in the business model and product creativity variables and their online food entrepreneurship community participation. However, there is no difference between men and women as community members on social media marketing.
Social Capital and Innovation as Competitive Advantage of Creative Industry in Boosting Market Share Pande Ketut Ribek; Ni Wayan Sri Suprapti; I. Gusti Ayu Ketut Giantari; I Putu Gde Sukaatmadja
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 16 Nomor 2 Tahun 2022
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2022.v16.i02.p06

Abstract

This study aims to determine social capital and innovation in increasing competitive advantage to achieve marketing performance in the traditional sculpture industry in Indonesia. The quantitative method with the population in this study is a sculpture entrepreneur in Gianyar and a sample of 130 entrepreneurs. The analysis technique uses SEM-PLS 3.0. The results of the study show that social capital and continuous innovation have a positive and significant effect on competitive advantage, social capital has a non-significant positive effect on marketing performance, innovation has an insignificant positive effect on marketing performance, competitive advantage has a significant positive effect on marketing performance, competitive advantage fully mediates social capital.
The Influence of Financial Literacy and Financial Behavior on Investment Decision for Young Investor in Badung District, Bali Annabella Claudia Kurniadi; Timotius FCW Sutrisno; Irantha Hendrika Kenang
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 16 Nomor 2 Tahun 2022
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2022.v16.i02.p11

Abstract

Berbagai faktor yang menyebabkan meningkatnya tingkat kasus investasti fiktif disinyalir karena masyarakat yang kurang memiliki edukasi mengenai keuangan dan investasi. Tujuan dari penelitian adalah untuk mengetahui pengaruh Financial Literacy dan Financial Behavior selaku variabel independen terhadap Investment Decision selaku variabel dependen dengan Financial Behavior sekaligus sebagai variabel mediasi. Metode yang digunakan dalam penelitian ini yaitu metode analisis berupa Partial Least Square (PLS) dengan software SmartPLS. Sampel penelitian ini yaitu investor muda dalam rentang umur 18 sampai 40 tahun yang berdomisili di Kabupaten Badung, Bali sebanyak 156 responden. Teknik Purposive sampling digunakan dengan penentuan ukuran sampel menggunakan rumus Hair. Teknik pengumpulan data dalam penelitian ini yaitu membagian kuesioner secara daring dengan pengukuran skala likert. Berdasarkan analisis data, disimpulkan bahwa Financial Literacy dan Financial Behavior, berpengaruh signifikan terhadap Investment Decision. Financial Behavior tidak memberikan peran mediasi sebagai hubungan antara Financial Literacy terhadap Investment Decision. Hasil riset ini menjelaskan bahwa memang semakin tingginya tingkat Financial Literacy dan tingkat Financial Behavior seorang investor akan semakin membantu investor dalam membuat keputusan berinvestasi atau Investment Decision.
Does Gender and Academic Year Affect The Performance of Entrepreneurship Education? Christina Christina; Timotius Febry Christian; Christina Whidya Utami; Lili Kristanti
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 16 Nomor 2 Tahun 2022
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2022.v16.i02.p02

Abstract

Entrepreneurship education has received special attention from Indonesia government in the last 10 years. It is one of the government programs to increase the number of entrepreneurs to support Indonesia’s vision to become a developed country in 2045. Research on gender issues and women entrepreneurship have attracted attention, thus increased tremendously. Yet, there are still few scholars whose research is about the relationship between gender and entrepreneurship academic performance, especially in Indonesia. This study aims to compare entrepreneurship subject final score, using gender and academic year as the independent variables. The data used in this study is secondary data taken from the academic system. There are 3336 data used in this research. There are four levels of the academic year and there are 834 data in each academic year, consist of 374 males and 460 females. The comparative test is analyzed using a two-way ANOVA. The result of this study shows that there is a significant difference between the male and female final scores on entrepreneurship subjects from the second semester until the fifth semester. Females tend to have higher scores compared to males. The result of this study also shows that there is a significant difference in the final score between each academic year. The result of the two-way ANOVA shows that there is no interaction between academic year and gender. Based on the finding, it is recommended to do further research to find the reason behind the good achievement by female.
Explaining Students Revisit Intention via Scarcity Cues and Perceived Value: the Role of Sensory Brand Experience as Boundary Condition Supriadi Thalib; Harimurti Wulandjani; Nana Nawasiah; Hendryadi Hendryadi; Rimi Gusliana Mais
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 17 Nomor 1 Tahun 2023
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2023.v17.i01.p01

Abstract

In response to an empirical study on scarcity cues in COVID-19, the present study offers a model of the relationship between scarcity cues and revisit intention by integrating perceived value and sensory brand experiences (SBE). The moderation mediation model (MOD MED) was tested using 426 respondents who were university students in Jakarta. The results of the analysis show that scarcity cues have a negative impact on perceived value and revisit intention. The process model has been confirmed through the role of perceived value in the scarcity cues relationship. SBE in this study has an essential role as a bearing for the negative effect of scarcity cues on perceived value and revisit intention. Hence, this study offers a theoretical contribution to the proposed model and a practical one regarding the effectiveness of "scarcity cues" marketing strategies. Keyword: Scarcity Cues, Sensory Brand Experiences, Perceived Value, Revisit Intention
Bootstrap Financing as a Capital Raising Strategy in Ikat Weaving Enterprises Yulita Milla Pakereng; Melkianus Radja
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 17 Nomor 1 Tahun 2023
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2023.v17.i01.p06

Abstract

Financial bootstrapping is a creative and non-conventional financing strategy by MSME actors to reduce dependence on external funding sources. This study aims to describe the implementation of the bootstrap financing method in obtaining a source of capital for MSMEs running the ikat weaving businesses. Using the samples of 167 ikat business owners in the district of Kambera of the regency of Sumba Timur in the province of Nusa Tenggara, this study used quantitative descriptive analysis techniques. The results show that ikat businesses use bootstrap financing strategies, including independent funding of the owners (including borrowed or invested funds from relatives), receivables management, sharing resources with other businesses, delaying payments to protect cash, and making use of subsidies. From the six indicators of bootstrap financing, the study found that the ikat businesses do not implement one strategy regarding inventory management. Keyword:bootstrap financing, MSME, and capital
New Brand Ride-Hailing Apps Continuance Intention of Gen Z: the Role of Personal Innovativeness in Information Technology Arny Lattu; Agung Maulana; Bagja Rahma Putra
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 17 Nomor 1 Tahun 2023
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2023.v17.i01.p02

Abstract

The tight competition in the ride-hailing service industry has made Super App digital companies in Indonesia vie to attract public interest to become their regular customers. As new players, Super App Maxim and/or InDriver companies need insight into what factors can make their applications accepted by Generation Z as the largest consumers in Indonesia. So, this study aims to investigate the role of performance and expectations of effort and social influence on continuing intentions to use new online transportation applications through the mediating role of personal innovation in information technology (PIIT). This study used the SEM technique with the SMART PLS 3.3.0 application, with 553 respondents using Maxim and/or InDriver. The study results show that performance, effort expectations, and social influence significantly affect the intention to use online transportation applications. Expected effort is the most significant factor affecting PIIT and intention to continue, followed by social influence and performance expectations. Keywords: Continuance Intentions; Generation Z; Personal Innovativeness In Information Technology; Ride-Hailing Apps, UTAUT
The Effect of Digital Literacy and Innovation Resistance to Use Digital Payment for Taxpayers Ni Made Susi Adnyani; Ni Kadek Sinarwati; Fridayana Yudiatmaja
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 17 Nomor 1 Tahun 2023
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2023.v17.i01.p07

Abstract

The growth of digital payments is accelerating with technological advancements, which must fully pique the interest of the general public, particularly the land and building taxpayers in Buleleng Regency. This study looks at how innovation resistance and digital literacy affect taxpayers' desire in adopting digital payments for land and buildings in the Buleleng area. Utilizing a questionnaire, this study is quantitative. 178 respondents were chosen using a chance sample technique from the population of this study, which consists of land and building taxpayers in the Buleleng regency. Using SEM-PLS analysis, test the data. According to the study's findings, digital literacy significantly and favorably influences people's intentions to utilize digital payments, (2) the desire to use digital payments is negatively and significantly impacted by innovation resistance, (3) the intention to use digital payments is impacted simultaneously by both digital literacy and innovation resistance. Keywords: Digital Literacy, Innovation Resistance, Behavior Intention, Digital Payment
Risk Perception as Mediator in the Effect of Financial Literacy to Entrepreneurial Orientation among MSMEs Tiara Carina; Ni Made Indah Mentari; I Dewa Made Arik Permana Putra; Melani Gita Sari; Ni Putu Tasiya Purnama Dewi
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 17 Nomor 1 Tahun 2023
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2023.v17.i01.p03

Abstract

This study aims to analyze the mediating role of risk perception on the effect of financial literacy to entrepreneurial orientation. From a total population of 32,026 MSMEs in Denpasar, 244 samples were taken through purposive sampling. Data were collected through the administration of Financial Literacy Instruments (rxx=0.639-0.891; r=0.974), Risk Perception Instruments (rxx=0.873-0.956; r=0.989), and Entrepreneurship Orientation Instruments (rxx=0.894-0.988; r=0.988). According to data analysis with Partial Least Square (PLS), it was found that financial literacy significantly affects entrepreneurial orientation; financial literacy significantly influences risk perception; risk perception significantly influences entrepreneurial orientation; and risk perception partially mediates the effect of financial literacy to entrepreneurial orientation in MSMEs in Denpasar. It was found that 49.8% of the variation in the entrepreneurial orientation variable is explained by financial literacy and risk perception variables, while the remaining 50.2% is contribution of other variables outside this research. Keyword: risk perception, financial literacy, entrepreneurship orientation, MSME

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