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Purbo Jadmiko
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Jurnal Manajemen Universitas Bung Hatta
Published by Universitas Bung Hatta
ISSN : 19076576     EISSN : 26155370     DOI : https://doi.org/10.37301/jmubh.v15i2
Core Subject : Economy, Humanities, Science,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Manajemen Universitas Bung Hatta focuses on publishing management research results everywhere, issues published by Jurnal Manajemen Universitas Bung Hatta covering the human resources management, marketing management, financial management, strategict management, entrepreneurship, and other management and business applications
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol 15 No 2 (2020): Jurnal Manajemen Universitas Bung Hatta" : 6 Documents clear
RASA YANG DULU PERNAH ADA: PENGARUH NOSTALGIA PERSONAL DAN HISTORIS TERHADAP KEINGINAN MEMBELI ESKRIM VIENNETTA Muhammad Fariz; Rahmat Eka Putra
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 15 No 2 (2020): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v15i2.16893

Abstract

This research aims to test the influence of personal nostalgia and historical nostalgia to purchase intention, also to compare between those nostalgia. Using Social Identity Theory (SIT) as a main theory, this research argue that certain cue in advertising may evoke nostalgia in consumer and then acknowledge that the product is related to respondents’ social identity as well as self identity, resulting in positive consumer behavior. We use regression and R2 test to test the hypotheses. The results, which respondents are mainly  millennials, show that both nostalgia affect purchase intention, and interestingly, historical nostalgia has higher influence.
PENGARUH DAYA TARIK WISATA, FASILITAS DAN AKSESIBILITAS TERHADAP KEPUTUSAN BERKUNJUNG DI OBJEK WISATA PANTAI AIR MANIS KOTA PADANG Mike Kusuma Dewi; Muhammad Rivandi; Elsa Meirina
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 15 No 2 (2020): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v15i2.16895

Abstract

The purpose of this study was to examine the effect of tourist attraction, facilities and accessibility on the decision to visit the Air Manis Beach Tourism Object in Padang City. Sampling was done by simple random sampling method, the sample in this study were 99 visitors of the city of Padang sweet water beach. The type of data in this study is cross sectional. The data collection technique in this study is the technique of collecting questionnaire methods. The application used to process data in the study was SPSS version 25. The results showed that tourist attraction had a positive influence on visiting decisions, facilities had a positive effect on visiting decisions and accessibility had a positive effect on visiting decisions at Air Manis Beach Tourism Object in Padang. This is evidenced by the results of the t test with a significance level of less than 0,05. For further research, add the number of variables and the amount of data so that the data ismore accurate.
PENGARUH PENGELOLAAN PIUTANG TERHADAP EFEKTIVITAS ARUS KAS PADA PT. SATRIA LESTARI MULTI Muhammad Rivandi; Gina Septiana
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 15 No 2 (2020): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v15i2.16896

Abstract

The effectiveness of cash flow is effective cash management requiring a control to protect cash from losses due to theft or fraud. The purpose of the study was to determine the effect of debt management on the effectiveness of cash flows at PT. Satria lestari Multi. The object in this study is PT. Satria lestari Multi. The number of samples in this study were 48 samples starting from January 2016 to December 2019. The statistical test used was using a simple linear regression test. Based on the partial t test with a significance value of 0,000 <alpha 0.05 it can be concluded that debt management has a positive and significant effect on the effectiveness of cash flows.  
PERAN PEMEDIASI KEPUASAN PADA HUBUNGAN ANTARA WEBPORTAL TERHADAP DAMPAK INDIVIDU Wiry Utami; Purbo Jadmiko; Elfitra Azliyanti
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 15 No 2 (2020): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v15i2.16900

Abstract

The study aims to analyze the effect of webportal on individual impact and satisfaction as mediating variable. Sample in this study are 381 respondents. This study is using survey. The technique of taking sample is by using convenience sampling.  The hypothesis testing was conducting using multiple regression analysis and hierarchical regression analysis. The result showed that webportal has positive and significant on individual impact. Webportal also has positive and significant on satisfaction. Satisfaction partial mediation the positive influence of webportal on individual impact.
DAMPAK PERSEPSI DUKUNGAN ORGANISASI DAN KARATERISTIK PEKERJAAN TERHADAP KNOWLEDGE SHARING: PERAN ORGANIZATIONAL CITIZENSHIP BEHAVIOR SEBAGAI VARABEL MEDIASI Tri Sukma; Fitri Handayani; Sefnedi Sefnedi
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 15 No 2 (2020): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v15i2.16901

Abstract

Organizational citizenship behavior has been recognized as an important variable for every organization both in academicians and practitioners. The purpose of this study is to investigate the role of organizatinal citizenship behavior as mediator on the relationship between perceived organizational support, job characteritics and knowledge sharing. The number of respondents in this study was 37 employees of the Civil Servants in the Public Works and Public Housing Agency of the West Sumatra Region of Padang City. The results of analysis revealed that perceived organizational support and job characteristics did not affect directly knowledge sharing. However, perceived organizational support was found to have positive effect on organizational citizenship behavior while job characteristics did not influence organizational citizenship behavior. Furthermore, organizational citizenship behavior was found to have positive effect on knowledge sharing. In addition, organizational citizenship behavior was proven to mediate the relationship between perceived organizational support and knowledge sharing. However, it did not mediate the relationship between job characteristics and knowledge sharing.
PENGARUH STRATEGI ROUTE PLANNING TERHADAP KINERJA MARKETING PADA PT RASA PRIMA SELARAS Ariyanto M; Widya Pratiwi
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 15 No 2 (2020): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v15i2.16902

Abstract

The use of a Route Planning (SRP) strategy information system can support marketing performance improvement at PT. Rasa Prima Selaras. Because of this the researcher wants to test the extent of the influence of the Route Planning Strategy (SRP) on Marketing Performance and how much influence the Route Planning Strategy (SRP) has on marketing performance. The method in this research is to use the method through research activities. In research researchers used survey research with a quantitative approach. The population in this study is an outlet that is domiciled in the city of Muara Bungo, as many as 103 outlets. From the population, the sampling technique used is Totaly Sampling. Totaly Sampling is a sampling procedure in which the entire population is taken and made a respondent or sample. From the sampling technique, it was found that the samples in this study were 103 people. The use of Information Systems (X) has a significant effect on Marketing Performance (Y). Can be seen from the significant value of tcount ≥ ttable t, which is 2.830> 1.937 or the significance value (0.006) <α = (0.05), meaning that H is accepted. Where this shows the Use of Information Systems Strategies Route Planning (X) affect the Marketing Performance (Y) at PT. Rasa Prima Selaras.

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