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Dwi Suhartanto
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ijabr@polban.ac.id
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Politeknik Negeri Bandung Jl Gegerkalong Hilir Bandung 40559
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International Journal of Applied Business Research
Published by Politeknik Negeri Bandung
ISSN : -     EISSN : 26560917     DOI : 10.35313/ijabr
Core Subject : Economy, Science, Social, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
The International Journal of Applied Business Research (IJABR), an academic journal in the field of business, published by Bandung State Polytechnic, Indonesia. This OPEN ACCESS Journal is intended to foster and stimulate the exchange of discourses on applied business research issues among professionals and academics throughout the world.
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol 4 No 01 (2022)" : 6 Documents clear
Unlocking the Business Model Innovation Potential on a Public Blockchain Ecosystem: A Critical Realism Approach Ambara Purusottama; Yohanes Berenika Kadarusman
Jurnal Internasional Penelitian Bisnis Terapan Vol 4 No 01 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v4i1.143

Abstract

This study aims to explain the phenomenon of blockchain technology in business model innovation in the public ecosystem since it offers huge potential benefits for business activities to overcome existing problems, such as data ownership, security, and accessibility. This study uses the realism perspective for understanding the phenomenon. The multiple-case study strategy presents five blockchain experts who use the value system framework to find potential for public blockchain applications. The study finds that in the public blockchain ecosystem: (i) value capture is oriented to enlarge new potential income; (ii) value creation is carried out through partnerships with other entities; (iii) value delivery is delivered through decentralized application and smart contracts; and (iv) value propositions help to solve public problems. From the findings, this study proposes three types of added value. First, low value-added, i.e., blockchain exchange data/information exchange and security; second, medium value-added, wherein technology initiates collaboration performance among entities in the public ecosystem; and finally, high value-added, i.e., a blockchain encourages new market innovation. This study focuses on the literature on blockchain and business models as well as potential future research.
Motivation of Airbnb Host: Evidence From Pre-COVID Study In Sabah, Malaysia Izyanti Awang Razli; Phang Ing Grace; Zaiton Osman
Jurnal Internasional Penelitian Bisnis Terapan Vol 4 No 01 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v4i1.173

Abstract

Airbnb, or also known as peer-to-peer accommodation has gained popularity in the hospitality industry. By using an online platform to align a guest's different needs with a host, a unique customized accommodation experience can be created. The guest side on motivation, perception, and satisfaction in participating in this platform have been often investigated. This paper explores the host perspective on what motivates them to become Airbnb host in the context of Sabah, Malaysia. Qualitative approach was selected with semi-structured interview were conducted among 16 Airbnb host located all over the state, in a six-month pre-COVID period (late 2019 to early 2020). Transcriptions were coded, analyzed, and structured into qualitative narrations. Using a Social Exchange Theory, intrinsic factors such as social benefits, passion on learning new culture, enjoyment in receiving recognition were identified in motivating host to participate in Airbnb. Other includes, extrinsic motivation, such as economic and monetary reasons. The findings provide insight into the host viewpoint, resulting in outcomes that can be used to draw more hosts that can provide a high-quality experience for guests in the future. At the same time, the research results are expected to contribute to sustainability of the peer-to-peer accommodation platform. Furthermore, this study recommends having a comparative study pre vs post COVID period to explore the motivations factors that could be affected by the pandemic.
Business Model in Islamic Business Unit: A Lesson from Islamic Boarding Schools in West Java Adrian Ariatin; Wawan Dhewanto; Oktofa Yudha Sudrajad
Jurnal Internasional Penelitian Bisnis Terapan Vol 4 No 01 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v4i1.193

Abstract

Traditional Islamic boarding schools or Pesantren in Indonesia are experiencing rapid development. To assist their educational funding, Islamic boarding schools create a business unit in the form of a cooperative called kopontren (hereinafter referred to as Islamic business unit). This study aims to discover what business model should be applied in Islamic boarding schools and what factors lead to the success of Islamic boarding school’s businesses. The case study was carried out by analyzing statistical data on Islamic boarding schools in West Java and conducting in-depth interviews with business actors from six Islamic boarding schools. In addition, the researchers directly observed the schools to determine the business activities and donations that exist. Validation was done by triangulating the data from business actors and academicians who were directly or indirectly involved in the Islamic boarding schools’ businesses. To strengthen the findings, the researchers analyzed the data using qualitative data analysis software called NVivo. The theory of business model, business unit, and Islamic boarding school was used as the basis of this research. This study discovers the efforts made by Islamic boarding schools in meeting their daily operational needs by applying the sharia business model. Through the Islamic business unit, the schools try to take advantage of the existing potential in their environment, participate in training and mentoring programs from the government, and establish cooperation with their networks.
The Link between Engagement and Service Performance: The Mediation Role of Job Satisfaction and Customer-Oriented Behavior Mohammed A. Sadiq; Arie Indra Gunawan; Adila Sosianika; Fatya Alty Amalia
Jurnal Internasional Penelitian Bisnis Terapan Vol 4 No 01 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v4i1.208

Abstract

This study investigates the impact of engagement on service performance, both directly and through the mediation role of job satisfaction and customer-oriented behavior, among Small-Medium Enterprises (SMEs) frontline employees. 451 frontline employee data were gathered from SMEs in the greater Bandung region, Indonesia. To examine the hypothesized relationship between variables, the data were assessed using Partial Least Square (PLS). Also, the Bootstrap method was employed to assess job satisfaction and customer-oriented behaviors’ mediation role. The result reinforces the existence of a multi-dimensional engagement concept that encompasses the engagement towards both job and organization. This engagement does not directly influence employee service performance; it is influenced indirectly through job satisfaction and customer-oriented behavior. The managerial practices and theoretical significance of these findings are examined.
Predicting Future Halal Tourist Behavior: Incorporating Holistic Tourist Experience and Virtual Reality Experience Tintin Suhaeni; Anthony Brien; Tomy Andrianto; Maryam Taha Mannaa
Jurnal Internasional Penelitian Bisnis Terapan Vol 4 No 01 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v4i1.212

Abstract

This study evaluates the role of experience visiting tourism destination in person as well as via VR in predicting Muslim tourist behavioral intention during the COVID-19 pandemic. The data were gathered using an online survey from 291 Muslim tourists from Muslim majority countries as well as non-Muslim majority countries. Partial least square was utilized to assess the behavioral intention model. The result shows that behavioral intention of tourists from Muslim countries is driven by experience quality and experience via VR, while tourists from non-Muslim countries are driven by experience with VR. Further, halal experience is not a significant factor in driving behavioral intention for halal tourists from both Muslim and non- Muslim countries.
Gaining Loyalty Intention in Virtual Reality Tourism: A Lesson from US Tourists Faezeh Mohagegh; Aditia Sobarna; Alfia Zahraputeri
Jurnal Internasional Penelitian Bisnis Terapan Vol 4 No 01 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v4i1.216

Abstract

This study (1) evaluates the loyalty intention model in virtual reality (VR) tourism, covering VR content quality, VR system quality, and VR satisfaction as its determinants, and (2) assesses the moderating role of demographic factors in the formation of the loyalty intention model. Data was collected using an online survey from 288 US tourists that have experienced visiting tourist destinations via VR. The data analysis, using partial least square, notes that VR content quality was the strongest predictor of tourist satisfaction and loyalty intention. Next, the multi-group analysis reveals that the demographic factors tend to insignificantly moderate the relationships between tested constructs in the loyalty intention model.

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