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All Journal PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) Jurnal Analisis Bisnis Ekonomi
Wisnalmawati Wisnalmawati
Gunadarma University
Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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PENGARUH KEMATANGAN KARYAWAN DENGAN GAYA KEPEMIMPINAN SITUASIONAL PENGUSAHA PEREMPUAN SEBAGAI VARIABEL MODERATING TERHADAP KINERJA KARYAWAN Ediningsih, Sri Isworo; Wisnalmawati, Wisnalmawati
Jurnal Analisis Bisnis Ekonomi Vol 7 No 1 (2009): Volume 7, Nomor 1, April 2009
Publisher : Universitas Muhammadiyah Magelang

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Abstract

The purpose of this study to analyze the influence of employees maturity on employees performance and that to investigate the influence employees maturity which is moderated by situational leadership style on employees performance. In this study using sample of several members of IWAPI DIY. Data collected by questioner and the analysis technique by moderating regression analysis. The result of this study is employees maturity has significant influence on employees performance and situational leadership style didnt moderated correlation between employees maturity with employees performance.
The Influence Of In- Store As A Mediation To Impulse Buying (Study On The Retails In Yogyakarta) Wisnalmawati, Wisnalmawati
PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) 2018: PROCEEDING ICTESS
Publisher : PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (244.237 KB)

Abstract

Impulse buying often takes place inside the store. Impulse buying describesunplanned purchasing decisions.This research aims to: 1.analyse hedonic motivethat directly affects impulse buying, 2. analyse direct marketing that directly affectsimpulse buying, 3. hedonic motive and direct marketing influence on impulsebuying mediated by in store. Subjects in this research are consumers of threeclothing stores in Yogyakarta. The sample uses as many as 75 respondents, dataanalysis technique uses Structural Equational Model (SEM) with Smart PLS 3.0Program. The results of this research prove: 1. hedonic motive has influenced onimpulse buying, 2.direct marketing has influenced on impulse buying, 3 hedonicmotive and direct marketing influence on impulse buying mediated by in store. Thefindings of this study may contribute to consumer behaviour models, at retails andTripple duties of Higher Education.Keywords: hedonic motive; direct marketing; in store; and impulse buying
PENGARUH KEMATANGAN KARYAWAN DENGAN GAYA KEPEMIMPINAN SITUASIONAL PENGUSAHA PEREMPUAN SEBAGAI VARIABEL MODERATING TERHADAP KINERJA KARYAWAN Ediningsih, Sri Isworo; Wisnalmawati, Wisnalmawati
Jurnal Analisis Bisnis Ekonomi Vol 7 No 1 (2009): Volume 7, Nomor 1, April 2009
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (588.681 KB)

Abstract

The purpose of this study to analyze the influence of employees maturity on employees performance and that to investigate the influence employees maturity which is moderated by situational leadership style on employees performance. In this study using sample of several member's of IWAPI DIY. Data collected by questioner and the analysis technique by moderating regression analysis. The result of this study is employees maturity has significant influence on employees performance and situational leadership style didn't moderated correlation between employees maturity with employees performance.
Co-Authors Sri Isworo Ediningsih