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INDONESIA
Jurnal Manajemen Universitas Bung Hatta
Published by Universitas Bung Hatta
ISSN : 19076576     EISSN : 26155370     DOI : https://doi.org/10.37301/jmubh.v15i2
Core Subject : Economy, Humanities, Science,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Manajemen Universitas Bung Hatta focuses on publishing management research results everywhere, issues published by Jurnal Manajemen Universitas Bung Hatta covering the human resources management, marketing management, financial management, strategict management, entrepreneurship, and other management and business applications
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 103 Documents
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PENGARUH PRODUK DAN PROMOSI TABUNGAN TAMARAH TERHADAP KEPUTUSAN NASABAH MENABUNG PADA KSPPS BAITUL MAAL WAT-TAMWIL (BMT) EL-USWAH DHARMASRAYA Nazaruddin Aziz; Biisnillah Biisnillah
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 16 No 2 (2021): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v16i2.19026

Abstract

This study aims to examine the effect of Tamara savings productsmand promotions on customer decisions to save at KSPPS BAITUL MAAL WAT-TAMWIL (BMT) EL-USWAH DHARMASRAYA.The variables used in this study are the dependent variable namely customer decisions (Y) and the independent variable consisting of the product (X1), promotions(X2). The type of data used in this study is quantitative  data. The accumulated data used in this study are  primary data from quenstionnaires and use purposive sampling techinique, data analysis techniques use classical assumption test, multiple linear regression analysis, F test, t test, R test using the SPSS 16 program, The population in this study are customers at KSPPS BAITUL MAAL WAT-TAMWIL (BMT) EL-USWAH DHARMASRAYA, the sample in this study amounted to 96 respondents, the results showed that the product had a significant positive effect on customer decisions to save, the promotion of Tamara savings had a significant positive effect on kep the customer delegate saves, products and promotion of Tamara savings collectively have a significant positive effect on customer decisions to save.
PENGARUH MANFAAT, KEPERCAYAAN, DAN KEMUDAHAN PENGGUNAAN TERHADAP MINAT NASABAH MENGGUNAKAN LAYANAN MOBILE BANKING PADA PT. BANK PEMBANGUNAN DAERAH SUMATERA BARAT CABANG KOTO BARU, DHARMASRAYA Jhon Fernos; Mairizal Alfadino
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 16 No 2 (2021): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v16i2.19032

Abstract

This research aims to test the effect of benefits, trust, and ease of use on customer interests using mobile banking services at PT. West Sumatra Regional Development Bank Koto Baru Branch, Dharmasraya. The variables used in this study are bound variables i.e. customer interest (Y), and free variables consist of benefits (X1), trust (X2), and ease of use (X3). The type of data used in this study is quantitative data. The accumulation of data used in this study was primary data from questionnaires and using teknik slovin. Technical data analysis using classic assumption test, multiple linear regression analysis, and t test. The population in this study was a customer of PT Bank Pembangunan Daerah Sumatera Barat Koto Baru Dharmasraya Branch, the sample in this study amounted to 148 respondents.The research data was collected from respondents' results and analyzed with liniear regression and hypothesis test. The results showed that the variable benefits did not have a positive and significant effect on customer interest with a t-count value of (1,138<1.665) dan untuk variabel kepercayaan berpengaruh positif dan signifikan terhadap minat nasabah dengan nilai t-hitung sebesar (25.426>1,655), furthermore for ease of use positive and significant effect on customer interest with a t-count value of (2,810>1,655).
PENGARUH LINGKUNGAN KERJA DAN BUDAYA ORGANISASI TERHADAP KINERJA PEGAWAI PADA BADAN KEUANGAN DAERAH PEMERINTAH PROVINSI SUMATERA BARAT Almi Zandria Alisna; Jhon Fernos
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 16 No 2 (2021): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v16i2.19034

Abstract

This study aims to determine the effect of work environment and organizational culture on employee performance at the Regional Finance Board of the West Sumatra Provincial Government. The variables used in this study are the dependent variable, namely employee performance (Y), and the independent variable consisting of work environment (X1) and organizational culture (X2). The types of data used in this research are qualitative data and quantitative data. Accumulated data used in this study were primary data from questionnaires and used a proportional random sampling technique. The data analysis technique used classical assumption test, multiple linear regression analysis and t test. The population in this study were all employees of the regional financial agency of the province of West Sumatra, the sample in this study was 72 employees or respondents. The research data were collected from the respondents' results and analyzed using linear regression and hypothesis testing. The results of this study indicate that the work environment has a positive and significant effect on employee performance, with a t-count value of (3,342 > 2,000) and organizational culture has a positive effect on employee performance, with a t-count value of (3,336 > 2,000).
PENGARUH BUDAYA ORGANISASI DAN BEBAN KERJA TERHADAP KINERJA PEGAWAI PADA BPKAD KOTA PADANG Ayuazzahra Yandri; Nazaruddin Aziz
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 16 No 2 (2021): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v16i2.19036

Abstract

Kinerja adalah hasil kerja secara kualitas ataupun kuantitas yang dicapai oleh seseorang ketika mengerjakan pekerjaan yang dibebankan untuknya sesuai terhadap standar atau kriteria yang sudah ditentukan. Kinerja menyatakan tingkat keberhasilan pegawai dalam melakukan tugas serta  tanggung jawabnya. Penelitian ini dimaksudkan guna menguji pengaruh budaya organisasi serta beban kerja terhadap kinerja pegawai pada BPKAD Kota Padang. Merujuk pada teknik total sampling, jumlah responden yang dipakai untuk sampel penelitian yakni sebanyak 63 orang. Pengujian hipotesis memakai metode kuantitatif dengan memakai program SPSS 21. Hasil penelitian membuktikan jika budaya organisasi berpengaruh positif signifikan terhadap kinerja pegawai, beban kerja berpengaruh positif signifikan terhadap kinerja pegawai.  
PENGARUH EKUITAS MEREK DAN PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN ULANG PRODUK MINYAK GORENG PADA MASA PANDEMI COVID-19 Khotim Fadhli; Elsa Dwi Aprilia; Ino Angga Putra
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 16 No 2 (2021): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v16i2.19038

Abstract

This study aims to determine the effect of brand equity and consumer behavior on repeat purchases. This type of research uses quantitative research. The data collected in this study used questionnaires or submitted written questions to collect data from respondents with a total of 79 respondents. Respondents were taken from the customers of the Mitra Swalayan Jombang store. The data were processed using multiple linear regression analysis using the SPSS version 26 computer program. This study showed positive and significant results from the influence of brand equity variables (X1) and consumer behavior (X2) on the repurchase variable (Y). Brand equity against repurchase is a component that must exist. Because brand equity will make the product attractive to consumers and people are looking for to consume again. Consumer behavior towards repurchase is something that must be known by a marketer in order to understand how consumers make decisions or choose the goods to be purchased. Based on the results of this study, several conclusions can be drawn, that brand equity and consumer behavior variables affect repeat purchases at Mitra Swalayan Jombang.
PENGARUH KUALITAS PELAYANAN, HARGA, DESAIN PRODUK, DAN CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN PAKAIAN MAHASISWA PADA APLIKASI SHOPEE (STUDI KASUS MAHASISWA JURUSAN FARMASI UNIVERSITAS PERINTIS INDONESIA) Syaiful Anwar; Mhd Aldiansyah Lubis
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 16 No 2 (2021): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v16i2.19039

Abstract

The growing internet today encourages companies to determine the right marketing strategy to survive and win the competition from its competitors. Like using the Shopee application as an e-commerce or online trade used in marketing products and services. The population in this study were students of the Department of Pharmacy, Universitas Perintis Indonesia TA. 2017-2020 as many as 659 students. The research sample was 87 students with sampling technique using non-probability sampling technique with purposive sampling technique or sampling technique with certain considerations. Data collection was carried out by distributing questionnaires while data processing used validity tests, reliability tests, multiple linear regression analysis and t tests using SPSS version 20. The results of this test prove that service quality, price, product design and celebrity endorsers have a positive and significant influence. to purchasing decisions.
PENGARUH FASILITAS KERJA DAN KOMUNIKASI TERHADAP KINERJA KARYAWAN (STUDI PADA CV. ZAM - ZAM JOMBANG) Septian Ragil Anandita; Susi Indriyani; Wisnu Mahendri
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 16 No 2 (2021): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v16i2.19047

Abstract

This study aims to determine the effect of work facilities and communication on employee performance at CV. Zam – Zam Jombang. This study uses quantitative study methods. The sampling technique used is the Saturated Sampling (Census) in which all population members were sampled. So the sample in this study was 32 respondents. Data collection techniques using study instruments namely questionnaire. The instrument testing techniques are validity test and reliability test, data analysis technique uses the classical assumption test, and multiple linear regression analysis. The results showed that: 1) Work facilities have a significant effect on employee performance at CV. Zam – Zam Jombang, 2) Communication has no significant effect on employee performance on CV. Zam – Zam Jombang, 3) Simultaneous work and communication facilities have a significant effect on employee performance at CV. Zam – Zam Jombang.
PENGARUH KUALITAS PELAYANAN DAN KEPUASAN NASABAH TERHADAP LOYALITAS NASABAH PADA OTO BANK NAGARI CABANG KOTO BARU Aldia Rilas; Mayroza Wiska; Fenisi Resty
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 17 No 1 (2022): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v17i1.19949

Abstract

This study was conducted to determine how much influence service quality and satisfaction customers on customer loyalty at Oto Bank Nagari Koto Baru Branch. The purpose of this research was carried out to find out how much influence Service Quality and Customer Satisfaction have on customer loyalty in Oto Bank Nagari Koto Baru Branch. The method in this study is a quantitative method and data collection using a questionnaire. The population in this study were all students of Dharmas Indonesia University as customers at Oto Bank Nagari, the respondents who were used as samples were 93 respondents. Based on the results of the study, it is known that the value of the coefficient. The results of the study prove that the magnitude of the nfluence of service quality on customer loyalty and the absence of nfluence of customer satisfaction on customer loyalty.
DAMPAK PANDEMI COVID-19 TERHADAP RETURN SAHAM SEKTOR PROPERTY DAN REAL ESTATE YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2020 Annisa Mazid; Erna Listyaningsih; Wiewiek Indriani
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 17 No 1 (2022): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v17i1.19952

Abstract

This research aims to find out how the impact of Covid-19 on the return of property and real estate sector shares is projected through differences in Return and Abnormal Return before and after the announcement of the first Covid-19 case in Indonesia. In this study used a type of secondary data obtained from the official website of the Indonesia Stock Exchange. The population in this study is all property and real estate sector companies listed on the Indonesia Stock Exchange. In sampling using purposive sampling techniques that use certain criteria. The data analysis technique in this study uses several methods, namely one sample t-test, paired sample t-test, and simple linear regression analysis. The results showed that the announcement of the first Covid-19 case in Indonesia had an effect on stock returns and abnormal return of shares shown through significant differences in abnormal returns before and after the announcement of the first Covid-19 case in Indonesia.
THE EFFECT OF ABILITY, SOCIO DEMOGRAFI AND SELF EFFICACY ON ENTREPRENEURIAL INTENTION OF MENTAWAI ISLAND INDIGENOUS COMMUNITY Novia Rahmawati; Yeasy Darmayanti; Daniati Puttri
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 17 No 1 (2022): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v17i1.19967

Abstract

This research aims to test the effects of ability, socio demography, self efficacy on entrepreneurial intention of Mentawai Island indigenous community. This research is based on National Labor Force Survey (SAKERNAS) 2014-2016 which describe the number of unemployment, Statement by Regent of Mentawai Island about enterprises in Mentawai Island Regency were more dominated my migrants and foreign workers, Mentawai Island Regency was including in the 122nd underdeveloped regencies in 2015-2019, and development of entrepreneurs is considered as a strategic step in maintaining national economic problems. The number of samples in this study 90 respondents, obtained by using accidental sampling method. Hypothesis testing using multiple regression. Based on testing results in the first hypothesis, it is found out that ability influences significantly on entrepreneurial intention. The second hypothesis shows that socio demography influences significantly on entrepreneurial intension. And the third hypothesis also shows that self efficacy influences significantly on entrepreneurial intension

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