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All Journal Jurnal Ekonomi dan Bisnis Jagaditha JURNAL PENDIDIKAN TAMBUSAI GANEC SWARA Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Satyagraha Nusantara Hasana Journal Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis AMMA : Jurnal Pengabdian Masyarakat
Ni Luh Laksmi Rahmantari
Universitas Tabanan
Agriculture, Biological Sciences & Forestry Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Public Health Social Sciences Other

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Journal : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis

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ANALISIS KINERJA BISNIS UMKM PEMBUDIDAYAAN IKAN LELE DI KECAMATAN TABANAN PADA PANDEMI COVID-19 Made Putri Ariasih; Ni Luh Laksmi Rahmantari
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 2 No. 1 (2022): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : AMIK Veteran Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (245.948 KB) | DOI: 10.55606/jaem.v2i1.116

Abstract

This study aims to analyze the effect of innovation ability and market orientation on the business performance of catfish SMEs in Tabanan District during the pandemic. Innovation capability is measured through product innovation, process innovation, market innovation and service innovation, while company performance is measured through the perspective of sales growth, asset growth and profit growth. The population used was catfish SMEs in the Tabanan District which were still active during the pandemic and were obtained with a sample of 31 respondents. The data that has been collected is then analyzed using Smart PLS version 3. The results show that the ability to innovate positively affects the business performance of catfish SMEs in Tabanan District. Likewise, market orientation also affects the business performance of catfish SMEs in Tabanan District.
Co-Authors Agus Putra Mardika Ahmad Johan I Gede Bayu Wirayudha I Putu Dharmawan Suryagita Susila Putra Ida Bagus Agung Dharmanegara Intan Ayu Aisyiah Made Putri Ariasih MADE PUTRI ARIASIH Ni Kadek Dwi Maharani Ni Komang Mela Tri Utari Ni Komang Mela Tri Utari Ni Putu Lina Mustika Dewi Ni Wayan Sitiari