Serat Rupa Journal of Design
Focus and scope of SRJD research areas include visual communication design, interior design & architecture, fashion design, design and culture, which emphasize the value aspect that is essential to the enhancement of human beings. SRJD published an original copy of articles research manuscript that is: 1) written based on research or field study, 2) written based on the design process, and 3) book reviews that are written with the minimum of 20 references. Publication allows expected subjects such as: a. Visual Communication Design (VCD) Visual Creative Advertising | Verbal Creative Advertising | Corporate Identity | Visual Rhetoric | Fashion Graphic | Fashion Industry Marketing | Packaging Design | Book Design | Typography & Lay-Out Design | Creative & Commercial Photography | Game Graphic b. Interior Design & Architecture (ID) Human Dimension & Designed Place | Anthropometrics & Ergonomic Issues | Furniture Design | Product Design | Building Material c. Fashion Design (FD) Fashion Trend & Style | Fashion Materials & Textiles | Accessory & Shoe Design | Jewellery Design | Visual Merchandising in Fashion Industry
Articles
104 Documents
<![CDATA[ANALISIS KRITIS VISUALISASI GAME COOKING MAMA DALAM KONTEKS IDEOLOGI DAN SIMULASI ]]>
<![CDATA[MIKI TJANDRA]]>
<![CDATA[ Serat Rupa Journal of Design Vol 1 No 1 (2016): SRJD-JANUARY ]]>
Publisher : <![CDATA[Fakultas Seni Rupa dan Desain Universitas Kristen Maranatha ]]>
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DOI: 10.28932/srjd.v1i1.438
<![CDATA[Cooking Mama is a famous cooking simulation game which can be played in a variety of mobile platforms and smartphones. The game introduces players to the world of cooking in a virtual environment. The visualization of gaming, especially the characters and objects in the game, exposing some interpolation of ideological perspectives through the images to generate specific meanings. The players follow the instructions of a lead character named ‘Mama’ and do an array of kinesthetic activities of ‘cooking’ in a simulation, which is in the form of the abstraction of real cooking activities. This essay analyzes the critical context of ideology and simulation in the Cooking Mama game.                                                                                  Keywords: character; cooking; ideology; simulation; visual]]>
<![CDATA[ANALISIS IDENTITAS VISUAL PADA IKLAN FASHION BRAND INTERNASIONAL DKNY ]]>
<![CDATA[RISMANTOJO, SANDY]]>
<![CDATA[ Serat Rupa Journal of Design Vol 1 No 1 (2016): SRJD-JANUARY ]]>
Publisher : <![CDATA[Fakultas Seni Rupa dan Desain Universitas Kristen Maranatha ]]>
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DOI: 10.28932/srjd.v1i1.439
<![CDATA[Brand Identity and brand image are important parts of the branding process that must be managed in a sustainable way in order to seek and gain attention from their target audience. Life and death of a fashion brand depends on how the brand manages its image, products and how the brand establishes an intense relationship with its target audience. DKNY is an internationally renowned fashion brand that can be said to have succeeded in managing its brand identity and brand image by developing visual characteristic that no other fashion brand has. This essay will deeply analyze the DKNY’s visual characteristic by reading the icons and index of DKNY fashion advertisings. Keywords: advertising; branding;  fashion;  icon;  index]]>
<![CDATA[INTERAKTIVITAS NARASI DALAM INFOGRAFIS DIGITAL PADA INFOGRAFIS TEMPO.CO ]]>
<![CDATA[KURNIAWAN, ARI]]>;
<![CDATA[BUDIWASPADA, AGUNG EKO]]>;
<![CDATA[IRFANSYAH, IRFANSYAH]]>
<![CDATA[ Serat Rupa Journal of Design Vol 1 No 1 (2016): SRJD-JANUARY ]]>
Publisher : <![CDATA[Fakultas Seni Rupa dan Desain Universitas Kristen Maranatha ]]>
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DOI: 10.28932/srjd.v1i1.440
<![CDATA[Online journalism media is now using digital infographic as a new form to narrate the story. They use interactive text and image as a new way to tell a story in the digital space. The digital world has connectivity and depth of information that can be arranged in layers. Understanding digital media as a space that has layers of depth is important because it is distinguish them from the traditional media. This study will discuss one of Tempo.co digital infographics that tells about the corruption of the Constitutional Court’s judge, Akil Mochtar. This digital infographic was analyzed based on the interaction design principles of Donald Norman and interactive narrative models of Heer & Segel. From the analysis, it can be concluded that Interactive element design in this digital infographic has a low level of visibility and inconsistencies in the color-coded feedback, thus reducing the affordance quality of the interactive elements. The interactive element in this digital infographic, wasn’t properly designed based on the understanding of the digital space and the main principles of interaction design. This digital infographics is also not able to maximize the potential of the digital space to make the information flow accompanied by a good narrative. An interactive potential of the digital space should be designed by considering the message that has to be delivered. Interactive elements in digital infographic should be part of the message, not just a mere decoration. Visual, verbal function and interactivity in digital infographic should immerse together, in order to clarify the meaning and narrative of the information. Keywords: infographic; interactivity; naration; online]]>
<![CDATA[KAJI BANDING METODA PENGAJARAN SANGGAR MENGGAMBAR DALAM KONTEKS PERKEMBANGAN BAHASA RUPA ANAK DI BANDUNG ]]>
<![CDATA[I NYOMAN NATANAEL]]>
<![CDATA[ Serat Rupa Journal of Design Vol 1 No 1 (2016): SRJD-JANUARY ]]>
Publisher : <![CDATA[Fakultas Seni Rupa dan Desain Universitas Kristen Maranatha ]]>
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DOI: 10.28932/srjd.v1i1.441
<![CDATA[Drawing produced by the children is usually different from that produced by adults, because it has a distinctive visual language which is universal and can be classified as an earlier visual language. It turns out the difference between the results obtained drawing of children who are not participating with children who are studying in the studio drawing. But there is also a difference in the drawing between children who learn in different drawing studio. This is caused partly because of the learning method taught to children. This study examines the impact of the learning method taught to children, in terms of visual language that appears on the results of the children's drawings Keywords: children; drawing; language; studio; visual]]>
<![CDATA[KAJIAN ELEMEN PEMBENTUK IDENTITAS GENDER PADA RESTORAN BERTEMA PEREMPUAN DI KOTA BANDUNG ]]>
<![CDATA[AAN SETIAWATI]]>;
<![CDATA[IMAM SANTOSA]]>;
<![CDATA[WIDIHARJO WIDIHARJO]]>
<![CDATA[ Serat Rupa Journal of Design Vol 1 No 1 (2016): SRJD-JANUARY ]]>
Publisher : <![CDATA[Fakultas Seni Rupa dan Desain Universitas Kristen Maranatha ]]>
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DOI: 10.28932/srjd.v1i1.442
<![CDATA[This research is a study of gender identity element at female-themed restaurants in Bandung city. The case study of this research is restaurant Roemah Nenek and Nanny's Pavillon. This study is a qualitative test based on the theory that concern in the aspects of the implementation of gender identity in the restaurant interior elements. The result form this research is gender identity context at Restoran Roemah Nenek and Nanny's Pavillon is formed from the brand and the nature of the interior elements that have a correlation with the stereotypical understanding about the nature of female. Restaurant interior elements generally show consistency of meaning, that is the concept of the restaurant has a similar meaning and mutual support against the interior elements as identity of the restaurant. Thus, there is no difference in meaning and elements correlation to the perception of the observer about the restaurant. Perception observers show the same consistency of expression between the nature of objects and the nature that appear on female characters. Keywords: female; gender; identity; interior; thematic ]]>
<![CDATA[KAJIAN IKONOLOGI IKLAN TELEVISI SUSU FORMULA NUTRILON ROYAL TIGA VERSI “LIFE IS AN ADVENTURE†]]>
<![CDATA[NANIWATI SULAIMAN]]>
<![CDATA[ Serat Rupa Journal of Design Vol 1 No 1 (2016): SRJD-JANUARY ]]>
Publisher : <![CDATA[Fakultas Seni Rupa dan Desain Universitas Kristen Maranatha ]]>
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DOI: 10.28932/srjd.v1i1.443
<![CDATA[Comparing to other milk-formula advertisements, Nutrilon Royal 3 “Life is an Adventure†version is one of the TV commercial which has got the most appreciation and positive response from various circles of society.The success of this ads does not solely lie in its visual creativity but is also determined by its suitability with the psychosocial cultural of the society. This research would like to reveal the message and the meaning behind the visual appearance of the Nutrilon Royal ads which is able to enchant the consumers by using the theory of analytic iconology of Erwin Panofsky. The TV commercial of Nutrilon Royal 3 is using the indirect approach, spontaneous, outdoor, multi-racial children, natural and poetic. Nutrilon Royal main target is the young mothers who live in big cities with the children who generally spend their time indoors. Nutrilon Royal strategy in attracting the metropolis interest is, among others showing the scenes of children who are free and dare to be active in the broad of nature, representing the courage and physical strength in facing the nature as well as friendly, adaptive, even enjoy and become one with the nature. Through this film, embedded the image of Nutrilon Royal 3 as a milk-formula that gives health, freedom, strength and courage to the children in going through their lives. Keywords: advertisement; children; free; milk formula; nature]]>
<![CDATA[KAJIAN LABEL KEMASAN MAKANAN RINGAN UMKM DI TIGA KELURAHAN KOTA BANDUNG ]]>
<![CDATA[NINA NURVIANA]]>
<![CDATA[ Serat Rupa Journal of Design Vol 1 No 1 (2016): SRJD-JANUARY ]]>
Publisher : <![CDATA[Fakultas Seni Rupa dan Desain Universitas Kristen Maranatha ]]>
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DOI: 10.28932/srjd.v1i1.444
<![CDATA[Research about packaging label who produced by UMKM is rarely discussed, eventhough apart from its economical fact, this business contribute large sum of Indonesia’s Domestic Bruto Product. Small local business sector is proven to have endurance against economy crisis which occurs frequently in Indonesia, and have benefit in helping government to tackle unemployment issues.UMKM product like chips and crackers distributed to satisfy low income  market,however with the slightly minimum profit margin, they must have  fulfill governments policy to put label on its packaging as information medium and brand identity for the consumers.Packaging label of various chips and crackers research shall implement with qualitative approach, in purpose for identifying packaging’s graphic on label. Plastic package possess flexibility in many aspect, from primary, secondary and tertiary function has their own advantage, convenience logistic and possibility to reach remote areas. Majority of products label designed to be symmetrical layout with border and basically the design always similarity between products to another. The utilization of typography and color on the label already decently has informative, the point to be improved is the clarity& neatness. Traditional  local words always used ‘Sugih’, ‘Bagja’ or ‘Sari Rasa’ are advisable to be maintained to preserve local taste.Keyword:  label;  packaging; snack; typography; UMKM]]>
<![CDATA[KAJIAN POLA KONTROL PRIVASI PENGHUNI TERHADAP PENERAPAN KONSEP SOHO (SMALL OFFICE HOME OFFICE) PADA RUMAH TINGGAL DI KOTA BANDUNG ]]>
<![CDATA[YUPARDHI, TODDY HENDRAWAN]]>;
<![CDATA[WAHJUDI, DEDDY]]>;
<![CDATA[HANDOKO, BAGUS]]>
<![CDATA[ Serat Rupa Journal of Design Vol 1 No 1 (2016): SRJD-JANUARY ]]>
Publisher : <![CDATA[Fakultas Seni Rupa dan Desain Universitas Kristen Maranatha ]]>
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DOI: 10.28932/srjd.v1i1.445
<![CDATA[The effect of various urban problems and the increasing of advanced information technology, leading the concept of SOHO (Small Office Home Office) as an alternative solution in operating small- to medium-scale home-based business are set to have significant application in recent years in Indonesia. Yet the context of residential home as a private space for activity of a family live is resulting in chances of privacy conflicts when it is matched to concept of SOHO application inclining to have social and open-ended characteristics for the public. Therefore, the privacy control is necessary for maintaining dweller’s privacy and homeostatic condition in residential home.The aim of this research was to understand how was the pattern of privacy control by means of visual, audio, and olfactory interaction that take place in 10 residential home units chosen for object of study. This research is a qualitative study which delivered descriptively through interpretative analysis using theory of Behavior Setting approach, and such supporting theories as dwelling theory, theory of adaptation and adjustment, theory of privacy, territorial, and personal space. The results of the research shown that the privacy control pattern is more intomanaging visual interaction related to privacy by means of privacy artifact control, differentiation of floor level or using verbal language. Overall results of analysis of privacy control variable are then proposed as tendency of dweller privacy control design to apply concept of SOHO to residential home. Keywords: control; home, office; privacy; SOHO]]>
<![CDATA[PERANCANGAN PROMOSI EVENT TEATER BONEKA SEBAGAI KAMPANYE TOLERANSI BERAGAMA ]]>
<![CDATA[SASKIA PUTRI AGUSTINE]]>;
<![CDATA[NINA NURVIANA]]>;
<![CDATA[MIKI TJANDRA]]>
<![CDATA[ Serat Rupa Journal of Design Vol 1 No 1 (2016): SRJD-JANUARY ]]>
Publisher : <![CDATA[Fakultas Seni Rupa dan Desain Universitas Kristen Maranatha ]]>
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DOI: 10.28932/srjd.v1i1.446
<![CDATA[Indonesia acknowledges the existence of six religions. However, this diversification is often met with some intolerance by the religion of majority in different regions, one of the examples of which is West Java. For five consecutive years (2009-2014), West Java is on the first rank of religion intolerance. Thus, the knowledge of tolerance towards the other religions needs to be implemented since the early age, particularly those coming out of modest families. The purpose of this design is to grow the essence of religion tolerance for the Moslems as the majority so that they can get to know the other religions in Indonesia via stories narrated through displays. The purpose is to make people willing to accept divergence of religion and to eventually make generations able to cope up with and respect religions with distinct concepts with one another. The approach implemented is to retell fairy tales with puppets as the representation and media. The puppets embody six different characters metaphorically symbolizing six different religions in Indonesia. This activity is promoted by making use of motion graphic and booklets as well as gimmick as complements.Keywords: campaign; children of early age; Islam; puppet show; religion tolerance]]>
<![CDATA[STRATEGI KREATIF KAMPANYE SOSIAL ORGANISASI BERBASIS KOMUNITAS “RUMAH CEMARA†BANDUNGMELALUI MEDIA SOSIAL ]]>
<![CDATA[R.A DITA SARASWATI]]>
<![CDATA[ Serat Rupa Journal of Design Vol 1 No 1 (2016): SRJD-JANUARY ]]>
Publisher : <![CDATA[Fakultas Seni Rupa dan Desain Universitas Kristen Maranatha ]]>
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DOI: 10.28932/srjd.v1i1.447
<![CDATA[In 2014 social campaign and counseling for HIV and AIDS has been run by government or Health Ministry of the Republic of Indonesia, which aimed to make young people know how to prevent HIV/AIDS withother information related to myths and facts. Different with the government preventive campaign, an organization called Rumah Cemara in Bandung focusing to people that already infected by HIV/AIDS, especially teenager with former drug addicts background. Rumah Cemara is a community–based organization which aims to improve the quality of people living with HIV and Napza addict in Indonesia through peer approach support. Rumah Cemara is the largest network of people with HIV and Napza in West Java Province in Indonesia. With interview technique, documentation as well as literature studies of campaign and social media, the writer intend to analyze the role of social media and creative strategy campaign this organization runs for over 3 years, from 2013 to 2015. In their campaign strategy, they succesfully gain attention not only from the people living with HIV/drug addicts, but also the major society of Bandung about the discrimination problems towards the people living with HIV/AIDS. This research aims to describe the creative strategy in socialmedia which popularly used by indonesian. This research also beneficial as a reference and reviews for social campaign for organization / other communities in Indonesia. Keywords: community; creative strategy; HIV/AIDS; social media ]]>
