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Sri Utami, Setyaningsih
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Economics, Econometrics & Finance Social Sciences

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Journal : Jurnal Ekonomi dan Kewirausahaan

 1 
PENGARUH BEAUTY VLOGGER TERHADAP MINAT BELI PRODUK KOSMETIK WARDAH DENGAN CITRA MEREK SEBAGAI VARIABEL MEDIASI (Survei Pada Mahasiswi Universitas Slamet Riyadi Surakarta) Edi Wibowo, Sunarti,; Sri Utami, Setyaningsih
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 18, No 4 (2018): Jurnal Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this study is to analyze 1) the effect of beauty vlogger as e-WOM on brand image; 2) the influence of beauty vlogger as e-WOM on purchase intention; 3) the influence of brand image on purchase intention; and 4) the influence of beauty vlogger as e-WOM on purchase intention through brand image. This research was conducted at the students of Slamet Riyadi University, Surakarta. The sample size taken was 70 respondents, with non-probability sampling method and purposive sampling using path analysis. Based on the analysis, it was found that the beauty vlogger as e-WOM had a significant effect on brand image, beauty vlogger as e-WOM had a significant effect on buying interest, brand image had a significant effect on purchase intention, brand image mediates the influence of beauty vlogger as e-WOM on purchase intention. Based on the results of the research, the use of beauty vlogger must be decided appropriately in order to have a very large influence on the level of product salesKeywords: Beauty Vlogger, e-WOM, Brand Image, Purchase Intention.
PENGARUH PENERAPAN ISO 9001: 2008 TERHADAP KINERJA PEGAWAI (Survei pada Pegawai Dinas Kependudukan dan Pencatatan Sipil Surakarta) Okprida Kusuma, Yoneza Ayu; Lamidi, Lamidi; Sri Utami, Setyaningsih
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 18, No 3 (2018): Jurnal Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The objective of this research is to analyze the effect of the application of ISO 9001: 2008 on the performance of employees at the Dinas Kependudukan dan Pencatatan Sipil Surakarta. The population in this study were 49 employees. Data collection methods used: questionnaires, analysis techniques used validity test, reliability test, classic assumption test, descriptive analysis, multiple linear regression analysis, t test, F test, and determination coefficient. The results of descriptive analysis of the quality management system, management responsibilities, resource management, product realization, measurement, analysis and improvement are said to be good categories, it shows that the performance of employees is in good condition. The results of partial hypothesis testing of resource management and measurement, analysis and improvement have a significant effect on employee performance, while the quality management system, management responsibilities, and product realization have no significant effect on employee performance. The results of testing hypotheses silmutan quality management systems, management responsibilities, resource management, product realization, measurement, analysis and improvement have a significant effect on the performance of employees in the Dinas Kependudukan dan Pencatatan Sipil Surakarta.Keywords: Quality Management System, Management Responsibility, Resource Management, Product Realization, Measurement, Analysis and Improvement, Employee Performance.
Co-Authors Edi Wibowo . Mudinillah, Adam Okprida Kusuma, Yoneza Ayu