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ANALISIS EFEKTIVITAS IKLAN-IKLAN TV BERTEMA LOCAL CONTENT DI INDONESIA TAHUN 2004 Maer, Bernadette Dian Arini; Tanudjaja, Bing Bedjo; Banindro, Baskoro Suryo
Nirmana Vol 9, No 2 (2007): JULI 2007
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (98.42 KB) | DOI: 10.9744/nirmana.9.2.pp. 57-68

Abstract

In the globalization era, local content TV commercials are considered to be more and more important. This thesis aims to analyze how far the local content TV commercials can be accepted by the Indonesian audience, who are culturally diverse; moreover, this thesis would analyze how these commercials contribute positively to the advertisers. Abstract in Bahasa Indoensia: Dalam era globalisasi, iklan bertema local content semakin dianggap penting. Karya tulis ini menganalisis sejauh mana iklan televisi bertema local content dapat diterima oleh masyarakat Indonesia yang memiliki kemajemukan budaya tinggi, serta memberikan kontribusi bagi pengiklan. Kata kunci: Efektivitas, iklan televisi, local content, Indonesia
MENGEMAS KESENIAN TRADISIONAL MELALUI STASIUN TELEVISI SWASTA DI INDONESIA Tanudjaja, Bing Bedjo
Nirmana Vol 8, No 1 (2006): JANUARY 2006
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (235.034 KB) | DOI: 10.9744/nirmana.8.1.

Abstract

There is an incompletion in a traditional art performance when using communication media such as television compared to being present in the event. They are missing some non verbal nuances%2C like the body language%2C face expressions%2C etcetera%2C that would help in deeply understanding word meanings.The concept of "social presence" is about the presence or absence of social codes that help carry unseen meanings. This makes the electronic media an inferior medium in developing interrelationships.However%2C mass media potentially overflows the "real" culture from the people with the affair of preserving class hegemony Abstract in Bahasa Indonesia : Pertunjukan kesenian tradisional sudah tentu ada bagian yang hilang jika menggunakan komunikasi melalui media seperti televisi dibandingkan dengan jika hadir di tempat kejadian. Akan ada kehilangan nuansa-nuansa non verbal seperti sikap tubuh%2C ekpresi wajah dan lain-lain yang membantu memahami makna kata-kata lebih mendalam. Konsep yang disebut “kehadiran sosial” atau hadir tidaknya isyarat-isyarat sosial yang membantu membawa makna-makna yang tak terlihat. Hal ini yang membuat media elektronik menjadi sarana yang inferior dalam membangun hubungan antar pribadi. Namun media massa secara potensial melimpahi budaya “sebenarnya” dari masyarakat dengan kepentingan mempertahankan hegemoni kelas. traditional art%2C television%2C culture.
Pertunjukan Wayang Kulit Nang Talung, Representasi Kehidupan Masyarakat Thailand Selatan Tanudjaja, Bing Bedjo
Nirmana Vol 14, No 1 (2012): JANUARY 2012
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (366.662 KB) | DOI: 10.9744/nirmana.14.1.11-20

Abstract

Nang Talung shadow puppet performance in southern Thailand is one of the shadow puppet performances in Thailand. The development of the figure, the creation and presentation techniques as well as the story underwent evolution according to the times and technological developments. Nang Talung puppet show is a representation of a growing phenomenon in the life of Thai society in general and especially the community of South Thailand.
PERKEMBANGAN CORPORATE SOCIAL RESPONSIBILITY DI INDONESIA Tanudjaja, Bing Bedjo
Nirmana Vol 8, No 2 (2006): JULY 2008
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/nirmana.8.2.pp. 92-98

Abstract

The awareness towards CSR (Corporate Social Responsibility), that should be integrated into a company's hierarchy as management's strategy and policy, is needed to attain balance between the business industry and the surrounding community. The essence and significance of CSR has not been wholly understood by businessmen, thus CSR only becomes textual and often implemented due to community demand. Abstract in Bahasa Indonesia: Kesadaran terhadap CSR (Corporate Social Responsibility) yang seharusnya telah terintegrasi dalam hierarki perusahaan sebagai strategi dan policy manejemen, diperlukan demi tercapainya sebuah keseimbangan dunia usaha antara pelaku dan masyarakat sekitar. Esensi dan signifikansi dari CSR masih belum dapat terbaca sepenuhnya oleh pelaku bisnis, sehingga CSR sendiri bagi sebagian pelaku bisnis baru sekedar wacana dan terkadang implementasinya berdasarkan atas tuntutan masyarakat. Kata kunci : corporate social responsibility, pelaku bisnis, masyarakat.
Co-Authors Adelavina Widodo AILEEN GABRIELE, AILEEN Alexander, David AMELIA DIAN ANDIKA, AMELIA DIAN Anastasia Safira Sugiharto ANDREW WIRAPRATAMA, ANDREW Ani Wijayanti Suhartono ANNE VERONICA, ANNE anthony andrea Baskoro Banindro baskoro suryo Baskoro Suryo B. Baskoro Suryo Banindro Bernadette Dian Arini Maer Budiman, Mariske Daniel Kurniawan Daniel Kurniawan Salamoon DANIEL KURNIAWAN SALOMOON, DANIEL KURNIAWAN DEBBIE HARYANTO, DEBBIE DEFI LAUW, DEFI Elim Elim Evangelina, Michelle Elma frederica katherine Harja, Carolina Kumala Hauwdy Setiabudi, Hauwdy Jennifer Budiono Sadono Karenia Mulyate Khrista Jaya Wardhani LETA ALFIANI NEKO, LETA ALFIANI Lilian Angeline Soesanto Maria, Yessy Merry Khristianti Milka Octivia Nidya Megayanti Djatmiko nora asteria Novita Condro Dewi OGI DHANESWARI DARA, OGI DHANESWARI Olivia Onggo Oshi Paulina Rima Sukmawaty Tambunan Setiawan, Jemima Aileen Lee SHARON ANGELIA, SHARON Shirley Rosalina Lou Liat Stefani Desianti Prayitno Stefanie Meilisa Wijanto Stephanie Lim Timothy Istianto Tivoli Yve Gozali Veryan Adhitama Wignyodiputro, Fenny Fiona Wijaya, Caroline Wilson Etpranata Wiyanto, Florencia Irena Yuniari Setiawan