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I Made Surya Negara Sudirman
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Matrik: Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan
Published by Universitas Udayana
ISSN : 19782853     EISSN : 23028890     DOI : https://doi.org/10.24843/MATRIK:JMBK.2021.v15.i02.
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Matrik:Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan is a scientific journal published by the Department of Management, Faculty of Economics, Udayana University which aims to publish articles of empirical and theoretical studies in the field of marketing management, finance, human resources, operations, strategy management, tourism management and entrepreneurship. Editors accept articles in Indonesian and English were not delivered or published in another journal. Determination of the article that appeared determined by expert editors review results through a blind review process. The Scientific of Matrik:Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan is published by Management Study Program in collaboration with Association of Indonesian Economic Bachelor (ISEI branch of Denpasar) and Association of Indonesian Management and Business Programs Study (APSMBI) Matrik:Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan received writing on the results of studies in the fields of marketing management, financial management, human resource management, and entrepreneurial management, including (but not limited) to the following topics: Human Resource Management, Financial Management, Marketing Management, Strategic Management, Organizational Behavior, Operations Management, Change Management, Management of Sharia, Knowledge Management Entrepreneurship, E-Business, Capital Market both empirical and theoretical studies that have never and will not be published in other media.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 213 Documents
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How Women Workers Act Economically Abdul Holik; Nuraini .
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 13 Nomor 2 Tahun 2019
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (792.932 KB) | DOI: 10.24843/MATRIK:JMBK.2019.v13.i02.p04

Abstract

This research tries to find several factors triggering female workers to shop. It involved 70 respondents that are active female workers. The method use here is OLS (Ordinary Least Square) that makes us easy to explain relational framework of independent variables toward dependent variable. Based on the result, we find that decision to shop is affected by only two independent variables: decision-making and external locus of control. The rest of independent variables do not have effect at all. This finding proves that the tendency of female workers to shop is constituted by their own attitude and the external environment that they cannot handle.
PENGARUH ATMOSFER GERAI DAN PELAYANAN RITEL TERHADAP NILAI HEDONIK DAN PEMBELIAN IMPULSIF PELANGGAN MATAHARI DEPARTMENT STOREDUTA PLAZA DI DENPASAR Ni Nyoman Manik Yistiani; Ni Nyoman Kerti Yasa; I G. A. Ketut Gede Suasana
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 6 Nomor 2 Tahun 2012
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (120.171 KB)

Abstract

The purpose of this research to determine the effect of atmospheric outlet and retail services toward impulsive buying through hedonic value. In this research examined four variables, namely atmospheric outlet, retail services, hedonic value as well as impulsive buying. The location of this research is at Matahari Departement Store Duta Plaza, in Denpasar with the target of population who purchase more than two times. The sample is taken by purposive sampling method.Based on Slovin formula, the number of sample about 168 consumer.Statistical Analysis was used to the test the hypothesis is Equation Model Structure (SEM). The main finding showed that the better atmospheric outlet will increase hedonic value and impulsive buying.  Similarly,the better retail service will increase hedonic value and impulsive buying, but hedonic value not able to act as pemediasi of the relationship between atmospheric outlet and retail services toward impulsive buying. Therefore from the side of Matahari Departement Store Duta Plaza, Denpasar is expected to pay more attention to its atmospheric outlet and retail service in order to increase hedonic value and impulsivebuying
PENERAPAN KESEHATAN DAN KESELAMATAN KERJA : PENGARUHNYA PADA KEPUASAN KERJA DAN KOMITMEN ORGNISASIONAL Ayu Desi Indrawati; I Gusti Bagus Honor Satrya; Sayu Ketut Sutrisna Dewi
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 11 Nomor 2 Tahun 2017
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (122.431 KB) | DOI: 10.24843/MATRIK:JMBK.2017.v11.i02.p01

Abstract

Organizational commitment is an important construct in management, especially in organizational behaviour subject. This is caused organizations face many challenges such as restructuring, downsizing, re-engineering, and economic global competition, so that organizations need commitment of their member. The purpose of this research is to analyze the effect of health and safety management implementation on job satisfaction and organizational commitment.This research used sanitation officer of Dinas Kebersihan dan Pertamanan Kota Denpasar as research respondent. Data collection method used interview and quitionare and for data analysis will be used path analysis. The results showed that the implementation of health and safety management has a significant positive effect on job satisfaction and organizational commitment, and job satisfaction also has a significant positive effect on organizational commitment, and job satisfaction serve as a variable that mediates the effect of health and saftey management implementation on organizational commitment.
PERAN EXPERIENTIAL VALUE DALAM MEMEDIASI PENGARUH EXPERIENTIAL MARKETING TERHADAP REPURCHASE INTENTION Wayan Febri Astari; Komang Agus Satria Pramudana
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 10 Nomor 1 Tahun 2016
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (265.551 KB)

Abstract

The objective of this research is to analyze experiential value role in mediating the effect of experientialmarketing on repurchase intention, through comprehensive review of previous studies and survey at the GustoGelato and Cafe. This study uses a quantitative approach in form of associative. The sample used were 185respondents which was collected by purposive sampling method. Data were collected through questionnaireand interview. The analysis technique used to test the hypothesis is Structural Equation Modeling (SEM) withAMOS 16.00 software. The results of this study indicates that the experiential marketing has a positive andsignificant effects on experiential value and repurchase intention. In addition, the study also found thatexperiential marketing has a significant influence towards repurchase intention with experiential value asmediating variable.
MODEL PEMBERDAYAAN LEMBAGA PERKREDITAN DESA (LPD) SEBAGAI SUMBER PENDANAAN USAHA MIKRO KECIL MENENGAH (UMKM) DI KABUPATEN GIANYAR Ni Luh Putu Wiagustini; I Gusti Bagus Wiksuana; Desak Ketut Sintaasih; Ida Ayu Nyoman Saskara
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 8 Nomor 1 Tahun 2014
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (345.61 KB)

Abstract

This research is aimed to indentify the defining variables of the success of Village Installment Institution and composing the empowerment strategy and work plan as founding source of Middle and Micro Business. 142 Village Installment Institutions in Gianyar Regency are taken as samples in this research. They are taken based on their performance by using Stratified Random Sampling. In addition, SWOT (Strength, Weakness, Opportunity, and Threat) is used as the analysis tool in this research. Based on the result of analysis, it is found that recently, Village Installment Institution in Gianyar Regency has strong competitive quality and middle attractive quality. The suggested strategies to improve the competitive and attractive quality as Middle and Micro Founding Institution are Growth and Build strategy. The strategy covers the market penetration strategy-active improvement by using pick up system to middle and micro business in its area, and product development – as middle and micro business founding source by using profit sharing
MODAL, TINGKAT LIKUIDITAS BANK, NPL DAN PERTUMBUHAN KREDIT PERBANKAN INDONESIA Rahmat Setiawan; Ahmad Aziz Putra Pratama
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 13 Nomor 1 Tahun 2019
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (247.307 KB) | DOI: 10.24843/MATRIK:JMBK.2019.v13.i01.p10

Abstract

Tujuan dari penelitian ini adalah untuk menguji pengaruh modal bank terhadap pertumbuhan kredit dengan moderasi tingkat likuiditas dan kualitas kredit perusahaan perbankan yang terdaftar di Bursa Efek Indonesia (BEI). Penelitian ini menggunakan model regresi linier berganda dan Moderated Regression Analysis (MRA). Data diperoleh dari laporan keuangan perusahaan yang diterbitkan pada periode 2010-2016. Variabel dependen dalam penelitian ini adalah pertumbuhan kredit yang diproksi dengan Pertumbuhan Kredit Bersih. Variabel independen menggunakan modal bank diproksi dengan Capital Adequacy Ratio (CAR). Variabel moderasi dalam penelitian ini menggunakan tingkat likuiditas yang diproksi dengan rasio likuiditas dan kualitas kredit yang diproksi dengan Non Performing Loan (NPL). Selain itu, variabel pengendali dalam penelitian ini adalah ukuran perusahaan yang diproksikan dengan logaritma total aset. Hasil penelitian menunjukkan bahwa modal bank berpengaruh positif signifikan terhadap pertumbuhan kredit, sedangkan rasio likuiditas memperkuat pengaruh positif modal bank terhadap pertumbuhan kredit dan kredit macet memitigasi dampak positif modal bank terhadap pertumbuhan kreditKata Kunci: capital adequacy ratio, ukuran perusahaan, liquidity ratio, pertumbuhan kredit bersih, non performing loan
PERAN KEPUASAN DALAM MEMEDIASI PENGARUH KOMUNITAS MEREK TERHADAP LOYALITAS PENGGUNA HARLEY-DAVIDSON DI KOTA DENPASAR I Gede Nandya Oktora Panasea; Ni Wayan Sri Suprapti
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 7 Nomor 2 Tahun 2013
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (143.073 KB)

Abstract

This study empirically explores the influences of brand community on loyalty when mediated by satisfaction. The data on this research were collected from observation, interviews, and  questionnaires.Data analysis methods that used on this research were descriptive and inferential statistics. Descriptive statistics such as frequency distributions were used to describes the  characteristics of the respondents, while inferential statisticssuch  as  Baron  and  Kenny  Steps  and  Sobel  test  is  used  to  test  the  hypotheses.  The  results  showed  that satisfaction partially mediates the effect of brand community on loyalty of Harley-Davidson users inDenpasar. It shows that satisfaction is an essential element for the brand community to realize the brand loya lty.
PERAN INOVASI PRODUK MEMEDIASI ORIENTASI PASAR TERHADAP KINERJA PEMASARAN (Studi pada Usaha Mikro, Kecil dan Menengah Pie Susu di Kota Denpasar) Ni Kadek Nusanti Putri; Ni Nyoman Kerti Yasa
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 12 Nomor 2 Tahun 2018
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (156.092 KB) | DOI: 10.24843/MATRIK:JMBK.2018.v12.i02.p03

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh orientasi pasar terhadap kinerja pemasaran yang dimediasi dengan inovasi produk. Penelitian ini berlokasi di Kota Denpasar melibatkan 30 responden yang bertindak sebagai pemilik atau manajer UMKM Pie Susu. Purposive sampling digunakan sebagai metode pengumpulan data. Pengumpulan data dilakukan melalui penyebaran kuesioner. Analisis jalur (path analysis) dan uji Sobel adalah teknik analisis data yang digunakan dalam penelitian ini. Hasil yang ditemukan dalam penelitian ini adalah terbukti inovasi produk sebagai variabel mediasi pengaruh orientasi pasar terhadap kinerja pemasaran. Berdasarkan hasil penelitian, dapat disimpulkan dengan dan inovasi produk mampu memediasi secara penuh pengaruh orientasi pasar terhadap kinerja pemasaran.
METODE ANALYTICAL HIERARCHY PROCESS DAN TAGUCHI LOSS FUNCTION UNTUK PENENTUAN PERINGKAT SUPPLIER Robertus Bellarminus Krisna Wijaya; Febriana Wurjaningrum
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 9 Nomor 2 Tahun 2015
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (104.604 KB)

Abstract

The aim of this study is to determine priority of several criterias which is considered in arranging supplier ranking and furtherly used as the basis of supplier selection.Method implemented in this study are Analytical Hierarchy Process (AHP) and Taguchi Loss Function. The function of AHP is to determine criterias, whereas Taguchi Loss is used to identify supplier ranking with quality, price, warranties and claim policies, delivery, technical capabilities, and communication system criterias.  The findings show that the main criteria wanted by the company is quality with the highest weight  among other criterias, i.e 0.393. PT Surya Inti Artha emerges as the best supplier because have the smallest Weighted Taguchi loss value
IDENTIFIKASI MOTIVASI WIRAUSAHA PEREMPUAN PEDESAAN DENGAN HADIRNYA MITRA PEMBANGUN BERDASARKAN PENDEKATAN TEORI HARAPAN Teguh Endaryono
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 10 Nomor 2 Tahun 2016
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (91.188 KB) | DOI: 10.24843/MATRIK:JMBK.2016.v10.i02.p08

Abstract

Entrepreneurship is an alternative to improve the ability of the local economy. Development in rural areas,which are dominated by agronomic activities and the roles of men as the bread winner of the family income.In order to respond the increasing needs of life, women had the opportunity to engage in business that can increase the family income. Based on the expectancy theory (Vroom, 1964), this case study examining how the women entrepreneurs in rural respond to the presence of students whom follow the activityof community development as a builder. The aims of this study is to find out the expectancy, instrumentality and valence according to the rural women entrepreneurs. This study uses a case study with the informant are the women entrepreneurs who become as business partners of the community development activities the student of STIE Prasetya Mulya. The specific finding in this research distinguished between individual and social aspect. In terms of individuals, they want to increase income, skill in basic accounting, anticipate the scarcity of rawmaterials and capital stimulus. In terms of social, they are not economically dependent on their parents, flexible hour, have a production house, and add to the family assets.

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