Garuda - Garba Rujukan Digital

Article Per Year (5 Year)

All

Jurnal IPTA

pariwisata
Website

Published by Universitas Udayana

ISSN : 23388633 EISSN : 25487930 DOI : -

Core Subject : Humanities, Art, Social,

Arts Humanities Social Sciences

Jurnal IPTA published twice a year on July and December by The Department of Tours and Travel Studies, Faculty of Tourism, Udayana University, Denpasar Bali. The publication of this journal is a scientific journal in the field of tour and travel research. The manuscript can be research papers, review articles, as well as conceptual, technical and methodological papers on all aspects includes research findings, experimental design, analysis and recent application in tour and travel studies. The scope of these areas include tourist, geographical elements, and tourism industry.

Arjuna Subject : -

Articles 289 Documents

3 4 5 6 7

ANALISIS KEBUTUHAN TENAGA KERJA RESERVASI DAN TIKETING CATHAY PACIFIC AIRWAYS DENPASAR Riana Nathasia; Ni Made Oka Karini; Luh Gede Leli Kusuma Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 1 No 1 (2013): Jurnal IPTA (December 2013)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

This research is motivated by the existence of the complaints of the employees on the reservation and ticketing, which is due to the overload of work and pretty much of work overtime, so that each day the employee experiencing the excessive hours of work. The purpose of this study was to determine the actual wo`rkloads and the amount of labor required by the division of reservation and ticketing on Cathay Pacific Airways Denpasar. Based on the calculation results of the analysis of workloads and workforce needs analysis can be drawn the conclusion, that the manpower from the division on the reservation and ticketing at Cathay Pacific Airways Denpasar does not require an additional manpower. However, the workload of employees are not in accordance with their standard operating procedures as reservation and ticketing employees are supposed to, so that they are experiencing a shortage times to finish the job. Lack of times experienced by the employee is as much as 172 minutes. While for the the amount of labor on the reservation and ticketing division does not require an additional manpower.

FAKTOR KEPUASAN WISATAWAN PENGGUNA TRANSPORTASI LAUT DARI BALI KE GILI TRAWANGAN Syukriyan Abrar Syah; Ni Gusti Ayu Susrami Dewi; Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 6 No 2 (2018): Jurnal IPTA (December 2018)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

This research aims to analyze factors affecting the satisfaction of tourists in the use of marine transportation from Bali toward Gili Trawangan. The benefits of this research useful to the company in improving the services for tourists who will use the services of a crosswalk leading to Gili Trawangan.The respondents in this research totalled 190 respondents, the selection of the sample using the method of purposive sampling, the data in this study were analyzed using the analysis factors that help by statistikal program SPSS version 17.0 for windows. The results of this study are: 1) the satisfaction of tourists in the use of sea transport in general are at a level of satisfaction. 2) there are three factors that affect the satisfaction of tourists formed i.e. factors quality of maids, the cost factor & ease factors and product quality. Quality of service factor is the most dominant factor influencing the satisfaction of travellers with variable reliability as the dominant variables, and the variable availability schedule is a variable that must be improved.

KARAKTERISTIK, MOTIVASI DAN AKTIVITAS WISATAWAN ASIA DI KELURAHAN UBUD Axel Christine Pratama; I GPB Sasrawan Mananda; I Nyoman Sudarta
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 1 (2016): Jurnal IPTA (July 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

The types of the data that are used in this research are primary and secondary data. All the datas are collected through an observation method, questionnaires, literature study and documentation. The sample is collected by non-random sampling method. Analysis technique that is used in this research is qualitative descriptive analysis. This research result showed that the Asia tourists who came to Ubud for the first time are 96 tourists and the repeater tourists are 9 (nine) people. The characteristic of the tourists according to the age who came to Ubud the most is tourists between 26-36 years old and most of the gender are male. Most of the tourists are from China. According to the occupation, most of the tourists are student with bachelor degree, they got the information about Ubud from their friends and they came to Ubud with groups. Most of them are the first timer visitors and they came by car or bus and came to Bali by airplane. Mode of transportation which is used when the tourists are in Ubud mostly is rented vehicles and stay in Ubud for a day without the tour. The attraction they want to see in Ubud is the culture with the expenses around Rp 201.000-300.000 in a day. According to the tourists who came to Ubud, Ubud’s environment is very clean and safe, so they feel very satisfied and they definitely will come back again to Ubud. The motivation of the tourists who came to Ubud the most is the tourists with the pleasure motivation and the main activity they want to do is to visit Ubud market.

PERSEPSI WISATAWAN TERHADAP KUALITAS PELAYANAN PRAMUWISATA DI BALI Ida Bagus Saskara Putra; I Made Kusuma Negara; Ni Made Sofia Wijaya
Jurnal IPTA (Industri Perjalanan Wisata) Vol 5 No 1 (2017): Jurnal IPTA (July 2017)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Tour guide has an importan role in tourism activities. It can be seen from the function of a tour guide as such are conduits for privileged 'inside' information on the tourist destination. The purpose of this study is to find out how the tourist perception to the quality service of tour guide in Bali.Data collection techniques used in this research is a questionnaire and literature study for determine this sample was using purposive sampling by gave questionnaires to 400 respondents. The data was analysis used descriptive quantitative. There are two types of respondents, domestic tourists numbered 263 respondents and foreign tourists numbered 137 respondents, each divided according to the proportional 0.05. This study used five variables and consists of twenty indicators.Data collection techniques used in this research is questionnaires and literature study. In determining the sample was using purposive sampling by distributed questionnaires to 400 respondents. Data analysis techniques used in descriptive quantitative. There are two types of respondents domestic tourists amounted to 263 respondents and foreign tourists numbered 137 respondents, each divided according to the proportional 0.05. This study uses five variables and consists of twenty indicators.The results of this research is the tourist perception overall consisting of domestic and foreign tourists can be concluded, tourists perception of the tour guides service quality in Bali is already very good.

COOKING CLASS SEBAGAI PAKET WISATA DI RESTORAN LAKA LEKE UBUD BALI M. Rizky Nugraha S.; I Made Sendra; Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 1 (2015): Jurnal IPTA (July 2015)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Selection of research on "Cooking Class as Tour Packages at the Restaurant Laka Leke in Ubud Bali" is motivated the potential that cant be find anything in Ubud area which can be put into a package "cooking class", and how to plan a tour package "cooking class" in support of the potential that exists in Ubud. Data collection in this study was done by observation, interviews, and library research. Type of data used is the qualitative data supported by quantitative data, while the data source are the primary data and secondary data. Results of this study showed that of the observations made on potentiality of tourism in Ubud village is still a lot of potentials that has not been developed and the maximum attention, especially from the local government. Development of tourism in Ubud village just focus on a few places in the Ubud area. For the Bureau of Tourist’s Travel or restaurant should pay more attention to making travel packages which involving local communities and make a package that is unique and different so will not appear tour packages that already exist.

STRATEGI PEMASARAN TAKSI BANDARA NGURAH RAI DENGAN METODE BGC (BOSTON CONSULTING GROUP) Jontinus Naibaho; I Gusti Putu Bagus Sasrawan Mananda; Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 7 No 2 (2019): Jurnal IPTA (December 2019)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

The purpose of this research is to find out the right marketing strategies and competitiveness by identifying and analyzing the internal and external environment that affect the Ngurah Rai Airport Taxi Cooperative. In this study using marketing strategy analysis, namely BCG/Boston Consulting Group Matrix and SWOT (Strength, Weakness, Opportunity, Threats) analysis. BCG matrix to determine the level of market growth and relative market share. SWOT analysis to analyze strengths, weaknesses, opportunities and threats, then using segmenting, targeting, positioning/STP and 7P (marketing mix) results of the data obtained and then analyzed with IFAS and EFAS. The types of data used in this study are qualitative and quantitative data, primary and secondary data. Determination of samples in this study using purposive sampling method as many as 50 respondents. Data collection techniques by observation, questionnaires, structured interviews, and literature study. The results of the BCG matrix research, based on the calculation of the market growth rate is 1.35% and the result of the calculation of the relative market share is 1.45 x> 1 so that it is in the position of Cash Cow. The marketing strategy that can be carried out by the Ngurah Rai Airport Taxi Cooperative is to maintain the market, create new products, find new businesses. The strategy offered in the Cash Cow quadrant the company must always keep the company in a stable condition. The results of the SWOT analysis study from IFAS assessment were 2.66 and EFAS was 2.28. Then the position of the SWOT diagram is Growth Stability which is the company must determine efforts to strengthen market share, increase sales, pursue large profits by diversifying/expanding the market.

ANALISIS SEGMENTASI PASAR WISATAWAN MANCANEGARA YANG BERKUNJUNG KE BALI DARI ASPEK SOSIO-EKONOMI DEMOGRAFI, PSIKOGRAFI, DAN PERILAKU May Sandy Br. Ginting; I Made Kusuma Negara; I Nyoman Sudiarta
Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 2 (2015): Jurnal IPTA (December 2015)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Tourists visiting Bali diverse and consists of various nationalities. In this case the purpose of segmentation is done in order to target the right market to serve customers better and improve the name of Bali as a tourist destination. As for the more specific purpose, among others, to increase sales, improve market share, communication and promotion and strengthening the image. In this case the segmentation analysis is helpful to understand the needs and desires of purchasing power (needs, wants, and purchasing power). The purpose of this study was to determine differences in behavior, desires and lifestyles of foreign tourists visiting Bali. In conducting the survey questionnaire with a number of researchers spread respondent 138 people were divided on several continents, namely 54 respondents from Europe, 32 respondents from Asia, 30 respondents from Australia and 22 respondents from America. In this study data analysis using SPSS(statistical package for social science) version 20 with Microsoft Excel. The result showed that differences are significant third against segmentation surveyed: segmentation socio-economic demographic, psychographic, and behavior by continent. Travelers who originated from Europe prefer cultural tourism and stayed ? 6 days, travelers from Australia prefer beach activities and stayed more than 2 weeks, travelers from America also prefer beach activities and stayed ? 6 days, but Asia travelers showed they prefer Adventures activities when they visited Bali and stayed ? 6 days.

PENGARUH BRAND IMAGE TERHADAP LOYALITAS PELANGGAN DI TOKO OLEH-OLEH MALANG STRUDEL Reza Palevi; Luh Gede Leli Kusuma Dewi; Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 6 No 1 (2018): Jurnal IPTA (July 2018)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

This study aims to determine the effect of brand image to customer loyalty in Malang Strudel Souvenir Store. The rapid development of Malang Strudel is the foundation of this research. In this study, the customer is tourist who visiting Malang and shopping for souvenirs at Malang Strudel Souvenir Store. This research uses quantitative descriptive data analysis technique using SPSS ver. 20 for Windows. Data were collected by distributing questionnaires to 166 respondents.This research is quantitative research using reliability test method, validity test, classic assumption test, correlation analysis, coefficient determination test, multiple linear regression analysis, t test, and f test. The variables used in this research are the strength of brand association (X1), uniqueness of brand association (X2), brand association advantage (X3) as independent variable and Customer Loyalty (Y) as dependent variable.The result of this research is strength of brand association (X1) and favorability of brand association (X3) have positive and significant influence, while uniqueness of brand association (X2) has positive and insignificant effect. Simultaneously, strength of brand association (X1), uniqueness of brand association (X2), and favorability of brand association (X3) that make up the brand image, have an impact on customer loyalty. A total of 54.1% of customer loyalty can be explained by variable strength, uniqueness, and favorability. While the rest of 45.9% customer loyalty can be explained by other variables that have not been studied in this research.

PENGARUH KUALITAS PELAYANAN DAN KEPUASAN TERHADAP NIAT BERKUNJUNG KEMBALI WISATAWAN MANCANEGARA KE DAYA TARIK WISATA ALAS PALA SANGEH I Gede Noviana Putra; I Nyoman Sudiarta; I GPB. Sasrawan Mananda
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 2 (2016): Jurnal IPTA (December 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Penelitian ini bertujuan membahas seberapa besar kualitas pelayanan dan kepuasan wisatawan mempengaruhi niat berkunjung kembali wisatawan mancanegara ke Daya Tarik Wisata Alas Pala Sangeh. Daya tarik wisata ini mempunyai sesuatu yang unik dibandingkan dengan daya tarik sejenis, yaitu penempatan ranger (pemandu lokal) yang senantiasa akan menemani dalam melakukan perjalanan disekitar areal daya tarik wisata ini, ranger (pemandu lokal) senantiasa memberikan kualitas pelayanan sesuai dengan standar prosedur. Metode penelitian dalam pengambilan sample dilakukan menggunakan teknik Purposive Sampling, penyebaran sampel menggunakan Accidental Sampling dengan menyebar 100 kuesioner kepada wisatawan yang sedang melakukan kunjungan ke Daya Tarik Wisata Alas Pala Sangeh dan dengan 22 indikator pertanyaan yang telah disesuaikan. Dalam Analisis data menggunakan analisis deskriptif kuantitatif, analisis pengujian instrument penelitian, analisis regresi berganda, dan analisis korelasi. Hasil akhir dalam penelitian, (1) Kualitas pelayanan berpengaruh positif dan signifikan terhadap niat berkunjung kembali wisatawan, (2) Kepuasan berpengaruh positif dan signifikan terhadap niat berkunjung kembali wisatawan, (3) Kualitas pelayanan dan kepuasan berpengaruh positif dan signifikan terhadap niat berkunjung kembali wisatawan secara simultan atau bersama-sama dan memiliki hubungan yang kuat. Adapun saran yang dapat disampaikan yaitu pengelola perlu meningkatan fasilitas toilet, peningkatan penanganan keluhan serta semakin giat mengikuti perkembangan pariwisata.

ANALISIS KEPUASAN WISATAWAN LANJUT USIA TERHADAP PRODUK WISATA DI KAWASAN WISATA UBUD Kadek Utami Wirya A.; I Nyoman Sudiarta; I Putu Sudana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 2 (2015): Jurnal IPTA (December 2015)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Wisatawan lanjut usia memiliki potensi untuk melakukan kegiatan wisata, yang mana wisatawan pada usia ini telah mapan secara finansial serta memiliki waktu luang yang banyak. Wisatawan lanjut usia yang sedang berwisata ke Kawsan wisata Ubud memiliki keluhan mengenai kemacetan dan kurangnya toilet umum. Berdasarkan hal – hal tersebut maka dari itu perlu untuk mengetahui tingkat kepuasan wisatawan lanjut usia terhadap produk wisata di Kawasan Wisata Ubud dengan menggunakan konsep 4A yaitu atraksi, fasilitas, aksesibilitas, dan pelayanan tambahan. Fokus lokasi yang dijadikan tempat penyebaran kuesioner yaitu di Kelurahan Ubud. Pengumpulan data dilakukan dengan cara observasi, penyebaran kuesioner, wawancara, studi kepustakaan dan dokumentasi. Penyebaran kuesioner dilakukan kepada wisatawan lanjut usia mancanegara yang berusia 55 tahun keatas sebanyak 80 responden. Teknik analisis data yang digunakan yaitu deskriptif kuantitatif dengan menggunakan bantuan skala Likert, analisis tingkat kepentingan dan tingkat kinerja serta tingkat kesesuaian. Rata – rata tingkat kepuasan wisatawan lanjut usia terhadap produk wisata di Kawasan wisata Ubud adalah kurang puas dengan persentase sebesar 89,22%, dengan rata – rata tingkat kepentingan (Y) yaitu 3,99 yang berarti penting dan rata – rata tingkat kinerja (X) adalah 3,54 dengan artian baik. Sedangkan faktor – faktor yang dianggap penting dan perlu mendapatkan prioritas dengan tingkat kesesuaian yang kecil adalah kondisi trotoar, ketersediaan toilet umum, dan ketersediaan penunjuk arah menuju destinasi wisata. Saran yang dapat diberikan baik itu pemerintah, penyedia jasa wisata, dan masyarakat agar memperhatikan faktor – faktor yang anggap penting tersebut, dan menyediakan fasilitas khusus untuk wisatawan lanjut usia, serta dapat bekerjasama dengan beberapa pihak seperti travel agent sehingga dapat meningkatkan kunjungan wisatawan lanjut usia ke Kawasan wisata Ubud.

Page 5 of 29 | Total Record : 289

3 4 5 6 7

Filter by Year

2013 2022

Filter By Issues

All Issue Vol 10 No 2 (2022): Jurnal IPTA (December 2022) Vol 10 No 1 (2022): Jurnal IPTA (July 2022) Vol 9 No 2 (2021): Jurnal IPTA (December 2021) Vol 9 No 1 (2021): Jurnal IPTA (July 2021) Vol 8 No 2 (2020): Jurnal IPTA (December 2020) Vol 8 No 1 (2020): Jurnal IPTA (July 2020) Vol 7 No 2 (2019): Jurnal IPTA (December 2019) Vol 7 No 1 (2019): Jurnal IPTA (July 2019) Vol 6 No 2 (2018): Jurnal IPTA (December 2018) Vol 6 No 1 (2018): Jurnal IPTA (July 2018) Vol 5 No 2 (2017): Jurnal IPTA (Desember 2017) Vol 5 No 1 (2017): Jurnal IPTA (July 2017) Vol 4 No 2 (2016): Jurnal IPTA (December 2016) Vol 4 No 1 (2016): Jurnal IPTA (July 2016) Vol 3 No 2 (2015): Jurnal IPTA (December 2015) Vol 3 No 1 (2015): Jurnal IPTA (July 2015) Vol 2 No 2 (2014): Jurnal IPTA (December 2014) Vol 2 No 1 (2014): Jurnal IPTA (July 2014) Vol 1 No 1 (2013): Jurnal IPTA (December 2013) More Issue

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
-

Contact Email
-

Phone
-

Journal Mail Official
-

Editorial Address
-

Location
Kota denpasar,

Bali

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name -

Contact Email -

Phone -

Journal Mail Official -

Editorial Address -

Location Kota denpasar, Bali INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
-

Contact Email
-

Phone
-

Journal Mail Official
-

Editorial Address
-

Location
Kota denpasar,

Bali

INDONESIA