Article Per Year (5 Year)
p-Index From 2019 - 2024
1.686
P-Index
This Author published in this journals
All Journal Indonesian Journal of Sustainability Accounting and Management TSARWATICA (Islamic Economic, Accounting, and Management Journal) Marketing Management Studies Indonesian Journal of Sustainability Accounting and Management
Gugyh Susandy
STIE Sutaatmadja, Subang , Indonesia
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Indonesian Journal of Sustainability Accounting and Management

 1 
Social Network and Organizational Leadership at the Higher Education Institution: A Case Study Gugyh Susandy; Yanu Endar Prasetyo
Indonesian Journal of Sustainability Accounting and Management Vol 3, No 1 (2019): June 2019
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (512.499 KB) | DOI: 10.28992/ijsam.v3i1.70

Abstract

The roles of social network and informal leadership network are not only crucial to companies or government institutions, but also to the academic institutions. As the interaction within the organization becomes more complex and dynamic, there is a lack of knowledge of the overall picture of informal leadership network at the higher education institution. In this study, we conducted a comprehensive analysis of three types of social networks and informal leadership in Sekolah Tinggi Ilmu Ekonomi Sutaatmadja (STIESA). They are the information network in an internal organization, cooperation network in technical problem solving of the organization, and a personal support network in the organization. The method used in this research was survey and Social Network Analysis (SNA). The respondents in this research were the whole leaders and staffs of STIESA. The findings of this study classified the three social networks and informal leadership and built network matric to be further explored for the strategic decision-making process of the organization. Each type of social network and informal leadership, along with its characteristics, is discussed and explored.
Green Products: Factors Exploring the Green Purchasing Behavior of South Indian Shoppers Rambabu Lavuri; Gugyh Susandy
Indonesian Journal of Sustainability Accounting and Management Vol 4, No 2 (2020): December 2020
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28992/ijsam.v4i2.229

Abstract

On the basis of the theory of planned behavior (TPB) approach, this exploratory study aims to examine factors exploring the green purchasing behavior of south Indian shoppers. The research study seeks to expand the planned behavior to include three additional variables, namely, environmental concern, knowledge, and media exposure. Data were collected from 429 respondents from three southern Indian states. Purposive and snowball samplings were adopted in the selection of respondents. The data were analyzed using factor analysis, Pearson’s correlation, and multiple regression. The findings concluded that subjective norms have no significant association with the green purchase intention. Variables such as media exposure, environmental concern, environmental knowledge, and perceived behavioral control had a significant impact on the green purchase intention, which, in turn, had a substantial effect on the green purchasing behavior. These results support the TPB model. This research will help green marketers to develop new green strategies and plans to increase sales volumes and build good relationships with targeted green customers.
Co-Authors Diana Sari Dinar Hoerun Nisa Henri Mailudin Muhammad Rayhan Fauzan Rambabu Lavuri Reni Dian Octaviani Rika Alis Handayani Rita Komaladewi Susi Yasmin Yanu Endar Prasetyo