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All Journal JAF- Journal of Accounting and Finance Journal of Management Studies and Development
Mentiana Sibarani
STIE Harapan Bangsa
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Green Product Innovation Dan Green Process Innovation Terhadap Nilai Perusahaan Fitriana Noer Hidayah; Mentiana Sibarani
JAF (Journal of Accounting and Finance) Vol 7 No 2 (2023): JAF - Journal of Accounting and Finance
Publisher : FEB-Telkom University Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jaf.v7i2.6010

Abstract

The current deteriorating condition of the earth and the environment has become one of the main assessment bases for stakeholders in making decisions. A company is expected to have a role and participation in environmental improvement. The purpose of this study was to determine the effect of green innovation on firm value in companies listed on the Indonesia Stock Exchange and the best listed in implementing green business based on Indonesia Green Companies SWA Magazine. The research data was obtained from sample financial statements contained on the Indonesia Stock Exchange for the 2017- 2020 period from the company's website or the Indonesia Stock Exchange website. The sample used is companies listed in Indonesia Green Companies and listed on the Indonesia Stock Exchange (IDX) in 2017-2020. The sampling technique used is purposive sampling. Hypothesis testing in this study using multiple linear regression analysis method. The results of this study indicate that green product innovation and green process innovation have a simultaneous effect on firm value, green product innovation has a significant effect on firm value, green process innovation has no significant effect on firm value. Keywords: Green Innovation, Green Product Innovation, Green Process Innovation, Company Value
Mapping Brand Equity and Service Quality Perceptions : A Comparative Study of National Private Banks in Indonesia Ferra Heriana; Mentiana Sibarani; Roland Y.H. Silitonga; Dhany Heryanto
Journal of Management Studies and Development Vol. 2 No. 03 (2023): Forthcoming Issue - Journal of Management Studies and Development
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/jmsd.v2i03.356

Abstract

This study aims to create a map of brand equity and service quality perceptions of Bank C relative to four other banks in Indonesia, namely Bank KBMI Category 3. Customer perception maps were constructed by asking customers to provide overall similarity ratings for Brand Equity and Service Quality pairs on a metric scale. The study included Bank A, Bank B, Bank C, Bank D, and Bank E customers in Indonesia. One hundred eight respondents were sampled using the Exploratory Factor Analysis (EFA) method, which groups many variables into several factors with similar characteristics. Additionally, the Multidimensional Scaling (MDS) method was used, a data analysis technique used to explore the data structure based on similarities or dissimilarities. Based on the analysis results, it was found that according to the perceptions of Bank C customers, the bank scored low in the Reliability factor. At the same time, Bank B had the lowest scores in Brand Loyalty and Brand Awareness factors. This indicates that the strengths of both banks lie in these factors. Subsequently, Bank A, Bank E, and Bank D followed in sequential order.
Co-Authors Dhany Heryanto Ferra Heriana Fitriana Noer Hidayah Roland Y.H. Silitonga