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All Journal Kinerja Jurnal Manajemen dan Bisnis Sriwijaya Manajemen Bisnis Kompetensi Indonesian Journal of Business and Entrepreneurship (IJBE) MIX : Jurnal Ilmiah Manajemen Journal of Management and Business Review Jurnal Manajemen Indonesia SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Jurnal Sinergitas PkM & CSR JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Jurnal Kreativitas PKM Journal of Humanities and Social Studies Jurnal Muara Ilmu Ekonomi dan Bisnis ACADEMICS IN ACTION Journal of Community Empowerment Altasia : Jurnal Pariwisata Indonesia FIRM: Journal of Management Studies Jurnal Bakti Masyarakat Indonesia Jurnal Ekonomi Indonesia Indonesian Marketing Journal Rudence: Rural Development for Economic Resilience IJFBP International Journal of Family Business Practices Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Seminar Nasional Aplikasi Iptek (SINAPTEK) Jurnal Kesehatan Terpadu
Genoveva, Genoveva
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The Influence of Brand Equity Towards Purchase Decision (Case Study of Korean Cosmetics Innisfree in Jabodetabek) Khairunnisa, Elisa Inten; Genoveva, Genoveva
Manajemen Bisnis Kompetensi VOL. 14 NO. 01 JANUARI - JUNI 2019
Publisher : Manajemen Bisnis Kompetensi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to identify the influence of brand equity (brand awareness, brand association, perceived quality, and brand loyalty) towards consumer purchase decision using quantitative research. This quantitative research will evaluate the influence of brand awareness, brand association, perceived quality, and brand loyalty towards purchase decision of Korean cosmetics Innisfree in Jabodetabek, Indonesia. This research using t-test for testing partial level of 0.05, f-test for testing simultaneous influence to dependent variable, and coefficient of correlation (R) and determination (R2). This research is conducted in Jabodetabek, Indonesia using non-probability sampling which is convenience sampling and using 220 respondents as the sample. The result indicates that brand association, perceived quality, and brand loyalty have significant influence towards purchase decision while brand awareness have no significant influence towards purchase decision. Perceived quality become the strong influence variable towards purchase decision in this research. This research also indicates that brand awareness, brand association, perceived quality, and brand loyalty have simultaneous significant influence towards purchase decision with .730 of the adjusted R2.Keywords: Brand Equity, Brand Awareness, Brand Association, Perceived Quality, Brand Loyalty, Purchase Decision.
Analisa City Branding Banyuwangi Terhadap Keputusan Berkunjung Wisatawan Lokal Genoveva, Genoveva; Fitriana, Mustika Indah
Jurnal Pariwisata Indonesia Vol 2 No 2 (2020): Jurnal ALTASIA (Edisi Khusus) - Acceptance
Publisher : Program Studi Pariwisata - Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (17.293 KB)

Abstract

Sebagai kota dengan even terbanyak di Indonesia yaitu mencapai 72 even di tahun 2017, belum membuat kota Banyuwangi dikenal oleh masyarakat Indonesia, sehingga wisatawan lokal belum banyak yang menjadikan Banyuwangi sebagai salah satu destinasi wisata unggulan. Tujuan penelitian ini untuk menganalisis apakah atraksi, budaya, infrastruktur dan peluang investasi berpengaruh terhadap keputusan berkunjung ke kota Banyuwangi sebagai destinasi wisata. Metode yang digunakan dalam penelitian ini adalah metode survei dengan menggunakan kuesioner sebagai alat pengumpulan data. Kuesioner disebarkan dengan menggunakan  purposive sampling dan  memperoleh 355 responden, data kemudian diolah dengan menggunakan SPSS. Hasil penelitian menunjukkan bahwa secara parsial atraksi, budaya, infrastruktur dan peluang investasi berpengaruh terhadap keputusan berkunjung ke kota Banyuwangi sebagai destinasi wisata. Variabel yang memiliki pengaruh paling besar adalah budaya, sehingga pemerintah kota Banyuwangi dapat memasukkan unsur-unsur budaya sebagai bagian dari even yang diadakan dalam promosi wisata. Novelti dalam penelitian ini adalah keputusan berwisata berdasarkan city branding dengan  keputusan investasi sebagai variabel yang mendukung pariwisata Banyuwangi, karena tempat yang menjadi tujuan wisata perekonomiannya akan berkembang karena wisatawan akan membelanjakan uangnya untuk hotel, makan, membeli souvenir dan membayar tiket masuk untuk tempat dan atraksi wisata. Dapat disimpulkan bahwa kota Banyuwangi dapat menjadi salah satu peluang investasi bagi investor selain sebagai tempat wisata.
THE GREEN MARKETING MIX: A REVIEW OF CUSTOMERS’ BODY SHOP PURCHASE INTENTION Genoveva, Genoveva; Levina, Lyliana
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 3, No 2 (2019): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v3i2.7386

Abstract

Industri kosmetik dan perawatan menyadari bahwa sebagian besar bahan baku dan kemasan produk terdapat kandungan bahan kimia yang dapat mencemari lingkungan.  Limbah ini berbahaya dan tidak mudah terurai, sehingga dapat mengancam keanekaragaman hayati. Permasalahan lingkungan ini telah menciptakan permintaan produk ramah lingkungan. The Body Shop adalah salah satu perusahaan yang berhasil menangkap peluang tersebut dan menerapkan strategi pemasaran ramah lingkungan untuk memenuhi harapan konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh bauran pemasaran ramah lingkungan dari The Body Shop® terhadap niat pembelian konsumen. Peneliti menggunakan metode kuantitatif dengan SPSS versi 25 sebagai alat analisis regresi berganda untuk mengetahui signifikansi hubungan antar variabel. Populasi terbatas responden yang berusia 18-24 tahun dan pernah membeli dan menggunakan produk The Body Shop® dari saluran distribusi di Jakarta dalam 1 tahun terakhir. Jumlah sampel dalam penelitian ini adalah 155 responden yang diambil dengan metode purposive sampling non-probabilitas melalui kuesioner online. Para peneliti menemukan bahwa ada pengaruh yang signifikan dari aspek bauran pemasaran ramah lingkungan terhadap niat pembelian konsumen, di mana harga memainkan peran dominan dalam hubungan ini. Bauran pemasaran ramah lingkungan itu sendiri, secara keseluruhan, juga memiliki pengaruh simultan yang signifikan terhadap niat pembelian konsumen. Studi ini menghasilkan informasi yang berguna bagi The Body Shop®, pembaca, dan penelitian di masa depan untuk lebih sadar tentang masalah lingkungan dan penerapan bauran pemasaran ramah lingkungan, juga menyediakan rencana aksi untuk melaksanakan strategi pemasaran ramah lingkungan ini. Cosmetics and personal care industry is aware that most of their products’ materials, mainly the chemicals content and packaging are polluting the environment. These wastes are hazardous and not easily decomposed, thus it may threaten the biodiversity. Consequently, this environmental issue has created the demand of the enviromental friendly products. The Body Shop®  is one of the company who has successfully captured this demand and applied green marketing strategy to fulfill the consumers’ expectations. This research intended to find out the influence of green marketing mix of The Body Shop  towards consumers’ purchase intention. The researcher will use quantitative method with SPSS version 25 as the tool for analysis of multiple regression analysis to reveal the significance relationship between variables. The population will be limited to those who are 18-24 years old and have ever bought and use the The Body Shop® products from Jakarta stores in the past 1 year. The sample size 155 respondends which were drawn with non-probability purposive sampling method through online questionnaire. Researchers found that there is a significant influence of green marketing mix aspects towards consumers’ purchase intention, in which green price is playing dominant role in this relationship. The green marketing mix itrself, as a whole, also having a significant simultaneous influence towards consumers’ purchase intention. This study resulted in a useful information for The Body Shop®, readers, and future research to be more aware about the environmental issue and the implementation of green marketing mix, also providing an action plan to execute this green marketing strategy.
THE RELATIONSHIP BETWEEN INDUSTRIAL ESTATE AND RURAL DEVELOPMENT (AN EVALUATION OF PJT’S CSR) Genoveva, Genoveva; Purwanti, Anastasia; Pratama, Kevin; Akbar, Aris
Jurnal Bakti Masyarakat Indonesia Vol 1, No 2 (2018): Jurnal Bakti Masyarakat Indonesia
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (688.741 KB) | DOI: 10.24912/jbmi.v1i2.2886

Abstract

The existence of industrial estates should have a positive impact on the surrounding community. But not all people can feel the positive impact of the existence of industrial estates. The industrial area in this study is Jababeka Cikarang industrial area where there are more than 1600 companies. One large company, PJS, which has been carrying out corporate social activities (CSR) for more than 5 years in collaboration with President University, conducted research to find out the effectiveness of the CSR they have done, especially in 3 villages located in ring 1 (the location closest to the area industry). The study was conducted with qualitative methods, namely in-depth interviews with villagers who were representatives of each village as many as 35 people. The questions were tested for validity and reliability with triangulation, namely the PJS company partners and the Village Heads from the 3 villages that became the research object. From the tri buttom line approach the results of the research show that both socially (people), environment (planet) and economic (profit) have not had a significant impact on the villagers.
THE INFLUENCE OF BRAND IMAGE, HALAL LABEL, AND HALAL AWARENESS ON CUSTOMERS PURCHASING DECISION OF HALAL COSMETIC Genoveva, Genoveva; Utami, Nadira Noor
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 4, No 2 (2020): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v4i2.8381

Abstract

Kosmetik adalah elemen penting untuk kehidupan sehari-hari dan telah menjadi gaya hidup, terutama bagi wanita. Penggunaan kosmetik harus mematuhi peraturan keamanan pemerintah. Wardah adalah merek kosmetik yang dirancang dengan pengetahuan lokal dan berbahan alami. Wardah menerima Penghargaan Top Trademark Halal dalam kategori kosmetik, namun dari pra-survei terhadap Muslim milenial, terdapat 52,6% responden tidak mempertimbangkan label halal dalam pembelian produk kosmetik. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh citra merek, label halal, dan kesadaran halal terhadap keputusan pembelian pelanggan Wardah. Penelitian ini menggunakan data primer yang diperoleh dari distribusi kuesioner. Teknik pengambilan sampel dalam penelitian ini menggunakan metode random sampling. Jumlah sampel yang diperoleh 140 respondent,  analisis data dalam penelitian ini menggunakan regresi linier berganda. Berdasarkan hasil penelitian penelitian ini, ditemukan bahwa salah satu variabel independen yaitu label halal yang ditandai oleh X2 tidak memiliki pengaruh signifikan terhadap variabel dependen, ditunjukkan oleh nilai-P> 0,05. Itu bisa terjadi karena distribusi data tidak dapat mewakili sampel populasi. Untuk melanjutkan penelitian, diperlukan untuk melakukan intervensi dengan menghapus variabel tidak signifikan. Akhirnya setelah intervensi dilakukan, model regresi baru dapat memenuhi semua tes, dan akhirnya penelitian ini telah membuktikan bahwa variabel X1 dan X3 dapat menjelaskan variabel Y sebesar 32,6% sedangkan 67,4% lainnya dipengaruhi oleh faktor lain.Cosmetics are an important element for everyday life and have become a lifestyle, especially for women. Cosmetics consumption must be complying with government security regulation. Wardah is a cosmetic brand that is designed by local and natural knowledge. Wardah received the Halal Top Trademark Award in the cosmetics category, however from the pre-survey 52.6% respondents did not consider halal labels in a cosmetics product.  The purpose of this research study was to analyses the effect of brand image, halal label, and halal awareness on Wardah’s customer purchasing decision.The research used a primary data obtained from the distribution of questionnaires. The technique of sampling in this research study is using random sampling method. The number of samples obtained by 140 people, data analysis in this research study is using multiple liner regression techniques.  Based on the this research study result, it was found that one of the independent variables which is halal label marked by X2 has insignificance effected the dependent variable, it was shown by the P-value > 0.05. That could happen because the distribution of the data cannot represent the sample of the the population. To continue the research it was required to conduct an intervention by removing the insignificant variable. Eventually after the intervention was conducted the new regression model were able to suit all the of the test, and eventually this research has proved that variable X1 and X3 could explaine the Y variable by 31.6 % while te other 68.4 % was effected by other factors.
The Sustainability of Women’s SMEs During COVID-19 Pandemic Genoveva Genoveva
Jurnal Ikatan Sarjana Ekonomi Indonesia Vol 10 No 3 (2021): December
Publisher : Jurnal Ekonomi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52813/jei.v10i3.177

Abstract

The COVID-19 pandemic has momentously affected the world economy, including Indonesia, whose economy decreased by -2.07% in 2020. This phenomenon has presented monumental challenges and put heavy pressure on women entrepreneurs as social norms in Indonesia generally require women to bear the responsibility of taking care of household affairs. Meanwhile, a successful women-run business is typically characterized by personality, competence, and environmental support surrounding her. Therefore, in ensuring business sustainability, affording flexibility for women in running a business is needed. One way to achieve the goal is through running a business through digital means during economic downturns such as the COVID-19 pandemic. The research method used in this study is a quantitative method using an online questionnaire distributed to 250 women entrepreneurs as a data collection tool. Data were thereupon processed by using Amos, with the Structural Equation Model (SEM) application. This study shows that environmental competence and support have a consequential effect on organizational flexibility, while personality does not influence organizational flexibility. This study also finds that organizational flexibility significantly affects company performance.
Entrepreneurship Education in SMK Amanah Bangsa, Cikarang: ‘Starting-Up a Business is not that Hard’ Genoveva Genoveva; Maria Jacinta Arquisola; Cindy Maydita Srianisha; Antonius Whisnu Perdana Widiputra
ACADEMICS IN ACTION Journal of Community Empowerment Vol 1, No 2 (2019)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/aia.v1i2.916

Abstract

The government's attention to vocational graduates has recently become a hot issue and various programs have been carried out by the government to improve the quality of vocational graduates, therefore they can compete. However, the BPS data in 2018 shows that the number of unemployed graduates from vocational school (SMK) is the highest, namely 11.24%, while Senior High School (SMA) is 7.95% and Junior High School (SMP) is 4.80%. Based on the problem, Study Program of Management, Faculty of Business, President University implemented a community service program that supports government policy, namely by providing Entrepreneurship Education to students of Amanah Bangsa Informatics Vocational School, Cikarang. With this entrepreneurship education, SMK graduates are expected to start a business as an alternative after graduating later. Entrepreneurship education is given in the form of seminars for Class XII students conducted by lecturers and students. In addition to providing lecture material on Entrepreneurship, students who have carried out business projects also share their experiences while opening a business, doing business until business liquidation as part of Entrepreneurship Course. The point is that students want to convey that starting a business is easy and has many challenges that are very suitable for millennials, and can apply all our abilities. The event was closed by giving a memento to the Vocational School and certificates to the participants.
Analisa City Branding Banyuwangi Terhadap Keputusan Berkunjung Wisatawan Lokal Genoveva Genoveva; Mustika Indah Fitriana
Altasia Jurnal Pariwisata Indonesia Vol 2 No 2 (2020): Jurnal ALTASIA (Edisi Spesial Seminar Nasional Pariwisata)
Publisher : Program Studi Pariwisata - Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/altasia.v2i2.591

Abstract

Sebagai kota dengan even terbanyak di Indonesia yaitu mencapai 72 even di tahun 2017, belum membuat kota Banyuwangi dikenal oleh masyarakat Indonesia, sehingga wisatawan lokal belum banyak yang menjadikan Banyuwangi sebagai salah satu destinasi wisata unggulan. Tujuan penelitian ini untuk menganalisis apakah atraksi, budaya, infrastruktur dan peluang investasi berpengaruh terhadap keputusan berkunjung ke kota Banyuwangi sebagai destinasi wisata. Metode yang digunakan dalam penelitian ini adalah metode survei dengan menggunakan kuesioner sebagai alat pengumpulan data. Kuesioner disebarkan dengan menggunakan purposive sampling dan memperoleh 355 responden, data kemudian diolah dengan menggunakan SPSS. Hasil penelitian menunjukkan bahwa secara parsial atraksi, budaya, infrastruktur dan peluang investasi berpengaruh terhadap keputusan berkunjung ke kota Banyuwangi sebagai destinasi wisata. Variabel yang memiliki pengaruh paling besar adalah budaya, sehingga pemerintah kota Banyuwangi dapat memasukkan unsur-unsur budaya sebagai bagian dari even yang diadakan dalam promosi wisata. Novelti dalam penelitian ini adalah keputusan berwisata berdasarkan city branding dengan keputusan investasi sebagai variabel yang mendukung pariwisata Banyuwangi, karena tempat yang menjadi tujuan wisata perekonomiannya akan berkembang karena wisatawan akan membelanjakan uangnya untuk hotel, makan, membeli souvenir dan membayar tiket masuk untuk tempat dan atraksi wisata. Dapat disimpulkan bahwa kota Banyuwangi dapat menjadi salah satu peluang investasi bagi investor selain sebagai tempat wisata.
THE INFLUENCE OF ENTREPRENEURIAL CULTURE IN INDONESIA TOWARDS BUSINESS STUDENTS’ INTENTION TO BE AN ENTREPRENEUR Agus Deva Adhikusuma; Genoveva Genoveva
FIRM Journal of Management Studies Vol 5, No 1 (2020): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v5i1.887

Abstract

Human capital in Indonesia is still lack of entrepreneur which is only 3.31% became an entrepreneur in 2018, this is still lower from World Bank standard that a country should have more than 4% entrepreneur from the total population within a country. This study aims to find out the influence between education, family background, subjective norm, and perceived behavioral control towards entrepreneurial intention to faculty of business students in the Jabodetabek area. The primary data in this study was gathered by distributing 186 survey questionnaires for faculty of business students in Jakarta, Bogor, Depok, Tangerang, and Bekasi (Jabodetabek) areas. This research used survey method through questionnaires, such as assumption analysis and multiple regression. The result showed Subjective Norm has no significant influence on entrepreneurial intention. Education, Family Background, and Perceived Behavioral Control have significant influences toward Entrepreneurial Intention. This research also found that all independent variables simultaneously influence on Entrepreneurial Intention. Adjusted R square is 0.460, it means that 46% changes independent variable (Entrepreneurial Intention) is influenced by independent variables such as education, family background, subjective norm, and perceived behavioral control. This is recommended for business students in Indonesia especially the Jabodetabek area should more confidence with their capabilities and have a positive mindset to become entrepreneurs.
ANALISIS PERSEPSI DAN HARAPAN KONSUMEN TERHADAP MAL SURYA BANTEN (STUDI KASUS PADA RENCANA RENOVASI DAN PERUBAHAN KONSEP MAL) Stivenes Tjin Siam; Genoveva Genoveva
FIRM Journal of Management Studies Vol 1, No 1 (2016): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (392.108 KB) | DOI: 10.33021/firm.v1i1.44

Abstract

Banten Surya mall has been established since 2006 with the specific tenants, especially for supply the factory around Banten. Although it has been established 9 years ago, tenants who rent a shop in the mall is still relatively small at only 10%, because of this condition, the mall owner wants to renovate and simultaneously changing the concept of the mall to better suit the needs of the people in the surrounding area of the mall. Based on the questionnaire distributed to 200 respondents and contained 150 valid questionnaires, the satisfaction of respondents to the mall was low and not in accordance with the expectations of respondents, so after visiting the mall, the respondent did not come back because they do not meet their expectations. Respondents expect that the mall can provide their needs, such as foods, daily product, cloths, and others.  By knowing the perceptions and expectations of respondents and at the same time knowing the competitors malls around Banten today, Banten Surya mall management is expected to be able to renovate and change the concept of the mall.
Co-Authors Abdulsatar Fathe G. Il Tohame Agung Panglima P.Lodong Agus Deva Adhikusuma Akbar, Aris Akram Alamodi Amira Nurul Azmi Amira Nurul Azmi Andi Ina Yustina Antonius Whisnu Perdana Widiputra Bernadette Gaby Chairy Chairy Cindy Maydita Srianisha Dedi Rianto Rahadi Dian Ridho Samukti Dwi Faqihatus Syarifah Has Eggy Asyrofi Eka Srirahayu Ariestiningsih Elda Octaffiana Filbertha Nathania Kartawaria Filda Rahmiati Fitriana, Mustika Indah Fujianti Nur L. Sukarno Hanif A. Widyanto Hanif Adinugroho Widyanto Hanif Rizky Dharmaatmaja Jason Tanardi Jean Richard Jokhu Kevin Gideon Nugroho Khairunnisa, Elisa Inten Levina, Lyliana M. Akbar Fajrin Maria Jacinta Arquisola Mustika Indah Fitriana Ni Luh Putu Maykha Felycia Pandu Cakranegara Pratama, Kevin Purwanti, Anastasia Putri Cantika Rizky Aldi Rahdino Salwa Adinda Sant Louis Liewin Sely Oktavia Siska Purnama Manurung Sonny Sonny Stivenes Tjin Siam Utami, Nadira Noor Vivien L. Iskandar Wulan Berliana Xie Haozhe Zi Yuan Dong