Cornelius, Maria Adeline
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Journal : Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan

Implementation Theory of Planned Behavior on the Purchase Decision Online and Offline Kurniawati, Meilinda; Cornelius, Maria Adeline; Ramadhan, Kurniawan
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 18, No. 2 : Al Qalam (Maret 2024)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v18i2.2963

Abstract

Many things influence consumer purchasing decisions, both internal and external factors, especially with the shift in several purchasing methods in the digitalization era. Theory of planned behavior analyzing important components that have a direct impact on consumer decisions, namely attitude, subjective norms, and perceived behavioral control. Through this literature, usage will be explained theory of planned behavior on purchase offline and online, as well as its development through analysis of several academic journals. Use Systematic Literature Review (SLR) and Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA), this research synthesizes scientific evidence and answers the objectives of the research. The time period chosen for this international standard journal is 2019-2022. Found 47 eligible journals according to the selected keywords. Next, process screening with theories and concepts carried out, so that the detailed analysis reviewed focuses on the 30 selected academic journals. The research results stated that the components Perceived Behavior Control on Theory of Planned Behavior, has the most influence on purchasing decisions. Apart from that, socio-demographic characteristics can also be added as supporting variables that can influence consumer purchasing behavior.     
Qualitative Content Analysis Related to the Use of Instagram @pertamina as a Communication Technology in Response to Post Fire Crisis Plumpang Depo March 2023 Cornelius, Maria Adeline; Kurniawati, Meilinda; Putri, Tania Rizqia
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 18, No. 2 : Al Qalam (Maret 2024)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v18i2.2962

Abstract

On March 3, 2023, a fire occurred at the Pertamina Plumpang Depot, Koja, North Jakarta. Transparency and good communication regarding the responsibilities carried out by Pertamina are important steps in maintaining trust and minimizing the negative impact on the company's reputation. Situational Crisis Communication Theory can be applied in managing communication in crisis situations. The @pertamina Instagram account shows empathy and concern in dealing with the crisis caused by this fire. This article aims to analyze the use of Instagram as a crisis response strategy after the Plumpang Depo fire on March 3, 2023, with a focus on content on the @pertamina account. A qualitative content analysis method was used in this study, with the unit of analysis in the form of content on Instagram @pertamina in the post-fire period at the Plumpang Depo, namely between 4 and 8 March 2023. Data collection was carried out through observing content, including uploads, descriptions on images, and information on the post, and there are ten contents examined. In this study, it was found that Pertamina uses a crisis response strategy model in the form ofdeal response strategy in responding to the crisis. The @pertamina Instagram account is used as a communication technology that becomes a bridge to the public in dealing with crises with consistency and in accordance with society's expectations, such as providing compensation, apologizing, and showing regret, without trying to prove the truth or allude that the crisis originates from factors outside the organization's