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Dwi Suhartanto
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Politeknik Negeri Bandung Jl Gegerkalong Hilir Bandung 40559
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International Journal of Applied Business Research
Published by Politeknik Negeri Bandung
ISSN : -     EISSN : 26560917     DOI : 10.35313/ijabr
Core Subject : Economy, Science, Social, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
The International Journal of Applied Business Research (IJABR), an academic journal in the field of business, published by Bandung State Polytechnic, Indonesia. This OPEN ACCESS Journal is intended to foster and stimulate the exchange of discourses on applied business research issues among professionals and academics throughout the world.
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol 5 No 02 (2023)" : 6 Documents clear
The Influence of Chatbot Anthropomorphism on Trust, Intention, and Engagement of Indonesian State-Owned Bank Customers: Investigation Using the DOI Theory Bernardinus Joko Prakosta Santu Aji; Yolanda Masnita; Kurniawati Kurniawati
Jurnal Internasional Penelitian Bisnis Terapan Vol 5 No 02 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v5i02.293

Abstract

Nowadays, artificial intelligence (AI) is growing rapidly, especially in Indonesia. Chatbot is one of the new forms of technology in AI that works like humans. Its great development is evidenced by the major adoption of chatbots in various industrial sectors, especially in the banking industry. This study intends to investigate the anthropomorphism of chatbots as one influencing factor of the trust, intention, and engagement of state-owned bank customers in Indonesia. The study employed the DOI theory since consumer behavior toward new technology is determined by his beliefs on that particular technology. The research used non-probability sampling with a total of 108 respondents who had or frequently used chatbots for their needs. The data was processed using the Partial Least Square method to analyze the measurement and structural model. The results show that all variables of chatbot anthropomorphism have a positive effect on trust, intention, and engagement of state-owned bank customers in Indonesia. This study provides insight for bank managers to continuously develop chatbots in order to get better quality and security so that customer trust, intention and engagement can increase.
The Impact of Business Ecosystem and Lifecycle on Start-up Creation Process – A Case Study of Indonesian Software Technology Start-ups Febrianto Mulyawan; Wawan Dhewanto; Leo Aldianto
Jurnal Internasional Penelitian Bisnis Terapan Vol 5 No 02 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v5i02.294

Abstract

Establishing start-ups with a higher level of maturity requires a higher level of techniques, methods, and tools. However, presently established start-ups still encounter difficulties in determining how to quantify their performance and resilience with knowledge of the start-up development process. This study intends to investigate and evaluate the features of the start-up ecosystem throughout its existence. It employed an in-depth case study through interviews and observations to better understand the start-up ecosystem and lifecycle of Indonesian software technology start-up companies. This study utilized a qualitative approach based on multiple explanatory case studies. By providing a conceptual understanding of eight fundamental elements of the start-up ecosystem and lifecycle processes, this study contributes to the identification and investigation of start-up enterprises. The findings provide insight into how to describe start-up enterprises through a multiple-case study. This study discovered that each stage of the start-up lifecycle has a distinct emphasis on improving the ecosystem in order to create a more resilient start-up company.
What Factors Affect the Intention of Using Islamic Mobile Apps? An Analysis Using the UTAUT-2 Model Ivan Alviyana; Lina Setiawati
Jurnal Internasional Penelitian Bisnis Terapan Vol 5 No 02 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v5i02.295

Abstract

The use of Islamic applications in the current digital era has grown rapidly since users can access anything and everything with just a few clicks. The market potential of M-Productivity applications in Indonesia is large since this country possesses the largest Muslim population in the world with more than 200 million Islam believers. However, this chance seems to be neglected by application developers in Indonesia. This study attempts to investigate the factors that influence consumer intentions to use Islamic M-Productivity applications by employing the UTAUT 2 model as the research model. A self-administered questionnaire was distributed, and 320 valid responses were generated from Muslim users who have or are currently using Islamic M-Productivity applications. PLS-SEM was applied as a data analysis technique to examine the hypotheses of this study. The results explain that performance expectancy and habit significantly influence a person's intention to access Islamic M-Productivity applications. In addition, this study theoretically enriches the literature on consumer intentions to use Islamic mobile applications and their factors.
The Effect of Social Capital and Collaborative Knowledge Creation on E-Business Proactiveness and Organizational Agility in Creating Business Sustainability Erland Perdana; Tantri Yanuar Rahmat Syah
Jurnal Internasional Penelitian Bisnis Terapan Vol 5 No 02 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v5i02.326

Abstract

Social capital is significant for an organization while collaborative knowledge creation and e-business proactiveness support the organization in every business process. This research intends to identify social capital and collaborative knowledge creation in influencing e-business proactiveness and organizational agility in order to obtain business sustainability. This research was conducted in three months on 24 companies from the Financial Services Industry (FSI) sector in Greater Jakarta, Indonesia, involving 155 respondents. The data was analyzed using the SEM-PLS. The results confirm that social capital positively impacts e-business proactiveness and collaborative knowledge creation in the FSI sector. Besides, e-business proactiveness and collaborative knowledge creation demonstrate a positive influence on the FSI’s organizational agility. Then, organizational agility significantly impacts business sustainability, while e-business proactiveness has yet to be proven to increase business sustainability in the FSI sector. The managerial implications of this research can be applied by organizations in developing social capital through social networks such as business partners in order to improve other aspects in creating business sustainability.
Immersive Experience in the Metaverse: Implications for Tourism and Business Komang Gita Krishna Murti; Gede Sri Darma; Luh Putu Mahyuni; A.A. Ngurah Eddy Supriyadinata Gorda
Jurnal Internasional Penelitian Bisnis Terapan Vol 5 No 02 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v5i02.329

Abstract

By providing immersive and interactive experiences, the metaverse has been changing how tourists spend their vacation. It also presents new business challenges, such as gaming, marketing, education, and smart city industries. This research explores the opportunities and challenges presented by the metaverse in the tourism and business industries. This research also discusses the metaverse implications that can transform people's experience and consumption when traveling and consuming. A comprehensive literature review was conducted to explore the implications of the metaverse for the tourism and business industries. This study's findings reveal several examples of applying the metaverse and its implications. In addition, this study also discovered that the emergence of the metaverse significantly impacts the tourism and business sectors. In practice, the review findings make tourism and business stakeholders aware of the potential of this immersive technology. Tourism providers and business leaders might consider using the metaverse to promote tourism destination and their businesses and develop a system that can maximize the benefits of this immersive technology.
Exploring the Persuasion Effects of Threatening Content in COVID-19 Advertising: The Roles of Threat Intensity and Sensation Seeking on Consumer Attitudes Quan Xie; Tianjiao (Grace) Wang
Jurnal Internasional Penelitian Bisnis Terapan Vol 5 No 02 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v5i02.333

Abstract

The COVID-19 pandemic has resulted in a wave of advertising activities advocating care for the community in a time of crisis. These COVID-19 ads often feature threatening depictions of the crisis as a persuasion strategy. Hence, the present study explores the persuasion effects of COVID-19 advertising by focusing on threat persuasion. Specifically, by adopting an online experiment with 724 U.S. participants, this study investigates how the threat intensity of crisis depictions featured in COVID-19 ads (low vs. medium vs. high) interact with individual differences in sensation-seeking in order to impact ads and brand attitudes, through the mediating pathways of positive moral emotions (warmth and gratitude) and corporate social responsibility (CSR) authenticity. The results reveal that the high-threat crisis depiction generates the lowest warmth and ad attitudes, whereas the medium-threat crisis depiction yields the strongest gratitude and better brand attitudes than the low-threat crisis depiction, but only for low sensation seekers (LSS). Also, for LSS, exposure to the medium-threat (versus low-threat) crisis depiction increases their gratitude, which leads to higher CSR authenticity, and, eventually results in more favorable ad or brand attitudes. On the contrary, for high sensation seekers, threat intensity does not have an indirect effect on the ad or brand attitudes via warmth, gratitude, and CSR authenticity.

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