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All Journal Brikolase : Jurnal Kajian Teori, Praktik dan Wacana Seni Budaya Rupa
John Thang
Universitas Potensi Utama
Arts Humanities

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STRATEGI PENINGKATAN PROFIT PADA RUMAH MAKAN PATINKU MELALUI RE-DESIGN PACKAGING John Thang; Desipriani Desipriani
Brikolase : Jurnal Kajian Teori, Praktik dan Wacana Seni Budaya Rupa Vol 12, No 1 (2020)
Publisher : Institut Seni Indoensia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/brikolase.v12i1.3179

Abstract

Rumah Makan Patinku is one of the restaurants in Medan that has an interesting characteristic of patin fish as special culinary preparations. Rumah Makan Patinku previously had some packaging before, but the restaurant owner thought that it had not gotten the maximum sales profit increase. Sales increased from the previous package by 15% while the owner wanted an increase in profit of 50%. Through the re-design packaging and the addition of others packaging designs, it is expected to realize an increase in sales profit of Rumah Makan Patinku as expected by the owner. This design phase uses qualitative research methods and SWOT analysis methods. The results of the design in the form of patin bakar packaging, patin goreng packaging, gembung bakar packaging, packaging for rice can also be for roast chicken, and paper cups for hot drinks such as: hot tea and hot coffee.Abstrak Rumah Makan Patinku adalah salah satu rumah makan di Medan yang memiliki karakteristik ikan patin sebagai sajian kuliner spesial. Rumah Makan Patinku sebelumnya memiliki beberapa kemasan sebelumnya, tetapi menurut pemilik rumah makan kurang memberikan peningkatan keuntungan penjualan. Profit penjualan meningkat dari kemasan yang dirancang sebelumnya sebesar 15% sementara pemilik menginginkan peningkatan laba 50%. Melalui re-design packaging dan penambahan desain kemasan lainnya, diharapkan dapat mewujudkan peningkatan profit penjualan Rumah Makan Patinku seperti yang diharapkan oleh pemiliknya. Tahap perancangan ini menggunakan metode penelitian kualitatif dan metode analisis SWOT. Hasil perancangan berupa kemasan patin bakar, kemasan patin goreng, kemasan gembung bakar, kemasan untuk nasi putih juga bisa untuk ayam bakar, dan paper cup untuk minuman panas seperti: teh panas dan kopi panas. 
DESIGN GAME PUZZLE UNTUK TINGKAT SEKOLAH DASAR MENGGUNAKAN ADOBE CC ANIMATE 2018 John Thang; Ria Eka Sari
Brikolase : Jurnal Kajian Teori, Praktik dan Wacana Seni Budaya Rupa Vol 14, No 1 (2022): Brikolase Juli 2022
Publisher : Institut Seni Indoensia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/brikolase.v14i1.4218

Abstract

Playing is something that is very popular with children because playing is an activity that can build motor nerves and children's growth and development. Design of the puzzle game designed is a research based on a quantitative approach due to the transition from a pandemic to an endemic period after the decline in the spread of the covid-19 virus. This puzzle game is designed not only to provide games for elementary school children but also to increase the intelligence of thinking for these children. The design of this puzzle game uses quantitative data collection and 5W 1H analysis methods. The results of this game design can later be downloaded via the link provided.
Co-Authors Desipriani Desipriani Ria Eka Sari