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Dwi Suhartanto
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ijabr@polban.ac.id
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Politeknik Negeri Bandung Jl Gegerkalong Hilir Bandung 40559
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International Journal of Applied Business Research
Published by Politeknik Negeri Bandung
ISSN : -     EISSN : 26560917     DOI : 10.35313/ijabr
Core Subject : Economy, Science, Social, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
The International Journal of Applied Business Research (IJABR), an academic journal in the field of business, published by Bandung State Polytechnic, Indonesia. This OPEN ACCESS Journal is intended to foster and stimulate the exchange of discourses on applied business research issues among professionals and academics throughout the world.
Arjuna Subject : -
Articles 6 Documents
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Search results for , issue "Vol 2 No 02 (2020)" : 6 Documents clear
The Level of Internet Adoption in Business Reporting: The Nigerian Perspectives Hussain Salaudeen; Sunday Adebayo Alayemi
Jurnal Internasional Penelitian Bisnis Terapan Vol 2 No 02 (2020)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (214.229 KB) | DOI: 10.35313/ijabr.v2i02.88

Abstract

In recent years, a paradigm shift has occurred regarding the way firms report their activities. Instead of using the traditional approach, otherwise called paper-based reporting, the trend has switched into the use of a more sophisticated approach referred to as internet or web-based reporting. This study examines the extent of internet implementation in business reporting by emphasizing on the listed manufacturing companies in Nigeria. For the purpose of this study, all manufacturing companies listed on the Nigerian Stock Exchange constitute the population. The purposive sampling procedure was employed to select forty-five out of ninety listed companies. Primary data were obtained from a thematic questionnaire that uses validated scales. The data collected were analyzed using both descriptive and inferential statistics. Specifically, Principal Component Analysis (PCA) was the inferential statistic used to evaluate the extent to which manufacturing companies employ the internet in reporting their financial and non-financial activities. The results show that the listed manufacturing companies are at the exploratory stage. The internet is employed either as an extension activity or enrichment exercise to the hard copy business reporting model. This study offers a guide to stakeholders of the listed manufacturing companies to enhance their competitive advantage by employing technology in reporting their activities.
The Liquidity and Intellectual Capital Impact on the Stability of Islamic Microfinance Institutions: Evidence from Peak Season Period Yayat Nurhidayat; Mochamad Edman Syarief
Jurnal Internasional Penelitian Bisnis Terapan Vol 2 No 02 (2020)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (624.278 KB) | DOI: 10.35313/ijabr.v2i02.90

Abstract

The term of Peak Season in financial institutions may still be peculiar in the eyes of the world, but in Indonesia, this phenomenon is a real thing. It has succeeded in making some financial institutions susceptible and even bankrupt. Peak season is not unconventional from the high season, but it is far more compact. Peak session, as it means in this study, is the period in which people simultaneously withdraw their savings for seasonal needs such as Eid session, school season, New Year session, and another equal occasion. This study aims to (1) analyze the effect of liquidity risk and intellectual capital on the stability of Baitul Maal wa Tamwil Islamic Microfinance Institutions (BMT IMFI) in the peak season periods, and (2) analyze the co-movement relation between liquidity and credit risk in BMT IMFI in West Bandung Regency during 2013 -2017. By using monthly data and fixed effect estimation techniques in the Generalized Moments Method (GMM) model, this study found that liquidity risk negatively affects the stability level of IMFI. Meanwhile, the intellectual capital of BMT IMFI has a positive effect on its stability level. Based on the analysis, this study also found some interesting results for BMT IMFI liquidity management policies in the Peak Season period. Furthermore, the testing on the relation between IMFI BMT’s liquidity risk and credit risk shows an insignificant result to find out the existence of a co-movement between these two risks.
Loyalty Model for Ethnic Restaurants: The Role of Quality and Value Wahyu Rafdinal; Dwi Suhartanto
Jurnal Internasional Penelitian Bisnis Terapan Vol 2 No 02 (2020)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (722.154 KB) | DOI: 10.35313/ijabr.v2i02.104

Abstract

Recent research discusses the need for a better understanding of customer perceptions about ethnic restaurant attributes such as qualities and values in influencing the process of customer loyalty and ethnic restaurant competitiveness. This study aims to analyze the importance of quality and value in influencing loyalty in ethnic restaurants. The sample in this study are 210 respondents who visit ethnic restaurants twice in the past month. Data are collected using questionnaire survey which was done in around Bandung Raya. The analysis technique used is the Structural Equation Model with Partial Least Square. The results showed that the quality of ethnic restaurants such as food quality and physical environment quality directly influence loyalty. Meanwhile, service quality has an indirect effect on loyalty through value. Then, price value and emotional value directly influence loyalty. This study provides a better understanding of scholars and managers in ethnic restaurants about restaurant quality, value, and loyalty. This study suggests that the quality of ethnic restaurants, such as food quality, service quality, and physical environment quality can be valuable indicators for increasing values and loyalty, as well as being an attractive marketing strategy for the preferences of different market segments for ethnic restaurant experiences.
Diagnostic Tools to Assess Social Media Presence for Marketers of Experiential Products: Exploring the Wine-related Social Media Interactions David Dean; Sharon Forbes; Valerie Manna
Jurnal Internasional Penelitian Bisnis Terapan Vol 2 No 02 (2020)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1181.336 KB) | DOI: 10.35313/ijabr.v2i02.105

Abstract

The purpose of this paper is to employ available search and analytical tools to explore the type and quality of information that can be derived from large scale social media interactions. Using graphical techniques such as wordclouds, tracking wordclouds over time, and sociograms (including name and chain social networks), a wealth of information can be derived from the candid and public social media statements and interactions that have become a part of everyday life. The first step to turning this vast source of data into usable diagnostic social media marketing information is understanding how to interrogate the social networks. This research offers search strategies and techniques for Twitter, Facebook, and Instagram. This research looks at wine-related social media posts during a one-week period in August 2016 resulting in 1450 posts (tweets) in Twitter, 10,000 posts in Instagram, and 250 posts in a Facebook group. Specific research and marketing strategies and recommendations are directed to those in the wine industry.
Customer Purchase Intentions on Hijab Fashion: The Role of Social Media Marketing Instagram and Product Quality Nugroho Hardiyanto; Hewage Lakshi Krishani Perera; Lusianus Kusdibyo
Jurnal Internasional Penelitian Bisnis Terapan Vol 2 No 02 (2020)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (630.208 KB) | DOI: 10.35313/ijabr.v2i02.108

Abstract

The objective of this research is to measure the influence of product quality and social media Instagram on customer purchase intention of hijab fashion. The Theory of Reasoned Action (TRA) was used to explain the relationship of the variables affecting customer purchase intentions. A quantitative method was used in this study and the structural equation modeling (SEM) was employed to test the research hypotheses. The data collection was carried out using a purposive sampling method. A total of 210 respondents were gathered during the data collection period. The results showed that social media marketing Instagram and product quality influence customer purchase intention. This finding implies to fashion store managers to consider not only product quality in selling the hijab but also the social media marketing Instagram in encouraging customer purchase intentions.
Covid-19: Can Halal Food Lessen the Risks of the Next Similar Outbreak? Fatya Alty Amalia; Kung Jeng Wang; Arie Indra Gunawan
Jurnal Internasional Penelitian Bisnis Terapan Vol 2 No 02 (2020)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (733.192 KB) | DOI: 10.35313/ijabr.v2i02.112

Abstract

As COVID-19 is a zoonosis virus that involves wildlife as its primary host (i.e. bat) like the previous outbreaks (SARS and MERS), it is prudent to reduce the transmission risk from wildlife consumption. Such an approach should be enforced to mitigate the risk of a future outbreak akin to COVID-19. However apparently, it is not a simple task to change such a consumption culture in a short time, though the devastating socio-economic impacts obviously have been yielded. Concerned with the current outbreak impacts, this study attempts to propose a prophylactic strategy through Halal food, an Islamic diet tradition, as a way to lessen the risk of a future outbreak akin to COVID-19. Tayyib(wholesome) principle which is often associated with Halal food can make Halal food not only “permissible” upon Islamic teaching but also “good” and “clean” to consume. As Tayyibredefines the conventional Halal food concept, it underlines more strongly on the medical facet of Halal food, i.e. food safety and health. According to Islamic teaching, Halal food encourages the consumption of domestic animals and more plant-based food. Meanwhile at the same time, it also heavily establishes the procedures of food safety and maintains the integrity of its credence status. Based on these, this study claims that more Halal food consumptions can lessen the risk of future outbreaks like COVID-19.

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