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All Journal IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora Jurnal Desain Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia
Erik Armayuda
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Arts Computer Science & IT Languange, Linguistic, Communication & Media Social Sciences

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Pendekatan Gaya Visual Topeng Malangan sebagai Adaptasi Dalam Perancangan Karakter Virtual Erik Armayuda
Jurnal Desain Vol 3, No 03 (2016): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1224.552 KB) | DOI: 10.30998/jurnaldesain.v3i03.715

Abstract

Perkembangan teknologi adalah identitas semangat abad yang membuat budaya tradisional harus mampu beradaptasi dengan keadaan kontemporer untuk bertahan hidup dan Tari Topeng Malangan adalah salah satu dari mereka. Topeng Malangan merupakan salah satu budaya khas Malang yang memiliki 76 karakter yang berbeda karakter dalam cerita. Karakter Topeng Malangan yang merepresentasikan perwujudan dari sifat manusia, adalah Aset potensial sebagai elemen visual untuk membentuk karakter virtual. Dengan teori ATOMIC oleh Adi Nugraha, dalam transformasi budaya, penelitian ini dilakukan dengan metode kualitatif dengan pengelompokan visual elemen didefinisikan dalam model Malangan Masker WASBUMIL (Werno / warna, Alis / alis, Sumping, Brengos / kumis, Ukiran / Engraving, Moto / mata, Irung / hidung, dan Lambe / mulut) sebagai dasar untuk perancangan system karakter visual.
Panduan Transformasi Produk Budaya Menjadi Produk Kreatif Budaya Melalui Model Map (Studi Kasus Topeng Malangan) Erik Armayuda; Reven Praga Deva
Citradirga - Jurnal Desain Komunikasi Visual dan Intermedia Vol 1 No 02 (2019): Volume 01, Nomor 02, Oktober 2019
Publisher : Program Studi Desain Komunikasu Visual, Fakultas Sains dan Teknologi, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Culture is one source of inspiration that will be a key value of product competition in the global market. Indonesia with more than 1,300 different ethnic groups has cultural richness which will be the key differentiator in the global market. As the development of the creative industry, culture becomes an element that has more value. There are so many potential cultural products that can be explored. Each requires a study of different approaches to extracting cultural values ​​in a product. From the skin "outside", "content", to "spirit" which is the core of the culture. By using transformation methods in cultural products to assess three levels of cultural features; outside, middle, and inside, this research is expected to provide appropriate exploration in cultural identification especially at the "outside" level. This paper will focus on the Malangan mask culture originating from the city of Malang, East Java. This study proposes guidelines for changing culture and provides alternative product development that can provide guidance for turning cultural products into creative products of culture in an effort to make it more adaptive in the current era.
Strategi Konten Instagram untuk Edukasi Pola Minum Kopi yang Sehat pada Usia Muda Muhammad Alvian Hasby; Erik Armayuda; Bayyinah Nurrul Haq
IKRA-ITH HUMANIORA : Jurnal Sosial dan Humaniora Vol 4 No 3 (2020): IKRAITH-HUMANIORA VOL 4 NO 3 Bulan November 2020
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1031.378 KB)

Abstract

Based on a survey conducted by the author in 2020, the intensity of drinking coffee at a youngage is quite high. They consume an average of 1-3 cups of coffee per day. One reason is the lackof information on the dangers of drinking excessive coffee. Therefore, it is necessary to design aneducational media regarding the dangers of drinking excessive coffee that reaches youngaudiences. The design of this educational media aims to provide knowledge about healthydrinking patterns. The preliminary research was carried out through survey methods andliterature studies. The social media platform used is Instagram with the microblog concept. Thetarget audience is between 20-30 years old and in the Jabodetabek area who likes to interact viasocial media. Media design visually displays a warm, comfortable, and pleasant impressionthrough color, visual elements in the form of photos and vectors. Design verbally (how to say)through light language and bring a relaxed, comfortable, and familiar atmosphere. The verbaldelivery strategy uses light, relaxed, and familiar language. Information is conveyed in stagesand varied, namely: facts about coffee, the dangerous risks of drinking excessive coffee, andhealthy drinking patterns. Platform-related content management through the use of trending andrelevant hashtags, posting arrangements that refer to the educational cycle resulting in a schedulefor posting content that is divided into several editions for one month.
Landasan Strategis Pengembangan Topeng Malangan dalam Bidang Desain Erik Armayuda
Citradirga - Jurnal Desain Komunikasi Visual dan Intermedia Vol 1 No 01 (2019): Volume 01, Nomor 01, Maret 2019
Publisher : Program Studi Desain Komunikasi Visual, Fakultas Sains dan Teknologi, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/cd.v1i01.195

Abstract

Malangan Mask is one of the endangered cultural heritage of Malang city. It’s proven by the decreasing number of hermitage which keeps the existence of this mask culture, from 8 villages into 4 villages remain. One of the reason is the production and marketing problem of the products in the market which has a completely different from its time. This study aims to analyze the business model of Malangan Mask so that it can be a reference for taking a relevant strategic plan to face the challenges of times. Through the analytical evaluation method obtained from interviews and literacy studies, researchers conducted a SWOT analysis that aims to obtain a strategy to develop product so that it can be more adaptive to current market needs. Several studies related to the masks have been carried out, but few of them focus on the strategy to develop product for business.
Co-Authors Bayyinah Nurrul Haq Muhammad Alvian Hasby Reven Praga Deva